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Mr. Hitendra Bhargava, CEO, Klüber Lubrication, discusses how advanced synthetic lubricants are driving sustainability in the cement industry by enhancing energy efficiency, extending equipment life and reducing carbon emissions.

The Indian cement industry is making significant strides toward carbon neutrality while striving to enhance operational efficiency. As manufacturers seek high-performance solutions to optimise critical machinery—such as VRMs and gearboxes—extending equipment life and boosting productivity have become paramount. In an exclusive conversation, Hitendra Bhargava, CEO, Klüber Lubrication, shares how the company is driving innovation and sustainability-focused initiatives to help cement manufacturers achieve their net-zero ambitions.

How is Klüber Lubrication India supporting the cement industry’s sustainability goals?
The Indian cement industry is actively working towards carbon neutrality while maintaining operational efficiency. It is adopting various measures such as improving energy efficiency, clinker substitution, waste heat recovery and carbon capture to achieve its sustainability goals—helping India meet its target of reducing carbon emissions by 50 per cent by 2030.
At Klüber Lubrication India, we support this transition by offering high-performance synthetic lubricants that significantly enhance energy efficiency and reduce carbon emissions. A major portion of a cement plant’s energy consumption is related to its rotary equipment and machinery, such as vertical roller mills (VRM), ball mills, coal mills, bucket elevators, cooling towers and screw pumps. Our state-of-the-art gear oils and other lubricants help these machines consume less energy, optimise efficiency and, in turn, support cement plants in complying with regulatory frameworks like the Business Responsibility and Sustainability Reporting (BRSR), moving them closer to their net-zero targets.

Can you elaborate on Klüber Lubrication’s role in helping cement manufacturers achieve net-zero emissions?
Achieving net-zero emissions requires innovative solutions that minimise energy consumption and carbon footprints. Our Klüber Energy Efficiency solutions are specifically designed to support this goal. By switching from conventional mineral oils to our advanced synthetic lubricants, cement plants can achieve an average of three per cent savings in electrical energy consumption, leading to substantial reductions in CO2 emissions.
Our solutions extend equipment life,reduce downtime and improve overall plant efficiency—making sustainability not just an environmental responsibility but also an economically viable choice.
(Note: One unit of power saved is equivalent to approximately 0.6 kg of CO2 reduction when generated by a coal-based thermal power plant.)

What impact do energy-efficient lubricants have on the performance and longevity of machinery?
Energy-efficient lubricants play a crucial role in optimising the performance of cement plant machinery. Our synthetic lubricants reduce friction, minimise wear and tear, and offer superior thermal stability. This leads to lower energy consumption, fewer breakdowns and extended service life for critical equipment such as various types of mills, cooling towers and gearboxes. As a result, cement manufacturers benefit from improved productivity, reduced maintenance costs and enhanced reliability.

Klüber Lubrication India recently achieved the EcoVadis GOLD certification for the fourth consecutive year. What does this recognition mean to you?
Securing the EcoVadis GOLD certification for the fourth consecutive year is a testament to our unwavering commitment to sustainability and responsible business practices. This recognition places us among the top three per cent of companies worldwide. It underscores our dedication to minimising environmental impact, upholding ethical business practices, and promoting sustainable procurement. Our customers can be assured that our solutions are designed not only for superior performance but also for long-term environmental benefits.

What is your message to manufacturers looking to enhance their sustainability journey?
Sustainability is no longer an option; it is a necessity for long-term success. Cement manufacturers who proactively adopt energy-efficient solutions will not only reduce their environmental footprint but also improve operational efficiency and profitability. At Klüber Lubrication India, we are committed to being a trusted partner in this journey, providing cutting-edge lubrication solutions that help the industry transition towards a more sustainable and efficient future.
The cement industry is under immense pressure to improve sustainability while maintaining operational efficiency. At Klüber Lubrication India, we support this transition by offering high-performance synthetic lubricants that significantly enhance energy efficiency and reduce carbon emissions. Our solutions for critical machinery, such as VRM and main gearboxes, help manufacturers optimise their operations, comply with regulatory frameworks like the BRSR and move closer to their net-zero targets.

