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Streamlining supply chains will become paramount

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Pankaj Phadnis, President, Retail, Infra.Market, discusses the strategic expansion and the company’s vision for the future of AAC blocks and the construction industry.

What prompted Infra.Market to enter the AAC blocks market, and how does it align with their overall growth strategy?
Founded in 2016 and valued today at $2.5 billion, Infra.Market, India’s leading construction materials company, is reshaping the future of construction. Utilising advanced manufacturing, innovative planning, and technology, it generates value by supplying products under its brand and from invested companies like RDC concrete and Shalimar Paints. It is the only company in the country to seamlessly supply over 15 different construction material product categories, including concrete, autoclaved aerated concrete (AAC) blocks, steel, pipes and fittings, mdf, plywood, laminates, tiles, bath fittings and sanitary, fans, lights, kitchen and electrical appliances, modular kitchens and wardrobes, designer hardware and even paints.
Infra.Market’s decision to venture into AAC blocks stemmed from a strategic assessment of market demand, opportunities for diversification, and a commitment to innovation. Recognising the increasing demand for lightweight and sustainable construction materials, Infra.Market identified AAC blocks as a viable solution, aligning with the growing preference for eco-friendly building materials. The Indian AAC block market stands as the second-largest manufacturer globally, trailing only behind China. Projections indicate a robust compound annual growth rate (CAGR) of 14.3 per cent from 2020 to 2027, with an estimated market value of 11,000 crores. Despite its significant potential, the industry remains largely fragmented, characterised by numerous regional players.
At Infra.Market, we aim to consolidate this landscape by establishing a pan-India presence. Currently, we operate five manufacturing plants, strategically positioned across the nation. Additionally, plans are underway for the establishment of five more plants, further strengthening our footprint and ensuring widespread accessibility of our AAC blocks products. Expanding into construction materials, Infra.Market aims to diversify its portfolio, serve a broader customer base, and lead in sustainable solutions, reflecting its long-term vision for growth.

Share insights into the market trends and growth opportunities for AAC blocks in the construction industry.
The market trends for AAC blocks in the construction industry are indicative of a significant shift from traditional red bricks to AAC blocks, presenting substantial growth opportunities. Despite the substantial growth witnessed in AAC block usage over the past decade, it currently constitutes only 7-8 per cent of the industry, with red bricks still dominating 85-90 per cent of the market. However, there’s been a noticeable decline in the supply and consumption of red bricks due to environmental concerns across most parts of India.
AAC blocks have emerged as the preferred alternative to red bricks across all segments, including residential, commercial, and infrastructure projects. India’s annual production of bricks is approximately 440-530 million cubic meters per annum, whereas AAC block manufacturing capacity stands at approximately 27-32 million cubic meters. The widespread adoption of AAC blocks is evident in metro cities like Mumbai and Delhi, where they have achieved around 70 per cent penetration, replacing red bricks in many construction projects.
Government infrastructure projects and major residential and commercial developers recommend the use of AAC blocks, further driving their demand and market penetration. Moreover, with the improvement of supply chains, AAC blocks are increasingly being utilised in smaller towns and villages, expanding their reach and market potential. This shift signifies not only a preference for more sustainable construction materials but also presents lucrative growth opportunities for AAC block manufacturers and stakeholders in the construction industry.

How does automation and technology contribute to your manufacturing process? Has research and development helped in improving the performance?
Automation and technology play a crucial role in optimising our manufacturing process for AAC blocks. Our state-of-the-art R&D lab is instrumental in this endeavour, overseeing the manufacturing process and implementing rigorous quality control procedures. Through automation, we streamline operations, enhance efficiency, and ensure consistency in product quality. Advanced technology enables us to leverage data analytics and real-time monitoring to identify and address any potential issues promptly, thereby minimising downtime and maximising productivity.

