It would be interesting to see how the industry will adapt itself to the move towards precast. One needs to carefully explore the possibility of the...
The shock is enormous, the people are left stunned, and the economy is reeling. Clearly, the The shock is enormous, the people are left stunned, and...
Brands today embrace more aspects of a company’s activities. They speak not just of eco-friendliness but more holistically of the company’s scorecard on sustainable development and...
For long, cement is regarded as commodity but off late, it is treated as a "Brand". This has not happened overnight but it is an interesting...
Large cement companies cracked the code and invested heavily in high visibility ATL (above the line) advertising, says Sandip Ranjan Ghose of Birla Corporation. The advertisement...
