Concrete
Net zero efforts demand risk mitigation strategies
Published
8 months agoon
By
admin
Utssav Gupta, Director, Supertech Fabrics, discusses how technology and innovation is redefining efficiency and sustainability in the cement industry through advanced material solutions.
Innovative approaches to sustainable material development, pollution control systems, and durability-focused solutions are some of the key aspects that Supertech Fabrics focusses on for the cement industry. In this interaction, we aim to understand the role of advanced textiles, renewable energy, and lifecycle optimisation in addressing
global challenges.
Tell us about Supertech Fabrics.
Supertech Fabrics is a specialty fabrics company where we combine textile engineering, polymer engineering, and an understanding of mechanical applications to develop advanced materials. We see ourselves as material developers working towards innovative solutions. When you approach a problem from a solution-centric perspective, it is crucial to align the bottom-up approach with the top-down approach, ensuring both ends meet effectively.
Our endeavour is to continuously innovate in materials to address modern-world challenges. Textile, as a material, is extremely linear and functional, with a distinct Young’s modulus. Compared to conventional materials, textiles offer numerous advantages, especially in a world facing challenges like geoeconomics, sustainability, and energy consumption. We position ourselves at the heart of these critical global challenges, humbly contributing to their resolution through our innovations.
Tell us about the application of your solution in the cement industry.
The cement industry has undergone significant evolution over the past two decades. The financial dynamics of the industry today are vastly different from what they were in the past. This evolution highlights the increasing importance of new materials. Our solutions are already being applied in areas like conveying systems, pollution control systems, and insulation systems. However, we believe there is still significant potential for development, which can be achieved through active industry interaction. This is where interdisciplinary approaches come into play.
The cement industry itself is continually evolving, and intermediate materials that do not stem from traditional engineering backgrounds have a pivotal role to play. This is where we see ourselves making a significant impact.
How does your product or solution help the cement industry become more efficient and precise in its operations and achieve better production?
In our known areas, such as air pollution systems, our approach to sustainability is twofold. First, we aim to develop materials that are non-fossil fuel-based and not reliant on the petroleum economy. For instance, I am particularly passionate about glass fiber, which is derived from silica.
Second, we focus on extending the lifecycle of materials. For example, if a material needs replacement every two years, extending its lifecycle to three years, and eventually four years, significantly reduces its carbon footprint over time. This approach is a core aspect of sustainability.
Functionally, another critical benefit is minimising material loss. Filtration systems, while environmentally focused, also have an economic impact by preventing the loss of valuable materials during production. By enhancing material strength and collaborating with OEMs, we can extend filtration life and reduce emissions. This not only benefits the environment but also prevents revenue loss for manufacturers.
Our approach is multilateral. Innovation, when viewed holistically, impacts finances, environmental sustainability, and operational efficiency. This interconnected perspective is what we strive to promote.
Tell us about the major innovations in your organisation and how technology, including AI, has helped improve your solutions.
Innovation in our field can be categorised in several ways, but I’ll focus on product innovation. The core of material innovation lies in how we create these materials, which involves understanding the energy costs associated with production.
Globally, energy balance structures are being implemented as part of bottom-up strategies. We need to determine where energy costs can be optimised, such as through renewable energy sources. For example, in emission control systems, power costs are a significant concern.
Our innovation efforts target two primary areas: reducing the power costs associated with emission control and achieving lower emissions levels. My pitch to stakeholders is to consider a one-time investment in renewable energy to address these challenges. With this approach, emissions are reduced, recovery is improved, and everyone benefits.
To achieve these goals, our materials must possess greater mechanical strength. Innovations in material science, coupled with system and operational advancements, allow us to meet these challenges. This holistic, multilateral approach to innovation drives progress in sustainability and efficiency.
What challenges do you face in your product solutions, particularly in the cement industry?
One of the primary challenges is the limited exposure to advanced technologies. India, as the world’s second-largest cement producer, stands at a unique opportunity. Unlike developed nations, where infrastructure constraints can limit advancements, India’s newer plants have immense potential to adopt and benefit from innovative solutions.
However, this also presents a contextual challenge. Science and its applications must address specific, localised needs. Transforming challenges into opportunities requires a collective effort involving stakeholders, systems, and technology providers.
Fossil fuel reliance, the use of alternative fuels, and other futuristic developments are areas that demand preparation and innovation. These challenges, when addressed collaboratively, push boundaries and drive meaningful progress.
Tell us about the sustainability efforts in your organisation.
