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Success Story: Achieving industrial excellence with superior lubrication

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Focusing on the holistic vision to enhance overall operations.

As a fast-developing economy, India is currently witnessing enhanced demand across sectors including commercial and industrial construction, housing, core infrastructure, etc. Along with rising consumer demand, there is a parallel growth in demand for industrial raw materials. Here, India is doing well to capacitate its industries towards fulfilling evolving market demand and as the second-largest producer of cement in the world, the Indian cement industry’s production capacity is expected to reach 550 MMT by 2025. As the cement industry grows, businesses here are drawing their attention on adopting methods that can aid energy-efficiency in operations while ensuring productivity and profitability. The cement industry encounters a common problem in bearing and industrial gearbox failures due to inadequate lubrication. Most cement plant applications, therefore, require adequate and superior-quality lubrication to increase reliability as well as to improve the total cost of ownership through high-performance and high-pressure lubricants.
Addressing this challenge with a holistic vision to enhance overall operations, MobilTM is providing exceptional performance gear and bearing oils which have been designed to provide outstanding results in equipment protection, oil life, and problem-free operations – aiding increased productivity
and efficiency.

Providing solutions through premium lubrication
Recently, Mobil became associated with one of India’s largest cement manufacturing companies based out of Tamil Nadu that covers operations across five integrated cement units and has 6 grinding units spread across several states. Operations at the company require the use of a variety of in-house processes and machinery, demanding specialised and advanced quality hydraulic fluids and gear oils for smooth functioning. They approached Mobil with challenges in short oil drain intervals (ODIs), hindered productivity, and increased maintenance cost from existing lubricant usage. They sought Mobil’s assistance in developing condition-based monitoring for their crucial applications, and to enhance technical knowledge of their equipment to help overcome troubleshooting activities.
After a careful review of the situation, Mobil recommended the use of MobilgearTM 600 XP 320, a part of the MobilgearTM 600 XP Series. The premium gear oils under this series provide high performance, have outstanding tolerance to extreme pressure, and come with superior load-carrying properties. Mobil advised the usage of these advanced gear oils for the organisation’s raw miller roller lubrication, kiln main drive gear box, and cement mil VRM gearbox. The advanced gear oils are equipped for evolving needs of high technology gear boxes and have enabled the cement firm to increase its ODI by 4.5-times in raw mill roller lubrication, 2.25-times in kiln main drive gearbox, and 2.5-times in its cement mill VRM gearbox. Mobil also recommended the MobilgearTM 600 XP 220 which helped them to increase the ODI by 2.5-times in their coal mill main drive gearbox, resulting in net savings of INR 1,14,750.
To boost the ODI for their cement mill roller hydraulics, the cement manufacturers adopted the Mobil DTETM 24 Ultra high-performance anti-wear hydraulic oil with extended oil life capabilities. This helped them increase ODI by 4-times. These product upgrades along with a thorough root cause analysis to resolve the chromium alert issue in their roller lubrication application and the sodium alert issue in the main drive gearbox that hindered their productivity made them document a total savings of INR 3,031,400 in the year 2021.

Advanced technology to cater to evolving needs
To improve reliability and productivity of the organisation’s critical equipment and ensure profitability at the same time, the company also utilised the Mobil ServSM suite of services. They deployed the Mobil ServSM Lubricant Analysis (MSLA) program for receiving regular updates and reports on operations to aid them in planning periodic maintenance and reducing machine downtime. The company faced difficulty in monitoring equipment remotely for real-time oil conditioning and reducing man-machine interaction – an imperative in today’s era of digitalisation. To tackle this issue, Mobil assisted with its advanced IIOT sensors which provides customised solutions and in-depth analysis to the cement company.
Mobil also organised technical lube training every year to enhance knowledge on specific applications, products and their maintenance, which enabled them to handle troubleshooting efficiently. Additionally, MSLA helped the cement giant to continuously track lubricant and equipment trends. This helped enforce proactive maintenance for important applications, which resulted in longer ODIs and, thus, improved productivity and profitability.
Mobil also utilised the Planned Engineering Service (PES) process to provide the best possible solutions. These solutions have enabled them to improve performance through a planned “best practice” approach to lubrication maintenance. PES is a robust and consistent methodology that enables Mobil to deliver services that add value. It has four steps – mutual planning, objective execution, benefit documentation, and annual business review. Moving ahead, the PES process will continue to unleash productivity of equipment and help the organisation achieve maximum potential of its assets.
Overall, a combination of superior product solutions along with servicing that guarantees productivity and profitability has enabled the cement firm to unlock greater levels of performance.

For more details, please visit mobil.co.in/business
(Exxon Mobil Corporation has numerous affiliates, many with names that include ExxonMobil, Exxon, Esso and Mobil. For convenience and simplicity, those terms and references to ‘corporation’, ‘company’, ‘ExxonMobil’, ‘EM’, and other similar terms are used for convenience and may refer to one or more specific affiliates or affiliate groups.)

Concrete

Adani Cement to Deploy World’s First Commercial RDH System

Adani Cement and Coolbrook partner to pilot RDH tech for low-carbon cement.

