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Innovation in sustainability

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Sustainable development is a way of organizing society so that it can exist for long. This means taking into account both the imperatives present and those of the future, such as the preservation of the environment and natural resources or social and economic equity.

The production of cement is not an environmentally friendly process. It requires very high temperatures (usually above 1,500?C) and the consumption of large amounts of non-renewable raw-materials. It is estimated that 5??% of all carbon dioxide generated by human activities is derived from cement fabrication. Also many important pollutants are usually generated, such as dioxins and heavy metals, among others. The clinker manufacturing process cannot be substituted as there is no practical alternative to replace limestone.

Engineers use to say that concrete is the second component mostly used by man, just after water. Cement, as a technological material, is very successful, as everyone knows. Many characteristics can be easily cited. First of all, it works very well at room temperature. It is simple to use, easy to shape, and within few hours, renders an ??rtificial??rock, having numberless applications. Cement is used to build simple houses, highways, bridges and more complex systems as dams or nuclear power plants. In fact, it is almost impossible to imagine the world without cement or concrete. Despite such popularity, cement industry faces many challenges due to environmental concerns.

Moreover, large amounts of non-renewable materials are consumed in the process. Many efforts have been made to minimize the impact of these issues. Governments,

industrial sector, researches and other organizations are dealing seriously to improve the sustainability of cement industry.

In the last one hundred years, world has changed enormously in terms of life standards and infrastructure, due in part to cement-based materials.

There is no signal that this trend will change in the forthcoming future.

Present situation

In the 2016 Paris agreement, it was agreed to keep the global temperature increase below 2?C. To achieve this, CO2 emissions will have to be reduced by 80??0% by 2050. As a result, the cement industry faces increasing pressure. The Swedish activist, Greta Thunberg, who has stimulated global concern about climate change, made clear the urgency for action now at the 2019 United Nations (UN) Climate Action Summit. Also one of Europe?? largest insurers has started to insure only companies whose energy consumption uses less than 30% generated from fossil fuels. The insurance company has informed clients that if they do not comply, they may no longer be eligible for cover within the next few years.

Progress so far

The cement industry is conducting significant research to reduce CO2 emissions. According to the International Energy Agency/Cement Sustainability Initiative Technology Roadmap 2018, reducing emissions by approximately 24% by 2050 would be needed to meet the 2?C target.

To keep global warming below 1.5?C, a CO2 reduction of 45% would be necessary. Conventional technical progress, such as thermal efficiency, fuel switching and the reduction of the clinker-to-cement ratio, will not suffice. The key technology required is carbon capture and storage (CCS); more recently, first steps in carbon capture and usage (CCU) have complemented CCS.


Greta Thunberg

Carbon reduction opportunities

  • Energy efficiency: The industry has already reached the numbers beyond which it is not possible to improve further.

  • Alternate fuels: Sufficient margins are there for improvement. Industry is attempting to go to higher substitution rate.

  • Clinker factor: There is scope for improving the Global average of 0.65 to 0.60 to meet the Paris goals.

  • Novel cement and innovative carbon capture technologies: Developments are underway to manufacture next-generation cements that have significant carbon reductions. Also known as green cement, they are produced by implementing a carbon-negative manufacturing process and using renewable electricity. Advanced carbon capture and storage methods also have the potential to decarbonize the cement industry. These emerging technologies can provide approximately 48% of cumulative CO2 emission savings by 2050.

While talking on sustainability in this anniversary issue we have covered a case study on Shenzhen city where the entire public transport runs on electricity. China?? huge investment in electric transport comes on the back of a wider drive to reduce smog. Air quality in big Chinese cities often reaches hazardous levels. In 2014, the country ??eclared war??on pollution, halting the construction of new power plants and investing heavily in renewable energy as well as green technology.

In Shenzhen, diesel buses accounted for 20% of the city?? transport emissions. By introducing electric buses, the city could reduce CO2 emissions by an estimated 48%, compared to diesel buses, and up to 100% of other local pollutants.

Other cities, such as New York and London, are also following the electric bus route. London plans to make all its single-decker buses emission-free by 2020, and all its double decker hybrid by 2019. New York plans to make its bus fleet all-electric by 2040. It?? not clear, however, whether other cities in China will achieve Shenzhen?? feat of electrifying its whole fleet. The government plans to withdraw subsidies by 2020, and without them, electric buses could be too expensive to introduce. Indeed, profits at BYD, China?? largest electric bus manufacturer, are expected to fall as a result of the scaling back of subsidies as well as increased competition in the sector.

Headache of renewable

We would like our readers to know the negative side of sustainable power generation in Germany. The growing mismatch between Germany?? renewables capacity and the strength of its electricity network is leading to curtailment, crazy pricing and challenges for neighboring nations. Although Germany is generating record amounts of clean energy in the north, its grid is too weak to transport all the power down to load centers in the south ??a longstanding challenge for the country that is only getting worse.

One of the most visible effects of this renewable energy saturation on the German grid is negative wholesale electricity prices, times when consumers are effectively being paid to use excess power. As favorable weather conditions pushed renewable energy up to almost 43 percent of the power supply mix in 2019, ??here was an increase in the number of hours with negative prices due to high generation from renewables,??according to Agora Energiewende, a German think tank.

