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Success Story: Innovation for energy-efficiency in the cement sector

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India is the second largest cement producer in the world and accounts for over 7 per cent of global installed capacity, Indian Brand Equity Foundation (IBEF) reports.

Further, the demand for cement is expected to reach 419.92 MT per annum (MTPA) by FY 27 with expected expansion of sectors like housing, commercial construction, and industrial construction. While India’s rich quality and quantity of limestone deposits promise huge potential for the future of the cement industry – the sector had been grappling with challenges in improving efficiency and reducing negative environmental fallouts.
A major contributor to the construction and infrastructure industry, cement manufacturers are today ramping their production capacities to respond to expanding demand in the former that is poised to grow at a CAGR of 10 per cent by 2027. To swiftly meet demands while cautious of efficiency in production processes, cement manufacturers are today maintaining the performance of their equipment through the use of superior lubrication solutions that are reliable and technologically ahead. Manufacturers in the sector are duly collaborating with industry experts to choose the most precise products and services that can guarantee equipment performance and longevity.
Mobil™ Lubricants, with its continuous focus on ensuring customer satisfaction, has been partnering with top cement manufacturers to address their day-to-day challenges and ensure continuous performance. The company’s association with JK Cement is an instance of such industry engagement.

Overcoming performance challenges
JK Cement Ltd. is one of India’s leading manufacturers of gray cement and one of the leading manufacturers of white cement globally. The company’s manufacturing plant at Jharli, Jhajjar, in Haryana, was using a ThyssenKrupp Ball Mill for its core operations, which had a 2600 KW motor with average production capacity of 180 T/hour. For this concentrator ball mill, the company was using a conventional VG 320 oil which was providing about 92 to 93 per cent efficiency of the gearbox and oil drain interval (ODI) of 1 year. This was proving unproductive and leading to a loss of 420 liters of oil annually. Additionally, this excessive wastage was detrimental to the environment and also curtailed productivity. Soon, JK Cement contacted Mobil to seek support in enhancing the performance of its concentrator ball mill and reducing its energy consumption.


After thoroughly studying the problem and conducting a range of tests, Mobil recommended the use Mobil SHCTM 632 to lubricate the concentrator ball mill. With this switch, JK Cement was successful in reducing its energy consumption and curtailing overhead maintenance costs. The use of Mobil SHC 632 resulted in 0.8 per cent energy efficiency and cost saving of USD 18,764 (INR 13,13,545). This further led to 168 hours of exposure reduction and conserved 263 liters of oil – a leap towards greater efficiency and reduced environmental impact.

Premium lubricants to the rescue
Pioneering lubrication innovation for over 150 years, Mobil’s range of premium synthetic lubricants under the Mobil SHCTM 600 Series are exceptional performance gear and bearing oils designed to provide outstanding service in terms of equipment protection, oil life and problem-free operations that enable increased customer productivity. These products are resistant to mechanical shear, even in heavily loaded gear and high shear bearing applications, so that there is virtually no loss of viscosity. These are especially advantageous for industries dealing with rough and difficult temperatures and raw materials. They also provide excellent resistance to oxidation and deposit formation at elevated temperatures, as well as exceptional resistance to rusting and corrosion, anti-wear, demulsibility, foam control and air release properties, and multi-metal compatibility. These oils maintain good compatibility with seals and other materials used in equipment that are otherwise normally lubricated with mineral oils.
A robust backbone to India’s construction and infrastructure industry, the cement sector is today witnessing a positive growth spiral. To ensure that the sector remains efficient, it is imperative that manufacturers opt for the most superior lubrication solutions that not only guarantee equipment health but also guarantee greater energy efficiency. Here, Mobil has emerged as a trusted partner driven by innovation that can support India’s robust cement sector – a key contributor to the country’s economic growth story.

Concrete

India’s Core Sector Growth Eases to 4.8 Per Cent in August

Cement, electricity and iron ore offset declines in other sectors

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India’s output across eight core industries grew 4.8 per cent year-on-year in August 2026, easing from the revised 5.0 per cent growth recorded in July, according to provisional data released by the Ministry of Commerce and Industry. The Index of Core Industries (ICI), which tracks eight key infrastructure sectors, accounts for a significant share of the Index of Industrial Production.

