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Make in Steel 2020 seeks forging of stronger ties for growth

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Given the long-term pipeline of infrastructure projects in India, the growth opportunity for the country’s steel sector is immense. But as it looks towards future expansion, the industry also needs to collaborate as well as imbibe new technologies and best practices to become a truly global force.

Collaboration, adoption of new technologies and focus on sustainable manufacturing practices will enable the Indian steel industry to become a global force, a cross-section of industry experts averred at the third edition of Make in Steel conference in New Delhi in February.

They also said that given the country’s need for new infrastructure projects and consistent GDP growth, the opportunities that would be created for all stakeholders were humongous.

Guest of honour, AK Khandelwal, Executive Director (TKMC), Railway Board, explained that developments like electrification of railways lines, construction of pedestrian bridges, and the introduction of high-speed railway and complete mechanisation of maintenance-related work will all create a huge business opportunity. For instance, the Railways order for maintenance equipment is alone estimated to cost Rs 120 billion.

"There is a huge market and we are planning an investment of Rs 8.5 trillion on infrastructure development at the Indian Railways over the next five years. This would need a lot of steel. At least 20 million tonnes (MT) of new rakes will be required annually. This would also need some high-grade steel. About 7 MT of steel will be required for building wagons, coaches and other infrastructure," informed Khandelwal.

According to some estimates, the public sector transporter directly or indirectly consumes up to 15 per cent of the total steel produced in the country. While sounding caution in the backdrop of the ongoing US-China war and Coronavirus pandemic, N Sainathan, Chief Sales Manager (North India), Tata Steel, called for teamwork within the industry.

"For this industry to grow every participant in the value chain needs to elevate their role to become more efficient and value accretive. I would like to take the example of the automobile industry, which 20 years ago used to import 30-40 per cent of its steel because the domestic industry was unable to provide the desired quality or service. But today that has reduced to less than 5 per cent. This has been made possible by the partnership between the steel companies and automakers," he opined.

Need to standardise
The experts also agreed that despite overtaking Japan to become the world’s number two steelmaker, India’s steel sector needed to address a multitude of challenges. One of the priority areas for the country was to significantly encourage domestic steel consumption. The share of steel-based construction in India is around 10 per cent while in the developed Western economies it hovers at nearly 80 per cent.

The forum also raised the demand for the rollout of a proper code for steel-intensive buildings. In this regard, speakers said that China’s much-acclaimed feat of constructing a 1,000-bed hospital for coronavirus patients in a matter of days was made possible only due to the successful implementation of such a framework there.

V Suresh, Chief General Manager & Regional Manager (Northern Region), Steel Authority of India (SAIL), said that the sector played a critical role in not only GDP growth but also job creation. "The steel industry is an important constituent in the growth and development of an economy. The performance of the steel industry has a major bearing on industry segments such as infrastructure, construction, peripherals, etc., with the multiplier effect of 1.4 times on the GDP. But the greater impact comes from employment generation, where the multiplier effect is around 6.8," he emphasised.

He felt that the low percentage use of steel in housing and other construction was attributable to the inability to both provide as well as accurately gauge the quantity and quality of steel required in such construction. He sought for immediate revision of BIS 800 code regarding the use of steel in construction to also include high-grade steels.

"The other issue is about the design part. There is somehow a mismatch between what we can produce, what we intend to produce and what is required by the industry. Although architects and designers appreciate that steel-intensive construction is the way forward, there is reluctance due to various reasons such as availability and acceptance by the end-user. So, there is a need for us to have a forum and, perhaps, Make in Steel can help us in this regard to some extent," added Suresh.

Hervinder Singh, President & Business Unit Head Long Products, Jindal Steel & Power, made a forceful pitch for a cleaner steel industry through the use of cleaner and greener technologies that helped in curbing pollution and prevent wastage of resources.

"The focus should be on making quality steel of higher strength through a cost-effective production process," he opined.

