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We are focusing on cost-effective solutions

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Abhishek Jain, COO, Satellite Developers, looks at the repercussions of the rising costs of cement on construction projects and the effective means through which developers can work around it.

How has the rise in cement and building materials cost impacted your business?
We understand that most of our projects are close to completion and therefore, there will be minimal impact. However, for under construction projects, the rising costs of cement and building materials will have a significant impact. We are proactively planning and managing these costs to mitigate the impacts and provide customers with competitive prices and quality products and services.

As the costs are expected to remain volatile for a few more months, is there any change in your strategy or approach towards the launch of new projects?
We have taken several measures to address the volatility of cement and building materials costs. We have tried to lock the prices with our vendors in certain cases. We are also closely monitoring prices and adjusting our strategies accordingly throughout the launch of new projects. We are focusing on cost-effective solutions while still delivering high quality end products. Additionally, we are exploring alternate sources of materials to reduce our reliance on conventional materials.

Tell us about the impact on timely delivery of developer projects.
The rising costs of cement and building materials have had an impact on the timely delivery of developer projects. This is true for other developers as well. We are working to ensure that the increased operational costs do not affect the quality of services we provide. We are actively managing our resources and focusing on cost-effective solutions to ensure timely delivery of projects while still maintaining a high level of quality.

How has the consumer behaviour changed with change in property costs? Do you expect the demand to decrease?
We have seen a shift in consumer behaviour due to the increase in property costs. Consumers are more conscious of their budgets and are seeking value for money when investing in properties. Although the demand for properties may decrease in the short term, we believe that if developers can offer quality products at competitive prices, there will be an increase in the demand for properties in the long term.

What is the major challenge that you have come across with the rising costs and how are you combating the same?
The major challenge we are facing with the rising costs for our real estate projects is finding cost-effective solutions that still provide high quality results. We have been exploring different ways to reduce costs, such as utilising new technologies and materials, negotiating with suppliers to get the best deals, and looking into other alternative options.

How do you envision the future of real estate development and consumer behaviour with the rising cost of cement and other construction materials?
We believe that real estate development and consumer behaviour in the future will be heavily impacted by the rising cost of building materials. A certain section of the consumers will rely more heavily on existing real estate, such as rentals and second homes, to meet their needs instead of buying new properties. However, a bulk of them will certainly opt for their own houses as they have realised the value of owning a home post the pandemic. Developers and investors will focus on creating more efficient, cost-effective designs and materials and will look for ways to maximise their return on investments.

-Kanika Mathur

Concrete

Ramco Cements Campaign Wins Six Kyoorius Honours

Hard Worker campaign wins Grand Prix for Eco Plaster film

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The Ramco Cements Limited’s Hard Worker campaign has achieved a major milestone at the prestigious Kyoorius Creative Awards, winning six honours including the coveted Grey Elephant Grand Prix for the Eco Plaster film. The awards were announced and presented at the Kyoorius Creative Awards Night 2026 held on 23rd May 2026 at the Jio World Convention Centre, Mumbai.

Competing alongside some of the country’s leading brands and agencies, the campaign received recognition across multiple creative categories, reaffirming the power of authentic storytelling rooted in the lives of hardworking people. The Eco Plaster commercial, which highlighted the importance of water conservation through innovative construction solutions, emerged as the campaign’s biggest winner, securing most of the honours.

The campaign’s wins include: 
Grey Elephant (Grand Prix) – Eco Plaster 
Blue Elephant – Best Film – Eco Plaster
Blue Elephant – Best Direction – Eco Plaster
Blue Elephant – Best Music – Eco Plaster
Baby Elephant – Best Direction -Tortoise & Hare
Baby Elephant – Best Use of Humour – Eco Plaster

Established in 2014, the Kyoorius Creative Awards recognise and celebrate creative excellence across India’s advertising, marketing and communications industries. Presented by Zee Entertainment Enterprises and powered by the USA-based The Clio Awards, the awards are regarded among the country’s most respected creative honours.