What role does AAC blocks play in green building and sustainable construction practices, and how does your company contribute to these efforts?
Sustainability shines through in our approach and eco-conscious construction practices. Our AAC blocks have earned the prestigious green product certification from the CII-Green Products and Service Council, showcasing their environmental integrity and role in green building. By incorporating waste materials like flyash and slag into our concrete products, we actively reduce our ecological footprint. Additionally, our membership in the Indian Green Building Council recognises our dedication to green initiatives. Expanding our sustainability efforts, we have delved into metal recycling to mitigate the construction industry’s environmental impact, thereby creating a greener, more sustainable future.
Beyond individual businesses, at Infra.Market, we champion eco-friendly practices. We launched IM Nirmaan, a CSR initiative by Infra.Market that has positively impacted more than 2500 construction workers by providing comprehensive skilling programmes, aligning with sustainable construction. With IVAS, our consumer brand, we pledge to plant two trees for every kitchen sold. Our kitchens are designed with a focus on being carbon neutral, from materials selection to manufacturing processes, ensuring minimal environmental impact.

What innovative strategies are you implementing to optimise the production and distribution of AAC blocks?
Our objective at Infra.Market extends beyond mere commerce; it revolves around establishing unwavering trust by seamlessly integrating technology into every aspect of our operations including those of AAC blocks. Through the incorporation of technology into our supply chain, we anticipate capacity utilisation and efficiently allocate demand. We are actively developing technical solutions utilising cloud infrastructure, data analytics, machine learning/artificial intelligence (AI), augmented reality (AR) and virtual reality (VR) for our stakeholders. Our retailer app streamlines management processes, including purchasing, financing, inventory management, and delivery, all within a single platform. Thus, it helps optimise the production and distribution of AAC blocks. We have developed a customised digital ecosystem for the market using microservices, Golang, Python and PostgreSQL, increasing delivery efficiency with astute insights and striving for user experiences on par with leading online platforms.

What are the primary benefits of using AAC blocks in construction projects, and how do they compare to other materials?
AAC blocks present many advantages over conventional construction materials such as red bricks, concrete blocks, flyash blocks, mivan shuttering and prefab structures. These benefits position AAC blocks as a superior choice in construction projects. Here are some key advantages:
Lightweight: AAC blocks are significantly lighter than traditional alternatives, reducing the overall dead weight of the structure. This characteristic facilitates easier handling and transportation
during construction.
Green product: Utilisation of fly ash and reduced water consumption in the manufacturing process make AAC blocks an environmentally friendly option. This sustainability aspect aligns with green building practices, contributing to a reduced ecological footprint.
Cost saving: AAC blocks offer cost savings compared to other materials due to their efficient production process, lighter weight and reduced labour requirements during construction.
Faster construction and improved labor output: The lightweight nature and ease of handling of AAC blocks enable faster construction, leading to improved labour productivity. This results in shorter project timelines and reduced labour costs.
Better thermal insulation: AAC blocks provide superior thermal insulation properties, helping to regulate indoor temperatures and reduce energy consumption for heating or cooling purposes.
Flexibility: AAC blocks can be easily cut into smaller sizes, allowing for greater flexibility in
design and construction, accommodating various architectural requirements.
Termite resistant: AAC blocks are inherently resistant to termites, offering long-term durability and reducing the need for pest control measures, enhancing the longevity of the structure.
Compared to other materials, AAC blocks stand out for their combination of lightweight, eco-friendliness, cost-effectiveness, speed of construction, thermal insulation, flexibility and termite resistance. These qualities make AAC blocks a preferred choice for construction projects seeking efficiency, sustainability and durability.

How do you see the future of the AAC blocks industry evolving, and what opportunities or challenges do you anticipate?
The AAC blocks industry in India is developing, poised for significant consolidation and growth in the years ahead. The landscape is changing as more organised players are investing to meet the increasing demand, setting the stage for expansion and advancement. With this consolidation comes the anticipation of progress across various dimensions of the industry, ranging from operational efficiency to research and development initiatives and the optimisation of supply chains. The establishment of new production capacities by organised entities is set to fortify the industry’s ability to keep pace with escalating demand effectively.
Moreover, a dedicated focus on research and development is expected to usher in technological innovations aimed at elevating the quality, efficiency, and sustainability. Streamlining supply chains will become paramount, ensuring the prompt delivery to construction projects nationwide. As AAC blocks continue to gain traction as a superior construction material, the market is primed for expansion, offering enticing prospects for manufacturers and suppliers alike.
Navigating the sourcing of raw materials and adherence to sustainability guidelines is a significant hurdle for AAC blocks manufacturers. As competition intensifies with industry consolidation, companies will need to differentiate themselves through product quality, innovation and superior customer service to maintain an edge. Additionally, meeting the increasing demand may necessitate investments in skills development programmes to ensure a proficient workforce capable of driving industry growth, mirroring our IM Nirmaan initiative. Through IM Nirmaan, we focus on skilling and upskilling construction workers to meet the evolving needs of the industry and ensure sustainable progress. Workforce development not only enhances the capabilities of individuals but also strengthens the overall resilience of the construction sector.