The simplest option is to curtail renewable energy output. But the latest available figures show that curtailment of German wind has actually fallen in real terms.

Source: In house contribution

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Concrete

JSW Cement Commissions 1 MTPA Unit in Rajasthan

Rajasthan grinding capacity rises to 3.50 MTPA after commissioning

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JSW Cement has commissioned an additional 1 MTPA cement grinding unit in Nagaur, Rajasthan, taking the company’s total cement grinding capacity to 25.1 MTPA. The commissioning was announced on Tuesday, October 6.

The company said the new unit had increased the total cement grinding capacity at its Rajasthan plant to 3.50 MTPA. The expansion adds to JSW Cement’s production infrastructure as it continues to build capacity across its operating network.

The company’s total clinker manufacturing capacity, including capacity at its joint venture JSW Cement FZC, stands at 9.74 MTPA. Clinker is an intermediate material used in cement production, and its availability supports the company’s grinding operations.

JSW Cement is also pursuing a proposed merger of its listed subsidiary Shiva Cement with the company. The scheme, approved by the boards of the respective companies, involves issuing five fully paid-up JSW Cement equity shares for every 41 shares held by Shiva Cement shareholders other than JSW Cement.

The arrangement remains subject to shareholder and regulatory approvals. JSW Cement currently holds 66.23 per cent of Shiva Cement’s paid-up equity share capital, and the shares held by JSW Cement in the subsidiary will be cancelled under the proposal without any issue of JSW Cement shares against that holding.

The scheme has an appointed date of April 1, 2026, and the company has indicated that completion could take 12 to 14 months, depending on the receipt of approvals. These include clearances from stock exchanges, the Securities and Exchange Board of India, the National Company Law Tribunal and other applicable authorities, along with approvals from shareholders and creditors where required. JSW Cement shares closed at Rs. 113.15 on the BSE, up Rs. 2.05, or 1.85 per cent.

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Concrete

Wonder Cement appoints Mahesh Singh as VP Corporate Brand Communication 

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Singh brings 20+ years of brand and marketing experience, and will lead integrated corporate brand communication initiatives at Wonder Cement 

New Delhi

Wonder Cement, a leading cement manufacturer, has appointed Mahesh Singh as Vice President – Corporate Brand Communication. In his new role, he will oversee corporate brand strategy and communication, including digital and performance marketing, public relations, trade, events, exhibitions, sports and experiential marketing. 

Singh brings over two decades of experience across marketing and communications, with roles spanning the automotive industry, agencies and entrepreneurship. He spent more than a decade with Honda Motorcycle & Scooter India, working across integrated communication, media, digital, retail and consumer engagement. His stint also included helping build the company’s digital marketing capabilities. 

He moved to dentsu X India as Vice President – Strategy & Planning, working across categories such as automotive, auto components, electric vehicles, FMCG, consumer electronics, BFSI, apparel and brand consulting. His responsibilities included media and marketing strategy, product launches, content, performance marketing and consumer activations. 

Singh subsequently took an entrepreneurial route with Radiant Brands before joining Shriram Ltd (SPR Autotech) as Head – Marketing & Communications. There, his remit included brand and corporate strategy, communications, PR and ORM, retail identity, loyalty programmes and events. 

At Wonder Cement, Singh will be responsible for bringing together the company’s corporate brand communication initiatives across digital, performance marketing, PR, trade, sports and experiential platforms. The role will focus on creating an integrated approach to communication across consumers, trade partners and other key stakeholders. 

The appointment brings to Wonder Cement a marketer whose career has spanned the brand, agency and entrepreneurial sides of the communications ecosystem. 

Wonder Cement, part of the RK Group, is a cement manufacturer with roots in Rajasthan and a focus on quality, trust and transparency. The company has grown to six manufacturing plants, and a cement capacity of 21.5 MTPA. With more than 2,000 employees and a network of over 5,000 dealers, its operations span manufacturing, distribution and customer engagement, with a focus on consistent product quality and efficient execution. 

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Concrete

JSW Cement commissions additional 1 MTPA grinding unit in Rajasthan

The Nagaur expansion takes JSW Cement’s total grinding capacity to 25.10 MTPA.

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JSW Cement has commissioned an additional 1 million tonne per annum (MTPA) cement grinding unit at its Nagaur Integrated Plant in Rajasthan. The commissioning takes the company’s total cement grinding capacity to 25.10 MTPA. 
JSW Cement’s total clinker manufacturing capacity, including its joint venture JSW Cement FZC, now stands at 9.74 MTPA.
The company began operations in North India in March 2026 with the Nagaur Integrated Plant, comprising a 3.30 MTPA clinkerisation unit and a 2.50 MTPA cement grinding unit. With the latest expansion, the plant’s total grinding capacity has increased to 3.50 MTPA.
The additional capacity will cater to cement demand across Rajasthan, Haryana, Punjab and the National Capital Region (NCR). The expansion has been funded through a combination of equity and long-term debt.
During the quarter ended September 30, 2026, JSW Cement also commissioned an Alternate Fuel Handling System and a Waste Heat Recovery System (WHRS) at the Nagaur plant.
Nilesh Narwekar, CEO, JSW Cement, said the additional grinding capacity was a strategic priority for the company’s expansion in North India. He added that the Alternate Fuel Handling System and WHRS were expected to reduce production costs.

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