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Balancing cost with eco-friendly practices is tricky

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Alan Barboza, Executive Director, Flomic Global Logistics, helps us understand how sustainable supply chains are redefining themselves by integrating cutting-edge technology and eco-friendly practices into its logistics operations.

As global trade accelerates, the logistics industry faces increasing pressure to adopt greener practices. Flomic Global Logistics is rising to the challenge, embedding sustainability into its core operations—from freight transportation and warehousing to supply chain optimisation. In this conversation with Executive Director Alan Barboza, we explore how the company is driving the shift toward green logistics, investing in low-emission transport and leveraging technology to reduce carbon footprints while maintaining efficiency and reliability.

How is Flomic Global Logistics integrating Green Logistics into its operations?
Flomic Global Logistics has made green logistics a key part of how it operates. By tapping into clever supply chain tweaks, using a mix of transport options, and running energy-smart warehouses, the company keeps sustainability hand-in-hand with growth. Flomic teams up with partners across the globe and closer to home to cut emissions, ease off fossil fuels, and make the whole logistics chain sharper. It is all about building a tougher, more responsible system that ticks both the regulatory boxes and the growing call for greener supply chains.

What steps are you taking to reduce carbon emissions in freight transportation?
Carbon emissions from freight are a big worry in global trade, and Flomic’s stepping up to the plate. We are putting money into fuel-efficient lorries, using AI to plan smarter delivery routes, and leaning on data to stop empty trips and wasted fuel. Where it makes sense, we are also shifting to rail or inland waterways. It’s a practical way to hit international green targets and keep in line with the rules, helping businesses meet their eco promises without breaking the bank.

Are you investing in eco-friendly shipping options such as low-emission vessels or fuel-efficient trucks?
Flomic’s on the case when it comes to sustainable shipping, working hard to help decarbonise supply chains. We are partnering with shipping firms and transport outfits that use low-emission ships, LNG-powered fleets, and trucks that sip rather than guzzle fuel. We are also eyeing up biofuels and green hydrogen for the future. By teaming up with like-minded organisations, Flomic makes sure its clients get logistics that match up with the latest green standards and rules.

How do your warehousing and supply chain solutions contribute to sustainability?
Warehousing and supply chain efficiency are massive when it comes to going green, and Flomic’s got it covered. We have rolled out energy-saving kits like automated climate controls, LED lights, and even solar power in some spots. Smart systems in their warehouses keep stock in the right place, cutting down on unnecessary shuffling and energy use. Plus, we are big on sustainable packaging and waste management, helping clients shrink their carbon footprint while keeping things running smoothly.

What role does technology play in optimising logistics for a lower environmental impact?
Flomic’s working with partners who use AI to plan routes, IoT to keep tabs on fleets, and blockchain to make supply chains crystal clear. We are planning to bring some of this tech in-house soon, boosting efficiency and slashing emissions along the way.

How is Flomic ensuring sustainability in handling reefer containers and hazardous cargo?
Dealing with temperature-sensitive goods and hazardous stuff needs a careful, green approach. Flomic uses energy-efficient reefer containers that keep things cool without wasting power, all while keeping the cargo spot-on. For hazardous materials, we stick to strict rules—think spill prevention, emissions control, and proper disposal. By following global standards and best practices, we deliver safe, sustainable solutions that clients can trust.

What challenges do you face in making logistics operations more eco-friendly?
Switching to sustainable logistics isn’t a walk in the park. Balancing cost with eco-friendly practices is tricky, especially with the hefty price tag on things like electric vehicles and green infrastructure. Rules differing from place to place don’t help, and in some areas, options like EV charging points or sustainable fuels are thin on the ground. Flomic’s plugging away with industry mates, policymakers and tech firms to iron out these kinks and speed up the shift to greener logistics.

What are Flomic’s long-term goals for promoting Green Logistics in the industry?
Flomic’s in it for the long haul, building a sustainable logistics setup that lines up with global goals like the International Maritime Organisation’s decarbonisation targets and national carbon-neutral plans. We are gradually bringing in low-emission transport, teaming up with eco-minded logistics firms, and investing in the latest green tech. By sparking collaboration and innovation across the industry, Flomic wants to lead the charge toward greener supply chains.

Concrete

Fornnax Wins AIRIA’s Special Export Award for Rubber Machinery in 2025-26

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Fornnax Technology Pvt. Ltd. has been honoured with the Special Export Award – Rubber Machinery for 2025–26 by the All-India Rubber Industries Association (AIRIA), in recognition of its highest exports of tyre recycling plants to the European region.

With more than a decade of experience in India’s tyre recycling industry, Fornnax has contributed to the development of advanced recycling technologies and infrastructure. The company currently holds a 90% market share in India’s domestic tyre recycling sector, while exports account for 30% of its business, spanning markets such as Europe, Australia and the GCC.

The award marks another milestone for Fornnax, whose tyre recycling lines and advanced shredding technologies are supporting the growth of the circular economy in India and international markets.

