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Gauging the Role of Low Carbon Solutions

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Raman Bhatia, Founder & Managing Director, Servotech Power Systems, sheds light on the importance of low carbon solutions (LCS) in greening India’s cement industry.

India is the second-largest cement manufacturer in the world, with a 500 MTPA total production capacity that accounts for 30 per cent of the nation’s manufacturing-related emissions. Chemical processes and burning fossil fuels contribute to substantial carbon and GHG emissions during cement manufacturing. Thus, exploring options for reducing emissions and improving energy consumption is so crucial.
The moment is right for India to switch to green cement manufacturing, clearing the path for decarbonising one of its most challenging industries, as nations across the world aim to achieve their net zero aspirations. The manufacturing of cement in India has made it a leader in the world for both social and environmental responsibility. India is well on pace to reach its Nationally Determined Contributions (NDCs) objectives and remain in compliance with the Paris Agreement, thanks in large part to efforts made by critical industries
like cement.

Fast Tracking Green Cement
In August 2018, Dalmia Cement vowed to become a carbon-negative cement firm by 2040. Dalmia was the first business worldwide to endorse the Climate Group’s RE100 and EP100 campaigns, which call for the usage of 100 per cent renewable power by 2030.
Adoption of technical advancements targeted at greening the sector is necessary to unlock further potential for emission reduction. There is currently no comprehensive structure for certifying what constitutes cement a green product, despite the fact that the discussion of ‘green cement’ in the Indian context is not new and the preliminary groundwork has already been set out by a few cement companies. The majority of cement producers discovered ways to cut their carbon footprints by investing in carbon capture and storage technology, improving energy efficiency, and decreasing their clinker factor.
Electricity purchase agreements (PPAs), which are long-term agreements between industrial consumers and power suppliers, are one option to become green (PPA). The initial transactions were done roughly ten years ago, so this is not a brand-new one. They have, however, grown in size and frequency recently, with a global record capacity of 13.4 GW contracted in 2018. The Indian cement industry has always depended on the greatest technology and process setups to remain the most effective and sustainable throughout its development and expansion. To stay ahead and attain an equilibrium between technological and economic viability at scale, some Indian cement businesses have been conducting research and development on upcoming green technologies/products.
Additionally, mandating a minimum procurement of green cement under government-mandated infrastructure projects and private building projects is one approach to partially get around the demand-side barrier. The Renewable Purchase Obligation (RPO), which mandates that DISCOMs purchase a certain amount of their energy from renewable sources, would be comparable to this. India may think about releasing several classes of green cement that differ in terms of their superiority, ability to reduce CO2, and cost of manufacture. To ensure compatibility between versions and ease the transition, standards for product quality would need to be established in conjunction with this. Therefore, the nation should think about a targeted strategy for decarbonising its cement industry by going beyond only focusing on energy efficiency and fuel switching. The cement industry in India is one of the most energy-efficient in the world, and switching to green cement will help to further reduce carbon emissions.
In addition to calciners powered by clean energy, fossil-fired calciners are required since cement manufacturing facilities are open 24 hours a day. A diverse range of low-carbon solutions (LCS) including modern and cutting-edge technology, process adjustments, and behavioural changes will be needed to decarbonise the cement sector. Other approaches to reducing industrial emissions overall include technological ones like carbon capture, utilisation and storage (CCUS), or demand-side ones like increasing material circularity, resource efficiency improvements, such as lowering the material content of finished products, and material substitution.

