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Cement-based building materials

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Cement is an intermediate product and is always converted into some other form to have a useful end product. The authors -JD Bapat and Kalpana Karthikeyan-take stock of a few new-generation products that are making inroads in the construction industry.

Concrete is a cement-based building material used in construction industry on very large scale. However there are many other cement-based materials used in to improve the economy, conserve materials, energy and to reduce the carbon footprint of construction. This article focuses on the following four cement-based building materials: dry mixed mortar (DMM) plasters, cement-based fly ash bricks, autoclaved aerated concrete (AAC) blocks, and micro-concrete for concrete repair work .

DMM plaster
The cement-based DMM plaster is different from job-site mortar plaster. It is manufactured in a factory with dedicated facilities for batching and blending of all the necessary ingredients in the controlled process. In this way, DMM plaster with well-defined properties and performance to meet specific requirements and applications can be produced.

DMM plaster provides excellent technical properties to meet the stringent performance requirements which are common in the current construction scenario, such as crack free surface, no leaching and aesthetic look. The use of DMM plaster is cost effective, reducing potential construction problems with the long-term integrity of structures with a simple materials approach. The advantages of DMM plaster are wuality controlled and factory blended to maintain consistently high quality, excellent adhesion, no cement and sand storage required at site, reduces wastage, better workability, suitable for wide range of masonry/concrete backgrounds, fibre reinforced for shrinkage crack resistance, aesthetic look due to better finish, and no leaching.

Most DMM plasters require only the addition of potable water and mixed with a simple mixer to produce high-quality fresh mortar for wall application. Normal curing process is followed. Most of the high-performance plasters are usually based on extensive development process and tests in order to achieve the desired materials properties. The basic raw materials are: cement, filler and fine aggregate.

The gradation of aggregate and the choice of the filler are critical. Desirable properties of DMM plaster in fresh and hardened state are as follows.
Mixing time: Mixing time of DMM plaster is one of the important parameters to define its ease of application for the mason. Dry mortar powder should quickly mix with water to get the desired workability.
Workability retention (pot Life): Workability retention is the time taken by fresh mortar/concrete to lose its plasticity. Once the mortar is mixed with water it has to maintain its workability till application, for a reasonable period of time: minimum 60 m in peak summer noon and maximum 90 m in the morning/evening or winter season. Workability Retention can be measured from the time of adding water to dry mix till it loses its plasticity i.e. its nature to stick to wall, when mason applies. Loss of workability before application encourages meson to add water to obtain desired workability and such plaster develops cracks after hardening.
Drying time: Plaster should get surface-dried after application, within certain period of time, to start surface finishing and curing. During the process of curing, plaster attains its early strength and binds properly to the substrate (wall/roof top). Addition of polymers can delay surface drying. Polymer mixed DMM may also stick to trowel and the float used for surface finishing, making the whole process difficult and time-consuming
Coverage area: Good coverage area of a plaster offers cost saving to the customer. Coverage area can be measured by calculating the spread area for constant thickness. It depends on the bulk density of plaster. Higher is the density of plaster lower is the spread area. Density of DMM also affects porosity. Optimum bulk density should be obtained balancing the two factors. Typical coverage can be expressed for 10 mm thickness as: m2/kg
Rebound loss: Rebound loss of a plaster shows its capacity to stick to the wall. Lesser is the rebound loss, lesser the wastage of plaster during application. Rebound loss depends on many factors, irrespective of the nature of plaster.

Firstly, it varies from mason to mason. Sometimes the masons’ handling makes difference in the rebound loss.

Second factor is the water content of a plaster mortar. If water is higher than recommended, mortar applied on the wall slides and does not stick properly. If water is lesser than recommended, mortar gets brittle and falls down immediately. Third factor is "saturation of backing surface". Any readymade plaster product should be used only with recommended water content. Water content fixed by manufacturer is enough to prepare a workable mix. It is very important to make backing surface (substrate) wet till it gets saturated and surface dry. When the surface is not saturated, it absorbs water from the plaster and makes it brittle. Similarly, when the surface is over saturated, excess water makes plaster flowing down the wall. The surface of application should be saturated-surface-dry.

