Product development
Enter specialists
Published
7 years agoon
By
admin
With companies giving way to specialists in their lubrication management, we can only hope that plants may not encounter as many downtimes in the years to come.
Lubricants enhance the performance of equipment in cement plants by giving them longer life and improved efficiency. They can be classified: solid, liquid, semi-liquid, and gaseous. Lubricants are widely used in numerous end-use industries. Leading companies are seeking advantages like energy efficiency and cost saving by using lubricants at various stages of production activity to withstand growing competitive pressures.
Special needs of cement lubricants include sustaining high level of heat and dust. Lubricants are used for various applications in cement industry, including in heavy duty equipment, drilling equipment in quarries; in gear boxes, belts, grinding roller bearings in crushers and conveyors; in girth gear/ open gear, bearings/ kilns and cooling unit in mills and kilns; and in general equipment like industrial gears, fans, air compressors etc.
Lubricating oils, in general, are being utilised across various industrial applications as well in areas such as air compressors, auxiliary equipment, bearings, gas engines, hydraulics, heat transfer systems, paper machines, turbines, metalworking, and natural gas compressors. The demand for industrial lubricants is on the rise and is believed to grow even further. In India, the current share of industrial lubricants is about 38-40 per cent of the total lubricants market.
The sector is majorly confined by extremely large multinationals or small and niche manufacturers. Several companies are altering their business lines with respect to base oil supply chain, manufacturing process, and consolidations.
Challenges
Stating that industry must appreciate "Oil in Machine is like Blood in Human Body", KB Mathur, founder of Global Technical Services, a consulting firm and service provider, says, the practice of use of contaminated lubricants and lack of focus on the use of lubrication in the industry were the biggest concerns in India.
"Oil companies invest large amounts of money and efforts on research and development activity in developing and producing high performance lubricants, and all such efforts and expenditure will be wasted and the industrial consumers shall also incur heavy losses, if such lubricants are allowed to get contaminated before fed to machines," Mathur adds.
In order to obtain the highest lubricant performance, the most tough and challenging conditions in a cement plants we see are: high temperatures, high speeds and heavy loads. "These three conditions will easily diminish the lubricant’s function. For example, at cement plants, the most common environment to which the equipment is exposed to is high temperature, heavy load, and abundant dust," says Tony Liu, Asia Manager, Brugarolas S.A. So, the main goal for the maintenance engineer is to find the way to confront these adverse factors and keep production smooth, offering the highest efficiency possible to the machinery.
Lack of focus
"Industry professionals generally focus their attention on areas of their core competence and achieving their day to day objectives. In doing so, other vital supporting functions like "scientific lubrication" of plant and machinery do not get the desired attention, since functional managers engage themselves only on day to day activities," Mathur points out.
Therefore, storage, handling, dispensing lubricants assume a very important step towards feeding contamination-free lubricating oil or greases to the machine. This is vital for reducing the maintenance costs – which at times goes unnoticed, because of basic thrust being on production only.
Lubricants and lubrication is generally taken for granted and little do operating and maintenance people realize that lubrication planning starts right from the arrival of lubricants in the main stores. "This lack of concern for quality of lubricants definitely leads to increased maintenance costs, costs due to machinery breakdown and loss of production and many hidden costs including cost of manpower involved, Mathur says. As we know, nowadays, cement plants try to push as much as possible for ensuring their efficiency, but, at the same time have the need to reduce costs though energy savings. That is what lubricants which reduce or eliminate friction in the moving parts of the plant and machinery, promise.
There are many instances when the industry turns a blind eye to lubricants. Over the years, the production levels of plants have gone up from 3000 tons per day (T/D) to a boosted 12000 T/D, and from using ball mill technology to roller press machines. Immediate the question that arises is, "If the equipment has upgraded, shouldn’t the lubricants improve too? Yes, obviously. Each machine has different needs, each need has different solution," says Liu.
