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Our backward integration strategy is a key differentiator

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Mayank Gugalia, Director, Mahakoshal Refractories, talks about their specialisation in alumina refractories with a strong focus on sustainability with their commitment to quality, innovation in AFR solutions, and backward integration set them apart in the industry.

Could you share the sustainability initiatives undertaken by your company and how they contribute to environmental preservation?
Our company specialises in manufacturing alumina refractories and has grown to become one of the largest producers in India. Our product range includes alumina bricks, castables, high alumina cements, and synthetic aggregates.
Regarding sustainability, we recently installed a 1.5-megawatt solar power plant, which meets a significant portion of our energy requirements. Over the past three years, we have planted approximately 1,500 trees, reflecting our commitment to afforestation. Additionally, we have obtained the EcoWater certification, a notable recognition in sustainability and ESG. These efforts align with the government’s emphasis on green initiatives and underscore our dedication to environmental stewardship.

How does your brand distinguish itself from competitors, and what key attributes of your company would you like to highlight?
Our company focuses exclusively on alumina refractories, setting us apart from competitors. While others may diversify into basic refractories or flow controls, we prioritise becoming the best in the alumina segment. In terms of volume, we are among India’s largest manufacturers, and our quality standards have earned us a leading position domestically and in export markets, including the Middle East and Europe. Our commitment to sustainability further strengthens our reputation as a trusted and environmentally responsible manufacturer.

Cement is a significant consumer of refractories. Could you explain your association with the cement industry and provide an overview of the products you supply?
Our marketing portfolio is highly diversified, serving industries such as steel, aluminum, cement, and exports. For cement plants, we supply alumina bricks for rotary kilns, preheaters, and coolers, as well as a variety of castables. Our range includes gunning castables, tip casting products, and specialised solutions for critical applications like burner pipes. This extensive product portfolio positions us as a reliable partner for the cement industry.

How does your product portfolio align with the evolving needs of the cement industry, especially in terms of alternative fuels and raw materials (AFR)?
The specifications of AFR vary between cement companies due to its nature as a waste product. To meet these diverse needs, we conduct thorough R&D. We collect AFR samples, analyse their chemical properties in our laboratory, and design castables tailored to specific applications. Recently, we developed and implemented products in cement plants that have shown excellent performance and durability. By focusing on factors such as alkali content and chemical reactions, we ensure our products are optimised for AFR use.

Could you elaborate on the backward integration practices you’ve adopted and how they benefit cement plants?
Our backward integration strategy is a key differentiator. We own bauxite mines, ensuring a consistent supply of high-quality raw materials. We also process raw materials in-house using rotary kilns to produce high alumina cements and synthetic aggregates. These intermediate products are used in our refractory castables and are also sold to other refractory companies in India. This approach allows us to maintain strict quality control, improve product consistency, and enhance self-sustainability.

What is your perspective on the net-zero emissions mission and decarbonisation? How does your company align with these goals?
The net-zero mission is crucial for all industries, including medium-scale enterprises. While some perceive decarbonisation as costly, advancements such as affordable solar power installation have made renewable energy more accessible. Small and medium enterprises can also contribute by adopting eco-friendly fuels, planting trees, and implementing robust pollution control measures to manage dust and emissions. By reducing carbon footprints through these practices, industries can collectively move closer to achieving net-zero goals.

– Kanika Mathur

Concrete

Ramco Cements’ Hard Worker Campaign Wins Seven Awards

Campaign earns honours for direction, editing and cinematography

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The Hard Worker campaign by The Ramco Cements has secured seven honours at the Good Ads Matter Awards 2026, adding to its growing list of accolades and reinforcing its standing among the year’s most recognised advertising campaigns.
The awards were presented during the Good Ads Matter Awards Night 2026 held at Mehboob Studios in Mumbai. The campaign received recognition across multiple categories, highlighting excellence in direction, editing, cinematography and storytelling.
Among the honours, the campaign won Silver in the Campaign of the Year – Direction category, while filmmaker Prakash Varma was named Director of the Year for the films Tortoise & Hare and Eco Plaster. Tortoise & Hare also received Silver awards for Best Editing and Best Colour Grading, along with a Bronze award for Best Cinematography. Eco Plaster earned Bronze awards in the Best Direction – Narrative and Best Direction – Humour categories.
Both films extended their award-winning run, with Eco Plaster being recognised for its narrative centred on water conservation through innovative construction solutions, while Tortoise & Hare was honoured for its storytelling and craft execution.
The Hard Worker campaign was built around the idea that hard work deserves recognition and respect. Through culturally rooted and emotionally engaging stories, the campaign has connected with consumers, engineers, masons and the wider construction community across the country.
Commenting on the achievement, A V Dharmakrishnan, CEO of The Ramco Cements Limited, said that the continued recognition across leading creative platforms reflects the company’s commitment to meaningful and authentic communication rooted in the values of the people it serves.
Balaji K Moorthy, Executive Director – Marketing, The Ramco Cements Limited, said the awards recognise the craftsmanship behind the storytelling, from direction and cinematography to editing and narrative execution.
Following recognition at both the Kyoorius Creative Awards and the Good Ads Matter Awards, the Hard Worker campaign continues to demonstrate the impact of purpose-driven storytelling combined with strong creative execution and consumer relevance.