What sets Infra.Market apart in the AAC blocks market, and what are your long-term goals and strategies for growth?
Infra.Market distinguishes itself in the AAC blocks market through a combination of strategic initiatives and unwavering commitment to excellence. Our long-term goals and growth strategies are intricately aligned with our vision to be the foremost player in the industry while maintaining a steadfast focus on quality, service, and innovation. Our aim is to become the foremost AAC blocks manufacturer in a year, dominating major cities with top-tier products and services by setting an unmatched standard for quality and reliability in the market. At the core of our strategy lies our dedication to manufacture Grade 1 AAC blocks, ensuring superior strength and above. Our excellence is encapsulated in our tagline ‘Majboot Blocks, Majboot Deewarein,’ symbolising the strength and durability of our products, which have become synonymous with reliability and trustworthiness.
We recognise the importance of engaging with influencers and institutions to expand our reach and establish ourselves as the preferred supplier of choice in the market. Further solidifying our position as a market leader, we are forging strategic partnerships and collaborations. We prioritise and actively invest in research and development, innovation and technology to stay ahead of the curve and anticipate evolving market trends and customer preferences.
As part of our long-term growth strategy, we plan to expand our presence across geographies, strategically positioning ourselves closer to major markets to better serve our customers and capitalise on emerging opportunities. Our relentless pursuit of excellence, coupled with our customer-centric approach and innovation, forms the cornerstone of our long-term goals and strategies for growth in the AAC blocks market. We are confident in our ability to achieve our vision of becoming the leader in the industry while delivering value to our customers and stakeholders.

  • -Kanika Mathur

Concrete

Balancing Rapid Economic Growth and Climate Action

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Dr Yogendra Kanitkar, VP R&D, and Dr Shirish Kumar Sharma, Assistant Manager R&D, Pi Green Innovations, look at India’s cement industry as it stands at the crossroads of infrastructure expansion and urgent decarbonisation.

