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Bringing About a Green Change

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VN Balasubramanian, Director – Head BU Polysius India, thyssenkrupp Industries India (tkII), discusses the various factors challenging Indian cement sector’s fight against carbon emissions and the role technology partners play in the larger scheme of things.

BU Polysius has been in existence for over 150 years and has grown from a family-owned brand to a conglomerate. The philosophy of the Polysius group has always centred on quality, reliability and performance. India is a very price sensitive market, but as a group, thyssenkrupp Polysius is driven by the quality and ruggedness of German machinery. Their products may not be the cheapest in terms of price, but are amongst the best in quality. They do not believe in slashing their prices and compromising quality.
Major cement players from the Indian cement industry have relied on thyssenkrupp Polysius and have added multiple lines over the years. In addition, several new customers have also placed orders on Polysius in the recent past. Between 2010 and 2020, tkII Polysius have built 22 Pyro lines, which is a testimony to the reliability, quality of the equipment and service focus for the customer.

Reducing Carbon Footprint
Carbon footprint reduction in the Indian cement industry is not yet a mandatory norm like in the west but the mandates are round the corner. The Indian cement industry has strict guidelines on noise and dust emissions, which they have admirably complied with. There are guidelines on SOx and NOx emissions but no penalties yet for carbon emissions. But the awareness has surely increased. Outside India, BU Polysius have come up with a lot of green technology initiatives for reduction in use of fossil fuels, utilisation of activated clay etc. There are plants in Europe operating on 100 per cent alternative fuel and raw materials (AFR) with equipment supplied by BU Polysius. This has twin advantages of reduction of carbon emissions as well as operational cost advantages to the customers. Polysius offers a complete solution for AFR handling from the collection point to feeding in the calciner with assurance of total substitution rate (TSR) and throughput. The solution is field proven, with several operating references and highly beneficial to the customer and of course, the environment in the larger scheme of things.
In India, the AFR usage is around 15-25 per cent and is very fragmented. The main hurdle in achieving higher TSR rates is the supply chain to ensure continued availability of the waste of the right quality. Secondly, many plants are not AFR ready. However, this trend is changing for the better now with customers insisting on designing AFR-ready plants.
Apart from the standard ISO specifications that they adhere to and following the DIN standards for designs that are based out of Germany, all their equipment are initially designed in Germany and horizontally deployed in India. Hence, the thyssenkrupp India team does not copy, only improvise/ modify to match Indian conditions, get their approvals for BU Polysius and move forward. The vetting is a mandatory process for maintaining standards and reason for higher costs of their products. Every big and small equipment is DIN standard specified and over a period they are vetted. tkII workshops are approved by BU Polysius Germany Quality experts, who also carry out periodic inspections to ensure quality standards.
Customer Complaints at tKII are accorded top priority and resolution within a fixed period is an absolute must. They have a standard four-eyed principle for offer and design submission, vetted by a minimum of two people to avoid any errors.
thyssenkrupp BU Polysius India Global Engineering Centre is one of the two centres in the world, catering to plant design for BU Polysius Germany for their global projects. It comprises handpicked designers trained by Polysius Germany to deliver top class quality on rigid timelines. To maintain the high standards, German experts constantly evaluate and upgrade the skills of the team.