Welcoming the delegates to the conference, Pratap Padode, President and Founder, First Construction Council (FCC), said, "The year has begun on a tumultuous note. But I think through challenges also emerge top stories. When some of the leading multinationals and foreign companies come here for the first time, they don’t look at the chaos. They look at the opportunities. Because if everything were hunky-dory, why would there be a need for new infrastructure or new buildings?" FCC, which had organised the event, is an infrastructure think tank dedicated to serving the causes and needs of the Indian construction sector. It was established in 2003.

Two panel discussions, "Smart Steel for Smart Urbanisation: New Products and Dimensions in Steel"and "Growing Use of Stainless Steel", were also organised during the day-long conference. Panelists included Arun Sahai, COO, Ahluwalia Contracts; Rajiv Nehru, Director Product Development & Training, RICS South Asia; Mili Majumdar, Managing Director, GBCI India; S Krishnakumar, CEO Building Solutions, Everest Industries; Sahil Agarwal, Senior Technologist, Tata Steel; Debashis Dutta, Structural Engineer, Institute for Steel Development & Growth; and NK Vijayvargia, Consultant, Indian Stainless Steel Development Association.

The report "TMT ReBar: A Key Pillar in Indian Infrastructure" was also released at 2020 Make in Steel conference. This one-of-its-kind analysis on reinforcement bars-also called thermo-mechanically treated (TMT) bars-has come to be regarded as an important study in its segment.

– MANISH PANT

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Concrete

Wonder Cement appoints Mahesh Singh as VP Corporate Brand Communication 

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Singh brings 20+ years of brand and marketing experience, and will lead integrated corporate brand communication initiatives at Wonder Cement 

New Delhi

Wonder Cement, a leading cement manufacturer, has appointed Mahesh Singh as Vice President – Corporate Brand Communication. In his new role, he will oversee corporate brand strategy and communication, including digital and performance marketing, public relations, trade, events, exhibitions, sports and experiential marketing. 

Singh brings over two decades of experience across marketing and communications, with roles spanning the automotive industry, agencies and entrepreneurship. He spent more than a decade with Honda Motorcycle & Scooter India, working across integrated communication, media, digital, retail and consumer engagement. His stint also included helping build the company’s digital marketing capabilities. 

He moved to dentsu X India as Vice President – Strategy & Planning, working across categories such as automotive, auto components, electric vehicles, FMCG, consumer electronics, BFSI, apparel and brand consulting. His responsibilities included media and marketing strategy, product launches, content, performance marketing and consumer activations. 

Singh subsequently took an entrepreneurial route with Radiant Brands before joining Shriram Ltd (SPR Autotech) as Head – Marketing & Communications. There, his remit included brand and corporate strategy, communications, PR and ORM, retail identity, loyalty programmes and events. 

At Wonder Cement, Singh will be responsible for bringing together the company’s corporate brand communication initiatives across digital, performance marketing, PR, trade, sports and experiential platforms. The role will focus on creating an integrated approach to communication across consumers, trade partners and other key stakeholders. 

The appointment brings to Wonder Cement a marketer whose career has spanned the brand, agency and entrepreneurial sides of the communications ecosystem. 

Wonder Cement, part of the RK Group, is a cement manufacturer with roots in Rajasthan and a focus on quality, trust and transparency. The company has grown to six manufacturing plants, and a cement capacity of 21.5 MTPA. With more than 2,000 employees and a network of over 5,000 dealers, its operations span manufacturing, distribution and customer engagement, with a focus on consistent product quality and efficient execution. 

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Concrete

JSW Cement commissions additional 1 MTPA grinding unit at Nagaur

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With this commissioning, JSW Cement’s total cement grinding capacity has increased to 25.10 MTPA, 
Mumbai

JSW Cement, one of India’s leading green cement producers and part of the diversified JSW Group, today announced the successful commissioning of an additional 1.00 MTPA cement grinding unit at Nagaur, Rajasthan. The commissioning marks another significant milestone in the Company’s growth strategy.

With this commissioning, JSW Cement’s total cement grinding capacity has increased to 25.10 MTPA, while its total clinker manufacturing capacity, including clinker capacity at its joint venture, JSW Cement FZC, stands at 9.74 MTPA.