The cement industry plays an indispensable role in India’s infrastructure development and economic growth. As the world’s second-largest cement producer after China, India accounts for more than 8 per cent of global cement production, with an output of around 418 million tonnes in 2023–24. It contributes roughly 11 per cent to the input costs of the construction sector, sustains over one million direct jobs, and generates an estimated 20,000 additional downstream jobs for every million tonnes produced. This scale makes cement a critical backbone of the nation’s development. Yet, this vitality comes with a steep environmental price, as cement production contributes nearly 7 per cent of India’s total carbon dioxide (CO2) emissions.
On a global scale, the sector accounts for 8 per cent of anthropogenic CO2 emissions, a figure that underscores the urgency of balancing rapid growth with climate responsibility. A unique challenge lies in the dual nature of cement-related emissions: about 60 per cent stem from calcination of limestone in kilns, while the remaining 40 per cent arise from the combustion of fossil fuels to generate the extreme heat of 1,450°C required for clinker production (TERI 2023; GCCA).
This dilemma is compounded by India’s relatively low per capita consumption of cement at about 300kg per year, compared to the global average of 540kg. The data reveals substantial growth potential as India continues to urbanise and industrialise, yet this projected rise in consumption will inevitably add to greenhouse gas emissions unless urgent measures are taken. The sector is also uniquely constrained by being a high-volume, low-margin business with high capital intensity, leaving limited room to absorb additional costs for decarbonisation technologies.
India has nonetheless made notable progress in improving the carbon efficiency of its cement industry. Between 1996 and 2010, the sector reduced its emissions intensity from 1.12 tonnes of CO2 per ton of cement to 0.719 tonnes—making it one of the most energy-efficient globally. Today, Indian cement plants reach thermal efficiency levels of around 725 kcal/kg of clinker and electrical consumption near 75 kWh per tonne of cement, broadly in line with best global practice (World Cement 2025). However, absolute emissions continue to rise with increasing demand, with the sector emitting around 177 MtCO2 in 2023, about 6 per cent of India’s total fossil fuel and industrial emissions. Without decisive interventions, projections suggest that cement manufacturing emissions in India could rise by 250–500 per cent by mid-century, depending on demand growth (Statista; CEEW).
Recognising this threat, the Government of India has brought the sector under compliance obligations of the Carbon Credit Trading Scheme (CCTS). Cement is one of the designated obligated entities, tasked with meeting aggressive reduction targets over the next two financial years, effectively binding companies to measurable progress toward decarbonisation and creating compliance-driven demand for carbon reduction and trading credits (NITI 2025).
The industry has responded by deploying incremental decarbonisation measures focused on energy efficiency, alternative fuels, and material substitutions. Process optimisation using AI-driven controls and waste heat recovery systems has made many plants among the most efficient worldwide, typically reducing fuel use by 3–8 per cent and cutting emissions by up to 9 per cent. Trials are exploring kiln firing with greener fuels such as hydrogen and natural gas. Limited blends of hydrogen up to 20 per cent are technically feasible, though economics remain unfavourable at present.
Efforts to electrify kilns are gaining international attention. For instance, proprietary technologies have demonstrated the potential of electrified kilns that can reach 1,700°C using renewable electricity, a transformative technology still at the pilot stage. Meanwhile, given that cement manufacturing is also a highly power-intensive industry, several firms are shifting electric grinding operations to renewable energy.
Material substitution represents another key decarbonisation pathway. Blended cements using industrial by-products like fly ash and ground granulated blast furnace slag (GGBS) can significantly reduce the clinker factor, which currently constitutes about 65 per cent in India. GGBS can replace up to 85 per cent of clinker in specific cement grades, though its future availability may fall as steel plants decarbonise and reduce slag generation. Fly ash from coal-fired power stations remains widely used as a low-carbon substitute, but its supply too will shrink as India expands renewable power. Alternative fuels—ranging from biomass to solid waste—further allow reductions in fossil energy dependency, abating up to 24 per cent of emissions according to pilot projects (TERI; CEEW).
Beyond these, Carbon Capture, Utilisation, and Storage (CCUS) technologies are emerging as a critical lever for achieving deep emission cuts, particularly since process emissions are chemically unavoidable. Post-combustion amine scrubbing using solvents like monoethanolamine (MEA) remains the most mature option, with capture efficiencies between 90–99 per cent demonstrated at pilot scale. However, drawbacks include energy penalties that require 15–30 per cent of plant output for solvent regeneration, as well as costs for retrofitting and long-term corrosion management (Heidelberg Materials 2025). Oxyfuel combustion has been tested internationally, producing concentrated CO2-laden flue gas, though the high cost of pure oxygen production impedes deployment in India.
Calcium looping offers another promising pathway, where calcium oxide sorbents absorb CO2 and can be regenerated, but challenges of sorbent degradation and high calcination energy requirements remain barriers (DNV 2024). Experimental approaches like membrane separation and mineral carbonation are advancing in India, with startups piloting systems to mineralise flue gas streams at captive power plants. Besides point-source capture, innovations such as CO2 curing of concrete blocks already show promise, enhancing strength and reducing lifecycle emissions.
Despite progress, several systemic obstacles hinder the mass deployment of CCUS in India’s cement industry. Technology readiness remains a fundamental issue: apart from MEA-based capture, most technologies are not commercially mature in high-volume cement plants. Furthermore, CCUS is costly. Studies by CEEW estimate that achieving net-zero cement in India would require around US$ 334 billion in capital investments and US$ 3 billion annually in operating costs by 2050, potentially raising cement prices between 19–107 per cent. This is particularly problematic for an industry where companies frequently operate at capacity utilisations of only 65–70 per cent and remain locked in fierce price competition (SOIC; CEEW).
Building out transport and storage infrastructure compounds the difficulty, since many cement plants lie far from suitable geological CO2 storage sites. Moreover, retrofitting capture plants onto operational cement production lines adds technical integration struggles, as capture systems must function reliably under the high-particulate and high-temperature environment of cement kilns.
Overcoming these hurdles requires a multi-pronged approach rooted in policy, finance, and global cooperation. Policy support is vital to bridge the cost gap through instruments like production-linked incentives, preferential green cement procurement, tax credits, and carbon pricing mechanisms. Strategic planning to develop shared CO2 transport and storage infrastructure, ideally in industrial clusters, would significantly lower costs and risks. International coordination can also accelerate adoption.
The Global Cement and Concrete Association’s net-zero roadmap provides a collaborative template, while North–South technology transfer offers developing countries access to proven technologies. Financing mechanisms such as blended finance, green bonds tailored for cement decarbonisation and multilateral risk guarantees will reduce capital barriers.
An integrated value-chain approach will be critical. Coordinated development of industrial clusters allows multiple emitters—cement, steel, and chemicals—to share common CO2 infrastructure, enabling economies of scale and lowering unit capture costs. Public–private partnerships can further pool resources to build this ecosystem. Ultimately, decarbonisation is neither optional nor niche for Indian cement. It is an imperative driven by India’s growth trajectory, environmental sustainability commitments, and changing global markets where carbon intensity will define trade competitiveness.
With compliance obligations already mandated under CCTS, the cement industry must accelerate decarbonisation rapidly over the next two years to meet binding reduction targets. The challenge is to balance industrial development with ambitious climate goals, securing both economic resilience and ecological sustainability. The pathway forward depends on decisive governmental support, cross-sectoral innovation, global solidarity, and forward-looking corporate action. The industry’s future lies in reframing decarbonisation not as a burden but as an investment in competitiveness, climate alignment and social responsibility.

