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Winning the War on Waste

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One of the biggest challenges for manufacturing businesses is reducing wastes. So what is waste? Waste is defined as any activity that does not add value from the customer?? perspective. This wastage is not just inefficiency in terms of cost and return on investments (ROI), it also has a direct impact on the sustainability of a business. The waste of resources, directly or indirectly, impacts every factor in the manufacturing process and its efficiency. The War on Waste (WOW) must, therefore, be waged at multiple fronts to make a noticeable and measurable impact. The key will lie in leveraging technology to plan, implement, improve, and monitor process optimisation. Industry 4.0 will be dictated by the need to eliminate waste and the removal of non-value added (NVA) activities from the manufacturing process.

What is War on Waste?

The fight for reducing wastage is almost as old as the history of manufacturing. Some amount of wastage is inevitable and often written off as part of the production costs. However, the struggle to contain waste kicked in as soon as manufacturers realised that reducing waste was a more efficient way of increasing their profits as opposed to raising prices. Today the aim for reducing waste is not just about the profit margins. Modern producers also see it as a sustainable practice that must be followed as part of responsible manufacturing. The concept of WOW is a multifaceted approach that focuses on eliminating waste, optimise processes, cut costs, boost innovation, and reduce time in the ever-changing global and local marketplace.

The ultimate goal of practicing WOW isn?? simply to eliminate waste ??it is to sustainably deliver value to the customer. To achieve this goal, WOW defines waste as anything that doesn?? add value to the customer. This can be a process, activity, product, or service; anything that requires an investment of time, money, and talent that does not create value for the customer.. Idle time, underutilised talent, excess inventory, and inefficient processes are all considered waste under WOW concept. It provides a systematic method for minimising waste within a manufacturing system while staying within certain margins of control such as productivity and quality.

Where the traditional definition of waste included ??nything consumed in excess of what is needed for our survival and comfort?? this modern approach sees waste as a ??on-value-added activity that is not beneficial to the consumer, either directly or indirectly?? The distinction here must be made between NVA that is beneficial to the consumer (e.g. quality check processes) and activities that are not beneficial to the consumer (e.g. delayed raw material supply). WOW does not focus exclusively on waste reduction, but waste is minimised or eliminated more as an inevitable byproduct of better production flow. There are numerous areas of waste that go overlooked. WOW typically focuses on seven key wastes:

  • Wastes in Transportation

  • Wastes in Inventory

  • Wastes in Motion

  • Wastes in Waiting

  • Wastes in Over-production

  • Wastes in Over-processing

  • Wastes in Defect

Once the waste in these areas is identified, a centralised and well-planned approach must be adopted to address these systematic deficits. While some solutions may need tweaking or re-hauling of processes, others may need additional equipment. The cost of process disruption or new equipment is usually offset by the cost-efficiency brought in by the reduction in wastage.

Wastes in Transportation

The wastage of time and resources during the transportation of products/items and information results in a direct loss. Waste in transportation is most likely to occur while the product is in process and needs to be transported over a great distance for its finishing process or in between different warehouses. In the case of information, the wastage is usually during dissemination.

Solution: Waste in transportation at our plant is addressed through the reduction of transit losses at multiple points. This includes clinker, cement, and all other required raw materials, controlling transit damage of cement bags during road and rail dispatch, bringing down raw material and semi-finished goods carpet loss during storage and handling, reduction in demurrage hours & multiple handling inside the factory.

Wastes in Inventory

Any excessive product, service, or information comes under this category for example raw material, semi-finished goods, and final products. It may result in depreciation of material quality or parts and would require additional storage and transportation costs. There are other associated costs, such as wastage of rented godown and working capital. Wastage in inventory is often indicative of internal deficiencies like unbalanced production, delay in material delivery, inadequate supply planning, and unused machine capability.

Solution: To reduce waste in inventory, start with identifying ways to use slow-moving and non-moving spares and scraps. This is followed by an evaluation of the process of disposal of scraps. Once the gaps are identified, the process of optimisation starts with liquidating idle assets and reducing rented godown area.

Aim to manage the operation with lean inventory in terms of raw material, finished goods and semi-finished goods.

Wastes in Motion

Excessive movement of material and personnel during manufacturing indicates that there is an unproductive process that can be shortened, thereby reducing the time taken and any deterioration of quality. This also results in inefficient manufacturing.

Solution: Typically a time and motion study is conducted to identify and measure the different steps required in a process. Once the wasteful procedures are identified, a standard time and motion can be fixed for every process, leading to more efficient inter-warehouse movement and the reduction in sub-optimal cement movement. It can also help in addressing shortages in transit. Internal raw material handling is a key challenge in the cement industry, reduction in internal handling by optimum movement helps to minimise cost and wastage.

