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Value added concrete

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After the ready-mixed concrete industry?s successful journey of 20 long years in India, the new era concrete has to perform many applications apart from achieving strength and workability. The article outlines some new developments in the field.

Water plus cement plus aggregates; the formula seems mighty simple, but in reality concrete manufacturing is a far more complex process. As India builds its infrastructure, the ready-mixed concrete industry is steadily gaining pace as the most viable option to speed up construction.

Various properties such as sustainability, easy flow, colourful, lightweight, high early strength, durability, etc., need to be attained to meet the requirements specified by the construction industry. A deft designing of concrete is done to achieve these properties. All such need-based concrete products are often tailor-made and as always, have proved to be value for money.

High volume Fly Ash/High Volume GGBS concrete
Supplementary Cemetitious Materials (SCMs) such as fly ash, GGBS (Ground Granulated Blast Furnace Slag) in concrete are in use for a reasonably long period due to the overall economy in their production as well as their improved performance characteristics in aggressive environments. High Volume GGBS and HVFA concrete is a major breakthrough as compared to conventional concrete due to cement savings, cost savings, environmental and social benefits offered by it. So it?s wide spread usage should be encouraged in extending the lifespan of structures.

Usage of High Volume GGBS and HVFA significantly reduces the risk of damages caused by Alkali-Silica Reaction (ASR), provides higher resistance to chloride ingress by making the concrete more impermeable and reduces the risk of reinforcement corrosion and also provides higher resistance to sulphate attacks and other chemicals. The resulting product has a much lower level of embodied CO2 than if OPC or ordinary cement replacements were used. With the increase of specific surface area and content of GGBS/HVFA, the repulsion between cement particles increases, improving the workability of the HVGGBS and HVFA incorporated concretes. To obtain maximum benefits, the optimum substitute content of HVFA is 50 per cent in standard and high grades; similarly optimum substitute content of GGBS is 70 per cent in standard and high grades of concrete.

Temperature controlled concrete
Cracking in mass concrete structures is undesirable as it affects the water-tightness, durability, appearance, and overall integrity of the structures. Cracking in mass concrete will normally occur when tensile stresses that surpass the tolerance limit of concrete are developed. These tensile stresses may occur due to imposed loads on the structure, but they more often occur because of the restraint against volumetric change. Largest volumetric change in concrete mass arises from change in temperature. The hydration of a concrete mixture is a process that liberates heat and the rate of heat generation is accelerated with the rise in concrete temperature. Concrete is a poor conductor of heat, and the rate of heat evolution due to the hydration process is much greater than the rate of heat dissipation. Development of high concrete temperatures can cause a number of effects that are detrimental to the long-term concrete performance such as:

  • Thermal stresses and thermal cracking
  • The tendency for drying shrinkage cracking
  • Decreased long-term concrete strengths and durability as a result of cracking
  • Loss of structural integrity and monolithic action, and
  • Permeability.

Steel fibre reinforced concrete
Concrete is strong in compression but weak in tension and hence, in structural applications this shortcoming of concrete is overcome by providing steel reinforcing bars to bear the tensile forces once the concrete has cracked. In reinforced concrete, the tensile failure strain of the concrete is significantly lower than the yield strain of the steel reinforcement and the concrete cracks before any significant load is transferred to the steel(1). Short, discrete steel fibres provide discontinuous three-dimensional reinforcement that pick up load and transfer stresses at micro-crack level. This reinforcement provides tensile capability and crack control to the concrete section before the establishment of visible macro cracks, thereby endorsing ductility or toughness.

Steel fibres modify concrete properties as follows:

  • Improve mix rheology or cracking characteristics in the plastic stage
  • Improve the tensile or flexural strength
  • Improve the impact and abrasion resistance
  • Control cracking and the mode of failure by means of post-cracking ductility, and
  • Improve durability.

The functions of steel fibres and conventional concrete reinforcement are clearly different. Steel fibres are added to concrete mainly to influence the way in which concrete cracks as it fails. Micro-cracks form when concrete is loaded. Fibres bridge cracks during loading and hence, influence mechanical performance.

Steel fibres have a tensile strength typically 2-3 times greater than traditional fabric reinforcement and a significantly greater surface area (for a given mass of steel) to develop bond with the concrete matrix(2). The average fibre pull-out length is l/4, which for the longest 60mm fibres, is only 15mm. This length is insufficient to allow efficient use to be made of the high tensile strength of drawn wire unless devices such as bends, crimps or flattened ends are used to improve anchorage efficiency(3).

