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Battling Emissions

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Initiatives such as carbon capture, sustainable sourcing and technological substitutes aim to achieve net-zero emissions, reducing environmental impact by curbing greenhouse gases and resource consumption. ICR delves into the endeavours undertaken by cement companies to mitigate emissions and the role of technology plays in the scheme of things.

The cement industry exerts a substantial environmental impact primarily through its emissions. Its production processes are energy-intensive and result in the release of significant amounts of carbon dioxide (CO2), contributing to global warming and climate change. This industry also generates air pollutants, including sulphur dioxide (SO2), nitrogen oxides (NOx), and particulate matter, which adversely affect air quality and human health.
Regulations and emission standards aim to limit the cement industry’s emissions and promote sustainability, but the environmental concerns remain significant and require ongoing attention. The environment has been a concern on the rise for a very long time. According to the World Air Quality Report 2023, India ranks eighth in the most polluted countries in the world amongst 131 countries with a population weighted average PM2. 5 level of 53.3 µg/m3 in 2022. The WHO guideline for annual PM2.5 levels is 5 µg/m3.
Particulate matter, in the form of fine particles, harms respiratory health and settles on ecosystems, impacting soil and water bodies. Moreover, cement production entails the extraction of raw materials through quarrying and mining, which disrupts ecosystems, leads to habitat destruction, and causes soil erosion and water pollution.
Water consumption for cooling and raw material preparation further strains local resources. To mitigate these environmental issues, the cement industry is adopting alternative fuels, improving energy efficiency, exploring carbon capture and utilisation (CCU) and storage (CCS) technologies and focusing on sustainable sourcing and recycling.
Vehicular emissions, industrial waste, smoke from cooking, construction activities, crop burning and power generation are among the biggest sources of air pollution in India. The country’s dependence on coal, oil and gas due to rampant electrification makes it the world’s third-largest polluter, contributing over 2.65 billion metric tonnes of carbon to the atmosphere every year.
Mitigating environmental emissions is top priority for cement manufacturers and innovative methods are the primary goal of their R&D departments. Ajay Sharma, Deputy Manager – Environment, Udaipur Cement Works Limited (UCWL), states, “Technology plays a crucial role in curbing emissions and improving the environment, allowing optimisation and cost saving. The installed pollution control equipment is connected with real time monitoring systems, which, in case of process failure of the interlocked facility, automatically tip/stop the plant operation to control environmental emissions.”

AN ENERGY INTENSIVE PROCESS
Energy consumption in cement plants is a critical aspect of the industry’s operations, and it is closely linked to emissions, primarily CO2 emissions. Cement manufacturing requires a significant amount of energy for various processes, including crushing, grinding, heating and clinker production. This energy typically comes from fossil fuels, such as coal, natural gas, and to a lesser extent, oil. To achieve their sustainability goals and to safeguard the environment, the industry uses alternative fuels like biomass, waste materials, and non-recyclable plastics in the plants to reduce their reliance on fossil fuels.
Raman Bhatia, Founder and Managing Director, Servotech Power Systems says, “Cement manufacturing indeed requires a significant amount of energy, which comes from carbon-emitting sources. However, by integrating Servotech’s on-grid solar system, the cement manufacturing process can be supported with clean and renewable energy. This sustainable energy source not only reduces the carbon footprint but also lowers operational costs, making the entire process more environmentally friendly and economically viable.”
A high intensity of heat generation is required for the process of clinkerisation, which is key to the process of cement making. This high energy intensity is a major driver of carbon emissions associated with cement manufacturing. The primary environmental concern related to energy consumption in cement plants is the release of CO2 emissions. When fossil fuels are burned to provide the necessary heat for clinker production, carbon dioxide is released into the atmosphere. This CO2 accounts for a significant portion of the industry’s total greenhouse gas emissions.
Automation plays a major role in managing the energy demands of the cement sector.
Manish Chordia, Regional Sales Manager-Cement (South Asia and Africa), ABB India, elaborates, “Efforts to reduce energy demands, by using higher efficiency equipment and substituting fuels and raw materials, are important to lower production costs. These changes introduce constraints that must be managed to secure the required quality and productivity of the plant.”
“There can be no flaws or failures in cement composition or entire structures could disintegrate. Advanced measuring, information and optimisation systems are needed as never before to monitor and correct any deviations in quality standards – from quarry to dispatch. Automation systems minimise material and energy use in complex processes,”
he adds.