How do Klüber Lubrication’s energy efficiency projects provide a strong ROI?
One of the biggest concerns in adopting sustainability measures is the associated cost. However, our energy efficiency solutions present a compelling business case. With an investment of less than one crore rupees, cement manufacturers can achieve a payback period of less than a year.
For example, by using Klübersynth GEM 4-320 N, a single VRM gearbox with a sump capacity of 6,000 litres and a 6.5 MW motor rating can save over 1.3 million kWh annually. This translates to an average power saving of three per cent, leading to lower operational costs. Additionally, oil life is extended by three or four times compared to conventional mineral oil, contributing to a CO2 reduction of 715 tonnes. This ensures manufacturers achieve sustainability milestones while maximising profitability.

This is an Advertising/Communication Feature

Concrete

Wonder Cement appoints Mahesh Singh as VP Corporate Brand Communication 

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Singh brings 20+ years of brand and marketing experience, and will lead integrated corporate brand communication initiatives at Wonder Cement 

New Delhi

Wonder Cement, a leading cement manufacturer, has appointed Mahesh Singh as Vice President – Corporate Brand Communication. In his new role, he will oversee corporate brand strategy and communication, including digital and performance marketing, public relations, trade, events, exhibitions, sports and experiential marketing. 

Singh brings over two decades of experience across marketing and communications, with roles spanning the automotive industry, agencies and entrepreneurship. He spent more than a decade with Honda Motorcycle & Scooter India, working across integrated communication, media, digital, retail and consumer engagement. His stint also included helping build the company’s digital marketing capabilities. 

He moved to dentsu X India as Vice President – Strategy & Planning, working across categories such as automotive, auto components, electric vehicles, FMCG, consumer electronics, BFSI, apparel and brand consulting. His responsibilities included media and marketing strategy, product launches, content, performance marketing and consumer activations. 

Singh subsequently took an entrepreneurial route with Radiant Brands before joining Shriram Ltd (SPR Autotech) as Head – Marketing & Communications. There, his remit included brand and corporate strategy, communications, PR and ORM, retail identity, loyalty programmes and events. 

At Wonder Cement, Singh will be responsible for bringing together the company’s corporate brand communication initiatives across digital, performance marketing, PR, trade, sports and experiential platforms. The role will focus on creating an integrated approach to communication across consumers, trade partners and other key stakeholders. 

The appointment brings to Wonder Cement a marketer whose career has spanned the brand, agency and entrepreneurial sides of the communications ecosystem. 

Wonder Cement, part of the RK Group, is a cement manufacturer with roots in Rajasthan and a focus on quality, trust and transparency. The company has grown to six manufacturing plants, and a cement capacity of 21.5 MTPA. With more than 2,000 employees and a network of over 5,000 dealers, its operations span manufacturing, distribution and customer engagement, with a focus on consistent product quality and efficient execution. 

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Concrete

JSW Cement commissions additional 1 MTPA grinding unit at Nagaur

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With this commissioning, JSW Cement’s total cement grinding capacity has increased to 25.10 MTPA, 
Mumbai

JSW Cement, one of India’s leading green cement producers and part of the diversified JSW Group, today announced the successful commissioning of an additional 1.00 MTPA cement grinding unit at Nagaur, Rajasthan. The commissioning marks another significant milestone in the Company’s growth strategy.

With this commissioning, JSW Cement’s total cement grinding capacity has increased to 25.10 MTPA, while its total clinker manufacturing capacity, including clinker capacity at its joint venture, JSW Cement FZC, stands at 9.74 MTPA.

JSW Cement had commenced operations in North India in March 2026 with the Nagaur Integrated Plant, comprising a 3.30 MTPA clinkerisation unit and 2.50 MTPA cement grinding unit. With the commissioning of the additional 1.00 MTPA cement grinding unit, the plant’s total cement grinding capacity has increased to 3.50 MTPA, enhancing the company’s ability to cater to the growing cement demand across Rajasthan, Haryana, Punjab and the National Capital Region (NCR). The expansion has been funded through a strategic mix of equity and long-term debt.