Factors that influence performance of steel fibres in concrete are:

  • Bond and anchorage mechanisms (e.g., straight or deformed shape, end conditions, cones or hooked ends)
  • Aspect ratio (the fibre length and diameter)
  • Dosage (kg/m3)
  • Fibre count (number of fibres per kg of fibres), which is a function of fibre size and dosage
  • Tensile strength, and
  • Elastic modulus

Depending on the service life and exposure conditions, steel fibres by virtue of their disconnected nature and small diameter eliminate corrosion and associated spalling damage compared to steel rebar and enhance resistance to chloride and carbonation induced corrosion. Unlike synthetic macrofibres, they are not affected by elevated temperatures.

Reference
1.Technical Report No. 63, Guidance for the Design of Steel-Fibre-Reinforced Concrete, 2007, p 1
2.Technical Report No. 63, Guidance for the Design of Steel-Fibre-Reinforced Concrete, 2007, p 4
3. John Newman and Ban Seng Choo Advanced Concrete Technology, Processes, 2003, p 6/9

Technologies from RMC Readymix (India)
Environprotectcrete

In an era of growing environmental consciousness, more and more customers are adopting Green Building Certifications such as LEED? India developed by Indian Green Building Council (IGBC) or Green Rating for Integrated Habitat Assessment (GRIHA) developed by The Energy Resource Institute (TERI). Environprotectcrete? provides desired levels of consistence and the compressive strengths at various ages, depending upon client requirements and enables the customers to earn more points, thus facilitating the process of obtaining certification and enhancing the ratings.

Thermocrete
It is chilled concrete that gives control over the temperature differential between the core and surface of the concrete, thereby mitigating thermal tensile cracks. It also prevents delayed ettringite formation, which may occur in certain concretes of particular chemical makeup exposed to temperatures over about 70?C during curing stage.

FRCcrete
This product incorporates steel fibres, based upon expected loading and sub-base conditions, and completely does away with reinforcement bars in ground supported slabs.

RMC Readymix (India)
The company is a division of Prism Cement Limited, and is one of the largest ready-mixed concrete manufacturers in India. Established in 1996, the company operates 90 ready-mixed concrete plants in 37 cities and towns across the country. The company has always been one of the leaders in setting standards for plant and machinery, production, quality systems and product services in the ready-mixed concrete industry.

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Concrete

Ramco Cements’ Hard Worker Campaign Wins Seven Awards

Campaign earns honours for direction, editing and cinematography

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The Hard Worker campaign by The Ramco Cements has secured seven honours at the Good Ads Matter Awards 2026, adding to its growing list of accolades and reinforcing its standing among the year’s most recognised advertising campaigns.
The awards were presented during the Good Ads Matter Awards Night 2026 held at Mehboob Studios in Mumbai. The campaign received recognition across multiple categories, highlighting excellence in direction, editing, cinematography and storytelling.
Among the honours, the campaign won Silver in the Campaign of the Year – Direction category, while filmmaker Prakash Varma was named Director of the Year for the films Tortoise & Hare and Eco Plaster. Tortoise & Hare also received Silver awards for Best Editing and Best Colour Grading, along with a Bronze award for Best Cinematography. Eco Plaster earned Bronze awards in the Best Direction – Narrative and Best Direction – Humour categories.
Both films extended their award-winning run, with Eco Plaster being recognised for its narrative centred on water conservation through innovative construction solutions, while Tortoise & Hare was honoured for its storytelling and craft execution.
The Hard Worker campaign was built around the idea that hard work deserves recognition and respect. Through culturally rooted and emotionally engaging stories, the campaign has connected with consumers, engineers, masons and the wider construction community across the country.
Commenting on the achievement, A V Dharmakrishnan, CEO of The Ramco Cements Limited, said that the continued recognition across leading creative platforms reflects the company’s commitment to meaningful and authentic communication rooted in the values of the people it serves.
Balaji K Moorthy, Executive Director – Marketing, The Ramco Cements Limited, said the awards recognise the craftsmanship behind the storytelling, from direction and cinematography to editing and narrative execution.
Following recognition at both the Kyoorius Creative Awards and the Good Ads Matter Awards, the Hard Worker campaign continues to demonstrate the impact of purpose-driven storytelling combined with strong creative execution and consumer relevance.

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Concrete

Cement Makers Reaffirm Commitment to Sustainable Growth

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World Environment Day spotlight on innovation and circularity

On World Environment Day, the Indian cement industry reiterated its commitment to supporting India’s climate ambitions through sustainable manufacturing, resource efficiency and the adoption of cleaner technologies.

