Large cement companies cracked the code and invested heavily in high visibility ATL (above the line) advertising, says Sandip Ranjan Ghose of Birla Corporation. The advertisement...
The nationwide lockdown amid the outbreak of Covid-19 will have a significant near-term volume impact on the cement industry, feels Dr SB Hegde. Cement plants have...
Anil Banchhor,Managing Director & CEO, RDC Concrete (India) Could you elaborate on the plans for restarting operations? The Government has already given permission and we have...
Following flatlining demand growth in FY 20, the impact of Covid-19 is expected to see cement demand contract by anywhere between 10 to 25 per cent...
The author has long experience and exposure in the industry at executive level and has worked with ILO as Senior Employers’ Specialist for South Asian Region....
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