Solar Policy Framework
Only a small number of policies make up India’s present policy mix for decarbonising the cement industries. Lack of a clear sectoral decarbonization strategy or plan for the industry is the biggest gap. The sectoral roadmaps that do exist were drafted by civil society, but neither the government nor the business community have formally approved them. Additionally, India has very little corporate financing and regulatory support for the R&D of early-stage low-carbon technology. R&D is often kept mostly for updating plant equipment and refining internal processes, and is typically predominantly conducted out by big industrial entities, through their own corpus.
Investors are significantly favoured by Indian legislation regarding solar power plants since they provide several advantages over traditional machinery and plants. For solar plants, an accelerated depreciation of about 80 per cent is taken into account, as opposed to 15 per cent for regular plant and machinery, which results in significant tax savings for the cement makers.
The Perform, Achieve and Trade (PAT) plan, a cap-and-exchange mechanism for decreasing particular energy consumption of energy-intensive industries by establishing objectives and allowing organisations to trade energy saving certificates, is the government’s cornerstone industrial decarbonisation programme (ESCerts). The cement and concrete industries, in particular, greatly exceeded their expectations for energy reductions during the first PAT cycle (2012–2015). Although this is admirable, it also caused an excess of ESCerts. To encourage investments in low-carbon technology, however, the market price of ESCerts was too low. Setting more challenging goals and a floor price for ESCerts to encourage a minimum degree of technology uptake is thus a crucial lesson for next cycles. Furthermore, PAT may evolve to function as an emission, rather than an energy-oriented programme with a purpose to show national and sectoral climate action and establish a national carbon market.

Installation of solar power plants can result in significant reduction of taxes for cement makers.

How Solar can Decarbonise Cement Manufacturing
When compared to traditional power sources, solar energy offers several advantages. The cost of solar energy has been decreasing, and in many regions of India, it is now less expensive than the industrial sector’s electricity bill. Unlike power from utility companies, where the price is only anticipated to rise annually, solar facilities have a lifespan of generally 25 years, locking in the energy rates. Cement factories can lower their GHG emissions while simultaneously fulfilling their commitments under the RPO and PAT processes by putting up solar power plants and solar water heating systems. We may establish a solar power plant in a cement mill based on the available space while taking into account the solar technology appropriate for that particular geographic topography.
Some potential uses for solar energy in cement plants include – using rooftop solar PV panels to power CCR, administrative buildings, and remote illumination applications, such as mines; meeting requirements for lighting in non-plant structures, internal roadways, water pumps, guesthouses, townships, parks, canteens, hospitals, and schools, among many other places, catering to energy requirements for utilities and auxiliary equipment; preheating of raw materials or boiler feed water; and meeting hot water requirements.

Here are a few benefits SOLAR ENERGY can bring to the Indian cement industry:
l Cost savings: The cost of energy for industrial customers is among the highest of any industry, and solar will be less expensive for them in the majority of states. With the exception of wear and some replacement, solar expenses are predicted to remain relatively stable during the course of the solar farm, whereas the cost of energy from conventional sources of electricity is predicted to increase year after year.

  • Renewable Purchase Obligations (RPO) Compliance: Several industrial energy users must meet their RPO, and one of the simplest ways to do so is to establish a solar plant.
  • Availability of Roof Space: Contrary to most commercial businesses, most manufacturing facilities have substantial areas of undeveloped land and open roof areas. In these open, uninhabited areas, solar plants may be set up with relative ease.
  • Energy Savings: Locally produced solar energy helps balance grid electricity demand and reduce reliance on diesel generators. This then results in even greater cost reductions.
  • Carbon Footprint Reduction: Most companies make an effort to lessen their carbon impact. Solar power facilities reduce carbon emissions while also assisting in environmental protection.

The adoption of solar solutions will be influenced by a wide range of contextual factors as they move up the R&D ladder and prepare for deployment, including the level of ambition of players in the industry and associations, institutional capacities, capital market maturity, national climate goals, and supportive sectoral policies and frameworks. Therefore, to reform the cement industry, adequate public policy and financial assistance must be provided.
This support entails fiscal and market-based actions, such as public R&D spending, R&D support for businesses through subsidies and investment tax credits, the imposition of a carbon price through taxes or cap-and-trade markets, and the creation of demand for green products through public procurement programmes. The use of standards, codes, and labelling programmes, such as industry-specific energy or emissions standards, requirements for the use of alternative fuels and materials, end-use sector-specific codes, green building codes, and labelling programmes for industrial products, are additional effective measures.
There are various ways that solar thermal technology may be used for industrial operations. It can be used to pre-heat the boiler feed water in a captive power plant or a waste heat recovery system, as well as to supply warm water for processes and hot air for drying raw materials. India has developed a number of solar thermal power facilities that make use of both concentrator and flat plate collector technology. It will still be a trustworthy source of grid-connected power.