Binding property: The binding of DMM to the backing surface (wall with red clay bricks, fly ash bricks or AAC blocks and roof top) must be tested before application.

Compressive strength: No standards specifically mentions about the compressive strength of cement wall plaster. However, experience shows it should have strength of at least 7 MPa at three days.

Cement-based fly ash bricks
The IS 16720: 2018 gives the specification of fly ash-cement bricks. Pulverized fuel ash or fly ash (FA) is a byproduct from thermal power stations, which use pulverised coal as fuel. This national resource can be gainfully utilised for manufacture of FA-cement bricks as an alternative to common burnt clay bricks, leading to conservation of natural resources and improvement in environment quality. The FA-cement bricks are made from materials consisting of FA in major quantity, cement and aggregate. These bricks are manufactured by mixing of all ingredients, which are then moulded into bricks and are de-moulded when sufficiently hardened and then subjected to curing.

FA and cement together should be considered as binder. IS specifies, FA content should not be less than 35%. However, FA could be as high as 65 per cent depending upon quality of both cement and FA. It will be worthwhile to find the strength of FA+ cement mixture, before deciding proportions. Sand or bottom ash from boiler can be used as aggregate. Nominal maximum size of aggregate should be passing 6.3 mm sieve. The typical dimensions of FA-cement bricks are given in Table 1.

The mixing of ingredients should be done in suitable mechanical mixer. The uniformity of mixture should be tested in terms of color and consistency. The mixture thus prepared may be compacted in moulds by hydraulic or vibratory press or hydraulic-cum-vibratory press and finished to proper size without broken edges. After demoulding, the bricks should be protected till they develop sufficient strength, before curing. Curing can be done with water as per IS 456, mist or steam, so as to develop sufficient strength as required by the designated category. Table 2 gives classification of FA-cement bricks on the basis of 28-day wet compressive strength. The average drying shrinkage is limited to 0.05 per cent (max). The water absorption should be below 20 per cent (mass) for Class up to 10 and below 15 per cent (mass) for higher classes. Typical FA-Cement bricks and red clay bricks are shown in Plate 1.

Advantages of FA-cement bricks over conventional red clay bricks:
The strength of common red clay bricks lies in the range of 3.5 to 5 MPa; whereas that of FA-Cement bricks goes up to 15 MPa. Strength also increases over a period of time.
Lesser water absorption hence requires less water for curing.
Uniform dimensions and more dimensional stability.
Lesser transit waste.

AAC blocks
They are also known as cellular blocks. Specification is given in IS 2185 (Part 3). Autoclaved aerated concrete (AAC) is a versatile lightweight construction material and usually used as blocks. Compared to normal dense concrete, AAC has low density and excellent sound and heat insulation properties. The density of AAC is in the range of 450-1000 Kg/m3 as against 2300-2500 Kg/m3 for that of the dense concrete. Plate ? 2 shows typical AAC blocks. The common raw materials used while making AAC are given in the Table – 3

The above proportions may vary subject to different plant practices and requirement of AAC. Quartz-rich sand and gypsum is also be used in the raw mix. Aluminium is added as a pore forming agent. Instead, suitable foaming agent can also be added; however, that method is out of the scope of the present paper. The aluminium reacts with soluble alkalies from cement and calcium hydroxide to form hydrogen bubbles according to chemical reaction: Al + 2OH- + 2H2O ? Al(OH)4- + H2

Hydrogen bubbles formed in reaction are responsible for the pore formation in AAC blocks. The raw mix is poured in the moulds, after mixing. The mixture rises in the moulds after formation of bubbles. It is cured at ambient temperature for about 45 minutes and cut into block pieces of required unit size, with wires. The blocks are further cured in the autoclave with high pressure steam, which also improves their compressive strength. Typical conditions in the curing chamber are steam pressure of 4-16 MPa and curing duration of 8-16 hours.