SUBSTITUTION FOR ENVIRONMENT PROTECTION
Efforts are underway in the cement industry to mitigate these environmental harms. These include the use of alternative fuels and raw materials, energy efficiency improvements, carbon capture and utilisation/storage technologies, and sustainable sourcing of raw materials. The industry is also adhering to stricter environmental regulations and emissions standards are being put in place to limit the industry’s impact on the environment and promote more sustainable practices.
As India is part of the Paris Agreement and has aligned itself with its goal of achieving net zero by 2070 as announced in the Glasgow Climate Summit, it is in the race to achieve carbon neutrality by the said deadline. Thus, the industry has turned its focus on the use of alternative fuels and raw materials for the cement manufacturing process. This use of alternatives in the manufacturing process not only has significant ecological benefits of conserving non-renewable resources, the reduction of waste disposal requirements and reduction of emissions, but is also of an economic benefit for the industry.
The cement industry is actively exploring and adopting various substitutes and technologies to achieve net-zero emissions and reduce its environmental impact. One significant approach is the use of alternative fuels, such as biomass (e.g., wood chips, rice husks), waste-derived fuels (e.g., municipal solid waste, tire-derived fuels), and non-recyclable plastics. Substituting traditional fossil fuels with these alternatives reduces greenhouse gas emissions and resource consumption.
As large consumers of energy, transitioning to renewable energy sources, like wind, solar, and hydropower, to meet some of the energy needs of cement plants can significantly reduce carbon emissions. Implementing energy-efficient technologies and practices can reduce energy consumption and emissions. This includes optimising kiln design, heat recovery systems and upgrading equipment.
“Our highly efficient On-Grid Solar System is designed to provide solar energy to cement manufacturing plants seamlessly. The process begins with the installation of solar panels, which capture sunlight and convert it into electricity. The energy generated is then fed into the plant’s electrical grid. This solar-generated electricity effectively powers various operations within the cement manufacturing process, reducing the plant’s reliance on conventional energy sources and lowering its electricity costs. This transition to solar energy not only makes cement production more sustainable but also contributes to reduced operational expenses, ultimately benefiting the environment and making the entire process cost-efficient,” Bhatia adds.

CIRCULAR ECONOMY
The cement industry can make significant contributions to the circular economy, thereby reducing its environmental impact and emissions. Embracing circular economy practices can lead to more sustainable cement production by minimising waste, conserving resources, and reducing the carbon footprint.
The cement industry can incorporate various industrial byproducts into its production processes. For example, steel slag, coal, fly ash and silica fumes can be used as supplementary cementitious materials, reducing the environmental impact of these waste materials. Wastes from various industries like bio-waste, non-usable rubber, plastic etc. can be used as fuel. This would prevent the said waste from accumulating in the land and ocean beds, thus harming land fertility and creating water body pollution.
Besides the use of waste as fuels and raw materials, waste heat from cement production processes can be captured and repurposed to provide additional energy for the plant or for other industrial processes, reducing the industry’s energy consumption and emissions. The captured CO2 emissions from cement plants can be utilised in other processes or industries, such as the production of synthetic fuels, chemicals, or building materials. This not only reduces emissions but also creates value from a waste product.
Old concrete structures can be recycled and crushed to produce recycled aggregates, which can be used in new concrete production. This conserves natural resources and reduces the need for quarrying and mining.
According to a report published by McKinsey, ‘The Circular Cement Value Chain: Sustainable and Profitable, October 2023, the cement value chain is well positioned to create closed loops, or automatically regulated systems, for carbon dioxide, materials and minerals and energy. This entails circular economies, which are based on the principles of eliminating waste and pollution, circulating products and materials and regenerating nature. Circularity can work jointly with reducing carbon emissions in cement production because circular technologies follow the paradigm of three crucial decarbonisation strategies: redesign, reduce and repurpose.
Addressing the total volume of materials needed — or redesigning materials, buildings, and infrastructure — can play a critical role in changing how industry leaders approach projects. Next, shifting from fossil to alternative fuels can help reduce emissions of materials. Finally, repurposing, repairing, and refurbishing existing assets and infrastructure can help limit the need for new products by utilising captured carbon dioxide emissions and reinserting them into the value chain.
According to estimates, and expected carbon prices, each of these circularity technologies will be value-positive by 2050, with some already more profitable than today’s business-as-usual solutions. That said, a few solutions were not factored into our analysis despite being critical to reaching net-zero emissions, including the reduction of clinker in cement through substitutes and low binder intensity, the reduction of cement in concrete through less overspecification by design, and the overall reduction of concrete in the built environment through alternative building materials. Thus, these solutions should be considered part of a broader definition of circularity.
By adopting these circular economy practices, the cement industry can reduce waste generation, conserve resources, lower energy consumption, and minimise carbon emissions. This not only benefits the environment but also enhances the long-term sustainability and resilience of the industry itself, helping it align with global efforts to address climate change and environmental challenges.