Shaping Up the Industry’s Future Outlook
India has consistently taken significant measures to expand collaboration in order to raise R&D funding, generate markets, and improve the cost of low-carbon industrial goods. Most significantly, India supported the Breakthrough Agenda at COP26 in 2021, pledging to engage with other nations to hasten the development and adoption of clean technology and sustainable solutions in important industries like steel and cement.
Now, the cement industry in India are actively planning for an impending transition in response to this. Large industrial participants have committed to voluntary medium- to long-term decarbonisation goals and are appealing to the local and global credit markets for green funding. JSW Steel and Ultratech are notable instances that, like the aforementioned Dalmia Cement, have recently obtained large sums of money from foreign markets through the issuance of sustainability-linked bonds. These are important advances since huge firms’ direct contributions will be essential to the long-term deployment of LCS at scale. However, investments in the near future are likely to concentrate solely on mature and accessible LCS unless they are backed by creative finance mechanisms that reduce the cost of adopting solar as a power-generation source.

ABOUT THE AUTHOR:
Raman Bhatia, Founder and Managing Director Servotech Power Systems,
comes with 20 years of entrepreneurial experience. He makes smart and sustainable clean power solutions accessible and affordable for the masses.

Concrete

Adani’s Strategic Emergence in India’s Cement Landscape

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Milind Khangan, Marketing Head, Vertex Market Research, sheds light on Adani’s rapid cement consolidation under its ‘One Business, One Company’ strategy while positioning it to rival UltraTech, and thus, shaping a potential duopoly in India’s booming cement market.

India is the second-largest cement-producing country in the world, following China. This expansion is being driven by tremendous public investment in the housing and infrastructure sectors. The industry is accelerating, with a boost from schemes such as PM Gati Shakti, Bharatmala, and the Vande Bharat corridors. An upsurge in affordable housing under the Pradhan Mantri Awas Yojana (PMAY) further supports this expansion. In May 2025, local cement production increased about 9 per cent from last year to about 40 million metric tonnes for the month. The combined cement capacity in India was recorded at 670 million metric tonnes in the 2025 fiscal year, according to the Cement Manufacturers’ Association (CMA). For the financial year 2026, this is set to grow by another 9 per cent.
In spite of the growing demand, the Indian cement industry is highly competitive. UltraTech Cement (Aditya Birla Group) is still the market leader with domestic installed capacity of more than 186 MTPA as on 2025. It is targeted to achieve 200 MTPA. Adani Cement recently became a major player and is now India’s second-largest cement company. It did this through aggressive consolidation, operational synergies, and scale efficiencies. Indian players in the cement industry are increasingly valuing operational efficiency and sustainability. Some of the strategies with high impact are alternative fuels and materials (AFR) adoption, green cement expansion, and digital technology investments to offset changing regulatory pressure and increasing energy prices.

Building Adani Cement brand
Vertex Market Research explains that the Adani Group is executing a comprehensive reorganisation and consolidation of its cement business under the ‘One Business, One Company’ strategy. The plan is to integrate its diversified holdings into one consolidated corporate entity named Adani Cement. The focus is on operating integration, governance streamlining, and cost reduction in its expanding cement business.
Integration roadmap and key milestones:

  • September 2022: The consolidation process started with the $6.4 billion buyout of Holcim’s majority stakes in Ambuja Cements and ACC, with Ambuja becoming the focal point of the consolidation.
  • December 2023: Bought Sanghi Industries to strengthen the firm’s presence in western India.
  • August 2024: Added Penna Cement to the portfolio, improving penetration of the southern market of India.
  • April 2025: Further holding addition in Orient Cement to 46.66 per cent by purchasing the same from CK Birla Group, becoming the promoter with control.
  • Ambuja Cements amalgamated with Adani Cement: This was sanctioned by the NCLT on 18th July 2025 with effect from April 1, 2024. This amalgamation brings in limestone reserves and fresh assets into Ambuja.
  • Subject to Sanghi and Penna merger with Ambuja: Board approvals in December 2024 with the aim to finish between September to December 2025.
  • Ambuja-ACC future integration: The latter is being contemplated as the final step towards consolidation.
  • Orient Cement: It would serve as a principal manufacturing facility following the merger.

