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Taking the Technology Highway

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Digitisation is no longer an option, it is the need of the hour. More than the fear of losing out to competition, it is factors such as efficiency, returns and sustainability that are fueling IT initiatives in the cement industry. ICR takes a closer look at the IT approach that manufacturers need to take to remain ahead of the curve.

B e it rise in population or increase in development, all roads lead to an unprecedented increase in infrastructure projects worldwide. This has a direct impact on a country’s cement production. While manufacturing is the next most sought-after commodity after water, cement makers are putting in optimum efforts to meet the increasing demand. The cement industry has witnessed numerous changes since the industrial revolution, and the most important one of them – technology – is here to stay. In modern times, with increasing competition, it is imperative for cement manufacturing companies to keep evolving and matching the speed at which the industry and its technology is growing. It is time for cement makers to go digital in their approach.

Digital transformation for cement manufacturers
The process of cement manufacturing startsfrom locating and obtaining its raw materials to making it reach its end consumer. The whole process is labour intensive and can be made more
effective and streamlined by the use of technology. Digitisation has a lot to offer to a cement organisation. Here’s how.

Control over quality and process: What sounds as a simple step by step process of getting raw material, crushing it, processing it and grinding it to form cement involves a lot more detail and parameters to it. It is essential to measure the quality of raw material which is fundamental for a good quality product, monitoring equipment health while chemical processes are on-going and a lot of other factors are involved in the cement making process. With the use of smart systems and technology, operators at each stage can get quick data of the process and make real-time decisions which shall optimise the production and lead to quality results.
Equipment monitoring and health predictions: Any equipment or machinery at a cement plant undergoes wear and tear with large loads of material, continuous running and due to environmental conditions. With systems that can predict the health of these equipment and machinery, monitoring their health and downtime becomes more effective. It also helps avoid any unplanned down-time which results in loss of time and money for the business. It also prevents any accidents with the help of equipment being monitored round the clock.
According to Rizwan Sabjan, Head – Regional Sales Enablement, FLSmidth, “With equipment in continuous use, damage can happen at any time. While visual inspections are important to provide broad, contextualised operational insights, relying only on intermittent site visits puts customers at the risk of missing the early warning signs that could enable them to drastically reduce both downtime and expenses. Online condition monitoring is a continuous service that enables customers to detect potential failures well in advance, giving them plenty of time to take preventative action and avoid actual failure.”
“By contrast, sensors on customer equipment are able to capture data that may be otherwise ‘invisible. Our online condition monitoring services connect this data to the cloud where it is continuously monitored and trended. If something is wrong, an alarm notifies our team of experts who are able to analyse the data remotely and develop a recommended action plan to rectify the fault well ahead of it escalating. It’s a low-stress, low-cost, low-risk approach to maintenance that offers high returns,” he adds.


Automation and IoT: Functioning as the brain and nervous system of the cement plant is automation. From collecting data to automating processes, the sole motive to implement this technology is to achieve effective load management and efficiency in all verticals of the cement manufacturing process. Internet of Things (IoT) is the buzz word in the world of technology and adapting to that has been known to show results for better management and predictive techniques for the business.
Connected logistics: Transportation of material from one floor to another for the next step in the process is a key component of the cement making process. It involves movement of conveyor belts, special carriers and trucks for taking the end product to its distribution sources. These operational activities can be maintained and optimised by using technological solutions that measure the vitals of the vehicles carrying load. There also are multiple software that help plan the movement of the organisation’s fleet. It contributes towards saving time and cost for the business with effective deliveries and on schedule arrivals.
Cyber security: Cement plants are as likely to be hacked or subjected to system viruses. Technology and firewall prevent such incidents from happening.

Embracing digitisation for sustainable future
The way forward for the cement industry is to embrace automation and technology as part of its core for planning combined with goals of achieving sustainability with their efforts. Optimising isn’t just about increasing productivity, it is also about using digital tools and integrating them in cement making processes to be able to make continuous, real-time, automatic adjustments to ensure energy consumption is reduced, giving a more energy efficient operation result.