We have already discussed how our products are developed with sustainability in mind, but let me highlight another important factor: PFAS requirements. Due to high temperatures and severe corrosion in certain applications, the use of fluorine-based chemicals is often unavoidable. However, we are working to minimise the use of such chemicals by developing materials that are more durable. By reducing the lifecycle frequency of replacement, the overall usage of fluorine chemicals decreases over time.
At our production facility, we are committed to achieving zero waste. For instance, our waste bins, which used to be emptied weekly, now remain unemptied for a month due to increased efficiency. Our water discharge is minimal, and we actively transition to renewable energy sources and alternative heating media like gas.
Our machinery is equipped with variable motor drives, ensuring energy consumption aligns precisely with operational requirements. While these initiatives may require significant capital investment upfront, they reflect a mindset-driven commitment to sustainability rather than purely financial motivations. Reducing waste and optimising resource use are achievements that bring satisfaction beyond financial gains.
What’s your view on the net zero mission, and how do you see its journey unfolding?
Achieving net zero emissions is non-negotiable. It must be done. While it may appear as a cost on balance sheets, I see it as an investment.
Net zero efforts demand risk mitigation strategies. There will always be risks, but with creativity and commitment, we can navigate these challenges. The goal is not just a financial or operational milestone; it’s a pledge to ensure a sustainable future. Once we make that commitment, everything else falls into place.
Concrete
Adani’s Strategic Emergence in India’s Cement Landscape
Published
3 days agoon
September 16, 2025By
admin
Milind Khangan, Marketing Head, Vertex Market Research, sheds light on Adani’s rapid cement consolidation under its ‘One Business, One Company’ strategy while positioning it to rival UltraTech, and thus, shaping a potential duopoly in India’s booming cement market.
India is the second-largest cement-producing country in the world, following China. This expansion is being driven by tremendous public investment in the housing and infrastructure sectors. The industry is accelerating, with a boost from schemes such as PM Gati Shakti, Bharatmala, and the Vande Bharat corridors. An upsurge in affordable housing under the Pradhan Mantri Awas Yojana (PMAY) further supports this expansion. In May 2025, local cement production increased about 9 per cent from last year to about 40 million metric tonnes for the month. The combined cement capacity in India was recorded at 670 million metric tonnes in the 2025 fiscal year, according to the Cement Manufacturers’ Association (CMA). For the financial year 2026, this is set to grow by another 9 per cent.
In spite of the growing demand, the Indian cement industry is highly competitive. UltraTech Cement (Aditya Birla Group) is still the market leader with domestic installed capacity of more than 186 MTPA as on 2025. It is targeted to achieve 200 MTPA. Adani Cement recently became a major player and is now India’s second-largest cement company. It did this through aggressive consolidation, operational synergies, and scale efficiencies. Indian players in the cement industry are increasingly valuing operational efficiency and sustainability. Some of the strategies with high impact are alternative fuels and materials (AFR) adoption, green cement expansion, and digital technology investments to offset changing regulatory pressure and increasing energy prices.
Building Adani Cement brand
Vertex Market Research explains that the Adani Group is executing a comprehensive reorganisation and consolidation of its cement business under the ‘One Business, One Company’ strategy. The plan is to integrate its diversified holdings into one consolidated corporate entity named Adani Cement. The focus is on operating integration, governance streamlining, and cost reduction in its expanding cement business.
Integration roadmap and key milestones:
- September 2022: The consolidation process started with the $6.4 billion buyout of Holcim’s majority stakes in Ambuja Cements and ACC, with Ambuja becoming the focal point of the consolidation.
- December 2023: Bought Sanghi Industries to strengthen the firm’s presence in western India.
- August 2024: Added Penna Cement to the portfolio, improving penetration of the southern market of India.
- April 2025: Further holding addition in Orient Cement to 46.66 per cent by purchasing the same from CK Birla Group, becoming the promoter with control.
- Ambuja Cements amalgamated with Adani Cement: This was sanctioned by the NCLT on 18th July 2025 with effect from April 1, 2024. This amalgamation brings in limestone reserves and fresh assets into Ambuja.
- Subject to Sanghi and Penna merger with Ambuja: Board approvals in December 2024 with the aim to finish between September to December 2025.
- Ambuja-ACC future integration: The latter is being contemplated as the final step towards consolidation.
- Orient Cement: It would serve as a principal manufacturing facility following the merger.
Scale, capacity expansion and market position
In financial year-2025, Adani Cement, including Ambuja, surpassed 100 MTPA. This makes it one of the world’s top ten cement companies. Along with ACC’s operations, it is now firmly placed as India’s second-largest cement company. In FY25, the Adani group’s sales volume per annum clocked 65 million metric tonnes. Adani Group claims that it now supplies close to 30 per cent of the cement consumed in India’s homes and infrastructure as of June 2025.
The organisation is pursuing aggressive brownfield expansion:
- By FY 2026: Reach 118 MTPA
- By FY 2028: Target 140 MTPA
These goals will be driven by commissioning new clinker and grinding units at key sites, with civil and mechanical works underway.