References

  • Infomerics, “Indian Cement Industry Outlook 2024,” Nov 2024.
  • TERI & GCCA India, “Decarbonisation Roadmap for the Indian Cement Industry,” 2023.
  • UN Press Release, GA/EF/3516, “Global Resource Efficiency and Cement.”
  • World Cement, “India in Focus: Energy Efficiency Gains,” 2025.
  • Statista, “CO2 Emissions from Cement Manufacturing 2023.”
  • Heidelberg Materials, Press Release, June 18, 2025.
  • CaptureMap, “Cement Carbon Capture Technologies,” 2024.
  • DNV, “Emerging Carbon Capture Techniques in Cement Plants,” 2024.
  • LEILAC Project, News Releases, 2024–25.
  • PMC (NCBI), “Membrane-Based CO2 Capture in Cement Plants,” 2024.
  • Nature, “Carbon Capture Utilization in Cement and Concrete,” 2024.
  • ACS Industrial Engineering & Chemistry Research, “CCUS Integration in Cement Plants,” 2024.
  • CEEW, “How Can India Decarbonise for a Net-Zero Cement Industry?” (2025).
  • SOIC, “India’s Cement Industry Growth Story,” 2025.
  • MDPI, “Processes: Challenges for CCUS Deployment in Cement,” 2024.
  • NITI Aayog, “CCUS in Indian Cement Sector: Policy Gaps & Way Forward,” 2025.

ABOUT THE AUTHOR:
Dr Yogendra Kanitkar, Vice President R&D, Pi Green Innovations, drives sustainable change through advanced CCUS technologies and its pioneering NetZero Machine, delivering real decarbonisation solutions for hard-to-abate sectors.

Dr Shirish Kumar Sharma, Assitant Manager R&D, Pi Green Innovations, specialises in carbon capture, clean energy, and sustainable technologies to advance impactful CO2 reduction solutions.

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Concrete

Carbon Capture Systems

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Nathan Ashcroft, Director, Strategic Growth, Business Development, and Low Carbon Solutions – Stantec, explores the challenges and strategic considerations for cement industry as it strides towards Net Zero goals.

