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Amit Deokule, Director of Sales and Marketing, Nord, shares insights on the importance of drives and motors in the cement industry and the benefits they offer for plant maintenance and productivity.

Tell us about the role of drives in cement plant machinery.
Cement manufacturing is a continuous process. Considering the market demand the plant must be in operation 24×7. These plants are located in remote areas, hence, getting spares in breakdown conditions is one more challenge for the cement industry. So, in this situation drives play a pivotal role. With use of reliable drives like Nord, which are designed for heavy duty application the uptime of cement plant machinery is high and ultimately the plant’s overall efficiency increases.
Secondly, as Nord offers products with our patented design of ‘Unicase,’ the cost of spares, oil refilling cost and downtime of machines decreases drastically. Hence, selecting good products is important for maintenance of cement machinery.

Tell us about the portfolio of drives and motors that you offer to the cement industry.
Nord is a German multinational and has been present in this market for the last 50+ years. We keep on adding products in our basket as per the market demand. We have designed and developed energy efficient products, which will require various applications of material handling in the cement industry. Today, we can offer from 0.12kW to 200kW motor with various combinations of helical,helical worm, helical bevel gearboxes with a torque range of up to 100kNm and also the heavy-duty gearbox range with torque range up to 300KNm. Considering the demand in the heavy industry, there are some new products already in the development stage.

As machinery in cement plants is advancing with time, how do you accommodate the change in drives for the betterment of functionality in cement plants?
Being a German company, we believe in offering efficient and futuristic technology to customers. Globally, we have stopped offering IE1 and IE2 class motors and offer more energy efficient IE3 and IE4 motors and soon IE5 efficiency motors will be available in a complete product range. As the world is adapting to Industry 4.0, hence, we have made our products suitable for new edge technology and we can get all kinds of data like temperature, speed, vibration, bearing life etc., from our product, process through our drives and store on the cloud for periodic analysis sitting at remote locations. This will be useful for the maintenance team to keep their machinery operative and avert breakdowns with proper and accurate feedback in advance.

How can drives by your organisation help cement manufacturers achieve better productivity and energy efficiency?
NORD products are designed for longer productive and efficient life spans. From the design stage we follow the highest standards of manufacturing geared motors. Gears are designed as per DIN3990 standard, gear housing is made with GG 20 or GGG40 material with best class of FEM standards. We offer our gear housing with our patented ‘UNICASE’ design, which leads to less joints and less sealing surfaces, meansing a virtually leak-proof design. Secondly, UNICASE design increases the shock taking ability of gear boxes, hence, no fear of breakdown. We offer high efficiency motors (IE3 and IE4 Class) with advanced VFD support that helps to consume optimum power in operation. With all these features, cement manufacturers can achieve best efficiency in their production process.

Which machinery of the cement plant is the most challenging and how do you overcome the challenge?
In a cement plant, there are five crucial cement manufacturing machines, namely, cement rotary kiln, shaft kiln, cement vertical mill, cement ball mill and cement roller press. Earlier with a limited product range, we were not able to cater our products for mill applications, but with new product additions in our MAXXDRIVE series we can offer solutions in all midsize cement mills and very soon we will offer a complete product basket for even large size cement plants.

How often do you service and audit your installations at the cement plant?
Nord products are designed for a longer productive and efficient life. Our products are suitable for 24 hours of high shock loads in a harsh atmosphere. They are a reliable drive for any industry. Because of the best design standards, world class manufacturing processes, our products consume optimum oil and energy. With this feature we proudly say Nord offers a fit and forget product. For over the last 10 years, our service spares business has been negligible. That means once you select Nord products with the correct procedure, servicing is not needed regularly and no regular operational audits are required for the gear box.

Tell us about the upcoming innovations from your organisation that would be beneficial for cement plants?
At Nord, with scientific market research we keep on adding the products. Considering cement plants, we add products in our MAXXDRIVE product range. Soon we will offer the Maxxdrive from 5kNm to 40o kNm, with all options like extended housing, J mounting, customised base plate bigger product range in IE4 and IE5 motors.

Concrete

Prism Launches Gypsum Plaster

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Strengthening its value-added portfolio, Prism Johnson Limited introduces ‘Prism Chakachak’ Gypsum Plaster under Prism Cement. The launch expands its integrated building materials offering while leveraging a strong 2,400-dealer distribution network

Mumbai, February 27, 2026: Prism Johnson Limited (BSE: 500338 | NSE: PRSMJOHNSN), amongst India’s leading integrated building materials companies, has introduced ‘Prism Chakachak’ Gypsum Plaster under its cement division, Prism Cement. This addition reinforces the Company’s strategy of expanding its value-added construction materials portfolio while leveraging its existing distribution network.

