Rising property rates have made it imperative for builders and developers to look out for ways to use the available space effectively. Conventionally-in any housing structure-around 30-40 per cent of the space on which the structure is built is lost to walls and supporting pillars. It is a loss to both the developers and to the home buyers. Modern construction materials such as Flyocrete AAC blocks are here to rescue both. Yuvraj Patil demonstrates to ICR how these blocks can save space and do a lot more.
Flyocrete´s autoclaved aerated concrete (AAC) blocks are manufactured from fly ash. The fly ash used is a waste from thermal power. Use of fly ash in making AAC blocks save a lot of soil. Bricks on other hand require fertile soil, which is an important resource. Brick manufacturing also leads production of carbon dioxide. From the process of manufacturing till the end use, Flyocrete AAC saves natural resources. Apart from being a green product it also has several other advantages, including:
Lightweight: Oven-dry Flyocrete AAC blocks have a density between 551 to 650 Kg/cum making them 1/3 in thickness than brick and 1/4 that of concrete. So more material can be packed in a truck
for a given structure. It helps in reduction of transport cost as well as the fuel consumed. It is lightweight and leads to reduction of the depth of foundations, sizes of the structural units, saving the cost of cement, steel, coarse aggregate, fine aggregates required for concrete structure. It is suitable for the structures that are erected on low bearing soil, marshy lands, and is useful for all types of residential, commercial, industrial and multi-storeyed projects. This opens avenues for using additional FSI/TDR on existing buildings/societies
Thermal insulation: Its low thermal conductivity leads to saving on energy consumption for heating as well as cooling, suitable as insulating material for steel works, boilers, furnaces, heat exchangers, and oven in different P2 industries, forges. It is also suitable and economical for hotels, malls, multiplexes and hospitals, and all types of commercial projects where air conditioners are used.
Fire resistant: Flyocrete AAC has an extremely high fire rating of at least four hours (200 mm) and more. Due to its high fire resistance, it is useful for the construction of fire wall of lift room/walls of hazardous chemical, paint storage rooms, etc. in textile industries and cotton mills where there is a danger of fire hazard.
High strength to weight ratio: Flyocrete AAC products have strength to weight ratio between 18 to 22 against 16 for the concrete of grade M150. This means thinner walls and thinner pillars can be constructed with Flyocrete. It also means more carpet area for developers to sell.
High dimension accuracy and uniform surface: Due to high dimensional accuracy, it is extremely easy to install. It requires less cement mortar for joining. The uniform and flat surface requires very less plastering material Water penetration: Flyocrete block structures are of closed cells hence there is very little capillary action. The high surface activity allows faster evaporation rates. So the problems of water seepage are minimal with the fly ash-based product. High workability: Flyocrete AAC can be easily cut sawed drilled, nailed, milled like wood, making it a comfortable workable product than bricks, concrete blocks and fly ash bricks.
Shree Cement expects to outpace the industry in the financial year 2026-27 as it pursues organic expansion and pricing discipline following a recent investor conference. The chairman said the company has completed a pricing realignment and recovered volumes lost during that exercise. Management signalled a clear preference for internal investments rather than acquisitions to support growth.
The company reported that capacity additions and demand growth across core markets are expected to underpin stronger volume performance, with a target of growing volumes at around 1.1 times the industry growth rate. Cash levels are likely to decline as capital expenditure progresses and shareholder distributions increase, the chairman indicated. The board has prioritised higher dividends over a buyback as a means of reducing excess cash.
Shree Cement described a market shift towards value and affordability rather than a race to the lowest price, which links demand expansion more closely with pricing. Historically, prices have risen at around three per cent annually over long periods, the company noted, and while prices may increase faster this year because of cost pressures from geopolitical tensions, a material improvement in industry profitability is not anticipated. In North India, the company expects additional capacity to be absorbed as demand grows, estimating a requirement of roughly 10 million (mn) tonne (t) of incremental demand annually.
The next phase of expansion will focus on the north, west, east and northeast regions, with existing projects and planned capacities viewed as sufficient to meet future demand without pursuing acquisitions. Management said it has already regained lost volumes while sustaining higher prices and will continue to monitor regional opportunities, including a possible investment in West Bengal pending clarity on industrial policy. The company, which has a current market capitalisation of Rs 852,948.9 mn, has seen its shares lose more than 20 per cent over the past year.