The cement industry does not need a reminder that it is among the most carbon-intensive sectors in the world. Roughly 7–8 per cent of global carbon dioxide (CO2) emissions are tied to cement production. And unlike many other heavy industries, a large share of these emissions come not from fuel but from the process itself: the calcination of limestone. Efficiency gains, fuel switching, and renewable energy integration can reduce part of the footprint. But they cannot eliminate process emissions.
This is why carbon capture and storage (CCS) has become central to every serious discussion
about cement’s pathway to Net Zero. The industry already understands and accepts this challenge.
The debate is no longer whether CCS will be required—it is about how fast, affordable, and seamlessly it can be integrated into facilities that were never designed for it.

In many ways, CCS represents the ‘last mile’of cement decarbonisation. Once the sector achieves effective capture at scale, the most difficult part of its emissions profile will have been addressed. But getting there requires navigating a complex mix of technical, operational, financial and regulatory considerations.

A unique challenge for cement
Cement plants are built for durability and efficiency, not for future retrofits. Most were not designed with spare land for absorbers, ducting or compression units. Nor with the energy integration needs of capture systems in mind. Retrofitting CCS into these existing layouts presents a series of non-trivial challenges.
Reliability also weighs heavily in the discussion. Cement production runs continuously, and any disruption has significant economic consequences. A CCS retrofit typically requires tie-ins to stacks and gas flows that can only be completed during planned shutdowns. Even once operational, the capture system must demonstrate high availability. Otherwise, producers may face the dual cost of capture downtime and exposure to carbon taxes or penalties, depending on jurisdiction.
Despite these hurdles, cement may actually be better positioned than some other sectors. Flue gas from cement kilns typically has higher CO2 concentrations than gas-fired power plants, which improves capture efficiency. Plants also generate significant waste heat, which can be harnessed to offset the energy requirements of capture units. These advantages give the industry reason to be optimistic, provided integration strategies are carefully planned.

From acceptance to implementation
The cement sector has already acknowledged the inevitability of CCS. The next step is to turn acceptance into a roadmap for action. This involves a shift from general alignment around ‘the need’ toward project-level decisions about technology, layout, partnerships and financing.
The critical questions are no longer about chemistry or capture efficiency. They are about the following:

  • Space and footprint: Where can capture units be located? And how can ducting be routed in crowded plants?
  • Energy balance: How can capture loads be integrated without eroding plant efficiency?
  • Downtime and risk: How will retrofits be staged to avoid prolonged shutdowns?
  • Financing and incentives: How will capital-intensive projects be funded in a sector with
    tight margins?
  • Policy certainty: Will governments provide the clarity and support needed for long-term investment
  • Technology advancement: What are the latest developments?
  • All of these considerations are now shaping the global CCS conversation in cement.

Economics: The central barrier
No discussion of CCS in the cement industry is complete without addressing cost. Capture systems are capital-intensive, with absorbers, regenerators, compressors, and associated balance-of-plant representing a significant investment. Operational costs are dominated by energy consumption, which adds further pressure in competitive markets.
For many producers, the economics may seem prohibitive. But the financial landscape is changing rapidly. Carbon pricing is becoming more widespread and will surely only increase in the future. This makes ‘doing nothing’ an increasingly expensive option. Government incentives—ranging from investment tax credits in North America to direct funding in Europe—are accelerating project viability. Some producers are exploring CO2 utilisation, whether in building materials, synthetic fuels, or industrial applications, as a way to offset costs. This is an area we will see significantly more work in the future.
Perhaps most importantly, the cost of CCS itself is coming down. Advances in novel technologies, solvents, modular system design, and integration strategies are reducing both capital requirements
and operating expenditures. What was once prohibitively expensive is now moving into the range of strategic possibility.
The regulatory and social dimension
CCS is not just a technical or financial challenge. It is also a regulatory and social one. Permitting requirements for capture units, pipelines, and storage sites are complex and vary by jurisdiction. Long-term monitoring obligations also add additional layers of responsibility.
Public trust also matters. Communities near storage sites or pipelines must be confident in the safety and environmental integrity of the system. The cement industry has the advantage of being widely recognised as a provider of essential infrastructure. If producers take a proactive role in transparent engagement and communication, they can help build public acceptance for CCS
more broadly.

