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Shenzhen City Switching to an ‘Electric Mobility.’

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In 2017, Shenzhen became the first city in the world to electrify all public buses with a view to cutting emissions, reducing noise pollution and improving air quality. The initiative also helped to further develop electric mobility. The adoption of new service models incentivises manufacturers to design vehicle components so that they are maintained and kept in use, retaining value. There are now over 16,000 electric public buses (e-buses) on the road.

In addition, the city has engaged heavily in urban infrastructure, incorporating more than 500 bus charging stations and 5,100 bus charging points.

While e-buses have replaced fuel vehicles ??which were estimated to be contributing towards 20% of the city?? air pollution – further development is underway to increase the provision of renewable energy sources in line with circular economy principles. Work is also underway to improve battery technologies to encourage their reuse, charging speeds and suitability for a wider range of vehicles.

TIME FRAME

In 2009, Shenzhen was selected by the national government as one of 13 electric vehicle pilot cities. In 2017, the city became the first in the world to reach a goal of 100% electrically run buses. Further work is ongoing, including on opportunities to expand the programme to other vehicles such as taxis.

FOCUS AREAS

The focus has been on the mobility sector as a whole, including infrastructure, electric vehicle technology, and business models.

FINANCE

This public mobility initiative has been supported by a combination of national government funding and subsidies from the Finance Commission of Shenzhen Municipality.

The project financing has also made use of, and benefited from using, cost-effective service models. whole, including infrastructure, electric vehicle technology, and business models.

CORE TEAM AND PARTICIPANTS

  • Directly overseen by the Shenzhen Mayor, various departments within the municipality are involved in the implementation:

  • The Development and Reform Commission of Shenzhen Municipality, which receives direction from the National Development and Reform Committee of China and coordinates local implementation

  • Urban Planning, Land and Resources Commission of Shenzhen Municipality, which identifies suitable developed and underdeveloped land and oversees locations of the charging points and stations

  • District government, which supports the provision of land permits for the charging points and charging stations

  • Transport Commission of Shenzhen Municipality, which facilitates e-bus movement by granting preferential road access

OUTCOMES TO DATE

In 2011, two years after being selected as an electric vehicle city pilot, Shenzhen hosted the Summer Universiade, a world student games event, at which 200 e-buses and 300 e-taxis were deployed. The first fully electrified bus route was launched in 2012.

Starting in 2015, bus companies have been able to rent e-buses and batteries from manufacturers through service models, relieving the bus companies of large upfront investments and the need for technological expertise, thereby increasing the uptake of vehicles.

The national piloting scheme has encouraged the development of the electric vehicle industry in China, which was estimated to be worth CNY 100 billion in 2017. Many companies across the value chain have also benefited from this development. For example, BYD, the largest Chinese electric vehicle producer headquartered in Shenzhen is now selling e-buses to 300 cities in Japan, Europe, the USA and other countries globally.

The lessons from the pilot are being extended to other mobility forms. Shenzhen now has electrified 16,000 buses and 23,000 taxis in the city.

THE JOURNEY ORIGINS

The development of this initiative is heavily driven by local and national policy with a view to cutting emissions, reducing noise pollution and improving air quality – in addition to managing current overcapacity of electric power. The Shenzhen New Energy Industry Development Plan 2009-2015, the Shenzhen New Energy Industry Development Policy and the 13th Five-Year Plan for Strategic New Industry Development, together reinforce the priority of developing this sector.

THE ROUTE TO A CITY-WIDE E-BUS SYSTEM

Shifting to a 100% electric vehicle system creates opportunities and potential for additional revenue streams. As organisations make use of new business models that improve material management and costs, and receive public financial support, it encourages the initiative to scale, and infrastructure and technologies to develop.

Vehicles

Prior to 2016, an e-bus was priced at approximately CNY 1.8 million. Through the use of service models, third-party financial institutions purchase the assets and rent them to bus operating companies who are thus relieved of large upfront capital investments. For example, eight-year rental agreements are arranged through a third-party financial institution which, for a limited time period, take on the financial risk if the vehicle or components fail. Shenzhen Eastern Bus Company (a state-owned organisation) and Shenzhen Western Bus Company Ltd (a public-private organisation) have both rented e-bus services from locally headquartered BYD and other manufacturers via third-party financial institutions such as China Development Bank Leasing and China Construction Bank Financial Leasing. In such service models, manufacturers remain responsible for maintenance and repair of the key components, keeping them in use. It also incentivises circular designs for durability and reuse.