Stating their vision for cement organisations in 2030, a report published by McKinsey and Company says, pursuing digitisation and sustainability levers are key to significantly boosting productivity and efficiency of a typical cement plant in the future. The result is a margin gain of $4 to $9 per tonne of cement, which would shift a traditional plant to the top quartile of the cost curve for plants with similar technologies. The report also throws light on the CCUS technology, stating that in terms of scalability, it is the most advanced option. Using this technology, cement players capture emitted CO2 and can either pursue carbon-cured concrete (one of the few already available utilization options that locks in CO2 in the end product) or store carbon in former oil and gas fields.
“Talking about the commitment, by 2030 the cement industry contributes to possibly around 0.3 per cent annually, reducing the carbon emissions. So, process control becomes very critical to set your old machines to be very efficient, also making the plant connected which is a lot of technologies kept connected together because then you pull in individual resources and then get on to them at the corporate or an enterprise level which helps you look at everything like a dashboard or one consolidated level and that helps you to mind data through quality, production, process parameters and allowing operator to understand the energy consumption,” says Arvind Kakru, Director Sales, Rockwell Automation.
Digitisation also helps achieve a data driven approach for the use of alternative sources of raw materials and energy. It helps make the operating personal be proactive in their reaction towards the changing conditions of the kilns that can be monitored with the help of technology.

Paving a path for artificial intelligence
Data is the new gold. However, having data is one thing and analysing it for the betterment of business is another. Data analytics is paving the way for artificial intelligence (AI), a new technology that is finding its way into the cement industry. AI by collecting and archiving data from the present and the past has the capability to come up with patterns, anamolies and solutions that may not have been possible to recognise otherwise. Using artificial intelligence in a cement plant will allow operators to take corrective actions before an actual problem occurs. Based on the first results of this technology, cement producers can define new, improved optimisation strategies and new approaches to maintenance concepts, such as predictive and prescriptive maintenance.
Traditional Advanced Process Control (APC) worked on an approach of taking actual measurements in at defined set points in various defined processed. However, use of AI is changing the approach of APC. In something as dynamic as a kiln, unknown variables like alternative fuel types, make the traditional Model Predictive Controllers (MPC) drift over time. The result is that most of these APC systems are out of service or require intensive fine tuning. This is where AI makes a big difference because it can also consider the history of the variables and recognise patterns in these trends.
The key advantage it brings to the process is that AI modules compare actual trends with the trends of the past in a kiln and predict what will happen in the future. In case of a failure, they issue a warning to the operator fairly in advance to avoid the situation and cause unplanned downtime. It even suggests corrective actions and best practices.
Raj Pradhan, Global Delivery Head – Building and Construction Materials, BirlaSoft says, “Digitisation brings complete near real time visibility of end-to-end processes, which helps taking timely decisions to avoid any down time and allows best possible utilisation of resources.”
“In the current competitive market where increase in price is not helping much, the only option left to improvise the margins is through market share and optimisation of cost which can be achieved through automation,” he adds.
It is the era of Industry 4.0, manufacturers across the globe are adapting to technology, automation and data exchange in manufacturing technologies. The future for cement industry is also digitisation to achieve effective process flow, optimum productivity and energy efficiency along with flawless logistics and distribution systems.

Kanika Mathur

Concrete

Adani’s Strategic Emergence in India’s Cement Landscape

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Milind Khangan, Marketing Head, Vertex Market Research, sheds light on Adani’s rapid cement consolidation under its ‘One Business, One Company’ strategy while positioning it to rival UltraTech, and thus, shaping a potential duopoly in India’s booming cement market.

India is the second-largest cement-producing country in the world, following China. This expansion is being driven by tremendous public investment in the housing and infrastructure sectors. The industry is accelerating, with a boost from schemes such as PM Gati Shakti, Bharatmala, and the Vande Bharat corridors. An upsurge in affordable housing under the Pradhan Mantri Awas Yojana (PMAY) further supports this expansion. In May 2025, local cement production increased about 9 per cent from last year to about 40 million metric tonnes for the month. The combined cement capacity in India was recorded at 670 million metric tonnes in the 2025 fiscal year, according to the Cement Manufacturers’ Association (CMA). For the financial year 2026, this is set to grow by another 9 per cent.
In spite of the growing demand, the Indian cement industry is highly competitive. UltraTech Cement (Aditya Birla Group) is still the market leader with domestic installed capacity of more than 186 MTPA as on 2025. It is targeted to achieve 200 MTPA. Adani Cement recently became a major player and is now India’s second-largest cement company. It did this through aggressive consolidation, operational synergies, and scale efficiencies. Indian players in the cement industry are increasingly valuing operational efficiency and sustainability. Some of the strategies with high impact are alternative fuels and materials (AFR) adoption, green cement expansion, and digital technology investments to offset changing regulatory pressure and increasing energy prices.

