Connect with us

Concrete

Nuvoco strong core values

Published

on

Shares

While the world was grappling with a situation that off-guarded everyone and pervaded every facet of our lives; Nuvoco ensured that all its stakeholders, not limited to its employees were safe and secure.

Nuvoco Vistas is a leading manufacturer and retailer of building materials in India, offering a diversified business portfolio under three broad business segments, namely, cement, ready-mix concrete (RMX) that enjoys a pan-India presence, and modern building materials (MBM).

Guided by one of the core values, care; Nuvoco has always made a responsible and sustainable contribution to the society in which it operates to ensure a safe and healthy environment for all its stakeholders. Nuvoco’s corporate social responsibility initiatives focus on five themes; namely, Surakshit Bharat (safety), Swasth Bharat (health), Shikshit Bharat (education), Saksham Bharat (livelihood) and Sanrachit Bharat (infrastructure development) through which we have reached out to 1,98,000 people across 103 villages.

  • Surakshit Bharat (safety): Keeping safety at the heart of all that we do, through this initiative, we are able to build awareness on safety (on the road and at home) and endeavours to stimulate behavioural change in the communities living in the close proximity of our operating units. We also extend support towards building a safer world while addressing issues like waste management in the villages and promoting the ban of single-use plastic while showcasing its harmful effects on the environment.
  • Swasth Bharat (health): Focus is to provide access to primary health care, improved sanitation and safe drinking water to the communities and addressing the needs of adolescent girls. Under the flagship program, project Angan we have adopted more than 170 Anganwadis across locations that promotes joyful learning for children and improving overall service delivery of Anganwadis especially focusing on mother and child health. Continuing our focus, Swasth Matritva is another such project where we have provided mobile ante-natal care (ANC) check-up kits integrated with a mobile app to the government health workers in rural areas. Through this kit, they were able to conduct regular ANC checkups, even during COVID-19 times, and thus contributing towards safe motherhood. We have also helped form girls health groups focusing on adolescent girls; one of its major activities is to promote the use of sanitary pads to maintain hygiene during menstruation. We have also been able to provide preventive healthcare facilities, free medical and health check-up camps and spread awareness on WASH (water sanitation and hygiene) in schools.
  • Shikshit Bharat (education): The focus of this initiative, is to provide access to new-age education facilities in government schools to improve the quality of education. We have been supporting approx 50 government school across locations by installing smart classes and providing better infrastructure facilities and special health care facilities for girls (construction of toilets and installation of sanitary pad dispenser and incinerator in girls toilet, etc.) in schools. Through our project Shikshit Sunderhattu (winner of FICCI CSR Jury Award 2018-19 for education) in Jamshedpur, we were able to establish "Birsa Prathmik Vidyalaya" through community participation and educate the tribal children of the Sunderhattu and Sarenbera villages, which have shaped the lives of more than 500 tribal children by bringing them into mainstream education.
  • Saksham Bharat (livelihood): This initiative focuses on diversifying livelihood by imparting new skills to the youth and women to enable them to become self-reliant. Projects like Aakriti (a women enterprise for garment manufacturing) and Samridhi (women group-led initiative for mushroom cultivation) have helped to accelerate progress towards the economic empowerment of rural women. These projects were also awarded FICCI CSR Awards – 2016 and 2017, respectively. Project Aakriti transformed itself from a training center to a garment manufacturing centre with turnover of more than 35 lakh per annum and supporting livelihood of more than 500 women across locations. While Project Smariddhi in West Bengal is providing additional livelihood support to more than 100 women members. Other skill development programs like computer training, bag making, food processing are also some of the initiatives looked upon.
  • Sanrachit Bharat (infrastructure development): Through this initiative, we have been working towards improving the quality of life by developing community infrastructure through the construction and repair of roads and providing safe drinking water through pond distillation and rainwater harvesting. We were also able to refurbish the school buildings, build community centers, improve drainage systems in villages and conduct tree plantations in communities and villages where we operate.
  • While the world was grappling with a situation that off-guarded everyone and pervaded every facet of our lives; Nuvoco ensured that all its stakeholders, not limited to its employees were safe and secure. Our employees came forward to support the channel partners (dealers and sub-dealers) and the local communities by contributing a day’s salary. Plant teams and their families came ahead to support the nearby villages by producing and distributing face masks, food packets, and other essential services. Nuvocans’ combined were able to distribute approximately 12,000 safety kits comprising of N95 mask, cotton mask, face shield and temperature scanners in the east and north markets and to the local district administration across locations. They also supported in installing approximately 750 hand wash stations (a foot-operated washbasin developed in-house that enables people to avoid handling taps or soap dispensers) at public places in Jharkhand, Bengal and Chhattisgarh markets and donated a ventilator machine at the government hospital in Janjgir Champa district of Chhattisgarh.