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Adani Cement and Coolbrook have announced a landmark agreement to install the world’s first commercial RotoDynamic Heater (RDH) system at Adani’s Boyareddypalli Integrated Cement Plant in Andhra Pradesh. The initiative aims to sharply reduce carbon emissions associated with cement production.
This marks the first industrial-scale deployment of Coolbrook’s RDH technology, which will decarbonise the calcination phase — the most fossil fuel-intensive stage of cement manufacturing. The RDH system will generate clean, electrified heat to dry and improve the efficiency of alternative fuels, reducing dependence on conventional fossil sources.
According to Adani, the installation is expected to eliminate around 60,000 tonnes of carbon emissions annually, with the potential to scale up tenfold as the technology is expanded. The system will be powered entirely by renewable energy sourced from Adani Cement’s own portfolio, demonstrating the feasibility of producing industrial heat without emissions and strengthening India’s position as a hub for clean cement technologies.
The partnership also includes a roadmap to deploy RotoDynamic Technology across additional Adani Cement sites, with at least five more projects planned over the next two years. The first-generation RDH will provide hot gases at approximately 1000°C, enabling more efficient use of alternative fuels.
Adani Cement’s wider sustainability strategy targets raising the share of alternative fuels and resources to 30 per cent and increasing green power use to 60 per cent by FY28. The RDH deployment supports the company’s Science Based Targets initiative (SBTi)-validated commitment to achieve net-zero emissions by 2050.  

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Concrete

Birla Corporation Q2 EBITDA Surges 71%, Net Profit at Rs 90 Crore

Stronger margins and premium cement sales boost quarterly performance.

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Birla Corporation Limited reported a consolidated EBITDA of Rs 3320 million for the September quarter of FY26, a 71 per cent increase over the same period last year, driven by improved profitability in both its Cement and Jute divisions. The company posted a consolidated net profit of Rs 900 million, reversing a loss of Rs 250 million in the corresponding quarter last year.
Consolidated revenue stood at Rs 22330 million, marking a 13 per cent year-on-year growth as cement sales volumes rose 7 per cent to 4.2 million tonnes. Despite subdued cement demand, weak pricing, and rainfall disruptions, Birla Jute Mills staged a turnaround during the quarter.
Premium cement continued to drive performance, accounting for 60 per cent of total trade sales. The flagship brand Perfect Plus recorded 20 per cent growth, while Unique Plus rose 28 per cent year-on-year. Sales through the trade channel reached 79 per cent, up from 71 per cent a year earlier, while blended cement sales grew 14 per cent, forming 89 per cent of total cement sales. Madhya Pradesh and Rajasthan remained key growth markets with 7–11 per cent volume gains.
EBITDA per tonne improved 54 per cent to Rs 712, with operating margins expanding to 14.7 per cent from 9.8 per cent last year, supported by efficiency gains and cost reduction measures.
Sandip Ghose, Managing Director and CEO, said, “The Company was able to overcome headwinds from multiple directions to deliver a resilient performance, which boosts confidence in the robustness of our strategies.”
The company expects cement demand to strengthen in the December quarter, supported by government infrastructure spending and rural housing demand. Growth is anticipated mainly from northern and western India, while southern and eastern regions are expected to face continued supply pressures.

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Concrete

Ambuja Cements Delivers Strong Q2 FY26 Performance Driven by R&D and Efficiency

Company raises FY28 capacity target to 155 MTPA with focus on cost optimisation and AI integration

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Ambuja Cements, part of the diversified Adani Portfolio and the world’s ninth-largest building materials solutions company, has reported a robust performance for Q2 FY26. The company’s strong results were driven by market share gains, R&D-led premium cement products, and continued efficiency improvements.
Vinod Bahety, Whole-Time Director and CEO, Ambuja Cements, said, “This quarter has been noteworthy for the cement industry. Despite headwinds from prolonged monsoons, the sector stands to benefit from several favourable developments, including GST 2.0 reforms, the Carbon Credit Trading Scheme (CCTS), and the withdrawal of coal cess. Our capacity expansion is well timed to capitalise on this positive momentum.”
Ambuja has increased its FY28 capacity target by 15 MTPA — from 140 MTPA to 155 MTPA — through debottlenecking initiatives that will come at a lower capital expenditure of USD 48 per metric tonne. The company also plans to enhance utilisation of its existing 107 MTPA capacity by 3 per cent through logistics infrastructure improvements.
To strengthen its product mix, Ambuja will install 13 blenders across its plants over the next 12 months to optimise production and increase the share of premium cement, improving realisations. These operational enhancements have already contributed to a 5 per cent reduction in cost of sales year-on-year, resulting in an EBITDA of Rs 1,060 per metric tonne and a PMT EBITDA of approximately Rs 1,189.
Looking ahead, the company remains optimistic about achieving double-digit revenue growth and maintaining four-digit PMT EBITDA through FY26. Ambuja aims to reduce total cost to Rs 4,000 per metric tonne by the end of FY26 and further by 5 per cent annually to reach Rs 3,650 per metric tonne by FY28.
Bahety added, “Our Cement Intelligent Network Operations Centre (CiNOC) will bring a paradigm shift to our business operations. Artificial Intelligence will run deep within our enterprise, driving efficiency, productivity, and enhanced stakeholder engagement across the value chain.”

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