Meghna Bhimrajka, Independent Marketing Consultant, speaks about branding being essential to the cement industry for differentiation and customer loyalty, despite the challenge of commoditisation. How critical...
Kaniisha Chamarria, Founder, K-Konsults (Marketing and PR) highlights the critical role of branding in the competitive cement industry, emphasising the importance of quality assurance, innovation and...
Jigyasa Kishore, Vice President Enterprise Sales and Solutions, Moglix discusses the critical role of cement capacity expansion in India’s infrastructure development, highlighting the importance of technological...
Arun Shukla, President and Director, JK Lakshmi Cement, discusses the company’s strategies for customer engagement and their innovative campaigns to enhance market presence and build a...
Muskaan Jain, Founder and CEO, The Social Culture, discusses how companies can leverage digital marketing to enhance visibility and market reach. How critical is branding in...
Piyush Joshi, Associate Vice President – Systems and Technical Cell, Wonder Cement, talks about the pivotal role of advanced gears, drives and motors in optimising the...
Samidha Pathak, Research and Development Manager, Nuvoco Vistas, discusses the future of cement and building materials. The building materials sector has been a constant arena for...
Dr SB Hegde, Professor, Jain College of Engineering and Technology, Hubli and Visiting Professor, Pennsylvania State University, United States of America, helps us understand the process...
Appropriate sourcing of alternative fuels and raw materials (AFR) has long since been a bone of contention in the cement industry. As net-zero emission becomes a...
Benefits of using ternary blend-cement, flyash and GGBFS. Cement is the prime ingredient in concrete. One tonne of cement produces around 0.8 to 1 MT of...
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