Solution
It is disappointing to observe that lack of awareness of the fact that various high performance lubricants, manufactured under stringent quality control to meet required quality standards, can give expected results only when they are used in the machinery in the same uncontaminated condition, under which they are manufactured, tested, packed and transported to the user industry.
As long as we can maintain lubricant clean and on-spec in a machine, the lubricant is fit for further usage. Therefore, lubricant has to be kept free of contamination. Water, dirt, suspended impurities and air mixed in lube oil are the worst enemy of lubricant in service. "If these contaminants are not removed timely from lube oil, they can even result in stoppage of the machine resulting in loss of production and leading to unwarranted expenditure to the industry," warns Mathur.
Mathur cited the "Jost report" funded by the British Government in 1966 to study the effects of tribology (a Science of friction which particularly collaborates with lubrication of the machines) on the country"s Gross National Product (GNP), which found that by not following professional practices in lubrication usage in the industry could lead to a huge loss to the country.
Total lube management
Keeping lack of awareness and focus on lubrication management in the industry in view, Mathur suggests adoption of Total Lubrication Management (TLM), a positive and definite step towards achieving improved maintenance, and a tool for cost reduction in manufacturing.
Against the traditional practice of companies buying lubricants and using them in their equipment, some of the Indian cement companies have adopted a new practice – Contract Management – under which the lubricant needs of the company are managed by experienced contractors through their manpower and products, or TLM service.
"A well prepared technical service team along with the maintenance department of the plant, and taking into account the OEM’s recommendation will have to cooperate together in order to achieve installing a correct lubrication plan that will ensure safe and good performance of the equipment," says Brugarolas, which itself is a original manufacturer of a range of lubricants and offers these services.
With the government embarking on a plan to give boost to infrastructure in the coming years, particularly affecting the sectors like construction, cement and mining sectors, the growth in demand for lubricants is expected to rebound, according to industry experts.
– B.S. SRINIVASALU REDDY
Economy & Market
Power Build’s Core Gear Series
Published
16 hours agoon
February 19, 2026By
admin
A deep dive into Core Gear Series of products M, C, F and K, by Power Build, and how they represent precision in motion.
At the heart of every high-performance industrial system lies the need for robust, reliable, and efficient power transmission. Power Build answers this need with its flagship geared motor series: M, C, F and K. Each series is meticulously engineered to serve specific operational demands while maintaining the universal promise of durability, efficiency, and performance.
Series M – Helical Inline Geared Motors
Compact and powerful, the Series M delivers exceptional drive solutions for a broad range of applications. With power handling up to 160kW and torque capacity reaching 20,000 Nm, it is the trusted solution for industries requiring quiet operation, high efficiency, and space-saving design. Series M is available with multiple mounting and motor options, making it a versatile choice for manufacturers and OEMs globally.
Series C – Right Angled Heli-Worm Geared Motors
Combining the benefits of helical and worm gearing, the Series C is designed for right-angled power transmission. With gear ratios of up to 16,000:1 and torque capacities of up to 10,000 Nm, this series is optimal for applications demanding precision in compact spaces. Industries looking for a smooth, low-noise operation with maximum torque efficiency rely on Series C for dependable performance.
Series F – Parallel Shaft Mounted Geared Motors
Built for endurance in the most demanding environments, Series F is widely adopted in steel plants, hoists, cranes and heavy-duty conveyors. Offering torque up to 10,000 Nm and high gear ratios up to 20,000:1, this product features an integral torque arm and diverse output configurations to meet industry-specific challenges head-on.
Series K – Right Angle Helical Bevel Geared Motors
For industries seeking high efficiency and torque-heavy performance, Series K is the answer. This right-angled geared motor series delivers torque up to 50,000 Nm, making it a preferred choice in core infrastructure sectors such as cement, power, mining and material handling. Its flexibility in mounting and broad motor options offer engineers the freedom in design and reliability in execution.