Bus manufacturers are also provided with national government subsidies, which are matched by the city government. In the case of Shenzhen, bus manufacturers can apply for approximately CNY 500,000 from each, totalling around CNY 1 million to be deducted from the price. As the electric vehicle industry matures, the national and municipal subsidies have reduced and will eventually cease.

Batteries

At the end of their usable life, batteries will be sent to government approved recyclers with a view to extracting useful materials, such as rare earth elements. This practice is expected to grow with the development of Extended Producer Responsibility policies which are due by 2020.

Many electric vehicle batteries are estimated to start reaching end of life status in 2019, which will increase the quantity of batteries available for recycling, in turn augmenting the demand for the required recovery skills and technologies. Material sourcing, design for multiple use, and design for recycling are amongst the circular economy priorities for the EV industry.

Electric charging technology and infrastructure

The technology and infrastructure required for charging vehicles involves large capital investment. In addition to government subsidies, new partnerships have been key. Shenzhen Eastern Bus Company, for example, partnered with charging point manufacturing businesses, which post-construction, are also responsible for the maintenance and upgrade of charging points. Charging point manufacturers receive a service fee through units of electricity used, which facilitates further development of the infrastructure. The Shenzhen Eastern Bus Company?? e-bus versus charging point ratio reached 2:1 as at the end of 2018.

One charge will sustain an e-bus for a full day, meaning that charging can take place at night when buses are not in use and when demand on the grid is less.

Rapid charging technology is under development to increase charging speeds that improve bus turnaround rates. Regulations are also applied to ensure new charging facilities complement population size and land availability.

MEASURING PROGRESS

Combustion engine buses used to contribute to 20% of air pollution, but through the transition it is now estimated the city will see an annual reduction of 4.316 million tons of particulate matter. In addition, the average GHG emissions per e-bus kilometre is 40% less than a diesel vehicle, which,as of 2017, had reduced carbon emissions in the city by 0.63 million tons.

A further benefit is that the e-buses produce less noise and heat, thereby contributing to a reduction in urban noise pollution and heat island effects.

At present, renewable energy sources only makeup approximately 1% of the total energy mix in the initiative and further development is required to increase this. China?? 13th Five-Year Plan also highlights the overall requirement for a shift from fossil fuels. The partners in the initiative are also looking at metrics to capture the material benefits resulting from the increased focus on remanufacturing and public transport use.

REFLECTIONS

Policy providing a mandate for change.

A combination of national- and city-level policy measures have created the enabling conditions for an electric mobility system in the city to develop. This includes the

national government?? ambition to expand the electric vehicle sector, China?? 13th Five-Year Plan, the Strategic New Industry Development Plan, the Shenzhen New Energy Industry Development Plan 2009-2015, Shenzhen New Energy Industry Development Policy, and Shenzhen?? status as China?? first Special Economic Zone, permitting Shenzhen to have bespoke trading and business rules to stimulate economic activity and innovation.

Enabling innovation through the use of new business models and financial support.

Financial support from national subsidies and match funding from the city government has enabled the initiative to grow enough to become self-supporting. In addition, the provision of e-buses on a rental basis has also alleviated initial capital outlays, mitigated against potential ongoing financial risks for the bus companies, and supported the refurbishment and reuse of components and parts.

Development of the broader electric vehicle industry has also been encouraged through the pilot. For example, incentives such as free licence plates for e-vehicle drivers and the removal of a passenger levy for fuel in e-taxis. Improvements in urban air quality and reduced noise are also bringing broader environmental, health, and productivity benefits to the city.

In a circular economy, power is generated through renewable resources and materials are kept in use. Research to increase the percentage of renewable energy provided to the charging poles is underway, as is the research to improve the circularity of battery technology.

ACKNOWLEDGEMENT

Website: www.english.sz.gov.cn

This case study has been developed in partnership with ICLEI East Asia. This case study is part of Circular economy in cities, Ellen MacArthur Foundation

GOVERNANCE

  • Shenzhen Municipal People?? Government

  • POPULATION 12.5 million

  • GDP 2.2 trillion CNY

  • DENSITY 5,963 per km2

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Economy & Market

Power Build’s Core Gear Series

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A deep dive into Core Gear Series of products M, C, F and K, by Power Build, and how they represent precision in motion.

At the heart of every high-performance industrial system lies the need for robust, reliable, and efficient power transmission. Power Build answers this need with its flagship geared motor series: M, C, F and K. Each series is meticulously engineered to serve specific operational demands while maintaining the universal promise of durability, efficiency, and performance.

