Concrete

Nuvoco strong core values

Published

7 years ago

January 10, 2020

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Nuvoco Vistas is a leading manufacturer and retailer of building materials in India, offering a diversified business portfolio under three broad business segments, namely, cement, ready-mix concrete (RMX) that enjoys a pan-India presence, and modern building materials (MBM).

Guided by one of the core values, care; Nuvoco has always made a responsible and sustainable contribution to the society in which it operates to ensure a safe and healthy environment for all its stakeholders. Nuvoco’s corporate social responsibility initiatives focus on five themes; namely, Surakshit Bharat (safety), Swasth Bharat (health), Shikshit Bharat (education), Saksham Bharat (livelihood) and Sanrachit Bharat (infrastructure development) through which we have reached out to 1,98,000 people across 103 villages.

Surakshit Bharat (safety): Keeping safety at the heart of all that we do, through this initiative, we are able to build awareness on safety (on the road and at home) and endeavours to stimulate behavioural change in the communities living in the close proximity of our operating units. We also extend support towards building a safer world while addressing issues like waste management in the villages and promoting the ban of single-use plastic while showcasing its harmful effects on the environment.

Swasth Bharat (health): Focus is to provide access to primary health care, improved sanitation and safe drinking water to the communities and addressing the needs of adolescent girls. Under the flagship program, project Angan we have adopted more than 170 Anganwadis across locations that promotes joyful learning for children and improving overall service delivery of Anganwadis especially focusing on mother and child health. Continuing our focus, Swasth Matritva is another such project where we have provided mobile ante-natal care (ANC) check-up kits integrated with a mobile app to the government health workers in rural areas. Through this kit, they were able to conduct regular ANC checkups, even during COVID-19 times, and thus contributing towards safe motherhood. We have also helped form girls health groups focusing on adolescent girls; one of its major activities is to promote the use of sanitary pads to maintain hygiene during menstruation. We have also been able to provide preventive healthcare facilities, free medical and health check-up camps and spread awareness on WASH (water sanitation and hygiene) in schools.

Shikshit Bharat (education): The focus of this initiative, is to provide access to new-age education facilities in government schools to improve the quality of education. We have been supporting approx 50 government school across locations by installing smart classes and providing better infrastructure facilities and special health care facilities for girls (construction of toilets and installation of sanitary pad dispenser and incinerator in girls toilet, etc.) in schools. Through our project Shikshit Sunderhattu (winner of FICCI CSR Jury Award 2018-19 for education) in Jamshedpur, we were able to establish "Birsa Prathmik Vidyalaya" through community participation and educate the tribal children of the Sunderhattu and Sarenbera villages, which have shaped the lives of more than 500 tribal children by bringing them into mainstream education.

Saksham Bharat (livelihood): This initiative focuses on diversifying livelihood by imparting new skills to the youth and women to enable them to become self-reliant. Projects like Aakriti (a women enterprise for garment manufacturing) and Samridhi (women group-led initiative for mushroom cultivation) have helped to accelerate progress towards the economic empowerment of rural women. These projects were also awarded FICCI CSR Awards – 2016 and 2017, respectively. Project Aakriti transformed itself from a training center to a garment manufacturing centre with turnover of more than 35 lakh per annum and supporting livelihood of more than 500 women across locations. While Project Smariddhi in West Bengal is providing additional livelihood support to more than 100 women members. Other skill development programs like computer training, bag making, food processing are also some of the initiatives looked upon.

Sanrachit Bharat (infrastructure development): Through this initiative, we have been working towards improving the quality of life by developing community infrastructure through the construction and repair of roads and providing safe drinking water through pond distillation and rainwater harvesting. We were also able to refurbish the school buildings, build community centers, improve drainage systems in villages and conduct tree plantations in communities and villages where we operate.

While the world was grappling with a situation that off-guarded everyone and pervaded every facet of our lives; Nuvoco ensured that all its stakeholders, not limited to its employees were safe and secure. Our employees came forward to support the channel partners (dealers and sub-dealers) and the local communities by contributing a day’s salary. Plant teams and their families came ahead to support the nearby villages by producing and distributing face masks, food packets, and other essential services. Nuvocans’ combined were able to distribute approximately 12,000 safety kits comprising of N95 mask, cotton mask, face shield and temperature scanners in the east and north markets and to the local district administration across locations. They also supported in installing approximately 750 hand wash stations (a foot-operated washbasin developed in-house that enables people to avoid handling taps or soap dispensers) at public places in Jharkhand, Bengal and Chhattisgarh markets and donated a ventilator machine at the government hospital in Janjgir Champa district of Chhattisgarh.

ABOUT THE AUTHOR: Joydeep Chatterjee, Chief of CSR & Corporate Affairs at Nuvoco.