The Hard Worker campaign by The Ramco Cements has secured seven honours at the Good Ads Matter Awards 2026, adding to its growing list of accolades and reinforcing its standing among the year’s most recognised advertising campaigns.
The awards were presented during the Good Ads Matter Awards Night 2026 held at Mehboob Studios in Mumbai. The campaign received recognition across multiple categories, highlighting excellence in direction, editing, cinematography and storytelling.
Among the honours, the campaign won Silver in the Campaign of the Year – Direction category, while filmmaker Prakash Varma was named Director of the Year for the films Tortoise & Hare and Eco Plaster. Tortoise & Hare also received Silver awards for Best Editing and Best Colour Grading, along with a Bronze award for Best Cinematography. Eco Plaster earned Bronze awards in the Best Direction – Narrative and Best Direction – Humour categories.
Both films extended their award-winning run, with Eco Plaster being recognised for its narrative centred on water conservation through innovative construction solutions, while Tortoise & Hare was honoured for its storytelling and craft execution.
The Hard Worker campaign was built around the idea that hard work deserves recognition and respect. Through culturally rooted and emotionally engaging stories, the campaign has connected with consumers, engineers, masons and the wider construction community across the country.
Commenting on the achievement, A V Dharmakrishnan, CEO of The Ramco Cements Limited, said that the continued recognition across leading creative platforms reflects the company’s commitment to meaningful and authentic communication rooted in the values of the people it serves.
Balaji K Moorthy, Executive Director – Marketing, The Ramco Cements Limited, said the awards recognise the craftsmanship behind the storytelling, from direction and cinematography to editing and narrative execution.
Following recognition at both the Kyoorius Creative Awards and the Good Ads Matter Awards, the Hard Worker campaign continues to demonstrate the impact of purpose-driven storytelling combined with strong creative execution and consumer relevance.
World Environment Day spotlight on innovation and circularity
On World Environment Day, the Indian cement industry reiterated its commitment to supporting India’s climate ambitions through sustainable manufacturing, resource efficiency and the adoption of cleaner technologies.
The Cement Manufacturers’ Association (CMA) said the sector remains aligned with the Government of India’s Net Zero commitments and is accelerating efforts to reduce its environmental footprint while supporting the country’s infrastructure and development agenda.
Parth Jindal, President, CMA and Managing Director, JSW Cement, said the industry is increasingly adopting cleaner technologies, improving energy efficiency and expanding the use of alternative fuels and raw materials. He also highlighted the growing importance of circular economy practices, where industrial by-products and waste streams from one sector are utilised as resources in another.
“The Indian Cement Industry is aligned to the Government’s commitments on carbon mitigation and is accelerating the adoption of cleaner technologies, resource efficiency and circular economy practices while actively exploring the potential of Carbon Capture, Utilisation and Storage (CCUS) as a critical pathway for deep decarbonisation,” said Jindal.
He added that coprocessing industrial waste and by-products helps conserve natural resources, reduce disposal requirements and lower the environmental footprint across multiple sectors.
According to Jindal, sustainability is no longer limited to manufacturing processes but is increasingly influencing investment decisions, innovation strategies and long-term growth plans within the industry.
Echoing similar views, Dr Raghavpat Singhania, Vice President, CMA and Managing Director, JK Cement, said sustainable development extends beyond emissions reduction and must also focus on responsible resource utilisation and waste minimisation.
“Sustainability in the built environment cannot be measured by emissions alone. It is equally about how efficiently we use resources, how effectively we minimise waste and how responsibly we create the infrastructure that will serve future generations,” said Singhania.
He noted that the cement industry is advancing its sustainability agenda through greater resource efficiency, increased circularity, technological innovation and continuous improvements in manufacturing practices. As a key contributor to India’s infrastructure development, the sector has a critical role to play in balancing economic growth with environmental responsibility.
On the occasion of World Environment Day, industry leaders reaffirmed their commitment to supporting India’s climate goals while delivering the materials required for resilient, durable and sustainable infrastructure.