Wastes in Waiting

This includes the time wasted while waiting for a product, equipment, or information. It means an immediate loss of time and may impact the overall quality standards of raw material, semi-finished and finished goods. Wastage in waiting is indicative of unbalanced processes where one process takes longer than others so that a worker has to wait until they can fulfill their task. Wastage occurs only if the worker is not engaged in pre-planned and productive work while waiting.

Solution: Proper planning of raw material and finished goods helps to reduce bunching of rakes leading to less demurrage cost. Effective scheduling of shutdown, reduced waiting time between activities helps to reduce shutdown time and improve production.

Wastes in Over-production & Processes

Inaccurate estimation of demand or starting the production too soon can cause over-production. This is perhaps seen as the worst type of waste. It also leads to excessive inventory, resulting in wastage and deterioration of quality of semi-finished and finished products. Since the end product is in excess, the production process also becomes unnecessary, involving wastage of energy, raw material, resources, manpower, and time. It also indicates multiple process gaps.

Solution: Managing a proper production schedule will avoid over production. Inaccurate forecasting and demand information leads to higher production. So, projecting proper forecasting & planning gives better accuracy of production plans. For example- A warehouse filled with product that does not sell or has not sold.

The process starts with identifying over-processed products or services. The focus must be on minimising any excessive use of energy, fuel, water, and generation of fugitive dust while processing.

Wastes in Defect

Finally, there are mistakes and defects in the production process that must be eliminated or re-hauled completely. All repairs and inspections that do not add value to the final product must be treated as waste.

Solution: Multiple avenues must be explored in identifying defects and damages. There are various indicators of defective processes, such as customer complaints and product non conformity. It?? always advisable to avoid defects to reduce waste and increase efficiency.

WoW implementation process

To be successful, a process must be codified with well-defined Standard Operating Procedures (SOPs). WOW typically follows the following steps:

  • Observation of the various processes/products/services.

  • Identification of the wasteful practices or defective processes/products/services.

  • Analysis of the processes/products/services to determine the ideal outcome.

  • Exploring internal and external solutions. It can include a new technique, equipment, or tech support. Alternatively, it may require a readjustment of procedures.

  • Carrying out cost studies to determine the effectiveness of the alternative processes to identify the most suitable solution.

  • Carrying out a test run of the new process to understand its challenges and effectiveness.

  • Establishing the new process across the plant or the chosen area in a well-planned manner.

Educating employees and staff on the new procedures. This will include a clear enunciation of the SOPs. For the successful implementation of any change in tasks, it is also critical to explain the reason for the change and how it can benefit everyone.

The war on waste must be a continuous, multifaceted, and planned battle. Manufacturers can create highly desirable byproducts by following these principles of WOW, adopting these tools, and reducing these key wastes. WOW results in certain agility in meeting the competitive demands of a swiftly evolving marketplace. The focus on total expense and value rather than on single component costs not only eliminates waste and inefficiency, it also promotes quality and customer-driven solutions.

WOW?? seven key focus areas:

  • Wastes in transportation

  • Wastes in inventory

  • Wastes in motion

  • Wastes in waiting

  • Wastes in over-production

  • Wastes in over-processing

  • Wastes in defect

WOW Implementation process in eight steps:

  • Observation of the various processes/products/services.

  • Identification of the wasteful practices or defective processes/products/services

  • Analysis of the processes/products/services to determine the ideal outcome

  • Exploring internal and external solutions

  • Carrying out cost studies to determine the effectiveness of the alternative processes

  • Carrying out a test run of the new process

  • Establishing the new process across the plant or the chosen area

  • Educating employees and staff on the new procedures

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Concrete

Shree Cement Targets Above Industry Volume Growth In FY27

Chairman says firm will favour organic expansion and higher dividends

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Shree Cement expects to outpace the industry in the financial year 2026-27 as it pursues organic expansion and pricing discipline following a recent investor conference. The chairman said the company has completed a pricing realignment and recovered volumes lost during that exercise. Management signalled a clear preference for internal investments rather than acquisitions to support growth.

The company reported that capacity additions and demand growth across core markets are expected to underpin stronger volume performance, with a target of growing volumes at around 1.1 times the industry growth rate. Cash levels are likely to decline as capital expenditure progresses and shareholder distributions increase, the chairman indicated. The board has prioritised higher dividends over a buyback as a means of reducing excess cash.

Shree Cement described a market shift towards value and affordability rather than a race to the lowest price, which links demand expansion more closely with pricing. Historically, prices have risen at around three per cent annually over long periods, the company noted, and while prices may increase faster this year because of cost pressures from geopolitical tensions, a material improvement in industry profitability is not anticipated. In North India, the company expects additional capacity to be absorbed as demand grows, estimating a requirement of roughly 10 million (mn) tonne (t) of incremental demand annually.