BLURB
Nuvoco’s CSR initiatives focus on five themes; namely, Surakshit Bharat (safety), Swasth Bharat (health), Shikshit Bharat (education), Saksham Bharat (livelihood) and Sanrachit Bharat (infrastructure development).

Concrete

Jammu Division Begins First Cement Rail Traffic to Anantnag

Cement Loading From Kathua for Anantnag to Begin on September 14

Published

3 days ago

September 21, 2026

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Jammu Railway Division has placed an indent for the first movement of cement by rail within the division, linking Shaheed Captain Sunil Kumar Choudhary Kathua Railway Station with Anantnag Railway Station. Loading for the consignment is scheduled to begin on September 14.

Concrete

Hard Worker Wins Three Honours at Kyoorius Design Awards

Ramco Cements’ brand secures Grand Prix and two Blue Elephant honours.

Published

3 days ago

September 21, 2026

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The Ramco Cements Limited’s construction chemicals brand, Hard Worker, has won three honours at the Kyoorius Design Awards 2026, including the Grand Prix – Grey Elephant in the Design in Action category.

The brand also secured two Blue Elephant honours, one for Design in Action and another for Packaging, recognising the design approach behind its brand identity and packaging.

Launched in 2025, Hard Worker entered the construction chemicals segment with the brand promise, “Hard-working products for hardworking people.” Its visual identity uses animals and birds to represent product benefits. The camel represents the water-retention capability of Hard Worker Eco Plaster, while the cheetah represents the speed and performance of Hard Worker Block Fix.

The visual language has been extended across packaging, retail, communication, literature, digital platforms and other brand touchpoints. Hard Worker uses bold colours, distinctive animal illustrations and simple visual storytelling to communicate product benefits across markets and audiences, including construction workers and applicators.

“For Hard Worker, design was never an afterthought. It was fundamental to how we wanted to build the brand. In a category that is largely functional, we wanted to create a brand that people could recognise, understand and remember instantly. The Kyoorius recognition is a wonderful validation of this design-led approach,” said Mr. AV Dharmakrishnan, CEO, The Ramco Cements Limited.

Mr. Balaji K. Moorthy, Executive Director – Marketing, Ramco Cements said “In a category where communication has traditionally been product-led and functional, we wanted Hard Worker to stand apart by making design an integral part of the brand experience. From the distinctive animal-led packaging to our communication across consumer and trade touchpoints, every element was designed to make the brand more memorable and the product benefits easier to understand.”

Within its first 12 months, Hard Worker crossed Rs 3.5 bn in sales. The latest recognition follows six honours secured by the brand’s campaign at the Kyoorius Creative Awards earlier in 2026, including the Grey Elephant Grand Prix for its Eco Plaster film.

The Kyoorius Design Awards recognise outstanding design work in India’s visual communications sector across multiple categories and platforms. The 2026 awards were announced on 12 September in Goa.

The Ramco Cements Limited is part of the Ramco Group and operates across cement and allied building-material solutions. Hard Worker is its construction chemicals brand, offering solutions across key construction applications.

Concrete

Cement Firms to Invest Rs. 130 bn in Green Energy by FY28

Cement companies plan to expand clean energy capacity to 6 GW by FY28

Published

1 week ago

September 17, 2026

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India’s major cement companies are set to raise their clean energy capacity to 6 GW by March 2028 from around 4 GW at the end of March 2026, according to ratings agency ICRA. The planned expansion is expected to involve investments of Rs. 130 bn over the next two years.

The additional capacity could generate annual savings of Rs. 62 bn to Rs. 67 bn, resulting in an estimated payback period of 1.8 to 2.2 years. Cement is an emission-intensive industry, and leading producers have established net-zero roadmaps covering the next 15 to 20 years.

The calcination process accounts for 57 to 60 per cent of the sector’s total emissions, while fuel combustion contributes 27 to 30 per cent and electricity consumption accounts for 10 to 13 per cent. ICRA said the figures highlighted the need for a broad decarbonisation strategy involving green power, blended cement, alternative fuels and improvements in clinker efficiency.

Green energy is considered one of the most commercially attractive decarbonisation options because it can reduce emissions while lowering operating costs. Every 5 per cent increase in green power replacement can reduce power and fuel costs by Rs. 15 to Rs. 16 per tonne. A 25 per cent replacement level could therefore save Rs. 75 to Rs. 80 per tonne and expand operating margins by 140 to 160 basis points.

Cement producers are also assessing carbon capture, utilisation and storage, although high implementation costs, energy requirements and limited transport and storage infrastructure are expected to slow commercial adoption. The government has proposed Rs. 200 bn over five years to support deployment across key sectors. Meanwhile, companies are targeting thermal substitution rates of 10 to 15 per cent over the next three to five years, compared with the current industry level of around 6 per cent.