Role of Automation and Technology
Operating costs are constantly on the rise. The goal is to reduce the production cost to the best possible extent for the customers. In the former days, there used to be about 800 people working in a cement plant and today it has been reduced to less than 250 in India. Similar plants overseas operate with less than 100 personnel. This has been possible largely due to digitalisation and automation. The trend is gradually gaining pace in the Indian cement industry as well. Manual intervention in inspection and operation not only increases the cost but also the probability of errors. Today automation is not just a buzzword but the need of the day.
For example, their R&D Centre in Germany can evaluate the real time performance of a Polysius plant in India or any corner in the world without physically visiting. It, of course, comes at a price but with proper planning in the early stages of the project, the cost is negligible. It is possible even in operating plants of any make. The cost incurred vis-à-vis advantages of an automated solution is a no brainer.
Developing a digitalised solution for improving operational efficiency is a challenge, and there are many players in the market but with thyssenkrupp Polysius, the added advantage is the knowledge
of process technology that comes along. Thus, the output from their automation solutions are more precise and accurate, which are accompanied by precise recommendations.
Regarding polab® laboratory automation, Polab stands for POLYSIUS Laboratory. It is one of the most automated and reliable products in the market today. It is a step towards the future where it cuts out personal and human intervention. With the POLAB, samples are collected automatically from every stage of the production line, transported to the lab and results delivered within a few minutes and correction is carried out online.
Earlier cement plant laboratories used to have 6-8 people in a shift and at least 10-12 in the lab for the physical and chemical testing. Now, the POLAB carries out the tests automatically with a robot that does all the testing, and usually operates with just one person per shift to oversee the operation. The total design and supply of crucial components are from Germany. Another USP is the assembly and trial of the entire system in our R&D centre in Germany before being shipped out to the plant location. thyssenkrupp BU Polysius specialises in this kind of automation.
In India, Wonder Cement has four pyro processing lines from BU Polysius through tkII. The association started with the first line and with each new Pyro line, modules added subsequently. The entire system is fully integrated and operational. The key components in all lines are manufactured and assembled in Germany. The quality control at every stage is excellent and very precise. It contributes to the image of Wonder cement. The return on investment is high in this scenario. There are other players also in the market but very few bring with them the technology that is akin to BU Polysius.
polab® is yet another equipment that the company is proud of. They are thinking of steps to further indigenise some components to optimise costs and work on the lines of ‘Make in India’ initiative so that over a period of time, it becomes more affordable for all cement players in India, without any compromise on quality. For the past two years, India has been one of the most fiercely expanding economies and top of the order in terms of capex investments in the cement sector.
A few years ago, thyssenkrupp India used to execute 2-3 pyro lines in a financial year. But in the past couple of years, they are executing on at least five pyro lines with 10-12 raw grinding units simultaneously without any big-time increase in headcount. This has been possible due to the proactive support from the parent organisation in Germany and excellent work of the young and exuberant team in the BU Polysius India. It would not have been possible without them.
With the tremendous thrust on infrastructure in the recent budgets, the Government of India has opened floodgates of opportunity for the cement sector. Hence, the bullish trend should continue for a few more years but will continue to be severely price competitive. Hence, the key lies in optimising design and cost without compromising quality. Indian cement plants are amongst the most efficient worldwide in terms of fuel and power consumption but we are not yet there in terms of emissions and cost competitiveness.
The Government of India and the cement industry are putting efforts in that direction. But, given the size of India and its diversities, the task is daunting. They are optimistic that change will happen soon and tkII BU Polysius with the technology back up is prepared to partner the cement makers to bring this green change to cement manufacturing, which will not only help the current generation but also the future generations.

Kanika Mathur

Concrete

Ramco Cements Campaign Wins Six Kyoorius Honours

Hard Worker campaign wins Grand Prix for Eco Plaster film

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The Ramco Cements Limited’s Hard Worker campaign has achieved a major milestone at the prestigious Kyoorius Creative Awards, winning six honours including the coveted Grey Elephant Grand Prix for the Eco Plaster film. The awards were announced and presented at the Kyoorius Creative Awards Night 2026 held on 23rd May 2026 at the Jio World Convention Centre, Mumbai.

Competing alongside some of the country’s leading brands and agencies, the campaign received recognition across multiple creative categories, reaffirming the power of authentic storytelling rooted in the lives of hardworking people. The Eco Plaster commercial, which highlighted the importance of water conservation through innovative construction solutions, emerged as the campaign’s biggest winner, securing most of the honours.

The campaign’s wins include: 
Grey Elephant (Grand Prix) – Eco Plaster 
Blue Elephant – Best Film – Eco Plaster
Blue Elephant – Best Direction – Eco Plaster
Blue Elephant – Best Music – Eco Plaster
Baby Elephant – Best Direction -Tortoise & Hare
Baby Elephant – Best Use of Humour – Eco Plaster

Established in 2014, the Kyoorius Creative Awards recognise and celebrate creative excellence across India’s advertising, marketing and communications industries. Presented by Zee Entertainment Enterprises and powered by the USA-based The Clio Awards, the awards are regarded among the country’s most respected creative honours.

