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Amit Deokule, Director of Sales and Marketing, Nord, shares insights on the importance of drives and motors in the cement industry and the benefits they offer for plant maintenance and productivity.

Tell us about the role of drives in cement plant machinery.
Cement manufacturing is a continuous process. Considering the market demand the plant must be in operation 24×7. These plants are located in remote areas, hence, getting spares in breakdown conditions is one more challenge for the cement industry. So, in this situation drives play a pivotal role. With use of reliable drives like Nord, which are designed for heavy duty application the uptime of cement plant machinery is high and ultimately the plant’s overall efficiency increases.
Secondly, as Nord offers products with our patented design of ‘Unicase,’ the cost of spares, oil refilling cost and downtime of machines decreases drastically. Hence, selecting good products is important for maintenance of cement machinery.

Tell us about the portfolio of drives and motors that you offer to the cement industry.
Nord is a German multinational and has been present in this market for the last 50+ years. We keep on adding products in our basket as per the market demand. We have designed and developed energy efficient products, which will require various applications of material handling in the cement industry. Today, we can offer from 0.12kW to 200kW motor with various combinations of helical,helical worm, helical bevel gearboxes with a torque range of up to 100kNm and also the heavy-duty gearbox range with torque range up to 300KNm. Considering the demand in the heavy industry, there are some new products already in the development stage.

As machinery in cement plants is advancing with time, how do you accommodate the change in drives for the betterment of functionality in cement plants?
Being a German company, we believe in offering efficient and futuristic technology to customers. Globally, we have stopped offering IE1 and IE2 class motors and offer more energy efficient IE3 and IE4 motors and soon IE5 efficiency motors will be available in a complete product range. As the world is adapting to Industry 4.0, hence, we have made our products suitable for new edge technology and we can get all kinds of data like temperature, speed, vibration, bearing life etc., from our product, process through our drives and store on the cloud for periodic analysis sitting at remote locations. This will be useful for the maintenance team to keep their machinery operative and avert breakdowns with proper and accurate feedback in advance.

How can drives by your organisation help cement manufacturers achieve better productivity and energy efficiency?
NORD products are designed for longer productive and efficient life spans. From the design stage we follow the highest standards of manufacturing geared motors. Gears are designed as per DIN3990 standard, gear housing is made with GG 20 or GGG40 material with best class of FEM standards. We offer our gear housing with our patented ‘UNICASE’ design, which leads to less joints and less sealing surfaces, meansing a virtually leak-proof design. Secondly, UNICASE design increases the shock taking ability of gear boxes, hence, no fear of breakdown. We offer high efficiency motors (IE3 and IE4 Class) with advanced VFD support that helps to consume optimum power in operation. With all these features, cement manufacturers can achieve best efficiency in their production process.

Which machinery of the cement plant is the most challenging and how do you overcome the challenge?
In a cement plant, there are five crucial cement manufacturing machines, namely, cement rotary kiln, shaft kiln, cement vertical mill, cement ball mill and cement roller press. Earlier with a limited product range, we were not able to cater our products for mill applications, but with new product additions in our MAXXDRIVE series we can offer solutions in all midsize cement mills and very soon we will offer a complete product basket for even large size cement plants.

How often do you service and audit your installations at the cement plant?
Nord products are designed for a longer productive and efficient life. Our products are suitable for 24 hours of high shock loads in a harsh atmosphere. They are a reliable drive for any industry. Because of the best design standards, world class manufacturing processes, our products consume optimum oil and energy. With this feature we proudly say Nord offers a fit and forget product. For over the last 10 years, our service spares business has been negligible. That means once you select Nord products with the correct procedure, servicing is not needed regularly and no regular operational audits are required for the gear box.

Tell us about the upcoming innovations from your organisation that would be beneficial for cement plants?
At Nord, with scientific market research we keep on adding the products. Considering cement plants, we add products in our MAXXDRIVE product range. Soon we will offer the Maxxdrive from 5kNm to 40o kNm, with all options like extended housing, J mounting, customised base plate bigger product range in IE4 and IE5 motors.

Concrete

JSW Cement Commissions 1 MTPA Unit in Rajasthan

Rajasthan grinding capacity rises to 3.50 MTPA after commissioning

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JSW Cement has commissioned an additional 1 MTPA cement grinding unit in Nagaur, Rajasthan, taking the company’s total cement grinding capacity to 25.1 MTPA. The commissioning was announced on Tuesday, October 6.

The company said the new unit had increased the total cement grinding capacity at its Rajasthan plant to 3.50 MTPA. The expansion adds to JSW Cement’s production infrastructure as it continues to build capacity across its operating network.