Building Adani Cement brand
Vertex Market Research explains that the Adani Group is executing a comprehensive reorganisation and consolidation of its cement business under the ‘One Business, One Company’ strategy. The plan is to integrate its diversified holdings into one consolidated corporate entity named Adani Cement. The focus is on operating integration, governance streamlining, and cost reduction in its expanding cement business.
Integration roadmap and key milestones:

  • September 2022: The consolidation process started with the $6.4 billion buyout of Holcim’s majority stakes in Ambuja Cements and ACC, with Ambuja becoming the focal point of the consolidation.
  • December 2023: Bought Sanghi Industries to strengthen the firm’s presence in western India.
  • August 2024: Added Penna Cement to the portfolio, improving penetration of the southern market of India.
  • April 2025: Further holding addition in Orient Cement to 46.66 per cent by purchasing the same from CK Birla Group, becoming the promoter with control.
  • Ambuja Cements amalgamated with Adani Cement: This was sanctioned by the NCLT on 18th July 2025 with effect from April 1, 2024. This amalgamation brings in limestone reserves and fresh assets into Ambuja.
  • Subject to Sanghi and Penna merger with Ambuja: Board approvals in December 2024 with the aim to finish between September to December 2025.
  • Ambuja-ACC future integration: The latter is being contemplated as the final step towards consolidation.
  • Orient Cement: It would serve as a principal manufacturing facility following the merger.

Scale, capacity expansion and market position
In financial year-2025, Adani Cement, including Ambuja, surpassed 100 MTPA. This makes it one of the world’s top ten cement companies. Along with ACC’s operations, it is now firmly placed as India’s second-largest cement company. In FY25, the Adani group’s sales volume per annum clocked 65 million metric tonnes. Adani Group claims that it now supplies close to 30 per cent of the cement consumed in India’s homes and infrastructure as of June 2025.
The organisation is pursuing aggressive brownfield expansion:

  • By FY 2026: Reach 118 MTPA
  • By FY 2028: Target 140 MTPA

These goals will be driven by commissioning new clinker and grinding units at key sites, with civil and mechanical works underway.
As of 2024, Adani Cement had its market share pegged at around 14 to 15 per cent, with an ambition to scale this up to 20 per cent by FY?2028, emerging as a potent competitor to UltraTech’s 192?MTPA capacity (186 domestic and overseas).

Strategic advantages and competitive benefits
The consolidation simplifies decision-making by reducing legal entities, centralising oversight, and removing redundant functions. This drives compliance efficiency and transparent reporting. Using procurement power for raw materials and energy lowers costs per ton. Integrated logistics with Adani Ports and freight infrastructure has resulted in an estimated 6 per cent savings in logistics. The group aims for additional savings of INR 500 to 550 per tonne by FY 2028 by integrating green energy, using alternative fuel resources, and improving sourcing methods.

Market coverage and brand consistency
Brand integration under one strategy will provide uniform product quality and easier distribution networks. Integration with Orient Cement’s dealer base, 60 per cent of which already distributes Ambuja/ACC products, enhances outreach and responsiveness.
By having captive limestone reserves at Lakhpat (approximately 275 million tonnes) and proposed new manufacturing facilities in Raigad, Maharashtra, Adani Cement derives cost advantage, raw material security, and long-term operational robustness.

Strategic implications and risks
Consolidation at Adani Cement makes it not just a capacity leader but also an operationally agile competitor with the ability to reap digital and sustainability benefits. Its vertically integrated platform enables cost leadership, market responsiveness, and scalability.

Challenges potentially include:

  • Integration challenges across systems, corporate cultures, and plant operations
  • Regulatory sanctions for pending mergers and new capacity additions
  • Environmental clearances in environmentally sensitive areas and debt management with input price volatility

When materialised, this revolution would create a formidable Adani–UltraTech duopoly, redefining Indian cement on the basis of scale, innovation, and sustainability. India’s leading four cement players such as Adani (ACC and Ambuja), Dalmia Cement, Shree Cement, and UltraTech are expected to dominate the cement market.

Conclusion
Adani’s aggressive consolidation under the ‘One Business, One Company’ strategy signals a decisive shift in the Indian cement industry, positioning the group as a formidable challenger to UltraTech and setting the stage for a potential duopoly that could dominate the sector for years to come. By unifying operations, leveraging economies of scale, and securing vertical integration—from raw material reserves to distribution networks—Adani Cement is building both capacity and resilience, with clear advantages in cost efficiency, market reach, and sustainability. While integration complexities, regulatory hurdles, and environmental approvals remain key challenges, the scale and strategic alignment of this consolidation promise to redefine competition, pricing dynamics, and operational benchmarks in one of the world’s fastest-growing cement markets.

About the author:
Milind Khangan is the Marketing Head at Vertex Market Research and comes with over five years of experience in market research, lead generation and team management.

