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Success Story: Innovation for energy-efficiency in the cement sector

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India is the second largest cement producer in the world and accounts for over 7 per cent of global installed capacity, Indian Brand Equity Foundation (IBEF) reports.

Further, the demand for cement is expected to reach 419.92 MT per annum (MTPA) by FY 27 with expected expansion of sectors like housing, commercial construction, and industrial construction. While India’s rich quality and quantity of limestone deposits promise huge potential for the future of the cement industry – the sector had been grappling with challenges in improving efficiency and reducing negative environmental fallouts.
A major contributor to the construction and infrastructure industry, cement manufacturers are today ramping their production capacities to respond to expanding demand in the former that is poised to grow at a CAGR of 10 per cent by 2027. To swiftly meet demands while cautious of efficiency in production processes, cement manufacturers are today maintaining the performance of their equipment through the use of superior lubrication solutions that are reliable and technologically ahead. Manufacturers in the sector are duly collaborating with industry experts to choose the most precise products and services that can guarantee equipment performance and longevity.
Mobil™ Lubricants, with its continuous focus on ensuring customer satisfaction, has been partnering with top cement manufacturers to address their day-to-day challenges and ensure continuous performance. The company’s association with JK Cement is an instance of such industry engagement.

Overcoming performance challenges
JK Cement Ltd. is one of India’s leading manufacturers of gray cement and one of the leading manufacturers of white cement globally. The company’s manufacturing plant at Jharli, Jhajjar, in Haryana, was using a ThyssenKrupp Ball Mill for its core operations, which had a 2600 KW motor with average production capacity of 180 T/hour. For this concentrator ball mill, the company was using a conventional VG 320 oil which was providing about 92 to 93 per cent efficiency of the gearbox and oil drain interval (ODI) of 1 year. This was proving unproductive and leading to a loss of 420 liters of oil annually. Additionally, this excessive wastage was detrimental to the environment and also curtailed productivity. Soon, JK Cement contacted Mobil to seek support in enhancing the performance of its concentrator ball mill and reducing its energy consumption.


After thoroughly studying the problem and conducting a range of tests, Mobil recommended the use Mobil SHCTM 632 to lubricate the concentrator ball mill. With this switch, JK Cement was successful in reducing its energy consumption and curtailing overhead maintenance costs. The use of Mobil SHC 632 resulted in 0.8 per cent energy efficiency and cost saving of USD 18,764 (INR 13,13,545). This further led to 168 hours of exposure reduction and conserved 263 liters of oil – a leap towards greater efficiency and reduced environmental impact.

Premium lubricants to the rescue
Pioneering lubrication innovation for over 150 years, Mobil’s range of premium synthetic lubricants under the Mobil SHCTM 600 Series are exceptional performance gear and bearing oils designed to provide outstanding service in terms of equipment protection, oil life and problem-free operations that enable increased customer productivity. These products are resistant to mechanical shear, even in heavily loaded gear and high shear bearing applications, so that there is virtually no loss of viscosity. These are especially advantageous for industries dealing with rough and difficult temperatures and raw materials. They also provide excellent resistance to oxidation and deposit formation at elevated temperatures, as well as exceptional resistance to rusting and corrosion, anti-wear, demulsibility, foam control and air release properties, and multi-metal compatibility. These oils maintain good compatibility with seals and other materials used in equipment that are otherwise normally lubricated with mineral oils.
A robust backbone to India’s construction and infrastructure industry, the cement sector is today witnessing a positive growth spiral. To ensure that the sector remains efficient, it is imperative that manufacturers opt for the most superior lubrication solutions that not only guarantee equipment health but also guarantee greater energy efficiency. Here, Mobil has emerged as a trusted partner driven by innovation that can support India’s robust cement sector – a key contributor to the country’s economic growth story.

Concrete

Shree Cement Targets Above Industry Volume Growth In FY27

Chairman says firm will favour organic expansion and higher dividends

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Shree Cement expects to outpace the industry in the financial year 2026-27 as it pursues organic expansion and pricing discipline following a recent investor conference. The chairman said the company has completed a pricing realignment and recovered volumes lost during that exercise. Management signalled a clear preference for internal investments rather than acquisitions to support growth.

The company reported that capacity additions and demand growth across core markets are expected to underpin stronger volume performance, with a target of growing volumes at around 1.1 times the industry growth rate. Cash levels are likely to decline as capital expenditure progresses and shareholder distributions increase, the chairman indicated. The board has prioritised higher dividends over a buyback as a means of reducing excess cash.

Shree Cement described a market shift towards value and affordability rather than a race to the lowest price, which links demand expansion more closely with pricing. Historically, prices have risen at around three per cent annually over long periods, the company noted, and while prices may increase faster this year because of cost pressures from geopolitical tensions, a material improvement in industry profitability is not anticipated. In North India, the company expects additional capacity to be absorbed as demand grows, estimating a requirement of roughly 10 million (mn) tonne (t) of incremental demand annually.