Cement production led the expansion with growth of 12.5 per cent, followed by electricity at 11.6 per cent and iron ore at 5.5 per cent. Steel output increased 3.4 per cent, while refinery products rose 2.6 per cent during the month. The ministry identified cement, electricity and iron ore as the main contributors to overall core sector growth in recent months.

The gains were partly offset by contractions in several sectors. Coal output declined 3.8 per cent year-on-year, while natural gas and crude oil production fell 4.9 per cent and 3.6 per cent, respectively. Fertiliser production recorded the sharpest decline, falling 12.4 per cent in August.

Cumulative growth in the ICI during April-August 2026 stood at 4.3 per cent, compared with 2.4 per cent in the corresponding period a year earlier. Steel output increased 4.1 per cent during the period, while cement and electricity production grew 10.3 per cent and 9.6 per cent, respectively.

Coal, natural gas, crude oil, refinery products and fertilisers recorded negative cumulative growth during April-August. Their contractions stood at 3.2 per cent, 4.4 per cent, 4.1 per cent, 1.4 per cent and 6.7 per cent, respectively. The ministry also revised the final ICI for July to 120.8 from the earlier provisional estimate of 121.2, resulting in a downward revision in the month’s growth rate to 5.0 per cent from 5.4 per cent.

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Concrete

Jammu Division Begins First Cement Rail Traffic to Anantnag

Cement Loading From Kathua for Anantnag to Begin on September 14

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Jammu Railway Division has placed an indent for the first movement of cement by rail within the division, linking Shaheed Captain Sunil Kumar Choudhary Kathua Railway Station with Anantnag Railway Station. Loading for the consignment is scheduled to begin on September 14.

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Hard Worker Wins Three Honours at Kyoorius Design Awards

Ramco Cements’ brand secures Grand Prix and two Blue Elephant honours.

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The Ramco Cements Limited’s construction chemicals brand, Hard Worker, has won three honours at the Kyoorius Design Awards 2026, including the Grand Prix – Grey Elephant in the Design in Action category.
The brand also secured two Blue Elephant honours, one for Design in Action and another for Packaging, recognising the design approach behind its brand identity and packaging.
Launched in 2025, Hard Worker entered the construction chemicals segment with the brand promise, “Hard-working products for hardworking people.” Its visual identity uses animals and birds to represent product benefits. The camel represents the water-retention capability of Hard Worker Eco Plaster, while the cheetah represents the speed and performance of Hard Worker Block Fix.
The visual language has been extended across packaging, retail, communication, literature, digital platforms and other brand touchpoints. Hard Worker uses bold colours, distinctive animal illustrations and simple visual storytelling to communicate product benefits across markets and audiences, including construction workers and applicators.
“For Hard Worker, design was never an afterthought. It was fundamental to how we wanted to build the brand. In a category that is largely functional, we wanted to create a brand that people could recognise, understand and remember instantly. The Kyoorius recognition is a wonderful validation of this design-led approach,” said Mr. AV Dharmakrishnan, CEO, The Ramco Cements Limited.
Mr. Balaji K. Moorthy, Executive Director – Marketing, Ramco Cements said “In a category where communication has traditionally been product-led and functional, we wanted Hard Worker to stand apart by making design an integral part of the brand experience. From the distinctive animal-led packaging to our communication across consumer and trade touchpoints, every element was designed to make the brand more memorable and the product benefits easier to understand.”
Within its first 12 months, Hard Worker crossed Rs 3.5 bn in sales. The latest recognition follows six honours secured by the brand’s campaign at the Kyoorius Creative Awards earlier in 2026, including the Grey Elephant Grand Prix for its Eco Plaster film.
The Kyoorius Design Awards recognise outstanding design work in India’s visual communications sector across multiple categories and platforms. The 2026 awards were announced on 12 September in Goa.
The Ramco Cements Limited is part of the Ramco Group and operates across cement and allied building-material solutions. Hard Worker is its construction chemicals brand, offering solutions across key construction applications.

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