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Concrete

Precision in Motion: A Deep Dive into PowerBuild’s Core Gear Series

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PowerBuild’s flagship Series M, C, F, and K geared motors deliver robust, efficient, and versatile power transmission solutions for industries worldwide.

Products – M, C, F, K: At the heart of every high-performance industrial system lies the need for robust, reliable, and efficient power transmission. PowerBuild answers this need with its flagship geared motor series: M, C, F, and K. Each series is meticulously engineered to serve specific operational demands while maintaining the universal promise of durability, efficiency, and performance.
Series M – Helical Inline Geared Motors: Compact and powerful, the Series M delivers exceptional drive solutions for a broad range of applications. With power handling up to 160kW and torque capacity reaching 20,000 Nm, it is the trusted solution for industries requiring quiet operation, high efficiency, and space-saving design. Series M is available with multiple mounting and motor options, making it a versatile choice for manufacturers and OEMs globally.
Series C – Right Angled Heli-Worm Geared Motors: Combining the benefits of helical and worm gearing, the Series C is designed for right-angled power transmission. With gear ratios of up to 16,000:1 and torque capacities of up to 10,000 Nm, this series is optimal for applications demanding precision in compact spaces. Industries looking for a smooth, low-noise operation with maximum torque efficiency rely on Series C for dependable performance.
Series F – Parallel Shaft Mounted Geared Motors: Built for endurance in the most demanding environments, Series F is widely adopted in steel plants, hoists, cranes, and heavy-duty conveyors. Offering torque up to 10,000 Nm and high gear ratios up to 20,000:1, this product features an integral torque arm and diverse output configurations to meet industry-specific challenges head-on.
Series K – Right Angle Helical Bevel Geared Motors: For industries seeking high efficiency and torque-heavy performance, Series K is the answer. This right-angled geared motor series delivers torque up to 50,000 Nm, making it a preferred choice in core infrastructure sectors such as cement, power, mining, and material handling. Its flexibility in mounting and broad motor options offer engineers’ freedom in design and reliability in execution.
Together, these four series reflect PowerBuild’s commitment to excellence in mechanical power transmission. From compact inline designs to robust right-angle drives, each geared motor is a result of decades of engineering innovation, customer-focused design, and field-tested reliability. Whether the requirement is speed control, torque multiplication, or space efficiency, Radicon’s Series M, C, F, and K stand as trusted powerhouses for global industries.

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Driving Measurable Gains

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Klüber Lubrication India’s Klübersynth GEM 4-320 N upgrades synthetic gear oil for energy efficiency.

Klüber Lubrication India has introduced a strategic upgrade for the tyre manufacturing industry by retrofitting its high-performance synthetic gear oil, Klübersynth GEM 4-320 N, into Barrel Cold Feed Extruder gearboxes. This smart substitution, requiring no hardware changes, delivered energy savings of 4-6 per cent, as validated by an internationally recognised energy audit firm under IPMVP – Option B protocols, aligned with
ISO 50015 standards.

Beyond energy efficiency, the retrofit significantly improved operational parameters:

  • Lower thermal stress on equipment
  • Extended lubricant drain intervals
  • Reduction in CO2 emissions and operational costs

These benefits position Klübersynth GEM 4-320 N as a powerful enabler of sustainability goals in line with India’s Business Responsibility and Sustainability Reporting (BRSR) guidelines and global Net Zero commitments.

Verified sustainability, zero compromise
This retrofit case illustrates that meaningful environmental impact doesn’t always require capital-intensive overhauls. Klübersynth GEM 4-320 N demonstrated high performance in demanding operating environments, offering:

  • Enhanced component protection
  • Extended oil life under high loads
  • Stable performance across fluctuating temperatures

By enabling quick wins in efficiency and sustainability without disrupting operations, Klüber reinforces its role as a trusted partner in India’s evolving industrial landscape.

Klüber wins EcoVadis Gold again
Further affirming its global leadership in responsible business practices, Klüber Lubrication has been awarded the EcoVadis Gold certification for the fourth consecutive year in 2025. This recognition places it in the top three per cent
of over 150,000 companies worldwide evaluated for environmental, ethical and sustainable procurement practices.
Klüber’s ongoing investments in R&D and product innovation reflect its commitment to providing data-backed, application-specific lubrication solutions that exceed industry expectations and support long-term sustainability goals.

A trusted industrial ally
Backed by 90+ years of tribology expertise and a global support network, Klüber Lubrication is helping customers transition toward a greener tomorrow. With Klübersynth GEM 4-320 N, tyre manufacturers can take measurable, low-risk steps to boost energy efficiency and regulatory alignment—proving that even the smallest change can spark a significant transformation.

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