The Cement Manufacturers’ Association (CMA) said the sector remains aligned with the Government of India’s Net Zero commitments and is accelerating efforts to reduce its environmental footprint while supporting the country’s infrastructure and development agenda.

Parth Jindal, President, CMA and Managing Director, JSW Cement, said the industry is increasingly adopting cleaner technologies, improving energy efficiency and expanding the use of alternative fuels and raw materials. He also highlighted the growing importance of circular economy practices, where industrial by-products and waste streams from one sector are utilised as resources in another.

“The Indian Cement Industry is aligned to the Government’s commitments on carbon mitigation and is accelerating the adoption of cleaner technologies, resource efficiency and circular economy practices while actively exploring the potential of Carbon Capture, Utilisation and Storage (CCUS) as a critical pathway for deep decarbonisation,” said Jindal.

He added that coprocessing industrial waste and by-products helps conserve natural resources, reduce disposal requirements and lower the environmental footprint across multiple sectors.

According to Jindal, sustainability is no longer limited to manufacturing processes but is increasingly influencing investment decisions, innovation strategies and long-term growth plans within the industry.

Echoing similar views, Dr Raghavpat Singhania, Vice President, CMA and Managing Director, JK Cement, said sustainable development extends beyond emissions reduction and must also focus on responsible resource utilisation and waste minimisation.

“Sustainability in the built environment cannot be measured by emissions alone. It is equally about how efficiently we use resources, how effectively we minimise waste and how responsibly we create the infrastructure that will serve future generations,” said Singhania.

He noted that the cement industry is advancing its sustainability agenda through greater resource efficiency, increased circularity, technological innovation and continuous improvements in manufacturing practices. As a key contributor to India’s infrastructure development, the sector has a critical role to play in balancing economic growth with environmental responsibility.

On the occasion of World Environment Day, industry leaders reaffirmed their commitment to supporting India’s climate goals while delivering the materials required for resilient, durable and sustainable infrastructure.

 

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Concrete

Building a Greener Future Together

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Environmental sustainability requires immediate action, not just long-term commitments and discussions. Recycling, circular economy practices, and technology-driven waste management can help industries reduce environmental impact while supporting sustainable growth.

Author: Jignesh Kundaria, Director and CEO, Fornnax Technology

World Environment Day serves as an important reminder that environmental sustainability can no longer remain confined to discussions, reports, or long-term commitments. The environmental challenges facing the world today demand immediate, measurable, and collective action. Across industries and communities, waste generation continues to outpace our ability to process it responsibly, placing increasing pressure on ecosystems, natural resources, public health, and the well-being of future generations.

One of the most significant shifts required today is a change in how society perceives waste. Rather than being viewed as a material to be discarded, waste must be recognised as a valuable resource that can contribute to both economic growth and environmental protection when managed through the right technologies and systems. This mindset forms the foundation of the circular economy model that countries across the world are increasingly adopting to reduce landfill dependence, recover valuable materials, and create more sustainable industrial ecosystems.

India has made meaningful progress in strengthening awareness around sustainability, recycling, and environmental responsibility over the past decade. Significant efforts are being made to formalise the recycling sector through improved infrastructure, technology adoption, policy implementation, and broader stakeholder participation. These developments are creating a stronger foundation for responsible waste management and resource recovery across the country.

However, achieving long-term environmental impact requires collaboration from all stakeholders. Industries, policymakers, technology providers, and communities must work together with greater accountability to strengthen recycling ecosystems, encourage responsible waste management practices, and create sustainable outcomes through consistent execution rather than temporary interventions.

As someone closely associated with the recycling industry, I firmly believe that technology will play a decisive role in addressing future environmental challenges. Advanced recycling systems have the potential to recover valuable resources, reduce pollution, minimise landfill burdens, and conserve energy, creating a more sustainable future for generations to come. This belief is deeply reflected in Fornnax’s motto, “Committed to Create a Green Future,” which embodies our commitment to building long-term environmental value through innovation and responsible action.

At the same time, technology alone cannot deliver meaningful change. Real progress requires intent, awareness, participation, and a shared sense of responsibility. Sustainable development can only be achieved when innovation is supported by collective action and a genuine commitment to environmental stewardship.

On this World Environment Day, let us move beyond conversations and take meaningful steps towards creating a cleaner, greener, and more sustainable planet. By embracing innovation, strengthening recycling ecosystems, and acting responsibly today, we can create lasting environmental impact and secure a better future for generations to come.

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