Concrete
Balancing Demand and Sustainability
Published
10 months agoon
By
admin
ICR discusses India’s rapid advances in renewable energy, on track to exceed its 2030 targets, even as the rising energy demands challenge complete reliance on sustainable sources.
The cement industry, a cornerstone of infrastructure development, has long been associated with high emissions, particularly of CO2. This sector alone is responsible for approximately 8 per cent of global carbon dioxide emissions, primarily due to the energy-intensive processes of clinker production and calcination. Beyond carbon emissions, cement production also generates particulates, nitrogen oxides (NOx), sulphur oxides (SOx), and other pollutants, contributing to environmental degradation and health risks. With the global push towards sustainable practices and carbon neutrality, addressing emissions in the cement industry has become imperative.
According to Climate Change Performance Index, India ranks 7 in 2024. India receives a high ranking in the GHG Emissions and Energy Use categories, but a medium in Climate Policy and Renewable Energy, as in the previous year. While India is the world’s most populous country, it has relatively low per capita emissions. Data shows that in the per capita GHG category, the country is on track to meet a benchmark of well below 2°C.
India’s situation underscores the complexity of transitioning to sustainable energy systems in the face of rising and fluctuating energy needs. International support is crucial for India to access advanced technologies, financial resources, and best practices that can accelerate its transition to a sustainable energy future. Our analysis shows that with current policies, India will overachieve its conditional NDC targets of achieving 50 per cent non-fossil capacity by 2030, so it could set stronger targets. India has ambitious renewable energy plans as outlined in the National Electricity Plan 2023 (NEP2023) aiming for a share of installed capacity of 57 per cent and 66 per cent in 2026-27 and 2031-32, respectively. Share of renewable energy capacity in India reached 44 per cent, ranked fourth in the world in renewable energy capacity installations in 2023, after China, the US and Germany. The NEP2023 is reflected in the lower bound of our current policy and action pathway.
India has seen a steady increase in renewable energy deployment, including both utility-scale and rooftop solar, leading to the share of coal capacity dropping below 50 per cent for the first time. However, this increase in renewable energy capacity is barely able to keep up with the surging demand. As a result, the electricity generation share of renewable energy, including large hydro, remains at around 18 per cent, showing no improvement since last year. Investment in renewable energy projects in India are projected to increase by over 83 per cent to around USD 16.5 bn in 2024, with fossil fuel companies also diversifying their investments into the renewable sector. Despite this, India has not committed to phasing out coal power or fossil gas.
The National Electricity Plan indicated a temporary halt in coal capacity addition, but current under-construction capacity exceeds the threshold stated in these plans. While new gas power projects have been abandoned, the utilisation of existing gas power plants has increased to meet energy demand driven by severe heat stress.
Understanding Emissions in Cement Production
Primary Sources of Emissions: Cement production emissions stem mainly from three sources: calcination, fuel combustion, and electricity use. During calcination, limestone is heated to produce clinker, releasing CO2 as a by-product. This process alone accounts for roughly 60 per cent of emissions in cement manufacturing. The remaining emissions result from burning fossil fuels in kilns to achieve the high temperatures needed for calcination and from electricity consumption across production stages.
Raju Ramchandran, SVP Manufacturing (Cluster Head – Central), Nuvoco Vistas, says, “We consistently track air emissions from fuel combustion in our cement manufacturing and power generation operations. The burning of fossil fuels releases pollutants such as Oxides of Sulphur (SOx), Oxides of Nitrogen (NOx), and Particulate Matter (PM), which require stringent monitoring.”
“We ensure compliance with regulatory standards by using the Continuous Emission Monitoring System (CEMS) to monitor these emissions. For the FY 23-24, both our stack and fugitive emissions have stayed within the permissible limits set by Pollution Control Boards. Moreover, our ongoing monitoring of fugitive emissions ensures that we meet the prerequisite air quality standards,” he adds.
In addition to CO2, the cement industry releases various pollutants that pose risks to air quality and public health. These include particulate matter, NOx, and SOx, which can lead to respiratory and cardiovascular issues, acid rain, and ecosystem imbalances.
Governments worldwide are setting increasingly stringent regulations to curb industrial emissions. Standards such as the EU Emissions Trading System and India’s National Action Plan on Climate Change encourage cement manufacturers to adopt cleaner technologies. Many countries now impose limits on NOx, SOx and particulate emissions, with the aim of minimising the industry’s environmental impact.
Challenges in Reducing Emissions
High carbon intensity of cement production: Cement’s high carbon intensity largely stems from the chemical reactions involved in transforming limestone into clinker, making emissions difficult to reduce without altering core processes. Additionally, achieving the necessary kiln temperatures requires significant energy, often derived from coal or natural gas.
Operational limitations: Altering the traditional cement production process can compromise the quality and durability of the end product. Adapting existing production lines for lower emissions involves extensive R&D and technical trials to ensure the finished cement meets industry standards.
Financial constraints: The cost of implementing green technology is high, creating economic challenges, particularly for smaller cement manufacturers. Equipment upgrades, energy-efficient kilns, and carbon capture facilities require considerable investment, which many companies find difficult to justify without strong financial incentives.
Balancing market demands and environmental goals: With global infrastructure demands rising, the cement industry faces pressure to meet growing production needs while simultaneously working to reduce emissions. Balancing these competing demands requires innovation, efficient resource management, and support from stakeholders.
Technological Innovations for Emission Reduction
