Concrete

We have designed and developed energy efficient products

Published

3 years ago

July 17, 2023

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Amit Deokule, Director of Sales and Marketing, Nord, shares insights on the importance of drives and motors in the cement industry and the benefits they offer for plant maintenance and productivity.

Tell us about the role of drives in cement plant machinery.
Cement manufacturing is a continuous process. Considering the market demand the plant must be in operation 24×7. These plants are located in remote areas, hence, getting spares in breakdown conditions is one more challenge for the cement industry. So, in this situation drives play a pivotal role. With use of reliable drives like Nord, which are designed for heavy duty application the uptime of cement plant machinery is high and ultimately the plant’s overall efficiency increases.
Secondly, as Nord offers products with our patented design of ‘Unicase,’ the cost of spares, oil refilling cost and downtime of machines decreases drastically. Hence, selecting good products is important for maintenance of cement machinery.

Tell us about the portfolio of drives and motors that you offer to the cement industry.
Nord is a German multinational and has been present in this market for the last 50+ years. We keep on adding products in our basket as per the market demand. We have designed and developed energy efficient products, which will require various applications of material handling in the cement industry. Today, we can offer from 0.12kW to 200kW motor with various combinations of helical,helical worm, helical bevel gearboxes with a torque range of up to 100kNm and also the heavy-duty gearbox range with torque range up to 300KNm. Considering the demand in the heavy industry, there are some new products already in the development stage.

As machinery in cement plants is advancing with time, how do you accommodate the change in drives for the betterment of functionality in cement plants?
Being a German company, we believe in offering efficient and futuristic technology to customers. Globally, we have stopped offering IE1 and IE2 class motors and offer more energy efficient IE3 and IE4 motors and soon IE5 efficiency motors will be available in a complete product range. As the world is adapting to Industry 4.0, hence, we have made our products suitable for new edge technology and we can get all kinds of data like temperature, speed, vibration, bearing life etc., from our product, process through our drives and store on the cloud for periodic analysis sitting at remote locations. This will be useful for the maintenance team to keep their machinery operative and avert breakdowns with proper and accurate feedback in advance.

How can drives by your organisation help cement manufacturers achieve better productivity and energy efficiency?
NORD products are designed for longer productive and efficient life spans. From the design stage we follow the highest standards of manufacturing geared motors. Gears are designed as per DIN3990 standard, gear housing is made with GG 20 or GGG40 material with best class of FEM standards. We offer our gear housing with our patented ‘UNICASE’ design, which leads to less joints and less sealing surfaces, meansing a virtually leak-proof design. Secondly, UNICASE design increases the shock taking ability of gear boxes, hence, no fear of breakdown. We offer high efficiency motors (IE3 and IE4 Class) with advanced VFD support that helps to consume optimum power in operation. With all these features, cement manufacturers can achieve best efficiency in their production process.

Which machinery of the cement plant is the most challenging and how do you overcome the challenge?
In a cement plant, there are five crucial cement manufacturing machines, namely, cement rotary kiln, shaft kiln, cement vertical mill, cement ball mill and cement roller press. Earlier with a limited product range, we were not able to cater our products for mill applications, but with new product additions in our MAXXDRIVE series we can offer solutions in all midsize cement mills and very soon we will offer a complete product basket for even large size cement plants.

How often do you service and audit your installations at the cement plant?
Nord products are designed for a longer productive and efficient life. Our products are suitable for 24 hours of high shock loads in a harsh atmosphere. They are a reliable drive for any industry. Because of the best design standards, world class manufacturing processes, our products consume optimum oil and energy. With this feature we proudly say Nord offers a fit and forget product. For over the last 10 years, our service spares business has been negligible. That means once you select Nord products with the correct procedure, servicing is not needed regularly and no regular operational audits are required for the gear box.

Tell us about the upcoming innovations from your organisation that would be beneficial for cement plants?
At Nord, with scientific market research we keep on adding the products. Considering cement plants, we add products in our MAXXDRIVE product range. Soon we will offer the Maxxdrive from 5kNm to 40o kNm, with all options like extended housing, J mounting, customised base plate bigger product range in IE4 and IE5 motors.