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Concrete

Cement Makers Reaffirm Commitment to Sustainable Growth

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World Environment Day spotlight on innovation and circularity

On World Environment Day, the Indian cement industry reiterated its commitment to supporting India’s climate ambitions through sustainable manufacturing, resource efficiency and the adoption of cleaner technologies.

The Cement Manufacturers’ Association (CMA) said the sector remains aligned with the Government of India’s Net Zero commitments and is accelerating efforts to reduce its environmental footprint while supporting the country’s infrastructure and development agenda.

Parth Jindal, President, CMA and Managing Director, JSW Cement, said the industry is increasingly adopting cleaner technologies, improving energy efficiency and expanding the use of alternative fuels and raw materials. He also highlighted the growing importance of circular economy practices, where industrial by-products and waste streams from one sector are utilised as resources in another.

“The Indian Cement Industry is aligned to the Government’s commitments on carbon mitigation and is accelerating the adoption of cleaner technologies, resource efficiency and circular economy practices while actively exploring the potential of Carbon Capture, Utilisation and Storage (CCUS) as a critical pathway for deep decarbonisation,” said Jindal.

He added that coprocessing industrial waste and by-products helps conserve natural resources, reduce disposal requirements and lower the environmental footprint across multiple sectors.

According to Jindal, sustainability is no longer limited to manufacturing processes but is increasingly influencing investment decisions, innovation strategies and long-term growth plans within the industry.

Echoing similar views, Dr Raghavpat Singhania, Vice President, CMA and Managing Director, JK Cement, said sustainable development extends beyond emissions reduction and must also focus on responsible resource utilisation and waste minimisation.

“Sustainability in the built environment cannot be measured by emissions alone. It is equally about how efficiently we use resources, how effectively we minimise waste and how responsibly we create the infrastructure that will serve future generations,” said Singhania.

He noted that the cement industry is advancing its sustainability agenda through greater resource efficiency, increased circularity, technological innovation and continuous improvements in manufacturing practices. As a key contributor to India’s infrastructure development, the sector has a critical role to play in balancing economic growth with environmental responsibility.

On the occasion of World Environment Day, industry leaders reaffirmed their commitment to supporting India’s climate goals while delivering the materials required for resilient, durable and sustainable infrastructure.

 

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Building a Greener Future Together

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Environmental sustainability requires immediate action, not just long-term commitments and discussions. Recycling, circular economy practices, and technology-driven waste management can help industries reduce environmental impact while supporting sustainable growth.

Author: Jignesh Kundaria, Director and CEO, Fornnax Technology

World Environment Day serves as an important reminder that environmental sustainability can no longer remain confined to discussions, reports, or long-term commitments. The environmental challenges facing the world today demand immediate, measurable, and collective action. Across industries and communities, waste generation continues to outpace our ability to process it responsibly, placing increasing pressure on ecosystems, natural resources, public health, and the well-being of future generations.

One of the most significant shifts required today is a change in how society perceives waste. Rather than being viewed as a material to be discarded, waste must be recognised as a valuable resource that can contribute to both economic growth and environmental protection when managed through the right technologies and systems. This mindset forms the foundation of the circular economy model that countries across the world are increasingly adopting to reduce landfill dependence, recover valuable materials, and create more sustainable industrial ecosystems.

India has made meaningful progress in strengthening awareness around sustainability, recycling, and environmental responsibility over the past decade. Significant efforts are being made to formalise the recycling sector through improved infrastructure, technology adoption, policy implementation, and broader stakeholder participation. These developments are creating a stronger foundation for responsible waste management and resource recovery across the country.

However, achieving long-term environmental impact requires collaboration from all stakeholders. Industries, policymakers, technology providers, and communities must work together with greater accountability to strengthen recycling ecosystems, encourage responsible waste management practices, and create sustainable outcomes through consistent execution rather than temporary interventions.

As someone closely associated with the recycling industry, I firmly believe that technology will play a decisive role in addressing future environmental challenges. Advanced recycling systems have the potential to recover valuable resources, reduce pollution, minimise landfill burdens, and conserve energy, creating a more sustainable future for generations to come. This belief is deeply reflected in Fornnax’s motto, “Committed to Create a Green Future,” which embodies our commitment to building long-term environmental value through innovation and responsible action.

At the same time, technology alone cannot deliver meaningful change. Real progress requires intent, awareness, participation, and a shared sense of responsibility. Sustainable development can only be achieved when innovation is supported by collective action and a genuine commitment to environmental stewardship.

On this World Environment Day, let us move beyond conversations and take meaningful steps towards creating a cleaner, greener, and more sustainable planet. By embracing innovation, strengthening recycling ecosystems, and acting responsibly today, we can create lasting environmental impact and secure a better future for generations to come.

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