Alternative fuels and energy sources: One of the most effective ways to reduce emissions is by replacing fossil fuels with alternatives like waste-derived fuels, biomass, or biofuels. Some manufacturers are incorporating solar and wind energy to power auxiliary processes, further reducing reliance on traditional energy sources.
Sudhir Pathak, Head- Central Design & Engg (CDE), QA, Green Hydrogen, Hero Future Energies, says, “The cement industry is one of the largest consumers of grid power (Scope 2) and also a guzzler of in-process fossil CO2 (Scopem1) including process-based CO2 through limekilns. Decarbonisation can be achieved only up to 50 per cent to 60 per cent through plain hybrid solar and wind. However, for achieving balance 40 per cent, storage is essential, be it chemical or mechanical. Today, HFE is ready to provide such bespoke storage solutions as is evident through several complex RTC tenders that we have won in the last 6-8 months floated by agencies like SECI, NTPC and SJVN. These include tenders for FDRE projects, peak power, load following, etc. Further, regarding green hydrogen and its derivatives, we are ready to apply these for decarbonising industrial heating and mobility.”
Carbon Capture and Storage (CCS): CCS technology captures emissions at the source, storing CO2 to prevent it from entering the atmosphere. Recent advancements in CCS technology make it a viable option for large-scale cement plants, although high costs and infrastructure requirements remain obstacles to widespread adoption.
Clinker Substitution: Reducing clinker content is a promising method for emission reduction, achieved by using supplementary cementitious materials (SCMs) such as fly ash, slag, and calcined clay. These materials not only reduce CO2 emissions but also enhance the durability and performance of cement. SCMs are gradually becoming industry-standard components, especially in eco-friendly and green cement products.
Rajesh Kumar Nayma, Assistant General Manager – Environment, Wonder Cement, says, “The use of AFR plays a critical role in our strategy to reduce the environmental footprint of cement production. By substituting traditional fossil fuels with waste-derived alternatives like biomass, refuse-derived fuel (RDF) and industrial by-products, we significantly lower CO2 emissions and reduce the demand for natural resources. The utilisation of supplementary cementitious materials (SCMs), such as fly ash, helps in reducing clinker consumption, which is a major source of carbon emissions in cement production. This not only decreases our reliance on energy-intensive processes but also promotes waste recycling and resource efficiency. AFR adoption is an integral part of our commitment to the circular economy, ensuring that we minimise waste and optimise the use of materials throughout the production cycle, ultimately contributing to a more sustainable and eco-friendly cement industry.”
“WCL is exploring transitioning from fossil fuels to cleaner alternatives like biofuels or hydrogen or RDF/plastic waste/other hazardous waste. Till date, 5 per cent TSR has been achieved, while the intent is to achieve more than 20 per cent TSR. WCL is utilising the hazardous and other waste as an alternative fuel or raw material. We have used more than 3 lakh metric tonne of hydrogen waste and other waste in FY-2023-24,” he adds.
Improving energy efficiency is critical for emissions reduction. Technologies like high-efficiency kilns, heat recovery systems, and process optimisation techniques are helping manufacturers achieve more output with less energy. These measures reduce the carbon footprint while lowering operational costs.
The Role of SCMs
SCMs serve as partial replacements for clinker, providing a dual benefit of reduced carbon emissions and improved product resilience. The use of materials like fly ash and slag also helps mitigate industrial waste, contributing to a circular economy. Fly ash, slag, and silica fume are among the most widely used SCMs. Each has unique properties that contribute to cement’s strength, workability, and durability. By incorporating SCMs, manufacturers can produce cement with a lower environmental footprint without compromising quality.
While SCMs are effective, several obstacles hinder their widespread adoption. Supply chain constraints, material variability, and lack of technical standards are challenges that manufacturers face. Additionally, geographic limitations impact access to certain SCMs, creating disparities in their usage across regions.
Policy and Industry Collaboration
Policies play a critical role in driving green transitions within the cement industry. Carbon credits, tax incentives, and funding for R&D are some measures governments have introduced to support emission reduction. India’s Perform, Achieve, and Trade (PAT) scheme is an example of a policy incentivising industrial energy efficiency.
Collaborations between government entities, private corporations, and research institutions foster innovation and accelerate the adoption of sustainable practices. Partnerships can also help address funding gaps, allowing companies to explore new technologies without bearing the full financial burden.
International frameworks such as the Paris Agreement and industry-led efforts like the Global Cement and Concrete Association (GCCA) are setting targets for sustainable cement production. These initiatives encourage the sector to adopt environmentally friendly practices and set a roadmap toward achieving net-zero emissions.
Towards a Net-Zero Future
Reaching net-zero emissions is an ambitious but necessary goal for the cement industry. Realistic targets, set with interim milestones, allow companies to gradually transition to greener processes while maintaining production efficiency. Continued investment in R&D is crucial for discovering new methods of emission reduction. Emerging technologies such as carbon-negative materials, alternative binders, and low-carbon clinkers hold promise for the future, potentially transforming cement production into a more sustainable process.
Increasingly, consumers and investors are prioritising sustainability, placing pressure on companies to reduce their environmental impact. This shift in consumer sentiment is driving the cement industry to adopt green practices and focus on transparency in emissions reporting.
Conclusion
The journey toward reducing environmental impact in the cement industry is complex and multifaceted, requiring a combination of innovation, policy support, and industry collaboration. By adopting alternative fuels, implementing carbon capture technology, integrating SCMs, and improving energy efficiency, the industry can take significant strides in minimising its carbon footprint. Achieving sustainability in cement production is essential not only for the industry’s future but also for the planet’s well-being. Together, industry players, policymakers, and consumers can support the transition to a net-zero future, ensuring that cement remains a vital yet sustainable component of global infrastructure.
– Kanika Mathur

