The April-June 2024 quarter posed a challenging period for India’s cement industry, with softer prices putting pressure on the topline of many firms. While volume growth...
Cement firms reconsider September price increase.
In recent years, the cement industry has experienced a moderation in capacity utilisation attributed to the surplus addition of new capacity compared to the pace of...
Keyur Shah, Business Manager, SB Engineers, gives a detailed account of how refractories can be made more efficient and sustainable, thereby making the manufacturing process more...
ICR looks at differentiating factors that influence the branding decisions for cement companies and the impact of messaging and brand positioning on the customer’s mindset. Branding...
Advertising or branding is never about driving sales. It’s about creating brand awareness and recall. It’s about conveying the core values of your brand to your...
Jacob Mathew, Head Communication, Penna Cement Industries, discusses the importance of focussed marketing and branding strategies for cement companies to stay ahead of the competition. How...
Indian cement companies set to raise prices from next month, Motilal
Amidst water crisis in the population-intense parts of the country, cement companies are striving to make a difference with their approach towards water positivity. With various...
Jamshed N Cooper, Managing Director, HeidelbergCement India Ltd. and Zuari Cement, looks at energy consumption across various areas of cement production while emphasising the need to...
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