Shailendra Tiwari, Head – Information Management, Nuvoco Vistas Corp and Chirag Shah, Head – Marketing, Nuvoco Vistas Corp.

In the continuously changing world of the Indian cement business, embracing new technology has become critical for increasing efficiency, monitoring cost and revenues, and assuring higher quality products. Automation, artificial intelligence and data analytics are all helping to make manufacturing processes run more smoothly, reduce downtime, and maintain high standards. For example, machine learning can anticipate when maintenance is required, IoT allows for real-time monitoring of equipment to prevent malfunctions, augmented reality is frequently utilised for safety training, and big data analytics assists in identifying and resolving production concerns with speed and accuracy.
Going digital is more than just implementing new technology. It also entails integrating it into all aspects of the organisation, from physical asset management to regulatory compliance. Those who accept these changes early on gain an advantage by sharing best practices and increasing value for all parties involved, propelling the sector towards a more efficient, sustainable and inventive future.
Nuvoco has maintained its commitment to digital transformation. Nuvoco chose not to just weather the storm but use it as a catalyst for transformation. The introduction of NuvoNirmaan, a contemporary Direct-to-Consumer (DTC) platform, exemplifies this mindset. NuvoNirmaan goes beyond traditional limits, providing a comprehensive digital platform that walks clients through each stage of the home-building process. From budget estimates to construction instructions to Vastus, this app exemplifies Nuvoco’s commitment to customer-centric solutions and establishes a new industry standard.

Digital strategies
Central to Nuvoco’s digital transformation journey is the Digitally Enabled Nuvoco (DEN) programme, a testament to the company’s proactive approach to addressing the evolving needs of stakeholders. Through strategic initiatives under DEN, Nuvoco has leveraged technology to elevate customer engagement.
One such project is the adoption of the SAP consumer Relationship Management (CRM)
system nomenclature as Nuvoco’s eXcellence Sales Assistant (NXSA), provides Nuvoco’s salesforce with actionable insights into consumer behaviour and preferences. This integration not only builds consumer connections but also enables interaction across all touchpoints.
Furthermore, Nuvoco has introduced a modern loyalty rewards program through mobile apps like ‘Vriddhi,’ ‘Milan,’ ‘Maitri,’ and ‘Nipun’ to cater to dealers, sub-dealers, and individual house builders. These apps are integrated with enterprise resource planning software, making transactions smoother and enabling real-time tracking of loyalty benefits.
Looking ahead, Nuvoco is still dedicated to leveraging cutting-edge technologies like Artificial Intelligence and Industry 4.0 to foster innovation and sustainability. As the industry advances, Nuvoco is set to lead the way, moving ahead toward a safer, smarter, and more sustainable future.
In short, Nuvoco’s digital transformation journey is more than a strategic requirement; it demonstrates the company’s vision, resilience, and dedication to customer-centricity. By adopting digitisation, Nuvoco has not only adapted to changing times but has also emerged as a cement industry innovator, setting new norms and redefining possibilities.

ABOUT THE AUTHOR
Shailendra Tiwari, Head – Information Management, Nuvoco Vistas Corp spearheads digital initiatives, enhancing the synergy between technology and business strategy.

Chirag Shah, Head – Marketing, Nuvoco Vistas Corp, with over 20 years of experience builds marketing strategies for the brand.