Why now is different
The cement industry has seen waves of technology enthusiasm before. Some have matured, while others have faded. What makes CCS different today? The convergence of three forces:
1. Policy pressure: Net Zero commitments and tightening regulations are making CCS less of an option and more of an imperative.
2. Technology maturity: First-generation projects in power and chemicals have provided valuable lessons, reducing risks for new entrants.
3. Cost trajectory: Capture units are becoming smaller, smarter, and more affordable, while infrastructure investment is beginning to scale.
This convergence means CCS is shifting from concept to execution. Globally, projects are moving from pilot to commercial scale, and cement is poised to be among the beneficiaries of this momentum.

A global perspective
Our teams at Stantec recently completed a global scan of CCS technologies, and the findings are encouraging. Across solvents, membranes, and
hybrid systems, innovation pipelines are robust. Modular systems with reduced footprints are
emerging, specifically designed to make retrofits more practical.
Equally important, CCS hubs—where multiple emitters can share transport and storage infrastructure—are beginning to take shape in key regions. These hubs reduce costs, de-risk storage, and provide cement producers with practical pathways to integration.

The path forward
The cement industry has already accepted the challenge of carbon capture. What remains is charting a clear path to implementation. The barriers—space, cost, downtime, policy—are real. But they are not insurmountable. With costs trending downward, technology footprints shrinking, and policy support expanding, CCS is no longer a distant aspiration.
For cement producers, the decision is increasingly about timing and positioning. Those who move early can potentially secure advantages in incentives, stakeholder confidence, and long-term competitiveness. Those who delay may face higher costs and tighter compliance pressures.
Ultimately, the message is clear: CCS is coming to cement. The question is not if but how soon. And once it is integrated, the industry’s biggest challenge—process emissions—will finally have a solution.

ABOUT THE AUTHOR:
Nathan Ashcroft, Director, Strategic Growth, Business Development, and Low Carbon Solutions – Stantec, holds expertise in project management, strategy, energy transition, and extensive international leadership experience.

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Concrete

The Green Revolution

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MM Rathi, Joint President – Power Management, Shree Cement, discusses the 3Cs – cut emissions, capture carbon and cement innovation – that are currently crucial for India’s cement sector to achieve Net Zero goals.

India’s cement industry is a backbone of growth which stand strong to lead the way towards net zero. From highways and housing to metros and mega cities, cement has powered India’s rise as the world’s second-largest producer with nearly 600 million tonnes annual capacity. Yet this progress comes with challenges: the sector contributes around 5 per cent of national greenhouse gas emissions, while also facing volatile fuel prices, raw material constraints, and rising demand from rapid urbanisation.
This dual role—driving development while battling emissions—makes cement central to India’s Net Zero journey. The industry cannot pause growth, nor can it ignore climate imperatives. As India pursues its net-zero 2070 pledge, cement must lead the way. The answer lies in the 3Cs Revolution—Cut Emissions, Cement Innovation, Capture Carbon. This framework turns challenges into opportunities, ensuring cement continues to build India’s future while aligning with global sustainability goals.

Cut: Reducing emissions, furnace by furnace
Cement production is both energy- and carbon-intensive, but India has steadily emerged as one of the most efficient producers worldwide. A big part of this progress comes from the widespread use of blended cements, which now account for more than 73 per cent of production. By lowering the clinker factor to around 0.65, the industry is able to avoid nearly seven million tonnes of CO2 emissions every year. Alongside this, producers are turning to alternative fuels and raw materials—ranging from biomass and municipal waste to refuse-derived fuels—to replace conventional fossil fuels in kilns.
Efficiency gains also extend to heat and power. With over 500 MW of waste heat recovery systems already installed, individual plants are now able to generate 15–18 MW of electricity directly from hot exhaust gases that would otherwise go to waste. On the renewable front, the sector is targeting about 10 per cent of its power needs from solar and wind by FY26, with a further 4–5 GW of capacity expected by 2030. To ensure that this renewable power is reliable, companies are signing round-the-clock supply contracts that integrate solar and wind with battery energy storage systems (BESS). Grid-scale batteries are also being explored to balance the variability of renewables and keep kiln operations running without interruption.
Even logistics is being reimagined, with a gradual shift away from diesel trucks toward railways, waterways, and CNG-powered fleets, reducing both emissions and supply chain congestion. Taken together, these measures are not only cutting emissions today but also laying the foundation for future breakthroughs such as green hydrogen-fueled kiln operations.

