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Architectural Concrete and Colour

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Coloured concrete materials, such as concrete roofing tiles, paving blocks and paving slabs nowadays make an important contribution to making our environment more attractive, and they are also getting more and more accepted by the general public. With these materials, builders are able to combine technical functionality with an aesthetically pleasing appearance.

Urbanisation – a trend currently prevailing around the world and particularly in the growth markets including, of course India. This tendency is characterised by migration from country to town, rising populations in larger cities and an expansion of urban catchment areas. This is accompanied by an increase in demand for buildings and improved infrastructure. Concurrent to this phenomenon of urbanisation, a growing need for more quality has made itself felt – more quality in living space design and thus also through the use of colour.

Nevertheless, concrete frequently has a rather negative image even though the outstanding technical properties of this all-purpose material are acknowledged by even the layman. Terms like ?concrete jungle? and ?as grey as concrete? are often used to describe an environment in which man does not feel particularly contented. The architectural design and, in particular, the colour of a building tend to be the decisive factors in whether a project is viewed as successful or whether it is seen more as a dismal and monotonous structure.

Adding Colour
There are many ways of giving concrete a coloured appearance.
The most simple method, of course, is to paint the concrete surface, but the problem is that a coat of paint only has limited durability, and renewing it would in many cases be a particularly arduous task. Setting up the scaffolding and applying a new coat of paint not only involves considerable cost, it is also in many cases technically impossible.

Another method is to give the concrete a more lively appearance by using different aggregate materials. The possibilities for producing a colourful design with this method are nevertheless very limited.

In most cases, the method of choice is to integrally colour the concrete, and a wide range of suitable pigments is nowadays available for this purpose. They enable almost any shade to be achieved, and have virtually unlimited durability.

The production of coloured concrete mixes does not basically differ from that of a grey concrete. We shall now look at what points need to be considered to produce attractive concrete surfaces through the addition of pigments.

The raw materials
a)The pigment

Due to the formation of calcium hydroxide, cement that is freshly made up with water is highly alkaline. One of the main demands made on the pigment is therefore that it is absolutely resistant to alkalis, in other words, the colouring effect of the pigment must not be impaired by the lime content of the cement.

Furthermore, the pigment must be neither destroyed nor washed out through the effects of the weather – especially sunlight and the constant changeovers between heavy rain, heat and frost.

Many years of observation of coloured concrete products exposed to different climates in various parts of the world have shown that inorganic oxide pigments can satisfy the requirements expected of pigments for colouring concrete.

The builder has a choice of various colours. Iron oxide pigments (e.g. the Bayferrox? grades) are available in red, yellow, black and brown. Greens can be obtained by using chrome oxide green pigment. White colours can be created with titanium dioxide pigments, and blues with lightfast pigments if the concrete is made with a light-coloured cement.

b)The cement
It is well-known that the various types of cement can also differ in their inherent colour. Whereas, generally speaking, fluctuations in the colour seldom occur within the production from one cement factory, there can be considerable differences in the shade of the cement from different manufacturers.

In practice, it is therefore normal – particularly with larger building projects – to purchase all the cement from the same supplier. This is strongly recommended when producing a coloured concrete, because it should largely eliminate any fluctuations in colour due to differences in the colour of the cement.

As mentioned before, white cement is naturally also particularly recommended for coloured concrete, because it is also possible to produce pastel shades.

c)The aggregates
The colour of the sand and pebbles also affects the colour of the final concrete.
If the exposed concrete surfaces are to be subsequently treated by sandblasting, bush hammering etc., the colour of the pebbles should not differ too much from the coloured concrete. The question regarding the choice of aggregate materials can be resolved by carrying out a few preliminary tests, which do not take up much time and are not particularly costly. On the basis of these trials, the manufacturer can see exactly which combination of sand, pebbles, cement and pigment produces the best colour.

d)The water
Accurate control of the water supply in a concrete mixing unit is, of course, an integral part of efficient concrete production. For this reason, particular importance is attached anyway to ensuring that the volume of water added to the individual batches of concrete is precisely regulated.

However, apart from the technological properties, the colour of the concrete is also dependent on the selected water-to-cement ratio. Excess water evaporates from the concrete and leaves behind cavities in the form of fine pores. These scatter the incident light and thus make the concrete lighter. In other words, the higher the water-to-cement ratio, the lighter the concrete looks, regardless of whether it is a grey concrete or one which has been coloured by the addition of pigments.