Known for their ethical and neutral judging process, the Kyoorius Creative Awards evaluate work purely on merit through a non-hierarchical awards structure, without Gold, Silver or Bronze distinctions. The iconic Elephant symbolises memorable work that leaves a lasting impact on the industry.

The Hard Worker campaign by The Ramco Cements Limited was conceived around the insight that true strength and progress are built through everyday hard work. Through emotionally resonant storytelling, distinctive craft and culturally rooted narratives, the campaign connected strongly with audiences across markets. The integrated campaign was rolled out across television, digital platforms, outdoor media and extensive on-ground activations, helping strengthen the brand’s connect with consumers, engineers, masons and trade communities alike.

Commenting on the achievement, A V Dharmakrishnan, CEO of Ramco Cements, said: “Winning at the Kyoorius Creative Awards is a proud moment for all of us. The Hard Worker campaign was created as a tribute to the spirit of hardworking people who form the backbone of our industry and our nation. These recognitions reaffirm our belief that authentic, meaningful storytelling has the power to create a deep and lasting connection with people.”

Balaji K Moorthy, Executive Director – Marketing, Ramco Cements, added: “The Hard Worker campaign was built on a simple but powerful insight – that hard work deserves recognition and respect. We wanted the communication to feel rooted, emotional and culturally relevant while also pushing creative boundaries. Winning six honours, including the Grey Elephant Grand Prix, is a tremendous validation of the idea, the craft and the collaborative effort of everyone involved in the campaign.”

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Concrete

GP Petroleums Q4 PAT Rises 8%

Lubricant maker reports Rs 9.3 crore profit in Q4FY26

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GP Petroleums reported an 8 per cent rise in PAT to Rs 9.3 crore in Q4FY26, compared to Rs 8.6 crore in Q4FY25. Revenue from operations stood at Rs 163 crore, compared to Rs 183 crore in the corresponding quarter last year.

EBITDA for Q4FY26 increased to Rs 14.7 crore from Rs 13.2 crore in Q4FY25, while EBITDA margin improved to 9 per cent from 7 per cent. The company said its performance was supported by operational efficiencies, strong customer relationships and an expanding product portfolio.

For FY26, revenue from operations rose 5 per cent to Rs 643 crore, compared to Rs 610 crore in FY25. EBITDA stood at Rs 44.7 crore, against Rs 42 crore in the previous year. PAT was Rs 26.50 crore, marginally higher than Rs 26.30 crore in FY25.

The company said FY26 PAT was impacted by a wage provision of Rs 3.25 crore, representing about 12 per cent of PAT. GP Petroleums continues to see opportunities in industrial lubricants, process oils and premium automotive lubricants, though geopolitical developments and crude-linked raw material cost volatility may pose short-to-medium-term challenges.

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Concrete

Ramky Infra Order Book Crosses Rs 13,000 Crore

New order wins support resilient FY2026 performance

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Ramky Infrastructure reported a resilient FY2026 performance, supported by disciplined execution, cost efficiency and fresh order wins. The company secured new orders worth Rs 4,500 crore during Q4, taking its total order book above Rs 13,000 crore as of 31 March 2026.

Consolidated PAT grew 40 per cent year-on-year to Rs 283 crore in FY2026, compared to Rs 202 crore in FY2025. Standalone PAT rose 28 per cent to Rs 332 crore, while consolidated revenue from operations stood at Rs 1,846 crore. Standalone revenue from operations was Rs 1,679 crore.

During the year, the company secured orders worth Rs 6,500 crore across water, wastewater and industrial infrastructure. Key wins included a Rs 3,000 crore industrial park project from Maharashtra Industrial Development Corporation for a 1,000-hectare land parcel at Dighi Port Industrial Area, Maharashtra.

Ramky also secured a Rs 2,100 crore water and wastewater project from Hyderabad Metropolitan Water Supply and Sewerage Board for water transmission lines, and a Rs 1,400 crore EPC contract from Maharashtra Industrial Township Limited for the Dighi Port Industrial Area project.

The company generated Rs 160 crore through asset monetisation and Rs 165 crore through the stake sale of a stabilised asset, supporting equity requirements for new projects. The Board also recommended a final dividend of 10 per cent of the nominal value per share, subject to members’ approval.

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