AAC blocks contain more than 80 per cent air by volume and its mass is about one-fourth of the red clay bricks, making it the lightest building material. The comparison of AAC blocks and burnt (red) clay bricks is given in Table 4.

Micro-concrete for concrete repair work
Micro concrete is a proportionate mixture of Portland cement, graded aggregate of 10 mm down size or 6 mm down size. Micro-concrete also has a non-shrink additive in the mix to limit the plastic shrinkage up to 0.4 per cent.

It is generally used in sections which are inaccessible and where there is thick reinforcement. Generally, micro-concreting is done as a repair job in structures. The distressed concrete section or spalled concrete is removed and after application of suitable bonding agent over the existing surface, micro-concrete is poured or applied. Micro-concrete is dimensionally stable and compatible to the existing structural material and section. It is to be noted that shuttering to be done leak proof while micro-concreting and proper curing methods to be followed since the heat of hydration of micro-concrete is higher than normal concrete mixes. Micro-concrete is useful for the following areas of application:

Repair of damaged reinforced concrete elements, like slabs, beams, columns, wall, etc., where access is restricted and compaction is not possible.
To jacket RCC columns, to increase load-bearing capacity (Plate – 3)
The general features and advantages of micro-concrete are as follows.
Can be pumped or poured into restricted locations
Flowable mortar, hence does not require compaction
Develops high initial and ultimate final strength
Offers excellent resistance to moisture ingress
Makes repaired sections durable
Rapid strength gain to facilitate early reinstatement

Free-flowing micro-concrete has been found to be more effective in comparison with conventional OPC concrete. When conventional mix of high strength concrete is used for repair, small gaps may remain around the reinforcement steel either due to poor compaction or settlement, providing a potential site to initiate corrosion. Free-flowing micro-concrete eliminates that problem. The mix proportion of micro-concrete for a typical strength range of 30-50 MPa is given in Table 5.

Footnote:
ABOUT THE AUTHORS:
Dr J D Bapat is with the Development Professional for Cement and Concrete. Email Email: consult@drjdbapat.com | Web: www.drjdbapat.com Kalpana Karthikeyan is R&D Manager, Sanghavi Industries

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Economy & Market

Power Build’s Core Gear Series

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A deep dive into Core Gear Series of products M, C, F and K, by Power Build, and how they represent precision in motion.

At the heart of every high-performance industrial system lies the need for robust, reliable, and efficient power transmission. Power Build answers this need with its flagship geared motor series: M, C, F and K. Each series is meticulously engineered to serve specific operational demands while maintaining the universal promise of durability, efficiency, and performance.

Series M – Helical Inline Geared Motors
Compact and powerful, the Series M delivers exceptional drive solutions for a broad range of applications. With power handling up to 160kW and torque capacity reaching 20,000 Nm, it is the trusted solution for industries requiring quiet operation, high efficiency, and space-saving design. Series M is available with multiple mounting and motor options, making it a versatile choice for manufacturers and OEMs globally.

Series C – Right Angled Heli-Worm Geared Motors
Combining the benefits of helical and worm gearing, the Series C is designed for right-angled power transmission. With gear ratios of up to 16,000:1 and torque capacities of up to 10,000 Nm, this series is optimal for applications demanding precision in compact spaces. Industries looking for a smooth, low-noise operation with maximum torque efficiency rely on Series C for dependable performance.

Series F – Parallel Shaft Mounted Geared Motors
Built for endurance in the most demanding environments, Series F is widely adopted in steel plants, hoists, cranes and heavy-duty conveyors. Offering torque up to 10,000 Nm and high gear ratios up to 20,000:1, this product features an integral torque arm and diverse output configurations to meet industry-specific challenges head-on.

