Today, after a longish journey of almost 200 years, our world is producing nearly 4,500 million tonnes of the commodity, and it is difficult to think...
Refractory installation with gunning technology generally involves considerable loss of material. Mayank D Kamdar of Lilanand Magnesites gives an insight into the process. Application of refractory...
The Indian cement industry is paying sub-optimum attention to brand management, despite two-thirds of its volumes being in the consumer market, says YOGI VASHISHTA. Today, most...
Indian cement manufacturers are in the process of building strong brands. A few experts from the media and the cement industry share their views on the...
Growing brand value to drive business performance offers a cost-effective way to gaining a better understanding of a company’s position against competitors. Ranking a brand is...