Scale, capacity expansion and market position
In financial year-2025, Adani Cement, including Ambuja, surpassed 100 MTPA. This makes it one of the world’s top ten cement companies. Along with ACC’s operations, it is now firmly placed as India’s second-largest cement company. In FY25, the Adani group’s sales volume per annum clocked 65 million metric tonnes. Adani Group claims that it now supplies close to 30 per cent of the cement consumed in India’s homes and infrastructure as of June 2025.
The organisation is pursuing aggressive brownfield expansion:

  • By FY 2026: Reach 118 MTPA
  • By FY 2028: Target 140 MTPA

These goals will be driven by commissioning new clinker and grinding units at key sites, with civil and mechanical works underway.
As of 2024, Adani Cement had its market share pegged at around 14 to 15 per cent, with an ambition to scale this up to 20 per cent by FY?2028, emerging as a potent competitor to UltraTech’s 192?MTPA capacity (186 domestic and overseas).

Strategic advantages and competitive benefits
The consolidation simplifies decision-making by reducing legal entities, centralising oversight, and removing redundant functions. This drives compliance efficiency and transparent reporting. Using procurement power for raw materials and energy lowers costs per ton. Integrated logistics with Adani Ports and freight infrastructure has resulted in an estimated 6 per cent savings in logistics. The group aims for additional savings of INR 500 to 550 per tonne by FY 2028 by integrating green energy, using alternative fuel resources, and improving sourcing methods.

Market coverage and brand consistency
Brand integration under one strategy will provide uniform product quality and easier distribution networks. Integration with Orient Cement’s dealer base, 60 per cent of which already distributes Ambuja/ACC products, enhances outreach and responsiveness.
By having captive limestone reserves at Lakhpat (approximately 275 million tonnes) and proposed new manufacturing facilities in Raigad, Maharashtra, Adani Cement derives cost advantage, raw material security, and long-term operational robustness.

Strategic implications and risks
Consolidation at Adani Cement makes it not just a capacity leader but also an operationally agile competitor with the ability to reap digital and sustainability benefits. Its vertically integrated platform enables cost leadership, market responsiveness, and scalability.

Challenges potentially include:

  • Integration challenges across systems, corporate cultures, and plant operations
  • Regulatory sanctions for pending mergers and new capacity additions
  • Environmental clearances in environmentally sensitive areas and debt management with input price volatility

When materialised, this revolution would create a formidable Adani–UltraTech duopoly, redefining Indian cement on the basis of scale, innovation, and sustainability. India’s leading four cement players such as Adani (ACC and Ambuja), Dalmia Cement, Shree Cement, and UltraTech are expected to dominate the cement market.

Conclusion
Adani’s aggressive consolidation under the ‘One Business, One Company’ strategy signals a decisive shift in the Indian cement industry, positioning the group as a formidable challenger to UltraTech and setting the stage for a potential duopoly that could dominate the sector for years to come. By unifying operations, leveraging economies of scale, and securing vertical integration—from raw material reserves to distribution networks—Adani Cement is building both capacity and resilience, with clear advantages in cost efficiency, market reach, and sustainability. While integration complexities, regulatory hurdles, and environmental approvals remain key challenges, the scale and strategic alignment of this consolidation promise to redefine competition, pricing dynamics, and operational benchmarks in one of the world’s fastest-growing cement markets.

About the author:
Milind Khangan is the Marketing Head at Vertex Market Research and comes with over five years of experience in market research, lead generation and team management.

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Concrete

Precision in Motion: A Deep Dive into PowerBuild’s Core Gear Series

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PowerBuild’s flagship Series M, C, F, and K geared motors deliver robust, efficient, and versatile power transmission solutions for industries worldwide.