Production of the concrete mix
In practice, it has proved best to add the pigment dry to the aggregates in the mixer, and to premix it for around 30 seconds. Only then should the cement be added. After further premixing for about 30 seconds, the water can be added and the mixing process completed.

This method of adding the pigment during the mixing process is more the ideal than the norm, because it is sometimes simply not possible in practice where on-site concrete is concerned. However, one practical possibility for colouring on-site concrete is to add the pigment directly to the ready-mix trucks. This procedure is, of course, only advisable if the mixing action of the truck mixer is adequate and homogenous distribution of the pigment can be guaranteed. The question should be clarified by carrying out suitable practical trials before beginning the concreting work.

Application of the concrete
For working with coloured, ready-mixed concrete, the same principles basically apply as for producing exposed grey concrete surfaces. Care should nevertheless be taken with the choice of release agent. If too much release agent is applied, it will get on to the fresh concrete and stain the surface.

The above points, which need to be observed to obtain perfect results, should also be taken to heart for the production of non-coloured exposed concrete surfaces.

Experience has shown that only a short time is needed for workers to become so familiar with the technique of colouring concrete that they can produce perfect results every time. The manufacturer will in any case be rewarded for the extra care by the success he achieves in complying with the wishes of the architects and building clients as regards the colour of the concrete.

From what has been said so far, the impression may be gained that the process described for colouring concrete is something new. This is certainly not the case. The possibility of using colour pigments for colouring architectural concrete has existed for some time now.

In most cases, it is this combination of design and colour which gives a building its unique flair. Nevertheless, it has to be admitted that colour on its own will seldom be able to make up for a lack of attractive architecture. However, if the element of colour can be used as a supporting element to an attractively designed building, the result will most certainly be well worth looking at, as is illustrated by the following examples:

Lutz Kohnert,
Head of Global Competence Center Construction
LANXESS Business Unit Inorganic Pigments.
From 1983 – 2003 Kohnert has worked in the Competence Center Construction providing customers in Asia-Pacific, Africa and Latin America technical service concerning the use of pigments for colouring of construction materials. Between 2003 and 2010 he worked as Product Manager for inorganic pigments. Since spring 2010, Kohnert is heading the Global Competence Center Construction. In this position he is managing the global technical service activities provided by LANXESS for pigment customers in the construction industry.

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Concrete

Ramco Cements’ Hard Worker Campaign Wins Seven Awards

Campaign earns honours for direction, editing and cinematography

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The Hard Worker campaign by The Ramco Cements has secured seven honours at the Good Ads Matter Awards 2026, adding to its growing list of accolades and reinforcing its standing among the year’s most recognised advertising campaigns.
The awards were presented during the Good Ads Matter Awards Night 2026 held at Mehboob Studios in Mumbai. The campaign received recognition across multiple categories, highlighting excellence in direction, editing, cinematography and storytelling.
Among the honours, the campaign won Silver in the Campaign of the Year – Direction category, while filmmaker Prakash Varma was named Director of the Year for the films Tortoise & Hare and Eco Plaster. Tortoise & Hare also received Silver awards for Best Editing and Best Colour Grading, along with a Bronze award for Best Cinematography. Eco Plaster earned Bronze awards in the Best Direction – Narrative and Best Direction – Humour categories.
Both films extended their award-winning run, with Eco Plaster being recognised for its narrative centred on water conservation through innovative construction solutions, while Tortoise & Hare was honoured for its storytelling and craft execution.
The Hard Worker campaign was built around the idea that hard work deserves recognition and respect. Through culturally rooted and emotionally engaging stories, the campaign has connected with consumers, engineers, masons and the wider construction community across the country.
Commenting on the achievement, A V Dharmakrishnan, CEO of The Ramco Cements Limited, said that the continued recognition across leading creative platforms reflects the company’s commitment to meaningful and authentic communication rooted in the values of the people it serves.
Balaji K Moorthy, Executive Director – Marketing, The Ramco Cements Limited, said the awards recognise the craftsmanship behind the storytelling, from direction and cinematography to editing and narrative execution.
Following recognition at both the Kyoorius Creative Awards and the Good Ads Matter Awards, the Hard Worker campaign continues to demonstrate the impact of purpose-driven storytelling combined with strong creative execution and consumer relevance.

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Concrete

Cement Makers Reaffirm Commitment to Sustainable Growth

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World Environment Day spotlight on innovation and circularity

On World Environment Day, the Indian cement industry reiterated its commitment to supporting India’s climate ambitions through sustainable manufacturing, resource efficiency and the adoption of cleaner technologies.