Series K – Right Angle Helical Bevel Geared Motors
For industries seeking high efficiency and torque-heavy performance, Series K is the answer. This right-angled geared motor series delivers torque up to 50,000 Nm, making it a preferred choice in core infrastructure sectors such as cement, power, mining and material handling. Its flexibility in mounting and broad motor options offer engineers the freedom in design and reliability in execution.
Together, these four series reflect Power Build’s commitment to excellence in mechanical power transmission. From compact inline designs to robust right-angle drives, each geared motor is a result of decades of engineering innovation, customer-focused design and field-tested reliability. Whether the requirement is speed control, torque multiplication or space efficiency, Radicon’s Series M, C, F and K stand as trusted powerhouses for global industries.

http://www.powerbuild.in
Call: +919727719344

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Economy & Market

Conveyor belts are a vital link in the supply chain

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Kamlesh Jain, Managing Director, Elastocon, discusses how the brand delivers high-performance, customised conveyor belt solutions for demanding industries like cement, mining, and logistics, while embracing innovation, automation, and sustainability.

In today’s rapidly evolving industrial landscape, efficient material handling isn’t just a necessity—it’s a competitive advantage. As industries such as mining, cement, steel and logistics push for higher productivity, automation, and sustainability, the humble conveyor belt has taken on a mission-critical role. In this exclusive interview, Kamlesh Jain, Managing Director, Elastocon, discusses how the company is innovating for tougher terrains, smarter systems and a greener tomorrow.

Brief us about your company – in terms of its offerings, manufacturing facilities, and the key end-user industries it serves.
Elastocon, a flagship brand of the Royal Group, is a trusted name in the conveyor belt manufacturing industry. Under the brand name ELASTOCON, the company produces both open-end and endless belts, offering tailor-made solutions to some of the most demanding sectors such as cement, steel, power, mining, fertiliser, and logistics. Every belt is meticulously engineered—from fabric selection to material composition—to ensure optimal performance in tough working conditions. With advanced manufacturing facilities and strict quality protocols, Elastocon continues to deliver high-performance conveyor solutions designed for durability, safety, and efficiency.

How is the group addressing the needs for efficient material handling?
Efficient material handling is the backbone of any industrial operation. At Elastocon, our engineering philosophy revolves around creating belts that deliver consistent performance, long operational life, and minimal maintenance. We focus on key performance parameters such as tensile strength, abrasion resistance, tear strength, and low elongation at working tension. Our belts are designed to offer superior bonding between plies and covers, which directly impacts their life and reliability. We also support clients
with maintenance manuals and technical advice, helping them improve their system’s productivity and reduce downtime.

How critical are conveyor belts in ensuring seamless material handling?
Conveyor belts are a vital link in the supply chain across industries. In sectors like mining, cement, steel, and logistics, they facilitate the efficient movement of materials and help maintain uninterrupted production flows. At Elastocon, we recognise the crucial role of belts in minimising breakdowns and increasing plant uptime. Our belts are built to endure abrasive, high-temperature, or high-load environments. We also advocate proper system maintenance, including correct belt storage, jointing, roller alignment, and idler checks, to ensure smooth and centered belt movement, reducing operational interruptions.

What are the key market and demand drivers for the conveyor belt industry?
The growth of the conveyor belt industry is closely tied to infrastructure development, increased automation, and the push for higher operational efficiency. As industries strive to reduce labor dependency and improve productivity, there is a growing demand for advanced material handling systems. Customers today seek not just reliability, but also cost-effectiveness and technical superiority in the belts they choose. Enhanced product aesthetics and innovation in design are also becoming significant differentiators. These trends are pushing manufacturers to evolve continuously, and Elastocon is leading the way with customer-centric product development.