As of 2024, Adani Cement had its market share pegged at around 14 to 15 per cent, with an ambition to scale this up to 20 per cent by FY?2028, emerging as a potent competitor to UltraTech’s 192?MTPA capacity (186 domestic and overseas).
Strategic advantages and competitive benefits
The consolidation simplifies decision-making by reducing legal entities, centralising oversight, and removing redundant functions. This drives compliance efficiency and transparent reporting. Using procurement power for raw materials and energy lowers costs per ton. Integrated logistics with Adani Ports and freight infrastructure has resulted in an estimated 6 per cent savings in logistics. The group aims for additional savings of INR 500 to 550 per tonne by FY 2028 by integrating green energy, using alternative fuel resources, and improving sourcing methods.
Market coverage and brand consistency
Brand integration under one strategy will provide uniform product quality and easier distribution networks. Integration with Orient Cement’s dealer base, 60 per cent of which already distributes Ambuja/ACC products, enhances outreach and responsiveness.
By having captive limestone reserves at Lakhpat (approximately 275 million tonnes) and proposed new manufacturing facilities in Raigad, Maharashtra, Adani Cement derives cost advantage, raw material security, and long-term operational robustness.
Strategic implications and risks
Consolidation at Adani Cement makes it not just a capacity leader but also an operationally agile competitor with the ability to reap digital and sustainability benefits. Its vertically integrated platform enables cost leadership, market responsiveness, and scalability.
Challenges potentially include:
- Integration challenges across systems, corporate cultures, and plant operations
- Regulatory sanctions for pending mergers and new capacity additions
- Environmental clearances in environmentally sensitive areas and debt management with input price volatility
When materialised, this revolution would create a formidable Adani–UltraTech duopoly, redefining Indian cement on the basis of scale, innovation, and sustainability. India’s leading four cement players such as Adani (ACC and Ambuja), Dalmia Cement, Shree Cement, and UltraTech are expected to dominate the cement market.
Conclusion
Adani’s aggressive consolidation under the ‘One Business, One Company’ strategy signals a decisive shift in the Indian cement industry, positioning the group as a formidable challenger to UltraTech and setting the stage for a potential duopoly that could dominate the sector for years to come. By unifying operations, leveraging economies of scale, and securing vertical integration—from raw material reserves to distribution networks—Adani Cement is building both capacity and resilience, with clear advantages in cost efficiency, market reach, and sustainability. While integration complexities, regulatory hurdles, and environmental approvals remain key challenges, the scale and strategic alignment of this consolidation promise to redefine competition, pricing dynamics, and operational benchmarks in one of the world’s fastest-growing cement markets.
About the author:
Milind Khangan is the Marketing Head at Vertex Market Research and comes with over five years of experience in market research, lead generation and team management.
Concrete
Precision in Motion: A Deep Dive into PowerBuild’s Core Gear Series
Published
1 month agoon
August 16, 2025By
admin
PowerBuild’s flagship Series M, C, F, and K geared motors deliver robust, efficient, and versatile power transmission solutions for industries worldwide.
Products – M, C, F, K: At the heart of every high-performance industrial system lies the need for robust, reliable, and efficient power transmission. PowerBuild answers this need with its flagship geared motor series: M, C, F, and K. Each series is meticulously engineered to serve specific operational demands while maintaining the universal promise of durability, efficiency, and performance.
Series M – Helical Inline Geared Motors: Compact and powerful, the Series M delivers exceptional drive solutions for a broad range of applications. With power handling up to 160kW and torque capacity reaching 20,000 Nm, it is the trusted solution for industries requiring quiet operation, high efficiency, and space-saving design. Series M is available with multiple mounting and motor options, making it a versatile choice for manufacturers and OEMs globally.
Series C – Right Angled Heli-Worm Geared Motors: Combining the benefits of helical and worm gearing, the Series C is designed for right-angled power transmission. With gear ratios of up to 16,000:1 and torque capacities of up to 10,000 Nm, this series is optimal for applications demanding precision in compact spaces. Industries looking for a smooth, low-noise operation with maximum torque efficiency rely on Series C for dependable performance.
Series F – Parallel Shaft Mounted Geared Motors: Built for endurance in the most demanding environments, Series F is widely adopted in steel plants, hoists, cranes, and heavy-duty conveyors. Offering torque up to 10,000 Nm and high gear ratios up to 20,000:1, this product features an integral torque arm and diverse output configurations to meet industry-specific challenges head-on.
Series K – Right Angle Helical Bevel Geared Motors: For industries seeking high efficiency and torque-heavy performance, Series K is the answer. This right-angled geared motor series delivers torque up to 50,000 Nm, making it a preferred choice in core infrastructure sectors such as cement, power, mining, and material handling. Its flexibility in mounting and broad motor options offer engineers’ freedom in design and reliability in execution.
Together, these four series reflect PowerBuild’s commitment to excellence in mechanical power transmission. From compact inline designs to robust right-angle drives, each geared motor is a result of decades of engineering innovation, customer-focused design, and field-tested reliability. Whether the requirement is speed control, torque multiplication, or space efficiency, Radicon’s Series M, C, F, and K stand as trusted powerhouses for global industries.