During the quarter ended 30th September 2026, JSW Cement has also commissioned the Alternate Fuel Handling System and the Waste Heat Recovery system (WHRS) at the Nagaur Integrated Plant.

Nilesh Narwekar, CEO, JSW Cement, said: “The commissioning of additional 1.00 MTPA grinding capacity at Nagaur is a key strategic priority for us and will accelerate JSW Cement’s expansion into North India. We look forward to servicing the growing needs of the region and contributing to the economic growth of Rajasthan, Haryana, Punjab and the NCR area. I am delighted to share that the company has commissioned this grinding unit within the expected timeline, showcasing our project execution capabilities. Further, the Alternate Fuel Handling System and the Waste Heat Recovery system (WHRS) are expected to substantially reduce our production costs going forward.”

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Concrete

UltraTech becomes first Indian cement firm to cross 2 GW green energy

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UltraTech Cement has crossed 2 GW of captive green energy capacity, with renewables and waste heat recovery meeting 48 per cent of its power needs.

Mumbai

UltraTech Cement Limited has surpassed 2 GW of installed green energy capacity for captive use, becoming the first cement company in India to achieve the milestone. The Aditya Birla Group company commissioned 116.55 MW of wind capacity at its Inter-State Transmission System-connected wind-solar hybrid project in Barmer, Rajasthan, along with 10 MW of Waste Heat Recovery System capacity at Sarlanagar Cement Works in Karnataka.

With these additions, UltraTech’s cumulative installed green energy capacity has reached 2,024 MW. This includes 1,580 MW of renewable energy capacity and 444 MW of waste heat recovery capacity, together meeting around 48 per cent of the company’s current power requirements.

The company said the milestone reflects the progress of its long-term energy transition strategy. In FY27 so far, nearly one-third of UltraTech’s 76 manufacturing units in India have maintained green energy utilisation above 50 per cent of their electricity requirements, while five units have crossed 95 per cent.

K C Jhanwar, Managing Director, UltraTech Cement Limited, said, “Crossing the 2 GW green energy milestone is the result of a strategy we have pursued consistently over the past decade. Cement is an energy-intensive, hard-to-abate sector, and showing that reliability and growth can go hand in hand with a rapid shift to green energy sets a benchmark for the industry. With nearly half of our power needs now met through green energy, we are significantly less exposed to fossil fuel supply constraints and power price volatility. As we scale up renewables, waste heat recovery and battery storage across our operations, we are building an energy foundation for stable, long-term growth.”

UltraTech commissioned 430 MW of green energy capacity in FY26 and continues to expand its renewable energy and waste heat recovery portfolio.

The company is also progressively integrating Battery Energy Storage Systems across its operations to improve renewable energy utilisation and supply reliability.

In 2025, UltraTech operationalised what it described as India’s first on-site hybrid round-the-clock renewable energy project at Sewagram Cement Works in Gujarat. The project combines solar, wind and battery storage.

As part of its decarbonisation strategy, UltraTech said it has not invested in new captive thermal power capacity for either greenfield projects or brownfield expansions at its integrated units for more than a decade.

The company said its expanding green energy portfolio is helping reduce dependence on conventional grid electricity and fossil fuel-based power, while lowering exposure to fluctuations in coal and electricity prices.

UltraTech aims to increase green energy’s share in its total power mix to 85 per cent by 2030. As a member of RE100, it has also committed to meeting 100 per cent of its electricity requirement through renewable sources by 2050.

UltraTech Cement, the cement flagship of the Aditya Birla Group, has a total grey cement capacity of 210.1 MTPA and white cement and putty capacity of 3.5 MTPA. The company is also a signatory to the GCCA Climate Ambition 2050 and has committed to the GCCA Net Zero Concrete roadmap.

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