The next phase of expansion will focus on the north, west, east and northeast regions, with existing projects and planned capacities viewed as sufficient to meet future demand without pursuing acquisitions. Management said it has already regained lost volumes while sustaining higher prices and will continue to monitor regional opportunities, including a possible investment in West Bengal pending clarity on industrial policy. The company, which has a current market capitalisation of Rs 852,948.9 mn, has seen its shares lose more than 20 per cent over the past year.

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Ramco Cements’ Hard Worker Campaign Wins Seven Awards

Campaign earns honours for direction, editing and cinematography

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The Hard Worker campaign by The Ramco Cements has secured seven honours at the Good Ads Matter Awards 2026, adding to its growing list of accolades and reinforcing its standing among the year’s most recognised advertising campaigns.
The awards were presented during the Good Ads Matter Awards Night 2026 held at Mehboob Studios in Mumbai. The campaign received recognition across multiple categories, highlighting excellence in direction, editing, cinematography and storytelling.
Among the honours, the campaign won Silver in the Campaign of the Year – Direction category, while filmmaker Prakash Varma was named Director of the Year for the films Tortoise & Hare and Eco Plaster. Tortoise & Hare also received Silver awards for Best Editing and Best Colour Grading, along with a Bronze award for Best Cinematography. Eco Plaster earned Bronze awards in the Best Direction – Narrative and Best Direction – Humour categories.
Both films extended their award-winning run, with Eco Plaster being recognised for its narrative centred on water conservation through innovative construction solutions, while Tortoise & Hare was honoured for its storytelling and craft execution.
The Hard Worker campaign was built around the idea that hard work deserves recognition and respect. Through culturally rooted and emotionally engaging stories, the campaign has connected with consumers, engineers, masons and the wider construction community across the country.
Commenting on the achievement, A V Dharmakrishnan, CEO of The Ramco Cements Limited, said that the continued recognition across leading creative platforms reflects the company’s commitment to meaningful and authentic communication rooted in the values of the people it serves.
Balaji K Moorthy, Executive Director – Marketing, The Ramco Cements Limited, said the awards recognise the craftsmanship behind the storytelling, from direction and cinematography to editing and narrative execution.
Following recognition at both the Kyoorius Creative Awards and the Good Ads Matter Awards, the Hard Worker campaign continues to demonstrate the impact of purpose-driven storytelling combined with strong creative execution and consumer relevance.

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Cement Makers Reaffirm Commitment to Sustainable Growth

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World Environment Day spotlight on innovation and circularity

On World Environment Day, the Indian cement industry reiterated its commitment to supporting India’s climate ambitions through sustainable manufacturing, resource efficiency and the adoption of cleaner technologies.

The Cement Manufacturers’ Association (CMA) said the sector remains aligned with the Government of India’s Net Zero commitments and is accelerating efforts to reduce its environmental footprint while supporting the country’s infrastructure and development agenda.

Parth Jindal, President, CMA and Managing Director, JSW Cement, said the industry is increasingly adopting cleaner technologies, improving energy efficiency and expanding the use of alternative fuels and raw materials. He also highlighted the growing importance of circular economy practices, where industrial by-products and waste streams from one sector are utilised as resources in another.

“The Indian Cement Industry is aligned to the Government’s commitments on carbon mitigation and is accelerating the adoption of cleaner technologies, resource efficiency and circular economy practices while actively exploring the potential of Carbon Capture, Utilisation and Storage (CCUS) as a critical pathway for deep decarbonisation,” said Jindal.

He added that coprocessing industrial waste and by-products helps conserve natural resources, reduce disposal requirements and lower the environmental footprint across multiple sectors.

According to Jindal, sustainability is no longer limited to manufacturing processes but is increasingly influencing investment decisions, innovation strategies and long-term growth plans within the industry.

Echoing similar views, Dr Raghavpat Singhania, Vice President, CMA and Managing Director, JK Cement, said sustainable development extends beyond emissions reduction and must also focus on responsible resource utilisation and waste minimisation.

“Sustainability in the built environment cannot be measured by emissions alone. It is equally about how efficiently we use resources, how effectively we minimise waste and how responsibly we create the infrastructure that will serve future generations,” said Singhania.

He noted that the cement industry is advancing its sustainability agenda through greater resource efficiency, increased circularity, technological innovation and continuous improvements in manufacturing practices. As a key contributor to India’s infrastructure development, the sector has a critical role to play in balancing economic growth with environmental responsibility.

On the occasion of World Environment Day, industry leaders reaffirmed their commitment to supporting India’s climate goals while delivering the materials required for resilient, durable and sustainable infrastructure.

 

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