Concrete
Cement Packaging : A Crucial Step in Getting Cement to End Consumers
Published
4 years agoon
By
admin
Packaging, across the value chain of cement operations, is a crucial process. ICR explores the various aspects of cement packaging, and its different types, while assessing the challenges and innovations that are expected in the future.
India is one of the largest producers of cement. With the ongoing infrastructural development in the country, the demand is ever rising for cement. Similarly, India also exports a significant amount of cement. Cement from the manufacturers must travel the lengths of the country to reach the users and cross borders during export. This requires strong packaging to avoid coming in contact with moisture and prevent wastage due to leakage. Once cement comes in contact with moisture it turns into concrete and that makes it of no use.
Packaging of cement plays a crucial rule in the process of taking it from the makers to the consumers. Manufacturer’s source highest grade technology and packaging material to protect their product from damage, wastage and to reach the end user in an unharmed manner. Packaging happens at the last leg of the cement manufacturing process. Cement is extracted from the silo bottom by aeration and transported to electronic packing machines by air slides and bucket elevators. Cement is packed in 50 kg packs, and HDPV bags or paper bags are used as per the customers’ requirement. Electronic packing machines are calibrated to deliver the correct weight.
The constant demand of good packaging material for cement gives way to two industries – the technology developers for automation of packaging and packaging material industry. According to a study conducted by the Data Bridge Market Research, the global cement packaging industry is expected to grow at a rate of 3.4 and from 2021 to 2027. This growth shall be credited to the increasing demand from construction industry, surging application of paper bags as it provides ease of printability and replacement of conventional plastic bags. On the other hand, evolution of advanced products will further create new and ample opportunities for the growth of cement packaging market in the above-mentioned forecast period. This will also be seen in the sustainable packaging solutions vertical over the years to come as that demand is growing in most sectors related to cement.
Standards and types of packaging bags for the cement industry
The industry largely uses Polypropylene bags for packaging of cement as it offers protection from moisture and strength to packaging. There are various categories of polypropylene bags available with coatings, linings etc. PP plain woven bags are simple bags made out of plastic and stitched together with to hold cement. The next type is PP lined bags that have an extra lining of plastic in the inside which protects cement from coming in contact with moisture. Next, are the laminated PP bags that have an extra layer of poly film on them. Their strength is higher than simple woven bags and provide greater resistance to air coming in touch with cement. They also give way to bigger branding and storing of cement in uncovered storages.
The higher quality in laminated bags is the BOPP laminated bags. BOPP stands for Biaxially Oriented Polypropylene. It is a layer that is added as an extra layer to the PP woven bags to enhance its strength. BOPP laminated bags have higher durability and are attractive and durable. These bags are primarily used to store and transport multiple contents, including grains, animal feed, and fertilizers.
PP Woven bags have various advantages when put in use for storing cement. They are highly chemical and weather resistant. They have high tear strength, which enables it to carry heavyweight materials. PP woven bags are 100 per cent reusable and have high durability making it the less pollutant product compared to other packaging bags.
Quality control for cement packaging is very important. The BIS (Bureau of Indian Standards) has set norms for cement packaging. As per Cl 9.2 of IS 455: 1989, the average net mass of cement per bag shall be 50 kg. The average net mass of cement per bag may also be 25 kg subject to tolerances and packed in suitable bags as agreed to between the purchaser and the manufacturer. Similarly, as per Cl 10.2 of IS 1489 (Part 1): 1991 and IS 1489 (Part 2): 1991, the average net mass of cement per bag shall be 50 kg. The average net mass of cement per bag may also be 25 kg subject to tolerances and packed in suitable bags as agreed to between the purchaser and the manufacturer. Also, as per IS 8112: 1989, the average net mass of cement per bag may also be 25 kg, 10 kg, 5 kg, 2 kg or 1 kg, subject to tolerances and packed in suitable bag as agreed to between the purchaser and the manufacturer.
The history of cement bags has seen advancement and evolution. Up to 1970s, all cement bags used to be made of jute, which had zero moisture resistance and was prone to high spillage during handling and transportation. Since then, the switchover has been to plain woven polypropylene (PP) sacks. To upgrade PP bags, the concept of lamination was introduced which came with increase in packaging and handling cost. Some manufacturers are also using BOPP laminated bags to enhance brand value.
The technology of cement packaging
The process of cement manufacturing is incomplete till the end product i.e., is packed in bags and is ready to be shipped out. This process takes place with the help of machine and equipment in an automated process. They are mainly used to complete the automatic packing of cement and other powder materials with good fluidity, such as fly ash, gypsum powder, cement additives, etc.
These machines can be classified as a fixed type and rotatory type. The fixed type usually has 1-4 cement discharging nozzles. The rotary type includes 6-14 nozzles and operates in a rotating way to realize the automatic cement bag filling.
With this machinery, cement bags are filled continuously through the discharging mouth by the impeller running at high speed. A weight is set for the filling and when the cement reached that set weight, a signal is transmitted to the main system and the filling is stopped. This process is electronically controlled; however, bags of the desired size are manually fed to the machine.
Automation of the bag filling process has various advantages like having a stable operation, giving uniformity and structure to the bags, clean and hygienic filling of cement bags, ease of maintenance and lesser mechanical faults.
Challenges faced by users of cement due to cement packaging
Karan Sabhlok, Director, Kamdhenu Realities says, “one of the major challenges we face is when the labour unloads the packages of cement using hooks which leads to tearing of the packages and further lead to spillage of cement. We buy 50 kg packs and while loading and unloading the cement falls from packages and the rest in the pack gets hard and due to coming in contact with air, the strength of cement also decreases”.
He suggests that, “Cement should be packed in 2 bags, outer bag on which we will attach the hook and the inner bag which should be of at least 50 microns so that it keeps the cement safe from air. Also, the hook on the outer bag should be attached near the stitching so that there is least amount of damage to the bag”.
Some of the common challenges that users of cement like construction workers and builders face are wastage, leakage and tearing of cement bags while handling them. They are looking for cement manufacturers to provide stronger packaging materials or provisions where hooks can work without causing damage.
Throwing some more light on the challenges faced by builders Raj Kamal Yadav, General Manager – Strategy, Lodha Group says, “Cement industry uses unlaminated polypropylene bags with valves which allows them to pack cement very easily and fast, Since the bags are without lamination so cost of bags is low. However, the use of hooks in their logistics during the loading and unloading of cement causes tearage and leakage. These bags also have lower UV resistance and when placed in sunlight leads to cement losing its strength”.
These issues direct the cement packing industry to strive for innovation in packaging that can lead to lesser wastage and more ease of use.
Cement packaging taking a sustainable route
Cement manufacturers are moving towards paper packaging and makers of packaging are trying everyday to make cement packing material better for the environment and sustainable. While innovations are on the way, it is imperative that the environment is protected from the waste that may happen with used plastic bags.
Alpesh Patel, Managing Director, Knack Packaging says, “Every cement manufacturing company must ensure that used cement bags must be collected and either sent back for recycling or must be used as fuel in their kilns. This way they prevent waste accumulation in the ground and reduce the usage of natural resources for fuel supporting the environment.”
It is a question to dwell upon if the industry shall lean towards paper packaging that is recyclable, better in aesthetics, supports branding and is cost effective but does not protect cement well enough from environmental factors like moisture or they shall lean towards plastic sacks that do protect cement from moisture but produce larger amount of dust and are more prone to leakages.
Kanika Mathur