Concrete
Adani’s Strategic Emergence in India’s Cement Landscape
Published
4 days agoon
September 16, 2025By
admin
Milind Khangan, Marketing Head, Vertex Market Research, sheds light on Adani’s rapid cement consolidation under its ‘One Business, One Company’ strategy while positioning it to rival UltraTech, and thus, shaping a potential duopoly in India’s booming cement market.
India is the second-largest cement-producing country in the world, following China. This expansion is being driven by tremendous public investment in the housing and infrastructure sectors. The industry is accelerating, with a boost from schemes such as PM Gati Shakti, Bharatmala, and the Vande Bharat corridors. An upsurge in affordable housing under the Pradhan Mantri Awas Yojana (PMAY) further supports this expansion. In May 2025, local cement production increased about 9 per cent from last year to about 40 million metric tonnes for the month. The combined cement capacity in India was recorded at 670 million metric tonnes in the 2025 fiscal year, according to the Cement Manufacturers’ Association (CMA). For the financial year 2026, this is set to grow by another 9 per cent.
In spite of the growing demand, the Indian cement industry is highly competitive. UltraTech Cement (Aditya Birla Group) is still the market leader with domestic installed capacity of more than 186 MTPA as on 2025. It is targeted to achieve 200 MTPA. Adani Cement recently became a major player and is now India’s second-largest cement company. It did this through aggressive consolidation, operational synergies, and scale efficiencies. Indian players in the cement industry are increasingly valuing operational efficiency and sustainability. Some of the strategies with high impact are alternative fuels and materials (AFR) adoption, green cement expansion, and digital technology investments to offset changing regulatory pressure and increasing energy prices.
Building Adani Cement brand
Vertex Market Research explains that the Adani Group is executing a comprehensive reorganisation and consolidation of its cement business under the ‘One Business, One Company’ strategy. The plan is to integrate its diversified holdings into one consolidated corporate entity named Adani Cement. The focus is on operating integration, governance streamlining, and cost reduction in its expanding cement business.
Integration roadmap and key milestones:
- September 2022: The consolidation process started with the $6.4 billion buyout of Holcim’s majority stakes in Ambuja Cements and ACC, with Ambuja becoming the focal point of the consolidation.
- December 2023: Bought Sanghi Industries to strengthen the firm’s presence in western India.
- August 2024: Added Penna Cement to the portfolio, improving penetration of the southern market of India.
- April 2025: Further holding addition in Orient Cement to 46.66 per cent by purchasing the same from CK Birla Group, becoming the promoter with control.
- Ambuja Cements amalgamated with Adani Cement: This was sanctioned by the NCLT on 18th July 2025 with effect from April 1, 2024. This amalgamation brings in limestone reserves and fresh assets into Ambuja.
- Subject to Sanghi and Penna merger with Ambuja: Board approvals in December 2024 with the aim to finish between September to December 2025.
- Ambuja-ACC future integration: The latter is being contemplated as the final step towards consolidation.
- Orient Cement: It would serve as a principal manufacturing facility following the merger.
Scale, capacity expansion and market position
In financial year-2025, Adani Cement, including Ambuja, surpassed 100 MTPA. This makes it one of the world’s top ten cement companies. Along with ACC’s operations, it is now firmly placed as India’s second-largest cement company. In FY25, the Adani group’s sales volume per annum clocked 65 million metric tonnes. Adani Group claims that it now supplies close to 30 per cent of the cement consumed in India’s homes and infrastructure as of June 2025.
The organisation is pursuing aggressive brownfield expansion:
- By FY 2026: Reach 118 MTPA
- By FY 2028: Target 140 MTPA
These goals will be driven by commissioning new clinker and grinding units at key sites, with civil and mechanical works underway.
As of 2024, Adani Cement had its market share pegged at around 14 to 15 per cent, with an ambition to scale this up to 20 per cent by FY?2028, emerging as a potent competitor to UltraTech’s 192?MTPA capacity (186 domestic and overseas).
Strategic advantages and competitive benefits
The consolidation simplifies decision-making by reducing legal entities, centralising oversight, and removing redundant functions. This drives compliance efficiency and transparent reporting. Using procurement power for raw materials and energy lowers costs per ton. Integrated logistics with Adani Ports and freight infrastructure has resulted in an estimated 6 per cent savings in logistics. The group aims for additional savings of INR 500 to 550 per tonne by FY 2028 by integrating green energy, using alternative fuel resources, and improving sourcing methods.
Market coverage and brand consistency