Cement: Innovations that bind
Innovation is transforming the way cement is produced and used, bringing efficiency, strength, and sustainability together. Modern high-efficiency plants now run kilns capable of producing up to 13,500 tonnes of clinker per day. With advanced coolers and pyro systems, they achieve energy use as low as 680 kilocalories per kilogram of heat and just 42 kilowatt-hours of power per tonne of clinker. By capturing waste heat, these plants are also able to generate 30–35 kilowatt-hours of electricity per tonne, bringing the net power requirement down to only 7–12 kilowatt-hours—a major step forward in energy efficiency.
Grinding technology has also taken a leap. Next-generation mills consume about 20 per cent less power while offering more flexible operations, allowing producers to fine-tune processes quickly and reduce energy costs. At the same time, the use of supplementary cementitious materials (SCMs) such as fly ash, slag and calcined clays is cutting clinker demand without compromising strength. New formulations like Limestone Calcined Clay Cement (LC3) go even further, reducing emissions by nearly 30 per cent while delivering stronger, more durable concrete.
Digitalisation is playing its part as well. Smart instrumentation, predictive maintenance, and automated monitoring systems are helping plants operate more smoothly, avoid costly breakdowns, and maintain consistent quality while saving energy. Together, these innovations not only reduce emissions but also enhance durability, efficiency, and cost-effectiveness, proving that sustainability and performance can go hand in hand.

Carbon: Building a better tomorrow
Even with major efficiency gains, most emissions from cement come from the chemical process of turning limestone into clinker—emissions that cannot be avoided without carbon capture. To address this, the industry is moving forward on several fronts. Carbon Capture, Utilisation and Storage (CCUS) pilots are underway, aiming to trap CO2 at the source and convert it into useful products such as construction materials and industrial chemicals.
At the same time, companies are embracing circular practices. Rainwater harvesting, wastewater recycling, and the use of alternative raw materials are becoming more common, especially as traditional sources like fly ash become scarcer. Policy and market signals are reinforcing this transition: efficiency mandates, green product labels and emerging carbon markets are pushing producers to accelerate the shift toward low-carbon cements.
Ultimately, large-scale carbon capture will be essential if the sector is to reach true net-zero
cement, turning today’s unavoidable emissions into tomorrow’s opportunities.

The Horizon: What’s next
By 2045, India’s cities are expected to welcome another 250 million residents, a wave of urbanisation that will push cement demand nearly 420 million tonnes by FY27 and keep rising in the decades ahead. The industry is already preparing for this future with a host of forward-looking measures. Trials of electrified kilns are underway to replace fossil fuel-based heating, while electric trucks are being deployed both in mining operations and logistics to reduce transport emissions. Inside the plants, AI-driven systems are optimising energy use and operations, and circular economy models are turning industrial by-products from other sectors into valuable raw materials for cement production. On the energy front, companies are moving toward 100 per cent renewable power, supported by advanced battery storage to ensure reliability around the clock.
This vision goes beyond incremental improvements. The 3Cs Revolution—Cut, Cement, Carbon is about building stronger, smarter, and more sustainable foundations for India’s growth. Once seen as a hard-to-abate emitter, the cement sector is now positioning itself as a cornerstone of India’s climate strategy. By cutting emissions, driving innovations and capturing carbon, it is laying the groundwork for a net-zero future.
India’s cement sector is already among the most energy-efficient in the world, proving that growth and responsibility can go hand in hand. By cutting emissions, embracing innovation, and advancing carbon capture, we are not just securing our net-zero future—we are positioning India as a global leader in sustainable cement.

ABOUT THE AUTHOR:
MM Rathi, Joint President – Power Management, Shree Cement, comes with extensive expertise in commissioning and managing over 1000 MW of thermal, solar, wind, and waste heat power plants.

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