Together, these four series reflect Power Build’s commitment to excellence in mechanical power transmission. From compact inline designs to robust right-angle drives, each geared motor is a result of decades of engineering innovation, customer-focused design and field-tested reliability. Whether the requirement is speed control, torque multiplication or space efficiency, Radicon’s Series M, C, F and K stand as trusted powerhouses for global industries.
http://www.powerbuild.in
Call: +919727719344
Economy & Market
Conveyor belts are a vital link in the supply chain
Published
8 months agoon
June 16, 2025By
admin
Kamlesh Jain, Managing Director, Elastocon, discusses how the brand delivers high-performance, customised conveyor belt solutions for demanding industries like cement, mining, and logistics, while embracing innovation, automation, and sustainability.
In today’s rapidly evolving industrial landscape, efficient material handling isn’t just a necessity—it’s a competitive advantage. As industries such as mining, cement, steel and logistics push for higher productivity, automation, and sustainability, the humble conveyor belt has taken on a mission-critical role. In this exclusive interview, Kamlesh Jain, Managing Director, Elastocon, discusses how the company is innovating for tougher terrains, smarter systems and a greener tomorrow.
Brief us about your company – in terms of its offerings, manufacturing facilities, and the key end-user industries it serves.
Elastocon, a flagship brand of the Royal Group, is a trusted name in the conveyor belt manufacturing industry. Under the brand name ELASTOCON, the company produces both open-end and endless belts, offering tailor-made solutions to some of the most demanding sectors such as cement, steel, power, mining, fertiliser, and logistics. Every belt is meticulously engineered—from fabric selection to material composition—to ensure optimal performance in tough working conditions. With advanced manufacturing facilities and strict quality protocols, Elastocon continues to deliver high-performance conveyor solutions designed for durability, safety, and efficiency.
How is the group addressing the needs for efficient material handling?
Efficient material handling is the backbone of any industrial operation. At Elastocon, our engineering philosophy revolves around creating belts that deliver consistent performance, long operational life, and minimal maintenance. We focus on key performance parameters such as tensile strength, abrasion resistance, tear strength, and low elongation at working tension. Our belts are designed to offer superior bonding between plies and covers, which directly impacts their life and reliability. We also support clients
with maintenance manuals and technical advice, helping them improve their system’s productivity and reduce downtime.
How critical are conveyor belts in ensuring seamless material handling?
Conveyor belts are a vital link in the supply chain across industries. In sectors like mining, cement, steel, and logistics, they facilitate the efficient movement of materials and help maintain uninterrupted production flows. At Elastocon, we recognise the crucial role of belts in minimising breakdowns and increasing plant uptime. Our belts are built to endure abrasive, high-temperature, or high-load environments. We also advocate proper system maintenance, including correct belt storage, jointing, roller alignment, and idler checks, to ensure smooth and centered belt movement, reducing operational interruptions.
What are the key market and demand drivers for the conveyor belt industry?
The growth of the conveyor belt industry is closely tied to infrastructure development, increased automation, and the push for higher operational efficiency. As industries strive to reduce labor dependency and improve productivity, there is a growing demand for advanced material handling systems. Customers today seek not just reliability, but also cost-effectiveness and technical superiority in the belts they choose. Enhanced product aesthetics and innovation in design are also becoming significant differentiators. These trends are pushing manufacturers to evolve continuously, and Elastocon is leading the way with customer-centric product development.
How does Elastocon address the diverse and evolving requirements of these sectors?
Our strength lies in offering a broad and technically advanced product portfolio that serves various industries. For general-purpose applications, our M24 and DINX/W grade belts offer excellent abrasion resistance, especially for RMHS and cement plants. For high-temperature operations, we provide HR and SHR T2 grade belts, as well as our flagship PYROCON and PYROKING belts, which can withstand extreme heat—up to 250°C continuous and even 400°C peak—thanks to advanced EPM polymers.