Commenting on the recognition, Mr. Jignesh Kundaria, Founder and Director of Fornnax, said:

“This honour from AIRIA is a reflection of an incredible journey we have undertaken over the years. When we started Fornnax, there was no established recycling industry in India to follow. We chose to build for the future instead. Today, when you see India’s tyre recycling sector, it has already transformed into a dynamic, high-growth industry and we are extremely proud to have played our part in building it.”

Unlike standalone equipment suppliers, Fornnax focuses on developing complete, high-capacity recycling infrastructure. Its integrated systems combine multiple stages of shredding and size reduction to enable efficient, continuous operations. This system-level engineering approach helps recycling operators improve throughput, equipment reliability and operational consistency.

The recognition reinforces Fornnax’s commitment to developing engineering technologies that contribute to a more efficient and circular recycling ecosystem.

Looking ahead, the company aims to expand its international presence while continuing to develop advanced shredding and recycling solutions to address the growing volumes and evolving requirements of the global recycling industry.

For more information, visit: www.fornnax.com

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Concrete

Wonder Cement appoints Mahesh Singh as VP Corporate Brand Communication 

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Singh brings 20+ years of brand and marketing experience, and will lead integrated corporate brand communication initiatives at Wonder Cement 

New Delhi

Wonder Cement, a leading cement manufacturer, has appointed Mahesh Singh as Vice President – Corporate Brand Communication. In his new role, he will oversee corporate brand strategy and communication, including digital and performance marketing, public relations, trade, events, exhibitions, sports and experiential marketing. 

Singh brings over two decades of experience across marketing and communications, with roles spanning the automotive industry, agencies and entrepreneurship. He spent more than a decade with Honda Motorcycle & Scooter India, working across integrated communication, media, digital, retail and consumer engagement. His stint also included helping build the company’s digital marketing capabilities. 

He moved to dentsu X India as Vice President – Strategy & Planning, working across categories such as automotive, auto components, electric vehicles, FMCG, consumer electronics, BFSI, apparel and brand consulting. His responsibilities included media and marketing strategy, product launches, content, performance marketing and consumer activations. 

Singh subsequently took an entrepreneurial route with Radiant Brands before joining Shriram Ltd (SPR Autotech) as Head – Marketing & Communications. There, his remit included brand and corporate strategy, communications, PR and ORM, retail identity, loyalty programmes and events. 

At Wonder Cement, Singh will be responsible for bringing together the company’s corporate brand communication initiatives across digital, performance marketing, PR, trade, sports and experiential platforms. The role will focus on creating an integrated approach to communication across consumers, trade partners and other key stakeholders. 

The appointment brings to Wonder Cement a marketer whose career has spanned the brand, agency and entrepreneurial sides of the communications ecosystem. 

Wonder Cement, part of the RK Group, is a cement manufacturer with roots in Rajasthan and a focus on quality, trust and transparency. The company has grown to six manufacturing plants, and a cement capacity of 21.5 MTPA. With more than 2,000 employees and a network of over 5,000 dealers, its operations span manufacturing, distribution and customer engagement, with a focus on consistent product quality and efficient execution. 

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Concrete

JSW Cement commissions additional 1 MTPA grinding unit at Nagaur

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With this commissioning, JSW Cement’s total cement grinding capacity has increased to 25.10 MTPA, 
Mumbai

JSW Cement, one of India’s leading green cement producers and part of the diversified JSW Group, today announced the successful commissioning of an additional 1.00 MTPA cement grinding unit at Nagaur, Rajasthan. The commissioning marks another significant milestone in the Company’s growth strategy.

With this commissioning, JSW Cement’s total cement grinding capacity has increased to 25.10 MTPA, while its total clinker manufacturing capacity, including clinker capacity at its joint venture, JSW Cement FZC, stands at 9.74 MTPA.

JSW Cement had commenced operations in North India in March 2026 with the Nagaur Integrated Plant, comprising a 3.30 MTPA clinkerisation unit and 2.50 MTPA cement grinding unit. With the commissioning of the additional 1.00 MTPA cement grinding unit, the plant’s total cement grinding capacity has increased to 3.50 MTPA, enhancing the company’s ability to cater to the growing cement demand across Rajasthan, Haryana, Punjab and the National Capital Region (NCR). The expansion has been funded through a strategic mix of equity and long-term debt.

During the quarter ended 30th September 2026, JSW Cement has also commissioned the Alternate Fuel Handling System and the Waste Heat Recovery system (WHRS) at the Nagaur Integrated Plant.

Nilesh Narwekar, CEO, JSW Cement, said: “The commissioning of additional 1.00 MTPA grinding capacity at Nagaur is a key strategic priority for us and will accelerate JSW Cement’s expansion into North India. We look forward to servicing the growing needs of the region and contributing to the economic growth of Rajasthan, Haryana, Punjab and the NCR area. I am delighted to share that the company has commissioned this grinding unit within the expected timeline, showcasing our project execution capabilities. Further, the Alternate Fuel Handling System and the Waste Heat Recovery system (WHRS) are expected to substantially reduce our production costs going forward.”

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