    ABOUT THE AUTHOR: Joydeep Chatterjee, Chief of CSR & Corporate Affairs at Nuvoco.

    BLURB
    Nuvoco’s CSR initiatives focus on five themes; namely, Surakshit Bharat (safety), Swasth Bharat (health), Shikshit Bharat (education), Saksham Bharat (livelihood) and Sanrachit Bharat (infrastructure development).

    Continue Reading
    Click to comment

    Leave a Reply

    Your email address will not be published. Required fields are marked *

    Concrete

    Ramco Cements’ Hard Worker Campaign Wins Seven Awards

    Campaign earns honours for direction, editing and cinematography

    Published

    on

    By

    Shares
    The Hard Worker campaign by The Ramco Cements has secured seven honours at the Good Ads Matter Awards 2026, adding to its growing list of accolades and reinforcing its standing among the year’s most recognised advertising campaigns.
    The awards were presented during the Good Ads Matter Awards Night 2026 held at Mehboob Studios in Mumbai. The campaign received recognition across multiple categories, highlighting excellence in direction, editing, cinematography and storytelling.
    Among the honours, the campaign won Silver in the Campaign of the Year – Direction category, while filmmaker Prakash Varma was named Director of the Year for the films Tortoise & Hare and Eco Plaster. Tortoise & Hare also received Silver awards for Best Editing and Best Colour Grading, along with a Bronze award for Best Cinematography. Eco Plaster earned Bronze awards in the Best Direction – Narrative and Best Direction – Humour categories.
    Both films extended their award-winning run, with Eco Plaster being recognised for its narrative centred on water conservation through innovative construction solutions, while Tortoise & Hare was honoured for its storytelling and craft execution.
    The Hard Worker campaign was built around the idea that hard work deserves recognition and respect. Through culturally rooted and emotionally engaging stories, the campaign has connected with consumers, engineers, masons and the wider construction community across the country.
    Commenting on the achievement, A V Dharmakrishnan, CEO of The Ramco Cements Limited, said that the continued recognition across leading creative platforms reflects the company’s commitment to meaningful and authentic communication rooted in the values of the people it serves.
    Balaji K Moorthy, Executive Director – Marketing, The Ramco Cements Limited, said the awards recognise the craftsmanship behind the storytelling, from direction and cinematography to editing and narrative execution.
    Following recognition at both the Kyoorius Creative Awards and the Good Ads Matter Awards, the Hard Worker campaign continues to demonstrate the impact of purpose-driven storytelling combined with strong creative execution and consumer relevance.

    Continue Reading

    Concrete

    Cement Makers Reaffirm Commitment to Sustainable Growth

    Published

    on

    By

    Shares

    World Environment Day spotlight on innovation and circularity

    On World Environment Day, the Indian cement industry reiterated its commitment to supporting India’s climate ambitions through sustainable manufacturing, resource efficiency and the adoption of cleaner technologies.

    The Cement Manufacturers’ Association (CMA) said the sector remains aligned with the Government of India’s Net Zero commitments and is accelerating efforts to reduce its environmental footprint while supporting the country’s infrastructure and development agenda.

    Parth Jindal, President, CMA and Managing Director, JSW Cement, said the industry is increasingly adopting cleaner technologies, improving energy efficiency and expanding the use of alternative fuels and raw materials. He also highlighted the growing importance of circular economy practices, where industrial by-products and waste streams from one sector are utilised as resources in another.

