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When Volumes Matter

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The fourth quarter of the last financial year was a washout for the cement sector as prices dipped across the country. From a drop of Rs.5 per bag in central India to a drastic cut of Rs.10 per bag in Gujarat, the flat trend of the last few months can be attributed to unseasonal rains and low labour availability affecting construction activities. Volume push, fall in demand and increased discount offerings are other factors that have affected attempts of price hikes. But fast recovery is expected in the June quarter as demand picks up amid seasonal recovery.

Another reason for the cement sector to recover on the price front is the upcoming elections. With elections scheduled in 2024, the government is accelerating all of its housing and infrastructure initiatives, thereby spurring the demand for cement. Cement companies are definitely bullish about growth and the Indian cement industry is likely to witness a fresh capacity increase of 145 MT-155 MT amounting to a capex of Rs.1.2 lakh crore by FY27. A report by CRISIL confirms that demand for cement will remain buoyed at a CAGR of 6-7 per cent over the forecast period. The addition of 145 MT-155 MT to the already existing capacity of 570 MT will further consolidate India’s position as the second largest cement producer in the world.

Cement is an important component of revenue for the state governments and this point has been underscored by the recent impasse in Himachal Pradesh where the Ambuja and ACC plants had been shut down for over two months over the disagreement over freight charged by the 6,500 truckers. The state government was losing Rs.60 cr to Rs.80 cr per day in electricity, VAT and GST. A GST cut from 28 per cent to 18 per cent would reduce GST revenues by Rs.13,000 cr annually. However, if this reduction in price is passed on to the consumers, a higher demand could reduce the reduction in revenue. Finally, the impasse was resolved with the intervention of Himachal Pradesh Chief Minister Sukhvinder Singh Sukhu. Himachal Pradesh truckers, agreed to a lower freight rate after the company assured them of additional volumes from neighbouring states.

Another trend that is emerging with regards to adding fresh capacity is the logistics-oriented approach. Many cement companies are preferring to install their new grinding units near the distribution centres for freight cost rationalisation. This will also boost the attempts to decarbonise cement. Further, initiatives such as the launch of LNG trucks by Dalmia Cement (Bharat) for transportation of raw materials and bagged cement is helping build a green supply chain for cement. Decarbonisation is taking place in every step of the supply chain, and India is definitely a trailblazer in green initiatives in the cement sector.

Concrete

JK Lakshmi Advances LC3 Cement Expansion

Company highlights commercial production and research partnerships

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The meeting reviewed progress in limestone calcined clay cement (LC3) technology and its commercial adoption in India’s cement sector, focusing on low-carbon alternatives to conventional binders. JK Lakshmi Cement noted that limestone calcined clay cement can reduce carbon dioxide emissions by up to 40 per cent compared with conventional cement and said this reduction supports industry decarbonisation. The company highlighted that it was among the first two cement manufacturers in India to move LC3 into commercial production after the Bureau of Indian Standards approved the technology as a cement standard.

Vinita Singhania said the transition of LC3 from research to commercial production reflected collaboration between industry, academia and international institutions. Maya Tissafi acknowledged JK Lakshmi Cement’s role in advancing LC3 adoption in India and its contribution in taking the technology from laboratory trials to commercial implementation. Both representatives underlined the growing relevance of sustainable construction materials as India expands infrastructure and urban development.

The meeting explored continued collaboration with Swiss research institutions such as EPFL, EMPA and ETH Zurich alongside Indian academic partners and development organisations. JK Lakshmi Cement has been associated with the LC3 initiative since 2014 and worked with EPFL, IIT Delhi, IIT Madras, Development Alternatives and Technology and Action for Rural Advancement. The company conducted one of the earliest industrial trials of LC3 and recently announced commercial production of Green Pro LC3 cement from its Jaykaypuram plant in Rajasthan.

India remains the world’s second-largest cement producer and expansion of infrastructure, urbanisation and housing demand continue to support long-term sector growth, increasing interest in low-carbon technologies. The company reported an annual turnover of more than Rupees (Rs) 60 bn and current cement capacity of about 18 million (mn) tonnes (t) per annum, with a target of reaching 30 million (mn) tonnes (t) by 2030. Apart from grey cement, the company also makes ready-mix concrete, gypsum plaster, wall putty, primers, adhesives and fly ash blocks, and both sides concluded on the need for continued collaboration to develop sustainable construction solutions.