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Concrete

Jammu Division Begins First Cement Rail Traffic to Anantnag

Cement Loading From Kathua for Anantnag to Begin on September 14

Published

4 days ago

September 21, 2026

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Jammu Railway Division has placed an indent for the first movement of cement by rail within the division, linking Shaheed Captain Sunil Kumar Choudhary Kathua Railway Station with Anantnag Railway Station. Loading for the consignment is scheduled to begin on September 14.

Concrete

Hard Worker Wins Three Honours at Kyoorius Design Awards

Ramco Cements’ brand secures Grand Prix and two Blue Elephant honours.

Published

4 days ago

September 21, 2026

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The Ramco Cements Limited’s construction chemicals brand, Hard Worker, has won three honours at the Kyoorius Design Awards 2026, including the Grand Prix – Grey Elephant in the Design in Action category.

The brand also secured two Blue Elephant honours, one for Design in Action and another for Packaging, recognising the design approach behind its brand identity and packaging.

Launched in 2025, Hard Worker entered the construction chemicals segment with the brand promise, “Hard-working products for hardworking people.” Its visual identity uses animals and birds to represent product benefits. The camel represents the water-retention capability of Hard Worker Eco Plaster, while the cheetah represents the speed and performance of Hard Worker Block Fix.

The visual language has been extended across packaging, retail, communication, literature, digital platforms and other brand touchpoints. Hard Worker uses bold colours, distinctive animal illustrations and simple visual storytelling to communicate product benefits across markets and audiences, including construction workers and applicators.

“For Hard Worker, design was never an afterthought. It was fundamental to how we wanted to build the brand. In a category that is largely functional, we wanted to create a brand that people could recognise, understand and remember instantly. The Kyoorius recognition is a wonderful validation of this design-led approach,” said Mr. AV Dharmakrishnan, CEO, The Ramco Cements Limited.

Mr. Balaji K. Moorthy, Executive Director – Marketing, Ramco Cements said “In a category where communication has traditionally been product-led and functional, we wanted Hard Worker to stand apart by making design an integral part of the brand experience. From the distinctive animal-led packaging to our communication across consumer and trade touchpoints, every element was designed to make the brand more memorable and the product benefits easier to understand.”

Within its first 12 months, Hard Worker crossed Rs 3.5 bn in sales. The latest recognition follows six honours secured by the brand’s campaign at the Kyoorius Creative Awards earlier in 2026, including the Grey Elephant Grand Prix for its Eco Plaster film.

The Kyoorius Design Awards recognise outstanding design work in India’s visual communications sector across multiple categories and platforms. The 2026 awards were announced on 12 September in Goa.

The Ramco Cements Limited is part of the Ramco Group and operates across cement and allied building-material solutions. Hard Worker is its construction chemicals brand, offering solutions across key construction applications.

Concrete

Cement Firms to Invest Rs. 130 bn in Green Energy by FY28

Cement companies plan to expand clean energy capacity to 6 GW by FY28

Published

1 week ago

September 17, 2026

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India’s major cement companies are set to raise their clean energy capacity to 6 GW by March 2028 from around 4 GW at the end of March 2026, according to ratings agency ICRA. The planned expansion is expected to involve investments of Rs. 130 bn over the next two years.

The additional capacity could generate annual savings of Rs. 62 bn to Rs. 67 bn, resulting in an estimated payback period of 1.8 to 2.2 years. Cement is an emission-intensive industry, and leading producers have established net-zero roadmaps covering the next 15 to 20 years.

The calcination process accounts for 57 to 60 per cent of the sector’s total emissions, while fuel combustion contributes 27 to 30 per cent and electricity consumption accounts for 10 to 13 per cent. ICRA said the figures highlighted the need for a broad decarbonisation strategy involving green power, blended cement, alternative fuels and improvements in clinker efficiency.

Green energy is considered one of the most commercially attractive decarbonisation options because it can reduce emissions while lowering operating costs. Every 5 per cent increase in green power replacement can reduce power and fuel costs by Rs. 15 to Rs. 16 per tonne. A 25 per cent replacement level could therefore save Rs. 75 to Rs. 80 per tonne and expand operating margins by 140 to 160 basis points.

Cement producers are also assessing carbon capture, utilisation and storage, although high implementation costs, energy requirements and limited transport and storage infrastructure are expected to slow commercial adoption. The government has proposed Rs. 200 bn over five years to support deployment across key sectors. Meanwhile, companies are targeting thermal substitution rates of 10 to 15 per cent over the next three to five years, compared with the current industry level of around 6 per cent.