Concrete
Adani’s Strategic Emergence in India’s Cement Landscape
Published
2 weeks agoon
September 16, 2025By
admin
Milind Khangan, Marketing Head, Vertex Market Research, sheds light on Adani’s rapid cement consolidation under its ‘One Business, One Company’ strategy while positioning it to rival UltraTech, and thus, shaping a potential duopoly in India’s booming cement market.
India is the second-largest cement-producing country in the world, following China. This expansion is being driven by tremendous public investment in the housing and infrastructure sectors. The industry is accelerating, with a boost from schemes such as PM Gati Shakti, Bharatmala, and the Vande Bharat corridors. An upsurge in affordable housing under the Pradhan Mantri Awas Yojana (PMAY) further supports this expansion. In May 2025, local cement production increased about 9 per cent from last year to about 40 million metric tonnes for the month. The combined cement capacity in India was recorded at 670 million metric tonnes in the 2025 fiscal year, according to the Cement Manufacturers’ Association (CMA). For the financial year 2026, this is set to grow by another 9 per cent.
In spite of the growing demand, the Indian cement industry is highly competitive. UltraTech Cement (Aditya Birla Group) is still the market leader with domestic installed capacity of more than 186 MTPA as on 2025. It is targeted to achieve 200 MTPA. Adani Cement recently became a major player and is now India’s second-largest cement company. It did this through aggressive consolidation, operational synergies, and scale efficiencies. Indian players in the cement industry are increasingly valuing operational efficiency and sustainability. Some of the strategies with high impact are alternative fuels and materials (AFR) adoption, green cement expansion, and digital technology investments to offset changing regulatory pressure and increasing energy prices.
Building Adani Cement brand
Vertex Market Research explains that the Adani Group is executing a comprehensive reorganisation and consolidation of its cement business under the ‘One Business, One Company’ strategy. The plan is to integrate its diversified holdings into one consolidated corporate entity named Adani Cement. The focus is on operating integration, governance streamlining, and cost reduction in its expanding cement business.
Integration roadmap and key milestones:
- September 2022: The consolidation process started with the $6.4 billion buyout of Holcim’s majority stakes in Ambuja Cements and ACC, with Ambuja becoming the focal point of the consolidation.
- December 2023: Bought Sanghi Industries to strengthen the firm’s presence in western India.
- August 2024: Added Penna Cement to the portfolio, improving penetration of the southern market of India.
- April 2025: Further holding addition in Orient Cement to 46.66 per cent by purchasing the same from CK Birla Group, becoming the promoter with control.
- Ambuja Cements amalgamated with Adani Cement: This was sanctioned by the NCLT on 18th July 2025 with effect from April 1, 2024. This amalgamation brings in limestone reserves and fresh assets into Ambuja.
- Subject to Sanghi and Penna merger with Ambuja: Board approvals in December 2024 with the aim to finish between September to December 2025.
- Ambuja-ACC future integration: The latter is being contemplated as the final step towards consolidation.
- Orient Cement: It would serve as a principal manufacturing facility following the merger.
Scale, capacity expansion and market position
In financial year-2025, Adani Cement, including Ambuja, surpassed 100 MTPA. This makes it one of the world’s top ten cement companies. Along with ACC’s operations, it is now firmly placed as India’s second-largest cement company. In FY25, the Adani group’s sales volume per annum clocked 65 million metric tonnes. Adani Group claims that it now supplies close to 30 per cent of the cement consumed in India’s homes and infrastructure as of June 2025.
The organisation is pursuing aggressive brownfield expansion:
- By FY 2026: Reach 118 MTPA
- By FY 2028: Target 140 MTPA
These goals will be driven by commissioning new clinker and grinding units at key sites, with civil and mechanical works underway.
As of 2024, Adani Cement had its market share pegged at around 14 to 15 per cent, with an ambition to scale this up to 20 per cent by FY?2028, emerging as a potent competitor to UltraTech’s 192?MTPA capacity (186 domestic and overseas).
Strategic advantages and competitive benefits
The consolidation simplifies decision-making by reducing legal entities, centralising oversight, and removing redundant functions. This drives compliance efficiency and transparent reporting. Using procurement power for raw materials and energy lowers costs per ton. Integrated logistics with Adani Ports and freight infrastructure has resulted in an estimated 6 per cent savings in logistics. The group aims for additional savings of INR 500 to 550 per tonne by FY 2028 by integrating green energy, using alternative fuel resources, and improving sourcing methods.
Market coverage and brand consistency