Brand integration under one strategy will provide uniform product quality and easier distribution networks. Integration with Orient Cement’s dealer base, 60 per cent of which already distributes Ambuja/ACC products, enhances outreach and responsiveness.
By having captive limestone reserves at Lakhpat (approximately 275 million tonnes) and proposed new manufacturing facilities in Raigad, Maharashtra, Adani Cement derives cost advantage, raw material security, and long-term operational robustness.
Strategic implications and risks
Consolidation at Adani Cement makes it not just a capacity leader but also an operationally agile competitor with the ability to reap digital and sustainability benefits. Its vertically integrated platform enables cost leadership, market responsiveness, and scalability.
Challenges potentially include:
- Integration challenges across systems, corporate cultures, and plant operations
- Regulatory sanctions for pending mergers and new capacity additions
- Environmental clearances in environmentally sensitive areas and debt management with input price volatility
When materialised, this revolution would create a formidable Adani–UltraTech duopoly, redefining Indian cement on the basis of scale, innovation, and sustainability. India’s leading four cement players such as Adani (ACC and Ambuja), Dalmia Cement, Shree Cement, and UltraTech are expected to dominate the cement market.
Conclusion
Adani’s aggressive consolidation under the ‘One Business, One Company’ strategy signals a decisive shift in the Indian cement industry, positioning the group as a formidable challenger to UltraTech and setting the stage for a potential duopoly that could dominate the sector for years to come. By unifying operations, leveraging economies of scale, and securing vertical integration—from raw material reserves to distribution networks—Adani Cement is building both capacity and resilience, with clear advantages in cost efficiency, market reach, and sustainability. While integration complexities, regulatory hurdles, and environmental approvals remain key challenges, the scale and strategic alignment of this consolidation promise to redefine competition, pricing dynamics, and operational benchmarks in one of the world’s fastest-growing cement markets.
About the author:
Milind Khangan is the Marketing Head at Vertex Market Research and comes with over five years of experience in market research, lead generation and team management.
Concrete
Precision in Motion: A Deep Dive into PowerBuild’s Core Gear Series
Published
1 month agoon
August 16, 2025By
admin
PowerBuild’s flagship Series M, C, F, and K geared motors deliver robust, efficient, and versatile power transmission solutions for industries worldwide.
Products – M, C, F, K: At the heart of every high-performance industrial system lies the need for robust, reliable, and efficient power transmission. PowerBuild answers this need with its flagship geared motor series: M, C, F, and K. Each series is meticulously engineered to serve specific operational demands while maintaining the universal promise of durability, efficiency, and performance.
Series M – Helical Inline Geared Motors: Compact and powerful, the Series M delivers exceptional drive solutions for a broad range of applications. With power handling up to 160kW and torque capacity reaching 20,000 Nm, it is the trusted solution for industries requiring quiet operation, high efficiency, and space-saving design. Series M is available with multiple mounting and motor options, making it a versatile choice for manufacturers and OEMs globally.
Series C – Right Angled Heli-Worm Geared Motors: Combining the benefits of helical and worm gearing, the Series C is designed for right-angled power transmission. With gear ratios of up to 16,000:1 and torque capacities of up to 10,000 Nm, this series is optimal for applications demanding precision in compact spaces. Industries looking for a smooth, low-noise operation with maximum torque efficiency rely on Series C for dependable performance.
Series F – Parallel Shaft Mounted Geared Motors: Built for endurance in the most demanding environments, Series F is widely adopted in steel plants, hoists, cranes, and heavy-duty conveyors. Offering torque up to 10,000 Nm and high gear ratios up to 20,000:1, this product features an integral torque arm and diverse output configurations to meet industry-specific challenges head-on.
Series K – Right Angle Helical Bevel Geared Motors: For industries seeking high efficiency and torque-heavy performance, Series K is the answer. This right-angled geared motor series delivers torque up to 50,000 Nm, making it a preferred choice in core infrastructure sectors such as cement, power, mining, and material handling. Its flexibility in mounting and broad motor options offer engineers’ freedom in design and reliability in execution.
Together, these four series reflect PowerBuild’s commitment to excellence in mechanical power transmission. From compact inline designs to robust right-angle drives, each geared motor is a result of decades of engineering innovation, customer-focused design, and field-tested reliability. Whether the requirement is speed control, torque multiplication, or space efficiency, Radicon’s Series M, C, F, and K stand as trusted powerhouses for global industries.