The Cement Manufacturers’ Association (CMA) said the sector remains aligned with the Government of India’s Net Zero commitments and is accelerating efforts to reduce its environmental footprint while supporting the country’s infrastructure and development agenda.

Parth Jindal, President, CMA and Managing Director, JSW Cement, said the industry is increasingly adopting cleaner technologies, improving energy efficiency and expanding the use of alternative fuels and raw materials. He also highlighted the growing importance of circular economy practices, where industrial by-products and waste streams from one sector are utilised as resources in another.

“The Indian Cement Industry is aligned to the Government’s commitments on carbon mitigation and is accelerating the adoption of cleaner technologies, resource efficiency and circular economy practices while actively exploring the potential of Carbon Capture, Utilisation and Storage (CCUS) as a critical pathway for deep decarbonisation,” said Jindal.

He added that coprocessing industrial waste and by-products helps conserve natural resources, reduce disposal requirements and lower the environmental footprint across multiple sectors.

According to Jindal, sustainability is no longer limited to manufacturing processes but is increasingly influencing investment decisions, innovation strategies and long-term growth plans within the industry.

Echoing similar views, Dr Raghavpat Singhania, Vice President, CMA and Managing Director, JK Cement, said sustainable development extends beyond emissions reduction and must also focus on responsible resource utilisation and waste minimisation.

“Sustainability in the built environment cannot be measured by emissions alone. It is equally about how efficiently we use resources, how effectively we minimise waste and how responsibly we create the infrastructure that will serve future generations,” said Singhania.

He noted that the cement industry is advancing its sustainability agenda through greater resource efficiency, increased circularity, technological innovation and continuous improvements in manufacturing practices. As a key contributor to India’s infrastructure development, the sector has a critical role to play in balancing economic growth with environmental responsibility.

On the occasion of World Environment Day, industry leaders reaffirmed their commitment to supporting India’s climate goals while delivering the materials required for resilient, durable and sustainable infrastructure.

 

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Building a Greener Future Together

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Environmental sustainability requires immediate action, not just long-term commitments and discussions. Recycling, circular economy practices, and technology-driven waste management can help industries reduce environmental impact while supporting sustainable growth.

Author: Jignesh Kundaria, Director and CEO, Fornnax Technology

World Environment Day serves as an important reminder that environmental sustainability can no longer remain confined to discussions, reports, or long-term commitments. The environmental challenges facing the world today demand immediate, measurable, and collective action. Across industries and communities, waste generation continues to outpace our ability to process it responsibly, placing increasing pressure on ecosystems, natural resources, public health, and the well-being of future generations.

One of the most significant shifts required today is a change in how society perceives waste. Rather than being viewed as a material to be discarded, waste must be recognised as a valuable resource that can contribute to both economic growth and environmental protection when managed through the right technologies and systems. This mindset forms the foundation of the circular economy model that countries across the world are increasingly adopting to reduce landfill dependence, recover valuable materials, and create more sustainable industrial ecosystems.

India has made meaningful progress in strengthening awareness around sustainability, recycling, and environmental responsibility over the past decade. Significant efforts are being made to formalise the recycling sector through improved infrastructure, technology adoption, policy implementation, and broader stakeholder participation. These developments are creating a stronger foundation for responsible waste management and resource recovery across the country.

However, achieving long-term environmental impact requires collaboration from all stakeholders. Industries, policymakers, technology providers, and communities must work together with greater accountability to strengthen recycling ecosystems, encourage responsible waste management practices, and create sustainable outcomes through consistent execution rather than temporary interventions.

As someone closely associated with the recycling industry, I firmly believe that technology will play a decisive role in addressing future environmental challenges. Advanced recycling systems have the potential to recover valuable resources, reduce pollution, minimise landfill burdens, and conserve energy, creating a more sustainable future for generations to come. This belief is deeply reflected in Fornnax’s motto, “Committed to Create a Green Future,” which embodies our commitment to building long-term environmental value through innovation and responsible action.

At the same time, technology alone cannot deliver meaningful change. Real progress requires intent, awareness, participation, and a shared sense of responsibility. Sustainable development can only be achieved when innovation is supported by collective action and a genuine commitment to environmental stewardship.

On this World Environment Day, let us move beyond conversations and take meaningful steps towards creating a cleaner, greener, and more sustainable planet. By embracing innovation, strengthening recycling ecosystems, and acting responsibly today, we can create lasting environmental impact and secure a better future for generations to come.

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