Part of the Premix Walling Range, Prism Chakachak Gypsum Plaster is a lightweight, quick-setting material designed to deliver smooth, paint-ready wall and ceiling finishes. It requires no water curing, reduces construction time and labor requirement, and offers low shrinkage with minimal cracks. Naturally fire-resistant and eco-friendly, the product provides good thermal and acoustic insulation while adding minimal load to structures.

The Company’s cement business, Prism Cement, has a strong presence in Central India, including key markets such as Uttar Pradesh, Madhya Pradesh and Bihar, supported by a dealer network of ~ 2,400 dealers. The product will be made available across the Company’s operating regions through this established distribution network.

Prism Johnson Limited offers a diversified portfolio of building materials spanning cement, tiles, bathware, ready-mix concrete, construction chemicals and others. The addition of gypsum plaster further strengthens the Company’s integrated product basket, enabling customers to access a wider range of construction and interior solutions under one roof.

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Concrete

Artiste Elite Elevates Decorative Concrete

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Nuvoco Vistas Corp. Ltd. launches the Artiste Elite Collection, a premium decorative concrete range for contemporary spaces. The collection blends design sophistication with performance reliability for modern construction and landscaping projects.

Nuvoco Vistas Corp. Ltd., India’s trusted building materials company, has announced the launch of the Nuvoco Artiste Elite Collection, a new premium range under its Artiste Decorative Concrete portfolio. Developed for modern construction and landscaping projects, the Elite Collection combines artistic sensibility with technical precision.

The range introduces four contemporary, application-ready decorative concrete finishes that enhance aesthetics while delivering reliable performance. Featuring refined textures, contemporary patterns and natural colour palettes, it is well suited for walkways, driveways, landscape areas, podiums and premium outdoor and semi-outdoor spaces.

Each design is crafted with high-quality finishes and surface detailing that highlight depth, texture and material character, ensuring consistency across projects while offering creative flexibility for designers and specifiers.

Chirag Shah, Head of Marketing, Innovation and Sales Excellence at Nuvoco Vistas Corp. Ltd., said,
“The Nuvoco Artiste Elite Collection reflects our focus on thoughtful, design-led solutions. The range combines aesthetics, durability and ease of application, enabling customers create distinctive spaces with confidence. The Elite Collection reinforces Artiste’s position as a premium decorative concrete brand that combines creativity with performance.”

With this launch, Nuvoco continues to strengthen its Artiste portfolio, offering customers sophisticated decorative concrete solutions that align with modern design sensibilities while delivering long-term value and reliability.

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Concrete

WCA Annual Conference 2026 to Host Global Cement Leaders

Bangkok event to address sustainability, AI and decarbonisation.

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World Cement Association (WCA) will organise its Annual Conference 2026 from April 19–21 at The Athenee Hotel in Bangkok, bringing together global cement industry leaders, policymakers and technology providers to address the sector’s evolving challenges.
Held under the theme ‘Shaping a sustainable future through digitization, innovation and performance,’ the event will focus on strategic, operational and sustainability priorities influencing the industry’s next phase of growth. The conference will begin with an assessment of global economic trends and their impact on cement markets, alongside regional outlooks for Asia and Europe.
Key discussions will examine regulatory developments, including carbon border adjustment mechanisms in Europe and progress in China’s carbon trading system, as well as market trends across Thailand and Southeast Asia. Industry specialists will also share insights on decarbonisation strategies aimed at maintaining competitiveness, covering alternative fuels, next-generation supplementary cementitious materials, calcined clay technologies and AI-enabled kiln optimisation.
The second day will address industry overcapacity and restructuring, supported by case studies and regional perspectives. Sessions will explore digital transformation and AI-driven plant operations, manufacturing efficiency, circular concrete models and sustainable construction solutions. Delegates will also review shifting customer expectations across the construction value chain.
The conference programme includes the WCA Awards Ceremony, recognising achievements in sustainability, innovation, safety and leadership across the global cement sector. The awards will be presented during the gala dinner on April 20.
“The cement industry is navigating a period of profound transformation. From managing overcapacity and market volatility to deploying AI and delivering measurable decarbonisation, the challenges are complex but so are the opportunities. Our Annual Conference will bring together global leaders to exchange practical solutions and strengthen collaboration, helping shape a sustainable and resilient future for cement worldwide,” commented Philippe Richart, CEO, World Cement Association.
Registration for the conference is currently open, with access covering all sessions, exhibition participation, refreshments, lunch and the Awards Gala Dinner. Further programme details are available through the official WCA conference platform.

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