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Concrete

Burnpur Cement Reports Standalone Net Loss Of Rs 207.4 Million

Standalone net loss of Rs 207.4 mn in March 2026 quarter

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Burnpur Cement reported a standalone net loss of Rs 207.4 million (Rs 207.4 million) for the quarter ended March 2026. The company said the loss reflects its financial performance for the period and will be reflected in its results filed with regulators. The announcement followed routine quarterly reporting by the listed cement manufacturer. Burnpur Cement is a cement manufacturer operating in India and serving construction markets, with operations spanning production, distribution and sales across the domestic construction sector.

The March 2026 quarter result marks a weakening in profitability for Burnpur Cement as market conditions in the sector remained challenging. The company attributed the outcome to operational and market factors, while outlining measures to manage costs and working capital. The reported standalone loss of Rs 207.4 million will be central to assessments by analysts and investors, which will be weighed alongside sector trends and company guidance. Management indicated continued focus on stabilising operations and optimising production efficiency.

No further numerical details were included in the initial summary, and consolidated figures were not disclosed in the brief notice, constraining immediate analysis of underlying drivers. The firm reiterated that it will provide comprehensive results and explanatory notes in its annual filing and investor communications. Analysts will assess the full disclosures when detailed financial statements become available. The timing of those detailed filings will determine how soon stakeholders can access full data.

Investors and stakeholders were advised to review the filings and the company’s releases for complete information, including cash flow and segmental performance, before drawing investment conclusions. The company’s operations and future guidance will determine recovery prospects in subsequent quarters. Regulatory disclosures and investor communications will guide market interpretation of the quarter and inform analyst forecasts. Burnpur Cement remains subject to the regulatory reporting process applicable to listed entities.

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Concrete

Ramco Cements Campaign Wins Six Kyoorius Honours

Hard Worker campaign wins Grand Prix for Eco Plaster film

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The Ramco Cements Limited’s Hard Worker campaign has achieved a major milestone at the prestigious Kyoorius Creative Awards, winning six honours including the coveted Grey Elephant Grand Prix for the Eco Plaster film. The awards were announced and presented at the Kyoorius Creative Awards Night 2026 held on 23rd May 2026 at the Jio World Convention Centre, Mumbai.

Competing alongside some of the country’s leading brands and agencies, the campaign received recognition across multiple creative categories, reaffirming the power of authentic storytelling rooted in the lives of hardworking people. The Eco Plaster commercial, which highlighted the importance of water conservation through innovative construction solutions, emerged as the campaign’s biggest winner, securing most of the honours.

The campaign’s wins include: 
Grey Elephant (Grand Prix) – Eco Plaster 
Blue Elephant – Best Film – Eco Plaster
Blue Elephant – Best Direction – Eco Plaster
Blue Elephant – Best Music – Eco Plaster
Baby Elephant – Best Direction -Tortoise & Hare
Baby Elephant – Best Use of Humour – Eco Plaster

Established in 2014, the Kyoorius Creative Awards recognise and celebrate creative excellence across India’s advertising, marketing and communications industries. Presented by Zee Entertainment Enterprises and powered by the USA-based The Clio Awards, the awards are regarded among the country’s most respected creative honours.

Known for their ethical and neutral judging process, the Kyoorius Creative Awards evaluate work purely on merit through a non-hierarchical awards structure, without Gold, Silver or Bronze distinctions. The iconic Elephant symbolises memorable work that leaves a lasting impact on the industry.

The Hard Worker campaign by The Ramco Cements Limited was conceived around the insight that true strength and progress are built through everyday hard work. Through emotionally resonant storytelling, distinctive craft and culturally rooted narratives, the campaign connected strongly with audiences across markets. The integrated campaign was rolled out across television, digital platforms, outdoor media and extensive on-ground activations, helping strengthen the brand’s connect with consumers, engineers, masons and trade communities alike.

Commenting on the achievement, A V Dharmakrishnan, CEO of Ramco Cements, said: “Winning at the Kyoorius Creative Awards is a proud moment for all of us. The Hard Worker campaign was created as a tribute to the spirit of hardworking people who form the backbone of our industry and our nation. These recognitions reaffirm our belief that authentic, meaningful storytelling has the power to create a deep and lasting connection with people.”

Balaji K Moorthy, Executive Director – Marketing, Ramco Cements, added: “The Hard Worker campaign was built on a simple but powerful insight – that hard work deserves recognition and respect. We wanted the communication to feel rooted, emotional and culturally relevant while also pushing creative boundaries. Winning six honours, including the Grey Elephant Grand Prix, is a tremendous validation of the idea, the craft and the collaborative effort of everyone involved in the campaign.”

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