Abhishek Jain, COO, Satellite Developers, looks at the repercussions of the rising costs of cement on construction projects and the effective means through which developers can work around it.
How has the rise in cement and building materials cost impacted your business? We understand that most of our projects are close to completion and therefore, there will be minimal impact. However, for under construction projects, the rising costs of cement and building materials will have a significant impact. We are proactively planning and managing these costs to mitigate the impacts and provide customers with competitive prices and quality products and services.
As the costs are expected to remain volatile for a few more months, is there any change in your strategy or approach towards the launch of new projects? We have taken several measures to address the volatility of cement and building materials costs. We have tried to lock the prices with our vendors in certain cases. We are also closely monitoring prices and adjusting our strategies accordingly throughout the launch of new projects. We are focusing on cost-effective solutions while still delivering high quality end products. Additionally, we are exploring alternate sources of materials to reduce our reliance on conventional materials.
Tell us about the impact on timely delivery of developer projects. The rising costs of cement and building materials have had an impact on the timely delivery of developer projects. This is true for other developers as well. We are working to ensure that the increased operational costs do not affect the quality of services we provide. We are actively managing our resources and focusing on cost-effective solutions to ensure timely delivery of projects while still maintaining a high level of quality.
How has the consumer behaviour changed with change in property costs? Do you expect the demand to decrease? We have seen a shift in consumer behaviour due to the increase in property costs. Consumers are more conscious of their budgets and are seeking value for money when investing in properties. Although the demand for properties may decrease in the short term, we believe that if developers can offer quality products at competitive prices, there will be an increase in the demand for properties in the long term.
What is the major challenge that you have come across with the rising costs and how are you combating the same? The major challenge we are facing with the rising costs for our real estate projects is finding cost-effective solutions that still provide high quality results. We have been exploring different ways to reduce costs, such as utilising new technologies and materials, negotiating with suppliers to get the best deals, and looking into other alternative options.
How do you envision the future of real estate development and consumer behaviour with the rising cost of cement and other construction materials? We believe that real estate development and consumer behaviour in the future will be heavily impacted by the rising cost of building materials. A certain section of the consumers will rely more heavily on existing real estate, such as rentals and second homes, to meet their needs instead of buying new properties. However, a bulk of them will certainly opt for their own houses as they have realised the value of owning a home post the pandemic. Developers and investors will focus on creating more efficient, cost-effective designs and materials and will look for ways to maximise their return on investments.
Shree Cement expects to outpace the industry in the financial year 2026-27 as it pursues organic expansion and pricing discipline following a recent investor conference. The chairman said the company has completed a pricing realignment and recovered volumes lost during that exercise. Management signalled a clear preference for internal investments rather than acquisitions to support growth.
The company reported that capacity additions and demand growth across core markets are expected to underpin stronger volume performance, with a target of growing volumes at around 1.1 times the industry growth rate. Cash levels are likely to decline as capital expenditure progresses and shareholder distributions increase, the chairman indicated. The board has prioritised higher dividends over a buyback as a means of reducing excess cash.
Shree Cement described a market shift towards value and affordability rather than a race to the lowest price, which links demand expansion more closely with pricing. Historically, prices have risen at around three per cent annually over long periods, the company noted, and while prices may increase faster this year because of cost pressures from geopolitical tensions, a material improvement in industry profitability is not anticipated. In North India, the company expects additional capacity to be absorbed as demand grows, estimating a requirement of roughly 10 million (mn) tonne (t) of incremental demand annually.
The next phase of expansion will focus on the north, west, east and northeast regions, with existing projects and planned capacities viewed as sufficient to meet future demand without pursuing acquisitions. Management said it has already regained lost volumes while sustaining higher prices and will continue to monitor regional opportunities, including a possible investment in West Bengal pending clarity on industrial policy. The company, which has a current market capitalisation of Rs 852,948.9 mn, has seen its shares lose more than 20 per cent over the past year.