FUTURE OF ENVIRONMENT AND EMISSION
“The future of emissions in the cement industry is likely to be marked by efforts to reduce carbon emissions. The pace of change will depend on a variety of factors, including technological advancements, regulatory policies, and the level of commitment from industry stakeholders. The industry is expected to continue its journey towards lower emissions, driven by a growing awareness of the environmental impact and the importance of sustainable practices. The cement industry shall continue to invest in and adopt carbon reduction technologies, such as carbon capture and storage (CCS) and CCUS to capture and sequester CO2 emissions from cement production. These technologies may become more widespread as the industry seeks to reduce its carbon footprint,” says Sharma.
“Use of alternative materials and blends like slag, fly ash, calcined clay and limestone, is expected to be increased. These materials can help reduce the clinker content in cement, lowering emissions during production. The industry is also paving a path towards transitioning to renewable energy sources for power generation at cement plants, such as solar, wind and hydropower, which will reduce carbon emissions associated with energy use in cement production,” he adds.
Environmental protection is at the core of the cement industry. With the race to net zero, decarbonisation and sustainability are at the forefront of the cement industry. Experts from all fields of the industry are involved in research and development to reduce their emissions. Various technological advancements and latest machinery and equipment tech are getting incorporated by players of the industry as an effort to safeguard the environment. The future of the cement industry in India holds the potential for significant improvements in environmental sustainability and emissions reduction. However, realising this potential will require a concerted effort by the industry, government, and other stakeholders to adopt and implement sustainable and low-carbon technologies and practices.

  • Kanika Mathur

Concrete

Adani’s Strategic Emergence in India’s Cement Landscape

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Milind Khangan, Marketing Head, Vertex Market Research, sheds light on Adani’s rapid cement consolidation under its ‘One Business, One Company’ strategy while positioning it to rival UltraTech, and thus, shaping a potential duopoly in India’s booming cement market.

India is the second-largest cement-producing country in the world, following China. This expansion is being driven by tremendous public investment in the housing and infrastructure sectors. The industry is accelerating, with a boost from schemes such as PM Gati Shakti, Bharatmala, and the Vande Bharat corridors. An upsurge in affordable housing under the Pradhan Mantri Awas Yojana (PMAY) further supports this expansion. In May 2025, local cement production increased about 9 per cent from last year to about 40 million metric tonnes for the month. The combined cement capacity in India was recorded at 670 million metric tonnes in the 2025 fiscal year, according to the Cement Manufacturers’ Association (CMA). For the financial year 2026, this is set to grow by another 9 per cent.
In spite of the growing demand, the Indian cement industry is highly competitive. UltraTech Cement (Aditya Birla Group) is still the market leader with domestic installed capacity of more than 186 MTPA as on 2025. It is targeted to achieve 200 MTPA. Adani Cement recently became a major player and is now India’s second-largest cement company. It did this through aggressive consolidation, operational synergies, and scale efficiencies. Indian players in the cement industry are increasingly valuing operational efficiency and sustainability. Some of the strategies with high impact are alternative fuels and materials (AFR) adoption, green cement expansion, and digital technology investments to offset changing regulatory pressure and increasing energy prices.

Building Adani Cement brand
Vertex Market Research explains that the Adani Group is executing a comprehensive reorganisation and consolidation of its cement business under the ‘One Business, One Company’ strategy. The plan is to integrate its diversified holdings into one consolidated corporate entity named Adani Cement. The focus is on operating integration, governance streamlining, and cost reduction in its expanding cement business.
Integration roadmap and key milestones:

  • September 2022: The consolidation process started with the $6.4 billion buyout of Holcim’s majority stakes in Ambuja Cements and ACC, with Ambuja becoming the focal point of the consolidation.
  • December 2023: Bought Sanghi Industries to strengthen the firm’s presence in western India.
  • August 2024: Added Penna Cement to the portfolio, improving penetration of the southern market of India.
  • April 2025: Further holding addition in Orient Cement to 46.66 per cent by purchasing the same from CK Birla Group, becoming the promoter with control.
  • Ambuja Cements amalgamated with Adani Cement: This was sanctioned by the NCLT on 18th July 2025 with effect from April 1, 2024. This amalgamation brings in limestone reserves and fresh assets into Ambuja.
  • Subject to Sanghi and Penna merger with Ambuja: Board approvals in December 2024 with the aim to finish between September to December 2025.
  • Ambuja-ACC future integration: The latter is being contemplated as the final step towards consolidation.
  • Orient Cement: It would serve as a principal manufacturing facility following the merger.

Scale, capacity expansion and market position
In financial year-2025, Adani Cement, including Ambuja, surpassed 100 MTPA. This makes it one of the world’s top ten cement companies. Along with ACC’s operations, it is now firmly placed as India’s second-largest cement company. In FY25, the Adani group’s sales volume per annum clocked 65 million metric tonnes. Adani Group claims that it now supplies close to 30 per cent of the cement consumed in India’s homes and infrastructure as of June 2025.
The organisation is pursuing aggressive brownfield expansion:

  • By FY 2026: Reach 118 MTPA
  • By FY 2028: Target 140 MTPA

These goals will be driven by commissioning new clinker and grinding units at key sites, with civil and mechanical works underway.
As of 2024, Adani Cement had its market share pegged at around 14 to 15 per cent, with an ambition to scale this up to 20 per cent by FY?2028, emerging as a potent competitor to UltraTech’s 192?MTPA capacity (186 domestic and overseas).

Strategic advantages and competitive benefits
The consolidation simplifies decision-making by reducing legal entities, centralising oversight, and removing redundant functions. This drives compliance efficiency and transparent reporting. Using procurement power for raw materials and energy lowers costs per ton. Integrated logistics with Adani Ports and freight infrastructure has resulted in an estimated 6 per cent savings in logistics. The group aims for additional savings of INR 500 to 550 per tonne by FY 2028 by integrating green energy, using alternative fuel resources, and improving sourcing methods.

Market coverage and brand consistency
Brand integration under one strategy will provide uniform product quality and easier distribution networks. Integration with Orient Cement’s dealer base, 60 per cent of which already distributes Ambuja/ACC products, enhances outreach and responsiveness.
By having captive limestone reserves at Lakhpat (approximately 275 million tonnes) and proposed new manufacturing facilities in Raigad, Maharashtra, Adani Cement derives cost advantage, raw material security, and long-term operational robustness.

Strategic implications and risks
Consolidation at Adani Cement makes it not just a capacity leader but also an operationally agile competitor with the ability to reap digital and sustainability benefits. Its vertically integrated platform enables cost leadership, market responsiveness, and scalability.

Challenges potentially include:

  • Integration challenges across systems, corporate cultures, and plant operations
  • Regulatory sanctions for pending mergers and new capacity additions
  • Environmental clearances in environmentally sensitive areas and debt management with input price volatility

When materialised, this revolution would create a formidable Adani–UltraTech duopoly, redefining Indian cement on the basis of scale, innovation, and sustainability. India’s leading four cement players such as Adani (ACC and Ambuja), Dalmia Cement, Shree Cement, and UltraTech are expected to dominate the cement market.

Conclusion
Adani’s aggressive consolidation under the ‘One Business, One Company’ strategy signals a decisive shift in the Indian cement industry, positioning the group as a formidable challenger to UltraTech and setting the stage for a potential duopoly that could dominate the sector for years to come. By unifying operations, leveraging economies of scale, and securing vertical integration—from raw material reserves to distribution networks—Adani Cement is building both capacity and resilience, with clear advantages in cost efficiency, market reach, and sustainability. While integration complexities, regulatory hurdles, and environmental approvals remain key challenges, the scale and strategic alignment of this consolidation promise to redefine competition, pricing dynamics, and operational benchmarks in one of the world’s fastest-growing cement markets.

About the author:
Milind Khangan is the Marketing Head at Vertex Market Research and comes with over five years of experience in market research, lead generation and team management.

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Concrete

Precision in Motion: A Deep Dive into PowerBuild’s Core Gear Series

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PowerBuild’s flagship Series M, C, F, and K geared motors deliver robust, efficient, and versatile power transmission solutions for industries worldwide.

