Strategic branding brings assured return on investment in the form of intangible gains such as brand recall, loyalty and product preference amongst the stakeholders of the...
Pushp Raj Singh, Group President – Sales and Marketing, JK Cement, explains how brand loyalty is cultivated with superior product performance and consistent communication for a...
Sharvani Saxena, Co-Founder, Oneiric Lifestyles, discusses how design and brand experience are not aesthetic choices but strategic ones, especially for cement companies as they rely on...
Kaushlesh Maheshwari, President – Sales and Marketing, Mangalam Cement, contends that the strongest cement brands are not built on advertising budgets but on the quiet, consistent...