The Hard Worker campaign by The Ramco Cements has secured seven honours at the Good Ads Matter Awards 2026, adding to its growing list of accolades and reinforcing its standing among the year’s most recognised advertising campaigns.
The awards were presented during the Good Ads Matter Awards Night 2026 held at Mehboob Studios in Mumbai. The campaign received recognition across multiple categories, highlighting excellence in direction, editing, cinematography and storytelling.
Among the honours, the campaign won Silver in the Campaign of the Year – Direction category, while filmmaker Prakash Varma was named Director of the Year for the films Tortoise & Hare and Eco Plaster. Tortoise & Hare also received Silver awards for Best Editing and Best Colour Grading, along with a Bronze award for Best Cinematography. Eco Plaster earned Bronze awards in the Best Direction – Narrative and Best Direction – Humour categories.
Both films extended their award-winning run, with Eco Plaster being recognised for its narrative centred on water conservation through innovative construction solutions, while Tortoise & Hare was honoured for its storytelling and craft execution.
The Hard Worker campaign was built around the idea that hard work deserves recognition and respect. Through culturally rooted and emotionally engaging stories, the campaign has connected with consumers, engineers, masons and the wider construction community across the country.
Commenting on the achievement, A V Dharmakrishnan, CEO of The Ramco Cements Limited, said that the continued recognition across leading creative platforms reflects the company’s commitment to meaningful and authentic communication rooted in the values of the people it serves.
Balaji K Moorthy, Executive Director – Marketing, The Ramco Cements Limited, said the awards recognise the craftsmanship behind the storytelling, from direction and cinematography to editing and narrative execution.
Following recognition at both the Kyoorius Creative Awards and the Good Ads Matter Awards, the Hard Worker campaign continues to demonstrate the impact of purpose-driven storytelling combined with strong creative execution and consumer relevance.
World Environment Day spotlight on innovation and circularity
On World Environment Day, the Indian cement industry reiterated its commitment to supporting India’s climate ambitions through sustainable manufacturing, resource efficiency and the adoption of cleaner technologies.
The Cement Manufacturers’ Association (CMA) said the sector remains aligned with the Government of India’s Net Zero commitments and is accelerating efforts to reduce its environmental footprint while supporting the country’s infrastructure and development agenda.
Parth Jindal, President, CMA and Managing Director, JSW Cement, said the industry is increasingly adopting cleaner technologies, improving energy efficiency and expanding the use of alternative fuels and raw materials. He also highlighted the growing importance of circular economy practices, where industrial by-products and waste streams from one sector are utilised as resources in another.
“The Indian Cement Industry is aligned to the Government’s commitments on carbon mitigation and is accelerating the adoption of cleaner technologies, resource efficiency and circular economy practices while actively exploring the potential of Carbon Capture, Utilisation and Storage (CCUS) as a critical pathway for deep decarbonisation,” said Jindal.
He added that coprocessing industrial waste and by-products helps conserve natural resources, reduce disposal requirements and lower the environmental footprint across multiple sectors.
According to Jindal, sustainability is no longer limited to manufacturing processes but is increasingly influencing investment decisions, innovation strategies and long-term growth plans within the industry.
Echoing similar views, Dr Raghavpat Singhania, Vice President, CMA and Managing Director, JK Cement, said sustainable development extends beyond emissions reduction and must also focus on responsible resource utilisation and waste minimisation.
“Sustainability in the built environment cannot be measured by emissions alone. It is equally about how efficiently we use resources, how effectively we minimise waste and how responsibly we create the infrastructure that will serve future generations,” said Singhania.
He noted that the cement industry is advancing its sustainability agenda through greater resource efficiency, increased circularity, technological innovation and continuous improvements in manufacturing practices. As a key contributor to India’s infrastructure development, the sector has a critical role to play in balancing economic growth with environmental responsibility.
On the occasion of World Environment Day, industry leaders reaffirmed their commitment to supporting India’s climate goals while delivering the materials required for resilient, durable and sustainable infrastructure.