JSW Cement had commenced operations in North India in March 2026 with the Nagaur Integrated Plant, comprising a 3.30 MTPA clinkerisation unit and 2.50 MTPA cement grinding unit. With the commissioning of the additional 1.00 MTPA cement grinding unit, the plant’s total cement grinding capacity has increased to 3.50 MTPA, enhancing the company’s ability to cater to the growing cement demand across Rajasthan, Haryana, Punjab and the National Capital Region (NCR). The expansion has been funded through a strategic mix of equity and long-term debt.

During the quarter ended 30th September 2026, JSW Cement has also commissioned the Alternate Fuel Handling System and the Waste Heat Recovery system (WHRS) at the Nagaur Integrated Plant.

Nilesh Narwekar, CEO, JSW Cement, said: “The commissioning of additional 1.00 MTPA grinding capacity at Nagaur is a key strategic priority for us and will accelerate JSW Cement’s expansion into North India. We look forward to servicing the growing needs of the region and contributing to the economic growth of Rajasthan, Haryana, Punjab and the NCR area. I am delighted to share that the company has commissioned this grinding unit within the expected timeline, showcasing our project execution capabilities. Further, the Alternate Fuel Handling System and the Waste Heat Recovery system (WHRS) are expected to substantially reduce our production costs going forward.”

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Concrete

UltraTech becomes first Indian cement firm to cross 2 GW green energy

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UltraTech Cement has crossed 2 GW of captive green energy capacity, with renewables and waste heat recovery meeting 48 per cent of its power needs.

Mumbai

UltraTech Cement Limited has surpassed 2 GW of installed green energy capacity for captive use, becoming the first cement company in India to achieve the milestone. The Aditya Birla Group company commissioned 116.55 MW of wind capacity at its Inter-State Transmission System-connected wind-solar hybrid project in Barmer, Rajasthan, along with 10 MW of Waste Heat Recovery System capacity at Sarlanagar Cement Works in Karnataka.

With these additions, UltraTech’s cumulative installed green energy capacity has reached 2,024 MW. This includes 1,580 MW of renewable energy capacity and 444 MW of waste heat recovery capacity, together meeting around 48 per cent of the company’s current power requirements.

The company said the milestone reflects the progress of its long-term energy transition strategy. In FY27 so far, nearly one-third of UltraTech’s 76 manufacturing units in India have maintained green energy utilisation above 50 per cent of their electricity requirements, while five units have crossed 95 per cent.

K C Jhanwar, Managing Director, UltraTech Cement Limited, said, “Crossing the 2 GW green energy milestone is the result of a strategy we have pursued consistently over the past decade. Cement is an energy-intensive, hard-to-abate sector, and showing that reliability and growth can go hand in hand with a rapid shift to green energy sets a benchmark for the industry. With nearly half of our power needs now met through green energy, we are significantly less exposed to fossil fuel supply constraints and power price volatility. As we scale up renewables, waste heat recovery and battery storage across our operations, we are building an energy foundation for stable, long-term growth.”

UltraTech commissioned 430 MW of green energy capacity in FY26 and continues to expand its renewable energy and waste heat recovery portfolio.

The company is also progressively integrating Battery Energy Storage Systems across its operations to improve renewable energy utilisation and supply reliability.

In 2025, UltraTech operationalised what it described as India’s first on-site hybrid round-the-clock renewable energy project at Sewagram Cement Works in Gujarat. The project combines solar, wind and battery storage.

As part of its decarbonisation strategy, UltraTech said it has not invested in new captive thermal power capacity for either greenfield projects or brownfield expansions at its integrated units for more than a decade.

The company said its expanding green energy portfolio is helping reduce dependence on conventional grid electricity and fossil fuel-based power, while lowering exposure to fluctuations in coal and electricity prices.

UltraTech aims to increase green energy’s share in its total power mix to 85 per cent by 2030. As a member of RE100, it has also committed to meeting 100 per cent of its electricity requirement through renewable sources by 2050.

UltraTech Cement, the cement flagship of the Aditya Birla Group, has a total grey cement capacity of 210.1 MTPA and white cement and putty capacity of 3.5 MTPA. The company is also a signatory to the GCCA Climate Ambition 2050 and has committed to the GCCA Net Zero Concrete roadmap.

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