Products – M, C, F, K: At the heart of every high-performance industrial system lies the need for robust, reliable, and efficient power transmission. PowerBuild answers this need with its flagship geared motor series: M, C, F, and K. Each series is meticulously engineered to serve specific operational demands while maintaining the universal promise of durability, efficiency, and performance.
Series M – Helical Inline Geared Motors: Compact and powerful, the Series M delivers exceptional drive solutions for a broad range of applications. With power handling up to 160kW and torque capacity reaching 20,000 Nm, it is the trusted solution for industries requiring quiet operation, high efficiency, and space-saving design. Series M is available with multiple mounting and motor options, making it a versatile choice for manufacturers and OEMs globally.
Series C – Right Angled Heli-Worm Geared Motors: Combining the benefits of helical and worm gearing, the Series C is designed for right-angled power transmission. With gear ratios of up to 16,000:1 and torque capacities of up to 10,000 Nm, this series is optimal for applications demanding precision in compact spaces. Industries looking for a smooth, low-noise operation with maximum torque efficiency rely on Series C for dependable performance.
Series F – Parallel Shaft Mounted Geared Motors: Built for endurance in the most demanding environments, Series F is widely adopted in steel plants, hoists, cranes, and heavy-duty conveyors. Offering torque up to 10,000 Nm and high gear ratios up to 20,000:1, this product features an integral torque arm and diverse output configurations to meet industry-specific challenges head-on.
Series K – Right Angle Helical Bevel Geared Motors: For industries seeking high efficiency and torque-heavy performance, Series K is the answer. This right-angled geared motor series delivers torque up to 50,000 Nm, making it a preferred choice in core infrastructure sectors such as cement, power, mining, and material handling. Its flexibility in mounting and broad motor options offer engineers’ freedom in design and reliability in execution.
Together, these four series reflect PowerBuild’s commitment to excellence in mechanical power transmission. From compact inline designs to robust right-angle drives, each geared motor is a result of decades of engineering innovation, customer-focused design, and field-tested reliability. Whether the requirement is speed control, torque multiplication, or space efficiency, Radicon’s Series M, C, F, and K stand as trusted powerhouses for global industries.

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Concrete

Driving Measurable Gains

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Klüber Lubrication India’s Klübersynth GEM 4-320 N upgrades synthetic gear oil for energy efficiency.

Klüber Lubrication India has introduced a strategic upgrade for the tyre manufacturing industry by retrofitting its high-performance synthetic gear oil, Klübersynth GEM 4-320 N, into Barrel Cold Feed Extruder gearboxes. This smart substitution, requiring no hardware changes, delivered energy savings of 4-6 per cent, as validated by an internationally recognised energy audit firm under IPMVP – Option B protocols, aligned with
ISO 50015 standards.

Beyond energy efficiency, the retrofit significantly improved operational parameters:

  • Lower thermal stress on equipment
  • Extended lubricant drain intervals
  • Reduction in CO2 emissions and operational costs

These benefits position Klübersynth GEM 4-320 N as a powerful enabler of sustainability goals in line with India’s Business Responsibility and Sustainability Reporting (BRSR) guidelines and global Net Zero commitments.

Verified sustainability, zero compromise
This retrofit case illustrates that meaningful environmental impact doesn’t always require capital-intensive overhauls. Klübersynth GEM 4-320 N demonstrated high performance in demanding operating environments, offering:

  • Enhanced component protection
  • Extended oil life under high loads
  • Stable performance across fluctuating temperatures

By enabling quick wins in efficiency and sustainability without disrupting operations, Klüber reinforces its role as a trusted partner in India’s evolving industrial landscape.

Klüber wins EcoVadis Gold again
Further affirming its global leadership in responsible business practices, Klüber Lubrication has been awarded the EcoVadis Gold certification for the fourth consecutive year in 2025. This recognition places it in the top three per cent
of over 150,000 companies worldwide evaluated for environmental, ethical and sustainable procurement practices.
Klüber’s ongoing investments in R&D and product innovation reflect its commitment to providing data-backed, application-specific lubrication solutions that exceed industry expectations and support long-term sustainability goals.

A trusted industrial ally
Backed by 90+ years of tribology expertise and a global support network, Klüber Lubrication is helping customers transition toward a greener tomorrow. With Klübersynth GEM 4-320 N, tyre manufacturers can take measurable, low-risk steps to boost energy efficiency and regulatory alignment—proving that even the smallest change can spark a significant transformation.

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