Brand integration under one strategy will provide uniform product quality and easier distribution networks. Integration with Orient Cement’s dealer base, 60 per cent of which already distributes Ambuja/ACC products, enhances outreach and responsiveness.
By having captive limestone reserves at Lakhpat (approximately 275 million tonnes) and proposed new manufacturing facilities in Raigad, Maharashtra, Adani Cement derives cost advantage, raw material security, and long-term operational robustness.
Strategic implications and risks
Consolidation at Adani Cement makes it not just a capacity leader but also an operationally agile competitor with the ability to reap digital and sustainability benefits. Its vertically integrated platform enables cost leadership, market responsiveness, and scalability.
Challenges potentially include:
- Integration challenges across systems, corporate cultures, and plant operations
- Regulatory sanctions for pending mergers and new capacity additions
- Environmental clearances in environmentally sensitive areas and debt management with input price volatility
When materialised, this revolution would create a formidable Adani–UltraTech duopoly, redefining Indian cement on the basis of scale, innovation, and sustainability. India’s leading four cement players such as Adani (ACC and Ambuja), Dalmia Cement, Shree Cement, and UltraTech are expected to dominate the cement market.
Conclusion
Adani’s aggressive consolidation under the ‘One Business, One Company’ strategy signals a decisive shift in the Indian cement industry, positioning the group as a formidable challenger to UltraTech and setting the stage for a potential duopoly that could dominate the sector for years to come. By unifying operations, leveraging economies of scale, and securing vertical integration—from raw material reserves to distribution networks—Adani Cement is building both capacity and resilience, with clear advantages in cost efficiency, market reach, and sustainability. While integration complexities, regulatory hurdles, and environmental approvals remain key challenges, the scale and strategic alignment of this consolidation promise to redefine competition, pricing dynamics, and operational benchmarks in one of the world’s fastest-growing cement markets.
About the author:
Milind Khangan is the Marketing Head at Vertex Market Research and comes with over five years of experience in market research, lead generation and team management.
Concrete
Precision in Motion: A Deep Dive into PowerBuild’s Core Gear Series
Published
1 month agoon
August 16, 2025By
admin
PowerBuild’s flagship Series M, C, F, and K geared motors deliver robust, efficient, and versatile power transmission solutions for industries worldwide.
Products – M, C, F, K: At the heart of every high-performance industrial system lies the need for robust, reliable, and efficient power transmission. PowerBuild answers this need with its flagship geared motor series: M, C, F, and K. Each series is meticulously engineered to serve specific operational demands while maintaining the universal promise of durability, efficiency, and performance.
Series M – Helical Inline Geared Motors: Compact and powerful, the Series M delivers exceptional drive solutions for a broad range of applications. With power handling up to 160kW and torque capacity reaching 20,000 Nm, it is the trusted solution for industries requiring quiet operation, high efficiency, and space-saving design. Series M is available with multiple mounting and motor options, making it a versatile choice for manufacturers and OEMs globally.
Series C – Right Angled Heli-Worm Geared Motors: Combining the benefits of helical and worm gearing, the Series C is designed for right-angled power transmission. With gear ratios of up to 16,000:1 and torque capacities of up to 10,000 Nm, this series is optimal for applications demanding precision in compact spaces. Industries looking for a smooth, low-noise operation with maximum torque efficiency rely on Series C for dependable performance.
Series F – Parallel Shaft Mounted Geared Motors: Built for endurance in the most demanding environments, Series F is widely adopted in steel plants, hoists, cranes, and heavy-duty conveyors. Offering torque up to 10,000 Nm and high gear ratios up to 20,000:1, this product features an integral torque arm and diverse output configurations to meet industry-specific challenges head-on.
Series K – Right Angle Helical Bevel Geared Motors: For industries seeking high efficiency and torque-heavy performance, Series K is the answer. This right-angled geared motor series delivers torque up to 50,000 Nm, making it a preferred choice in core infrastructure sectors such as cement, power, mining, and material handling. Its flexibility in mounting and broad motor options offer engineers’ freedom in design and reliability in execution.
Together, these four series reflect PowerBuild’s commitment to excellence in mechanical power transmission. From compact inline designs to robust right-angle drives, each geared motor is a result of decades of engineering innovation, customer-focused design, and field-tested reliability. Whether the requirement is speed control, torque multiplication, or space efficiency, Radicon’s Series M, C, F, and K stand as trusted powerhouses for global industries.