The company’s total clinker manufacturing capacity, including capacity at its joint venture JSW Cement FZC, stands at 9.74 MTPA. Clinker is an intermediate material used in cement production, and its availability supports the company’s grinding operations.

JSW Cement is also pursuing a proposed merger of its listed subsidiary Shiva Cement with the company. The scheme, approved by the boards of the respective companies, involves issuing five fully paid-up JSW Cement equity shares for every 41 shares held by Shiva Cement shareholders other than JSW Cement.

The arrangement remains subject to shareholder and regulatory approvals. JSW Cement currently holds 66.23 per cent of Shiva Cement’s paid-up equity share capital, and the shares held by JSW Cement in the subsidiary will be cancelled under the proposal without any issue of JSW Cement shares against that holding.

The scheme has an appointed date of April 1, 2026, and the company has indicated that completion could take 12 to 14 months, depending on the receipt of approvals. These include clearances from stock exchanges, the Securities and Exchange Board of India, the National Company Law Tribunal and other applicable authorities, along with approvals from shareholders and creditors where required. JSW Cement shares closed at Rs. 113.15 on the BSE, up Rs. 2.05, or 1.85 per cent.

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Concrete

Wonder Cement appoints Mahesh Singh as VP Corporate Brand Communication 

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Singh brings 20+ years of brand and marketing experience, and will lead integrated corporate brand communication initiatives at Wonder Cement 

New Delhi

Wonder Cement, a leading cement manufacturer, has appointed Mahesh Singh as Vice President – Corporate Brand Communication. In his new role, he will oversee corporate brand strategy and communication, including digital and performance marketing, public relations, trade, events, exhibitions, sports and experiential marketing. 

Singh brings over two decades of experience across marketing and communications, with roles spanning the automotive industry, agencies and entrepreneurship. He spent more than a decade with Honda Motorcycle & Scooter India, working across integrated communication, media, digital, retail and consumer engagement. His stint also included helping build the company’s digital marketing capabilities. 

He moved to dentsu X India as Vice President – Strategy & Planning, working across categories such as automotive, auto components, electric vehicles, FMCG, consumer electronics, BFSI, apparel and brand consulting. His responsibilities included media and marketing strategy, product launches, content, performance marketing and consumer activations. 

Singh subsequently took an entrepreneurial route with Radiant Brands before joining Shriram Ltd (SPR Autotech) as Head – Marketing & Communications. There, his remit included brand and corporate strategy, communications, PR and ORM, retail identity, loyalty programmes and events. 

At Wonder Cement, Singh will be responsible for bringing together the company’s corporate brand communication initiatives across digital, performance marketing, PR, trade, sports and experiential platforms. The role will focus on creating an integrated approach to communication across consumers, trade partners and other key stakeholders. 

The appointment brings to Wonder Cement a marketer whose career has spanned the brand, agency and entrepreneurial sides of the communications ecosystem. 

Wonder Cement, part of the RK Group, is a cement manufacturer with roots in Rajasthan and a focus on quality, trust and transparency. The company has grown to six manufacturing plants, and a cement capacity of 21.5 MTPA. With more than 2,000 employees and a network of over 5,000 dealers, its operations span manufacturing, distribution and customer engagement, with a focus on consistent product quality and efficient execution. 

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Concrete

JSW Cement commissions additional 1 MTPA grinding unit in Rajasthan

The Nagaur expansion takes JSW Cement’s total grinding capacity to 25.10 MTPA.

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JSW Cement has commissioned an additional 1 million tonne per annum (MTPA) cement grinding unit at its Nagaur Integrated Plant in Rajasthan. The commissioning takes the company’s total cement grinding capacity to 25.10 MTPA. 
JSW Cement’s total clinker manufacturing capacity, including its joint venture JSW Cement FZC, now stands at 9.74 MTPA.
The company began operations in North India in March 2026 with the Nagaur Integrated Plant, comprising a 3.30 MTPA clinkerisation unit and a 2.50 MTPA cement grinding unit. With the latest expansion, the plant’s total grinding capacity has increased to 3.50 MTPA.
The additional capacity will cater to cement demand across Rajasthan, Haryana, Punjab and the National Capital Region (NCR). The expansion has been funded through a combination of equity and long-term debt.
During the quarter ended September 30, 2026, JSW Cement also commissioned an Alternate Fuel Handling System and a Waste Heat Recovery System (WHRS) at the Nagaur plant.
Nilesh Narwekar, CEO, JSW Cement, said the additional grinding capacity was a strategic priority for the company’s expansion in North India. He added that the Alternate Fuel Handling System and WHRS were expected to reduce production costs.

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