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“Multiple dealerships is the norm, not an exception”

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AK Bal, Director, Viraj Projects Pvt Ltd
Pune-based Viraj Projects is a comprehensive construction solutions provider for a wide array of sectors ranging from infrastructure, real estate, power and industrial. Having dealership in steels, sand, dyes, bricks, tiles etc., the firm is aiming to become a leading player in Indian construction sector. AK Bal, Director, Viraj Projects Pvt Ltd discusses the latest developments in the distribution channels in the construction sector as a whole, including that
of cement. What are the latest trends in buying patterns between bulk and bags in cement channels? Is there any change in buying patterns over the last two years and how do you see it panning out in the next two years?
Actually, bulkers are available aplenty, particularly catering to the consumption of RMCs or manufacturing units. For other activities like plastering, brickwork etc., bag cement is required. About 75% of requirements of RMC manufacturers are supplied through bulk only. The trend is building up towards bulk as wastage is low and cost is low. It saves on the cost of bags and wastage is less than one per cent. In the next couple of years, the trend will continue towards bulk. But bags cannot be avoided as there are a lot of consumers in rural India where cement is distributed still in bags. For urban supplies and infrastructure projects, bulk supplies are being preferred, so demand for bulk supplies is expected to rise. I am also working in the state of Orissa, where there was no bulk supplies a year back even in Bhubaneswar. The company we are working for has started manufacturing cement in the state and started bulk supplies. Is there any change in the supply chain strategies over the last few years vs traditional pattern of company-godown-dealer-last mile delivery? What are the evolving low-cost structures?
No change. Today also it is happening in the same way. Besides insuring their payments, the manufacturers want to maintain relations with their dealers so that they can protect market for their products. Though the companies are maintaining accounts of some key customers, the supplies are routed through dealers and distributors. Companies never supply cement directly to anybody. They want to encourage distributors also for insuring their receivables. The companies want to get their payment on time, so dealer will be in between to take care of payments. It seems a couple of online order taking firms have come into being recently and some companies are accepting orders online. Are you doing anything of that sort?
We are not into anything of that kind so far. There might be some firms who are doing this. However, if online orders are accepted by any firm then they may seek payment in advance. Area-wise distributors and dealers are there. So whether they will get commission or not is an issue. With emergence of mega distributors for a state or region, is there any change in the relationship with the manufacturers that is happening?
There are many dealers going in for multiple dealerships. Earlier they used to opt for single dealership and they used to get special incentives for doing so. But in that case, your business growth will be constrained as you will not be able to service clients seeking a particular brand, particularly RMC companies use a particular brand of cement for the whole project or multiple projects, and besides, they cannot afford to wait for supplies. All major distributors have multiple dealerships, instead of sticking to only one brand. What about quality…
I feel, quality of all the brands – big or small – in the market is equally good and there is no big difference, otherwise the small brands will not be able to sell their products in a competitive market. Even users are conscious of quality.Are there any changes in strategies adopted by the dealers for attracting customers? How about developing a network of small and sub-dealers?
Definitely there are small and sub-dealers, who are not the authorised dealers of the company. But they supply cement at higher prices after adding his profit margin. In rural areas the prices are high because there the consumption is low, at 10 or 20 bags, unless it is for a big project. What are the latest trends in consumer demand patterns associated with brands and brand identity?
Actually, there is nothing like smaller brand in the cement market. As far as I know, for all brands the manufacturing processes are robust and quality is monitored. Even if one bag out of one thousand bags they supply is of poor quality that company will lose customer confidence, so consistency is as important. Besides, customers have their own preferences.Are you dealing in some other building materials?
Yes, we are also dealing in steels, sand, dyes, bricks, tiles etc.How cement channels are comparable to other peers like steel, sand and bricks?
In steel, direct supply system from manufacturers is available. No credit is made available for steel from dealers, while it is there for cement. And another thing is cement has to be used within three months from the date of manufacture, hence some dealers push it through credit. That is not the case with steel which can be stores for a couple of years without erosion in quality, if properly stored. How do you see price patterns changing in your region in near future, and why?
Definitely, the prices are expected to go up from here. In Pune we are expecting the cement prices to touch Rs 270 plus GST per bag from the present level of Rs 230 plus GST now. Because the demand is very high and a lot of infrastructure projects are under implementation. With general elections in a year’s time, the government is announcing and implementing a lot of infrastructure projects. Unless the government controls prices before elections to satisfy the end consumer, the price trend will remain upwards. Even builders are trying to complete their projects at the earliest to cash in on their land banks. The reason is that earlier the building prices were going up rapidly giving hope that the builders can make more money if the project is delayed. Now, there is no such hope of revival in prices in the near future. Now the rise in prices is only 4-5 per cent a year, that is not sustainable if the project is delayed and it does not even cover the incremental interest cost incurred. Besides, input prices are moving up.– BS Srinivasalu Reddy

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Concrete

Cement Makers Reaffirm Commitment to Sustainable Growth

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World Environment Day spotlight on innovation and circularity

On World Environment Day, the Indian cement industry reiterated its commitment to supporting India’s climate ambitions through sustainable manufacturing, resource efficiency and the adoption of cleaner technologies.