    “The Indian Cement Industry is aligned to the Government’s commitments on carbon mitigation and is accelerating the adoption of cleaner technologies, resource efficiency and circular economy practices while actively exploring the potential of Carbon Capture, Utilisation and Storage (CCUS) as a critical pathway for deep decarbonisation,” said Jindal.

    He added that coprocessing industrial waste and by-products helps conserve natural resources, reduce disposal requirements and lower the environmental footprint across multiple sectors.

    According to Jindal, sustainability is no longer limited to manufacturing processes but is increasingly influencing investment decisions, innovation strategies and long-term growth plans within the industry.

    Echoing similar views, Dr Raghavpat Singhania, Vice President, CMA and Managing Director, JK Cement, said sustainable development extends beyond emissions reduction and must also focus on responsible resource utilisation and waste minimisation.

    “Sustainability in the built environment cannot be measured by emissions alone. It is equally about how efficiently we use resources, how effectively we minimise waste and how responsibly we create the infrastructure that will serve future generations,” said Singhania.

    He noted that the cement industry is advancing its sustainability agenda through greater resource efficiency, increased circularity, technological innovation and continuous improvements in manufacturing practices. As a key contributor to India’s infrastructure development, the sector has a critical role to play in balancing economic growth with environmental responsibility.

    On the occasion of World Environment Day, industry leaders reaffirmed their commitment to supporting India’s climate goals while delivering the materials required for resilient, durable and sustainable infrastructure.

     

    Continue Reading

    Concrete

    Building a Greener Future Together

    Published

    on

    By

    Shares

    Environmental sustainability requires immediate action, not just long-term commitments and discussions. Recycling, circular economy practices, and technology-driven waste management can help industries reduce environmental impact while supporting sustainable growth.

    Author: Jignesh Kundaria, Director and CEO, Fornnax Technology

    World Environment Day serves as an important reminder that environmental sustainability can no longer remain confined to discussions, reports, or long-term commitments. The environmental challenges facing the world today demand immediate, measurable, and collective action. Across industries and communities, waste generation continues to outpace our ability to process it responsibly, placing increasing pressure on ecosystems, natural resources, public health, and the well-being of future generations.

    One of the most significant shifts required today is a change in how society perceives waste. Rather than being viewed as a material to be discarded, waste must be recognised as a valuable resource that can contribute to both economic growth and environmental protection when managed through the right technologies and systems. This mindset forms the foundation of the circular economy model that countries across the world are increasingly adopting to reduce landfill dependence, recover valuable materials, and create more sustainable industrial ecosystems.

    India has made meaningful progress in strengthening awareness around sustainability, recycling, and environmental responsibility over the past decade. Significant efforts are being made to formalise the recycling sector through improved infrastructure, technology adoption, policy implementation, and broader stakeholder participation. These developments are creating a stronger foundation for responsible waste management and resource recovery across the country.

    However, achieving long-term environmental impact requires collaboration from all stakeholders. Industries, policymakers, technology providers, and communities must work together with greater accountability to strengthen recycling ecosystems, encourage responsible waste management practices, and create sustainable outcomes through consistent execution rather than temporary interventions.

    As someone closely associated with the recycling industry, I firmly believe that technology will play a decisive role in addressing future environmental challenges. Advanced recycling systems have the potential to recover valuable resources, reduce pollution, minimise landfill burdens, and conserve energy, creating a more sustainable future for generations to come. This belief is deeply reflected in Fornnax’s motto, “Committed to Create a Green Future,” which embodies our commitment to building long-term environmental value through innovation and responsible action.

    At the same time, technology alone cannot deliver meaningful change. Real progress requires intent, awareness, participation, and a shared sense of responsibility. Sustainable development can only be achieved when innovation is supported by collective action and a genuine commitment to environmental stewardship.

    On this World Environment Day, let us move beyond conversations and take meaningful steps towards creating a cleaner, greener, and more sustainable planet. By embracing innovation, strengthening recycling ecosystems, and acting responsibly today, we can create lasting environmental impact and secure a better future for generations to come.

    Continue Reading

    Video Thumbnail

      SIGN-UP FOR OUR GENERAL NEWSLETTER


      Trending News