Series M – Helical Inline Geared Motors
Compact and powerful, the Series M delivers exceptional drive solutions for a broad range of applications. With power handling up to 160kW and torque capacity reaching 20,000 Nm, it is the trusted solution for industries requiring quiet operation, high efficiency, and space-saving design. Series M is available with multiple mounting and motor options, making it a versatile choice for manufacturers and OEMs globally.

Series C – Right Angled Heli-Worm Geared Motors
Combining the benefits of helical and worm gearing, the Series C is designed for right-angled power transmission. With gear ratios of up to 16,000:1 and torque capacities of up to 10,000 Nm, this series is optimal for applications demanding precision in compact spaces. Industries looking for a smooth, low-noise operation with maximum torque efficiency rely on Series C for dependable performance.

Series F – Parallel Shaft Mounted Geared Motors
Built for endurance in the most demanding environments, Series F is widely adopted in steel plants, hoists, cranes and heavy-duty conveyors. Offering torque up to 10,000 Nm and high gear ratios up to 20,000:1, this product features an integral torque arm and diverse output configurations to meet industry-specific challenges head-on.

Series K – Right Angle Helical Bevel Geared Motors
For industries seeking high efficiency and torque-heavy performance, Series K is the answer. This right-angled geared motor series delivers torque up to 50,000 Nm, making it a preferred choice in core infrastructure sectors such as cement, power, mining and material handling. Its flexibility in mounting and broad motor options offer engineers the freedom in design and reliability in execution.
Together, these four series reflect Power Build’s commitment to excellence in mechanical power transmission. From compact inline designs to robust right-angle drives, each geared motor is a result of decades of engineering innovation, customer-focused design and field-tested reliability. Whether the requirement is speed control, torque multiplication or space efficiency, Radicon’s Series M, C, F and K stand as trusted powerhouses for global industries.

http://www.powerbuild.in
Call: +919727719344

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Economy & Market

Conveyor belts are a vital link in the supply chain

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Kamlesh Jain, Managing Director, Elastocon, discusses how the brand delivers high-performance, customised conveyor belt solutions for demanding industries like cement, mining, and logistics, while embracing innovation, automation, and sustainability.

In today’s rapidly evolving industrial landscape, efficient material handling isn’t just a necessity—it’s a competitive advantage. As industries such as mining, cement, steel and logistics push for higher productivity, automation, and sustainability, the humble conveyor belt has taken on a mission-critical role. In this exclusive interview, Kamlesh Jain, Managing Director, Elastocon, discusses how the company is innovating for tougher terrains, smarter systems and a greener tomorrow.

Brief us about your company – in terms of its offerings, manufacturing facilities, and the key end-user industries it serves.
Elastocon, a flagship brand of the Royal Group, is a trusted name in the conveyor belt manufacturing industry. Under the brand name ELASTOCON, the company produces both open-end and endless belts, offering tailor-made solutions to some of the most demanding sectors such as cement, steel, power, mining, fertiliser, and logistics. Every belt is meticulously engineered—from fabric selection to material composition—to ensure optimal performance in tough working conditions. With advanced manufacturing facilities and strict quality protocols, Elastocon continues to deliver high-performance conveyor solutions designed for durability, safety, and efficiency.

How is the group addressing the needs for efficient material handling?
Efficient material handling is the backbone of any industrial operation. At Elastocon, our engineering philosophy revolves around creating belts that deliver consistent performance, long operational life, and minimal maintenance. We focus on key performance parameters such as tensile strength, abrasion resistance, tear strength, and low elongation at working tension. Our belts are designed to offer superior bonding between plies and covers, which directly impacts their life and reliability. We also support clients
with maintenance manuals and technical advice, helping them improve their system’s productivity and reduce downtime.

How critical are conveyor belts in ensuring seamless material handling?
Conveyor belts are a vital link in the supply chain across industries. In sectors like mining, cement, steel, and logistics, they facilitate the efficient movement of materials and help maintain uninterrupted production flows. At Elastocon, we recognise the crucial role of belts in minimising breakdowns and increasing plant uptime. Our belts are built to endure abrasive, high-temperature, or high-load environments. We also advocate proper system maintenance, including correct belt storage, jointing, roller alignment, and idler checks, to ensure smooth and centered belt movement, reducing operational interruptions.