Products – M, C, F, K: At the heart of every high-performance industrial system lies the need for robust, reliable, and efficient power transmission. PowerBuild answers this need with its flagship geared motor series: M, C, F, and K. Each series is meticulously engineered to serve specific operational demands while maintaining the universal promise of durability, efficiency, and performance.
Series M – Helical Inline Geared Motors: Compact and powerful, the Series M delivers exceptional drive solutions for a broad range of applications. With power handling up to 160kW and torque capacity reaching 20,000 Nm, it is the trusted solution for industries requiring quiet operation, high efficiency, and space-saving design. Series M is available with multiple mounting and motor options, making it a versatile choice for manufacturers and OEMs globally.
Series C – Right Angled Heli-Worm Geared Motors: Combining the benefits of helical and worm gearing, the Series C is designed for right-angled power transmission. With gear ratios of up to 16,000:1 and torque capacities of up to 10,000 Nm, this series is optimal for applications demanding precision in compact spaces. Industries looking for a smooth, low-noise operation with maximum torque efficiency rely on Series C for dependable performance.
Series F – Parallel Shaft Mounted Geared Motors: Built for endurance in the most demanding environments, Series F is widely adopted in steel plants, hoists, cranes, and heavy-duty conveyors. Offering torque up to 10,000 Nm and high gear ratios up to 20,000:1, this product features an integral torque arm and diverse output configurations to meet industry-specific challenges head-on.
Series K – Right Angle Helical Bevel Geared Motors: For industries seeking high efficiency and torque-heavy performance, Series K is the answer. This right-angled geared motor series delivers torque up to 50,000 Nm, making it a preferred choice in core infrastructure sectors such as cement, power, mining, and material handling. Its flexibility in mounting and broad motor options offer engineers’ freedom in design and reliability in execution.
Together, these four series reflect PowerBuild’s commitment to excellence in mechanical power transmission. From compact inline designs to robust right-angle drives, each geared motor is a result of decades of engineering innovation, customer-focused design, and field-tested reliability. Whether the requirement is speed control, torque multiplication, or space efficiency, Radicon’s Series M, C, F, and K stand as trusted powerhouses for global industries.

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Driving Measurable Gains

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Klüber Lubrication India’s Klübersynth GEM 4-320 N upgrades synthetic gear oil for energy efficiency.

Klüber Lubrication India has introduced a strategic upgrade for the tyre manufacturing industry by retrofitting its high-performance synthetic gear oil, Klübersynth GEM 4-320 N, into Barrel Cold Feed Extruder gearboxes. This smart substitution, requiring no hardware changes, delivered energy savings of 4-6 per cent, as validated by an internationally recognised energy audit firm under IPMVP – Option B protocols, aligned with
ISO 50015 standards.

Beyond energy efficiency, the retrofit significantly improved operational parameters:

  • Lower thermal stress on equipment
  • Extended lubricant drain intervals
  • Reduction in CO2 emissions and operational costs

These benefits position Klübersynth GEM 4-320 N as a powerful enabler of sustainability goals in line with India’s Business Responsibility and Sustainability Reporting (BRSR) guidelines and global Net Zero commitments.

Verified sustainability, zero compromise
This retrofit case illustrates that meaningful environmental impact doesn’t always require capital-intensive overhauls. Klübersynth GEM 4-320 N demonstrated high performance in demanding operating environments, offering:

  • Enhanced component protection
  • Extended oil life under high loads
  • Stable performance across fluctuating temperatures

By enabling quick wins in efficiency and sustainability without disrupting operations, Klüber reinforces its role as a trusted partner in India’s evolving industrial landscape.

Klüber wins EcoVadis Gold again
Further affirming its global leadership in responsible business practices, Klüber Lubrication has been awarded the EcoVadis Gold certification for the fourth consecutive year in 2025. This recognition places it in the top three per cent
of over 150,000 companies worldwide evaluated for environmental, ethical and sustainable procurement practices.
Klüber’s ongoing investments in R&D and product innovation reflect its commitment to providing data-backed, application-specific lubrication solutions that exceed industry expectations and support long-term sustainability goals.

A trusted industrial ally
Backed by 90+ years of tribology expertise and a global support network, Klüber Lubrication is helping customers transition toward a greener tomorrow. With Klübersynth GEM 4-320 N, tyre manufacturers can take measurable, low-risk steps to boost energy efficiency and regulatory alignment—proving that even the smallest change can spark a significant transformation.

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