The next phase of expansion will focus on the north, west, east and northeast regions, with existing projects and planned capacities viewed as sufficient to meet future demand without pursuing acquisitions. Management said it has already regained lost volumes while sustaining higher prices and will continue to monitor regional opportunities, including a possible investment in West Bengal pending clarity on industrial policy. The company, which has a current market capitalisation of Rs 852,948.9 mn, has seen its shares lose more than 20 per cent over the past year.

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Concrete

Ramco Cements’ Hard Worker Campaign Wins Seven Awards

Campaign earns honours for direction, editing and cinematography

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The Hard Worker campaign by The Ramco Cements has secured seven honours at the Good Ads Matter Awards 2026, adding to its growing list of accolades and reinforcing its standing among the year’s most recognised advertising campaigns.
The awards were presented during the Good Ads Matter Awards Night 2026 held at Mehboob Studios in Mumbai. The campaign received recognition across multiple categories, highlighting excellence in direction, editing, cinematography and storytelling.
Among the honours, the campaign won Silver in the Campaign of the Year – Direction category, while filmmaker Prakash Varma was named Director of the Year for the films Tortoise & Hare and Eco Plaster. Tortoise & Hare also received Silver awards for Best Editing and Best Colour Grading, along with a Bronze award for Best Cinematography. Eco Plaster earned Bronze awards in the Best Direction – Narrative and Best Direction – Humour categories.
Both films extended their award-winning run, with Eco Plaster being recognised for its narrative centred on water conservation through innovative construction solutions, while Tortoise & Hare was honoured for its storytelling and craft execution.
The Hard Worker campaign was built around the idea that hard work deserves recognition and respect. Through culturally rooted and emotionally engaging stories, the campaign has connected with consumers, engineers, masons and the wider construction community across the country.
Commenting on the achievement, A V Dharmakrishnan, CEO of The Ramco Cements Limited, said that the continued recognition across leading creative platforms reflects the company’s commitment to meaningful and authentic communication rooted in the values of the people it serves.
Balaji K Moorthy, Executive Director – Marketing, The Ramco Cements Limited, said the awards recognise the craftsmanship behind the storytelling, from direction and cinematography to editing and narrative execution.
Following recognition at both the Kyoorius Creative Awards and the Good Ads Matter Awards, the Hard Worker campaign continues to demonstrate the impact of purpose-driven storytelling combined with strong creative execution and consumer relevance.

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Cement Makers Reaffirm Commitment to Sustainable Growth

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World Environment Day spotlight on innovation and circularity

On World Environment Day, the Indian cement industry reiterated its commitment to supporting India’s climate ambitions through sustainable manufacturing, resource efficiency and the adoption of cleaner technologies.

The Cement Manufacturers’ Association (CMA) said the sector remains aligned with the Government of India’s Net Zero commitments and is accelerating efforts to reduce its environmental footprint while supporting the country’s infrastructure and development agenda.

Parth Jindal, President, CMA and Managing Director, JSW Cement, said the industry is increasingly adopting cleaner technologies, improving energy efficiency and expanding the use of alternative fuels and raw materials. He also highlighted the growing importance of circular economy practices, where industrial by-products and waste streams from one sector are utilised as resources in another.

“The Indian Cement Industry is aligned to the Government’s commitments on carbon mitigation and is accelerating the adoption of cleaner technologies, resource efficiency and circular economy practices while actively exploring the potential of Carbon Capture, Utilisation and Storage (CCUS) as a critical pathway for deep decarbonisation,” said Jindal.

He added that coprocessing industrial waste and by-products helps conserve natural resources, reduce disposal requirements and lower the environmental footprint across multiple sectors.

According to Jindal, sustainability is no longer limited to manufacturing processes but is increasingly influencing investment decisions, innovation strategies and long-term growth plans within the industry.

Echoing similar views, Dr Raghavpat Singhania, Vice President, CMA and Managing Director, JK Cement, said sustainable development extends beyond emissions reduction and must also focus on responsible resource utilisation and waste minimisation.

“Sustainability in the built environment cannot be measured by emissions alone. It is equally about how efficiently we use resources, how effectively we minimise waste and how responsibly we create the infrastructure that will serve future generations,” said Singhania.

He noted that the cement industry is advancing its sustainability agenda through greater resource efficiency, increased circularity, technological innovation and continuous improvements in manufacturing practices. As a key contributor to India’s infrastructure development, the sector has a critical role to play in balancing economic growth with environmental responsibility.

On the occasion of World Environment Day, industry leaders reaffirmed their commitment to supporting India’s climate goals while delivering the materials required for resilient, durable and sustainable infrastructure.

 

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