The numbers are stark. According to the World Cement Association, global cement demand could fall by as much as 22 per cent by 2050, driven not...
Strategic branding brings assured return on investment in the form of intangible gains such as brand recall, loyalty and product preference amongst the stakeholders of the...
Pushp Raj Singh, Group President – Sales and Marketing, JK Cement, explains how brand loyalty is cultivated with superior product performance and consistent communication for a...
ICR and Fuller Technologies brought industry, policy and technology leaders together to discuss how cement innovation can drive green construction at scale. India is building at...
Ashutosh Pandita, Director – Head, Cement Business, TKIL Industries, discusses India’s capacity expansion imperative and its decarbonisation ambition. India is adding cement capacity at a pace...
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