Klüber Lubrication India’s Klübersynth GEM 4-320 N upgrades synthetic gear oil for energy efficiency.
Klüber Lubrication India has introduced a strategic upgrade for the tyre manufacturing industry by retrofitting its high-performance synthetic gear oil, Klübersynth GEM 4-320 N, into Barrel Cold Feed Extruder gearboxes. This smart substitution, requiring no hardware changes, delivered energy savings of 4-6 per cent, as validated by an internationally recognised energy audit firm under IPMVP – Option B protocols, aligned with
ISO 50015 standards.
Beyond energy efficiency, the retrofit significantly improved operational parameters:
- Lower thermal stress on equipment
- Extended lubricant drain intervals
- Reduction in CO2 emissions and operational costs
These benefits position Klübersynth GEM 4-320 N as a powerful enabler of sustainability goals in line with India’s Business Responsibility and Sustainability Reporting (BRSR) guidelines and global Net Zero commitments.
Verified sustainability, zero compromise
This retrofit case illustrates that meaningful environmental impact doesn’t always require capital-intensive overhauls. Klübersynth GEM 4-320 N demonstrated high performance in demanding operating environments, offering:
- Enhanced component protection
- Extended oil life under high loads
- Stable performance across fluctuating temperatures
By enabling quick wins in efficiency and sustainability without disrupting operations, Klüber reinforces its role as a trusted partner in India’s evolving industrial landscape.
Klüber wins EcoVadis Gold again
Further affirming its global leadership in responsible business practices, Klüber Lubrication has been awarded the EcoVadis Gold certification for the fourth consecutive year in 2025. This recognition places it in the top three per cent
of over 150,000 companies worldwide evaluated for environmental, ethical and sustainable procurement practices.
Klüber’s ongoing investments in R&D and product innovation reflect its commitment to providing data-backed, application-specific lubrication solutions that exceed industry expectations and support long-term sustainability goals.
A trusted industrial ally
Backed by 90+ years of tribology expertise and a global support network, Klüber Lubrication is helping customers transition toward a greener tomorrow. With Klübersynth GEM 4-320 N, tyre manufacturers can take measurable, low-risk steps to boost energy efficiency and regulatory alignment—proving that even the smallest change can spark a significant transformation.

Adani’s Strategic Emergence in India’s Cement Landscape

Precision in Motion: A Deep Dive into PowerBuild’s Core Gear Series

Driving Measurable Gains

Reshaping the Competitive Landscape

CCU testbeds in Tamil Nadu

Adani’s Strategic Emergence in India’s Cement Landscape

Precision in Motion: A Deep Dive into PowerBuild’s Core Gear Series

Driving Measurable Gains

Reshaping the Competitive Landscape