Known for their ethical and neutral judging process, the Kyoorius Creative Awards evaluate work purely on merit through a non-hierarchical awards structure, without Gold, Silver or Bronze distinctions. The iconic Elephant symbolises memorable work that leaves a lasting impact on the industry.

The Hard Worker campaign by The Ramco Cements Limited was conceived around the insight that true strength and progress are built through everyday hard work. Through emotionally resonant storytelling, distinctive craft and culturally rooted narratives, the campaign connected strongly with audiences across markets. The integrated campaign was rolled out across television, digital platforms, outdoor media and extensive on-ground activations, helping strengthen the brand’s connect with consumers, engineers, masons and trade communities alike.

Commenting on the achievement, A V Dharmakrishnan, CEO of Ramco Cements, said: “Winning at the Kyoorius Creative Awards is a proud moment for all of us. The Hard Worker campaign was created as a tribute to the spirit of hardworking people who form the backbone of our industry and our nation. These recognitions reaffirm our belief that authentic, meaningful storytelling has the power to create a deep and lasting connection with people.”

Balaji K Moorthy, Executive Director – Marketing, Ramco Cements, added: “The Hard Worker campaign was built on a simple but powerful insight – that hard work deserves recognition and respect. We wanted the communication to feel rooted, emotional and culturally relevant while also pushing creative boundaries. Winning six honours, including the Grey Elephant Grand Prix, is a tremendous validation of the idea, the craft and the collaborative effort of everyone involved in the campaign.”

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Concrete

GP Petroleums Q4 PAT Rises 8%

Lubricant maker reports Rs 9.3 crore profit in Q4FY26

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GP Petroleums reported an 8 per cent rise in PAT to Rs 9.3 crore in Q4FY26, compared to Rs 8.6 crore in Q4FY25. Revenue from operations stood at Rs 163 crore, compared to Rs 183 crore in the corresponding quarter last year.

EBITDA for Q4FY26 increased to Rs 14.7 crore from Rs 13.2 crore in Q4FY25, while EBITDA margin improved to 9 per cent from 7 per cent. The company said its performance was supported by operational efficiencies, strong customer relationships and an expanding product portfolio.

For FY26, revenue from operations rose 5 per cent to Rs 643 crore, compared to Rs 610 crore in FY25. EBITDA stood at Rs 44.7 crore, against Rs 42 crore in the previous year. PAT was Rs 26.50 crore, marginally higher than Rs 26.30 crore in FY25.

The company said FY26 PAT was impacted by a wage provision of Rs 3.25 crore, representing about 12 per cent of PAT. GP Petroleums continues to see opportunities in industrial lubricants, process oils and premium automotive lubricants, though geopolitical developments and crude-linked raw material cost volatility may pose short-to-medium-term challenges.

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Ramky Infra Order Book Crosses Rs 13,000 Crore

New order wins support resilient FY2026 performance

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Ramky Infrastructure reported a resilient FY2026 performance, supported by disciplined execution, cost efficiency and fresh order wins. The company secured new orders worth Rs 4,500 crore during Q4, taking its total order book above Rs 13,000 crore as of 31 March 2026.

Consolidated PAT grew 40 per cent year-on-year to Rs 283 crore in FY2026, compared to Rs 202 crore in FY2025. Standalone PAT rose 28 per cent to Rs 332 crore, while consolidated revenue from operations stood at Rs 1,846 crore. Standalone revenue from operations was Rs 1,679 crore.

During the year, the company secured orders worth Rs 6,500 crore across water, wastewater and industrial infrastructure. Key wins included a Rs 3,000 crore industrial park project from Maharashtra Industrial Development Corporation for a 1,000-hectare land parcel at Dighi Port Industrial Area, Maharashtra.

Ramky also secured a Rs 2,100 crore water and wastewater project from Hyderabad Metropolitan Water Supply and Sewerage Board for water transmission lines, and a Rs 1,400 crore EPC contract from Maharashtra Industrial Township Limited for the Dighi Port Industrial Area project.

The company generated Rs 160 crore through asset monetisation and Rs 165 crore through the stake sale of a stabilised asset, supporting equity requirements for new projects. The Board also recommended a final dividend of 10 per cent of the nominal value per share, subject to members’ approval.

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