Klüber Lubrication India’s Klübersynth GEM 4-320 N upgrades synthetic gear oil for energy efficiency.
Klüber Lubrication India has introduced a strategic upgrade for the tyre manufacturing industry by retrofitting its high-performance synthetic gear oil, Klübersynth GEM 4-320 N, into Barrel Cold Feed Extruder gearboxes. This smart substitution, requiring no hardware changes, delivered energy savings of 4-6 per cent, as validated by an internationally recognised energy audit firm under IPMVP – Option B protocols, aligned with
ISO 50015 standards.
Beyond energy efficiency, the retrofit significantly improved operational parameters:
- Lower thermal stress on equipment
- Extended lubricant drain intervals
- Reduction in CO2 emissions and operational costs
These benefits position Klübersynth GEM 4-320 N as a powerful enabler of sustainability goals in line with India’s Business Responsibility and Sustainability Reporting (BRSR) guidelines and global Net Zero commitments.
Verified sustainability, zero compromise
This retrofit case illustrates that meaningful environmental impact doesn’t always require capital-intensive overhauls. Klübersynth GEM 4-320 N demonstrated high performance in demanding operating environments, offering:
- Enhanced component protection
- Extended oil life under high loads
- Stable performance across fluctuating temperatures
By enabling quick wins in efficiency and sustainability without disrupting operations, Klüber reinforces its role as a trusted partner in India’s evolving industrial landscape.
Klüber wins EcoVadis Gold again
Further affirming its global leadership in responsible business practices, Klüber Lubrication has been awarded the EcoVadis Gold certification for the fourth consecutive year in 2025. This recognition places it in the top three per cent
of over 150,000 companies worldwide evaluated for environmental, ethical and sustainable procurement practices.
Klüber’s ongoing investments in R&D and product innovation reflect its commitment to providing data-backed, application-specific lubrication solutions that exceed industry expectations and support long-term sustainability goals.
A trusted industrial ally
Backed by 90+ years of tribology expertise and a global support network, Klüber Lubrication is helping customers transition toward a greener tomorrow. With Klübersynth GEM 4-320 N, tyre manufacturers can take measurable, low-risk steps to boost energy efficiency and regulatory alignment—proving that even the smallest change can spark a significant transformation.

Adani’s Strategic Emergence in India’s Cement Landscape

Precision in Motion: A Deep Dive into PowerBuild’s Core Gear Series

Driving Measurable Gains

Reshaping the Competitive Landscape

CCU testbeds in Tamil Nadu

Adani’s Strategic Emergence in India’s Cement Landscape

Precision in Motion: A Deep Dive into PowerBuild’s Core Gear Series

Driving Measurable Gains

Reshaping the Competitive Landscape