Klüber Lubrication India’s Klübersynth GEM 4-320 N upgrades synthetic gear oil for energy efficiency.
Klüber Lubrication India has introduced a strategic upgrade for the tyre manufacturing industry by retrofitting its high-performance synthetic gear oil, Klübersynth GEM 4-320 N, into Barrel Cold Feed Extruder gearboxes. This smart substitution, requiring no hardware changes, delivered energy savings of 4-6 per cent, as validated by an internationally recognised energy audit firm under IPMVP – Option B protocols, aligned with
ISO 50015 standards.
Beyond energy efficiency, the retrofit significantly improved operational parameters:
- Lower thermal stress on equipment
- Extended lubricant drain intervals
- Reduction in CO2 emissions and operational costs
These benefits position Klübersynth GEM 4-320 N as a powerful enabler of sustainability goals in line with India’s Business Responsibility and Sustainability Reporting (BRSR) guidelines and global Net Zero commitments.
Verified sustainability, zero compromise
This retrofit case illustrates that meaningful environmental impact doesn’t always require capital-intensive overhauls. Klübersynth GEM 4-320 N demonstrated high performance in demanding operating environments, offering:
- Enhanced component protection
- Extended oil life under high loads
- Stable performance across fluctuating temperatures
By enabling quick wins in efficiency and sustainability without disrupting operations, Klüber reinforces its role as a trusted partner in India’s evolving industrial landscape.
Klüber wins EcoVadis Gold again
Further affirming its global leadership in responsible business practices, Klüber Lubrication has been awarded the EcoVadis Gold certification for the fourth consecutive year in 2025. This recognition places it in the top three per cent
of over 150,000 companies worldwide evaluated for environmental, ethical and sustainable procurement practices.
Klüber’s ongoing investments in R&D and product innovation reflect its commitment to providing data-backed, application-specific lubrication solutions that exceed industry expectations and support long-term sustainability goals.
A trusted industrial ally
Backed by 90+ years of tribology expertise and a global support network, Klüber Lubrication is helping customers transition toward a greener tomorrow. With Klübersynth GEM 4-320 N, tyre manufacturers can take measurable, low-risk steps to boost energy efficiency and regulatory alignment—proving that even the smallest change can spark a significant transformation.

Adani’s Strategic Emergence in India’s Cement Landscape

Precision in Motion: A Deep Dive into PowerBuild’s Core Gear Series

Driving Measurable Gains

Reshaping the Competitive Landscape

CCU testbeds in Tamil Nadu

Adani’s Strategic Emergence in India’s Cement Landscape

Precision in Motion: A Deep Dive into PowerBuild’s Core Gear Series

Driving Measurable Gains

Reshaping the Competitive Landscape