What are the key market and demand drivers for the conveyor belt industry?
The growth of the conveyor belt industry is closely tied to infrastructure development, increased automation, and the push for higher operational efficiency. As industries strive to reduce labor dependency and improve productivity, there is a growing demand for advanced material handling systems. Customers today seek not just reliability, but also cost-effectiveness and technical superiority in the belts they choose. Enhanced product aesthetics and innovation in design are also becoming significant differentiators. These trends are pushing manufacturers to evolve continuously, and Elastocon is leading the way with customer-centric product development.

How does Elastocon address the diverse and evolving requirements of these sectors?
Our strength lies in offering a broad and technically advanced product portfolio that serves various industries. For general-purpose applications, our M24 and DINX/W grade belts offer excellent abrasion resistance, especially for RMHS and cement plants. For high-temperature operations, we provide HR and SHR T2 grade belts, as well as our flagship PYROCON and PYROKING belts, which can withstand extreme heat—up to 250°C continuous and even 400°C peak—thanks to advanced EPM polymers.
We also cater to sectors with specialised needs. For fire-prone environments like underground mining, we offer fire-resistant belts certified to IS 1891 Part V, ISO 340, and MSHA standards. Our OR-grade belts are designed for oil and chemical resistance, making them ideal for fertiliser and chemical industries. In high-moisture applications like food and agriculture, our MR-grade belts ensure optimal performance. This diverse range enables us to meet customer-specific challenges with precision and efficiency.

What core advantages does Elastocon offer that differentiate it from competitors?
Elastocon stands out due to its deep commitment to quality, innovation, and customer satisfaction. Every belt is customised to the client’s requirements, supported by a strong R&D foundation that keeps us aligned with global standards and trends. Our customer support doesn’t end at product delivery—we provide ongoing technical assistance and after-sales service that help clients maximise the value of their investments. Moreover, our focus on compliance and certifications ensures our belts meet stringent national and international safety and performance standards, giving customers added confidence.

How is Elastocon gearing up to meet its customers’ evolving needs?
We are conscious of the shift towards greener and smarter manufacturing practices. Elastocon is embracing sustainability by incorporating eco-friendly materials and energy-efficient manufacturing techniques. In parallel, we are developing belts that seamlessly integrate with automated systems and smart industrial platforms. Our vision is to make our products not just high-performing but also future-ready—aligned with global sustainability goals and compatible with emerging technologies in industrial automation and predictive maintenance.

What trends do you foresee shaping the future of the conveyor belt industry?
The conveyor belt industry is undergoing a significant transformation. As Industry 4.0 principles gain traction, we expect to see widespread adoption of smart belts equipped with sensors for real-time monitoring, diagnostics, and predictive maintenance. The demand for recyclable materials and sustainable designs will continue to grow. Furthermore, industry-specific customisation will increasingly replace standardisation, and belts will be expected to do more than just transport material—they will be integrated into intelligent production systems. Elastocon is already investing in these future-focused areas to stay ahead of the curve.

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Economy & Market

Impactful Branding

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Advertising or branding is never about driving sales. It’s about creating brand awareness and recall. It’s about conveying the core values of your brand to your consumers. In this context, why is branding important for cement companies? As far as the customers are concerned cement is simply cement. It is precisely for this reason that branding, marketing and advertising of cement becomes crucial. Since the customer is unable to differentiate between the shades of grey, the onus of creating this awareness is carried by the brands. That explains the heavy marketing budgets, celebrity-centric commercials, emotion-invoking taglines and campaigns enunciating the many benefits of their offerings.
Marketing strategies of cement companies have undergone gradual transformation owing to the change in consumer behaviour. While TV commercials are high on humour and emotions to establish a fast connect with the customer, social media campaigns are focussed more on capturing the consumer’s attention in an over-crowded virtual world. Branding for cement companies has become a holistic growth strategy with quantifiable results. This has made brands opt for a mix package of traditional and new-age tools, such as social media. However, the hero of every marketing communication is the message, which encapsulates the unique selling points of the product. That after all is crux of the matter here.
While cement companies are effectively using marketing tools to reach out to the consumers, they need to strengthen the four Cs of the branding process – Consumer, Cost, Communication and Convenience. Putting up the right message, at the right time and at the right place for the right kind of customer demographic is of utmost importance in the long run. It is precisely for this reason that regional players are likely to have an upper hand as they rely on local language and cultural references to drive home the point. But modern marketing and branding domain is exponentially growing and it would be an interesting exercise to tabulate and analyse its impact on branding for cement.

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