How does Elastocon address the diverse and evolving requirements of these sectors?
Our strength lies in offering a broad and technically advanced product portfolio that serves various industries. For general-purpose applications, our M24 and DINX/W grade belts offer excellent abrasion resistance, especially for RMHS and cement plants. For high-temperature operations, we provide HR and SHR T2 grade belts, as well as our flagship PYROCON and PYROKING belts, which can withstand extreme heat—up to 250°C continuous and even 400°C peak—thanks to advanced EPM polymers.
We also cater to sectors with specialised needs. For fire-prone environments like underground mining, we offer fire-resistant belts certified to IS 1891 Part V, ISO 340, and MSHA standards. Our OR-grade belts are designed for oil and chemical resistance, making them ideal for fertiliser and chemical industries. In high-moisture applications like food and agriculture, our MR-grade belts ensure optimal performance. This diverse range enables us to meet customer-specific challenges with precision and efficiency.

What core advantages does Elastocon offer that differentiate it from competitors?
Elastocon stands out due to its deep commitment to quality, innovation, and customer satisfaction. Every belt is customised to the client’s requirements, supported by a strong R&D foundation that keeps us aligned with global standards and trends. Our customer support doesn’t end at product delivery—we provide ongoing technical assistance and after-sales service that help clients maximise the value of their investments. Moreover, our focus on compliance and certifications ensures our belts meet stringent national and international safety and performance standards, giving customers added confidence.

How is Elastocon gearing up to meet its customers’ evolving needs?
We are conscious of the shift towards greener and smarter manufacturing practices. Elastocon is embracing sustainability by incorporating eco-friendly materials and energy-efficient manufacturing techniques. In parallel, we are developing belts that seamlessly integrate with automated systems and smart industrial platforms. Our vision is to make our products not just high-performing but also future-ready—aligned with global sustainability goals and compatible with emerging technologies in industrial automation and predictive maintenance.

What trends do you foresee shaping the future of the conveyor belt industry?
The conveyor belt industry is undergoing a significant transformation. As Industry 4.0 principles gain traction, we expect to see widespread adoption of smart belts equipped with sensors for real-time monitoring, diagnostics, and predictive maintenance. The demand for recyclable materials and sustainable designs will continue to grow. Furthermore, industry-specific customisation will increasingly replace standardisation, and belts will be expected to do more than just transport material—they will be integrated into intelligent production systems. Elastocon is already investing in these future-focused areas to stay ahead of the curve.

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Economy & Market

Impactful Branding

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Advertising or branding is never about driving sales. It’s about creating brand awareness and recall. It’s about conveying the core values of your brand to your consumers. In this context, why is branding important for cement companies? As far as the customers are concerned cement is simply cement. It is precisely for this reason that branding, marketing and advertising of cement becomes crucial. Since the customer is unable to differentiate between the shades of grey, the onus of creating this awareness is carried by the brands. That explains the heavy marketing budgets, celebrity-centric commercials, emotion-invoking taglines and campaigns enunciating the many benefits of their offerings.
Marketing strategies of cement companies have undergone gradual transformation owing to the change in consumer behaviour. While TV commercials are high on humour and emotions to establish a fast connect with the customer, social media campaigns are focussed more on capturing the consumer’s attention in an over-crowded virtual world. Branding for cement companies has become a holistic growth strategy with quantifiable results. This has made brands opt for a mix package of traditional and new-age tools, such as social media. However, the hero of every marketing communication is the message, which encapsulates the unique selling points of the product. That after all is crux of the matter here.
While cement companies are effectively using marketing tools to reach out to the consumers, they need to strengthen the four Cs of the branding process – Consumer, Cost, Communication and Convenience. Putting up the right message, at the right time and at the right place for the right kind of customer demographic is of utmost importance in the long run. It is precisely for this reason that regional players are likely to have an upper hand as they rely on local language and cultural references to drive home the point. But modern marketing and branding domain is exponentially growing and it would be an interesting exercise to tabulate and analyse its impact on branding for cement.

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