We also cater to sectors with specialised needs. For fire-prone environments like underground mining, we offer fire-resistant belts certified to IS 1891 Part V, ISO 340, and MSHA standards. Our OR-grade belts are designed for oil and chemical resistance, making them ideal for fertiliser and chemical industries. In high-moisture applications like food and agriculture, our MR-grade belts ensure optimal performance. This diverse range enables us to meet customer-specific challenges with precision and efficiency.
What core advantages does Elastocon offer that differentiate it from competitors?
Elastocon stands out due to its deep commitment to quality, innovation, and customer satisfaction. Every belt is customised to the client’s requirements, supported by a strong R&D foundation that keeps us aligned with global standards and trends. Our customer support doesn’t end at product delivery—we provide ongoing technical assistance and after-sales service that help clients maximise the value of their investments. Moreover, our focus on compliance and certifications ensures our belts meet stringent national and international safety and performance standards, giving customers added confidence.
How is Elastocon gearing up to meet its customers’ evolving needs?
We are conscious of the shift towards greener and smarter manufacturing practices. Elastocon is embracing sustainability by incorporating eco-friendly materials and energy-efficient manufacturing techniques. In parallel, we are developing belts that seamlessly integrate with automated systems and smart industrial platforms. Our vision is to make our products not just high-performing but also future-ready—aligned with global sustainability goals and compatible with emerging technologies in industrial automation and predictive maintenance.
What trends do you foresee shaping the future of the conveyor belt industry?
The conveyor belt industry is undergoing a significant transformation. As Industry 4.0 principles gain traction, we expect to see widespread adoption of smart belts equipped with sensors for real-time monitoring, diagnostics, and predictive maintenance. The demand for recyclable materials and sustainable designs will continue to grow. Furthermore, industry-specific customisation will increasingly replace standardisation, and belts will be expected to do more than just transport material—they will be integrated into intelligent production systems. Elastocon is already investing in these future-focused areas to stay ahead of the curve.
Advertising or branding is never about driving sales. It’s about creating brand awareness and recall. It’s about conveying the core values of your brand to your consumers. In this context, why is branding important for cement companies? As far as the customers are concerned cement is simply cement. It is precisely for this reason that branding, marketing and advertising of cement becomes crucial. Since the customer is unable to differentiate between the shades of grey, the onus of creating this awareness is carried by the brands. That explains the heavy marketing budgets, celebrity-centric commercials, emotion-invoking taglines and campaigns enunciating the many benefits of their offerings.
Marketing strategies of cement companies have undergone gradual transformation owing to the change in consumer behaviour. While TV commercials are high on humour and emotions to establish a fast connect with the customer, social media campaigns are focussed more on capturing the consumer’s attention in an over-crowded virtual world. Branding for cement companies has become a holistic growth strategy with quantifiable results. This has made brands opt for a mix package of traditional and new-age tools, such as social media. However, the hero of every marketing communication is the message, which encapsulates the unique selling points of the product. That after all is crux of the matter here.
While cement companies are effectively using marketing tools to reach out to the consumers, they need to strengthen the four Cs of the branding process – Consumer, Cost, Communication and Convenience. Putting up the right message, at the right time and at the right place for the right kind of customer demographic is of utmost importance in the long run. It is precisely for this reason that regional players are likely to have an upper hand as they rely on local language and cultural references to drive home the point. But modern marketing and branding domain is exponentially growing and it would be an interesting exercise to tabulate and analyse its impact on branding for cement.
Our strategy is to establish reliable local partnerships
Power Build’s Core Gear Series
Compliance and growth go hand in h and
Turning Downtime into Actionable Intelligence
FORNNAX Appoints Dieter Jerschl as Sales Partner for Central Europe
Our strategy is to establish reliable local partnerships
Power Build’s Core Gear Series
Compliance and growth go hand in h and
Turning Downtime into Actionable Intelligence