The Cement Manufacturers’ Association (CMA) said the sector remains aligned with the Government of India’s Net Zero commitments and is accelerating efforts to reduce its environmental footprint while supporting the country’s infrastructure and development agenda.

Parth Jindal, President, CMA and Managing Director, JSW Cement, said the industry is increasingly adopting cleaner technologies, improving energy efficiency and expanding the use of alternative fuels and raw materials. He also highlighted the growing importance of circular economy practices, where industrial by-products and waste streams from one sector are utilised as resources in another.

“The Indian Cement Industry is aligned to the Government’s commitments on carbon mitigation and is accelerating the adoption of cleaner technologies, resource efficiency and circular economy practices while actively exploring the potential of Carbon Capture, Utilisation and Storage (CCUS) as a critical pathway for deep decarbonisation,” said Jindal.

He added that coprocessing industrial waste and by-products helps conserve natural resources, reduce disposal requirements and lower the environmental footprint across multiple sectors.

According to Jindal, sustainability is no longer limited to manufacturing processes but is increasingly influencing investment decisions, innovation strategies and long-term growth plans within the industry.

Echoing similar views, Dr Raghavpat Singhania, Vice President, CMA and Managing Director, JK Cement, said sustainable development extends beyond emissions reduction and must also focus on responsible resource utilisation and waste minimisation.

“Sustainability in the built environment cannot be measured by emissions alone. It is equally about how efficiently we use resources, how effectively we minimise waste and how responsibly we create the infrastructure that will serve future generations,” said Singhania.

He noted that the cement industry is advancing its sustainability agenda through greater resource efficiency, increased circularity, technological innovation and continuous improvements in manufacturing practices. As a key contributor to India’s infrastructure development, the sector has a critical role to play in balancing economic growth with environmental responsibility.

On the occasion of World Environment Day, industry leaders reaffirmed their commitment to supporting India’s climate goals while delivering the materials required for resilient, durable and sustainable infrastructure.

 

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Concrete

Building a Greener Future Together

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Environmental sustainability requires immediate action, not just long-term commitments and discussions. Recycling, circular economy practices, and technology-driven waste management can help industries reduce environmental impact while supporting sustainable growth.

Author: Jignesh Kundaria, Director and CEO, Fornnax Technology

World Environment Day serves as an important reminder that environmental sustainability can no longer remain confined to discussions, reports, or long-term commitments. The environmental challenges facing the world today demand immediate, measurable, and collective action. Across industries and communities, waste generation continues to outpace our ability to process it responsibly, placing increasing pressure on ecosystems, natural resources, public health, and the well-being of future generations.

One of the most significant shifts required today is a change in how society perceives waste. Rather than being viewed as a material to be discarded, waste must be recognised as a valuable resource that can contribute to both economic growth and environmental protection when managed through the right technologies and systems. This mindset forms the foundation of the circular economy model that countries across the world are increasingly adopting to reduce landfill dependence, recover valuable materials, and create more sustainable industrial ecosystems.

India has made meaningful progress in strengthening awareness around sustainability, recycling, and environmental responsibility over the past decade. Significant efforts are being made to formalise the recycling sector through improved infrastructure, technology adoption, policy implementation, and broader stakeholder participation. These developments are creating a stronger foundation for responsible waste management and resource recovery across the country.

However, achieving long-term environmental impact requires collaboration from all stakeholders. Industries, policymakers, technology providers, and communities must work together with greater accountability to strengthen recycling ecosystems, encourage responsible waste management practices, and create sustainable outcomes through consistent execution rather than temporary interventions.

As someone closely associated with the recycling industry, I firmly believe that technology will play a decisive role in addressing future environmental challenges. Advanced recycling systems have the potential to recover valuable resources, reduce pollution, minimise landfill burdens, and conserve energy, creating a more sustainable future for generations to come. This belief is deeply reflected in Fornnax’s motto, “Committed to Create a Green Future,” which embodies our commitment to building long-term environmental value through innovation and responsible action.

At the same time, technology alone cannot deliver meaningful change. Real progress requires intent, awareness, participation, and a shared sense of responsibility. Sustainable development can only be achieved when innovation is supported by collective action and a genuine commitment to environmental stewardship.

On this World Environment Day, let us move beyond conversations and take meaningful steps towards creating a cleaner, greener, and more sustainable planet. By embracing innovation, strengthening recycling ecosystems, and acting responsibly today, we can create lasting environmental impact and secure a better future for generations to come.

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Concrete

Dalmia Bharat Acquires Jaiprakash Associates Cement Assets for ₹2,850 Crore

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Dalmia Cement executed a Business Transfer Agreement with Jaiprakash Associates and Adani Infra, to acquire 5.2 MnTPA of cement capacity across Madhya Pradesh and Uttar Pradesh.

Dalmia Cement (Bharat) announced on May 22, 2026 that it had signed a Business Transfer Agreement with Jaiprakash Associates Limited and Adani Infra (India) Limited for the acquisition of cement plants located at Rewa in Madhya Pradesh and Churk, Chunar and Sadwa in Uttar Pradesh. The deal was struck at an enterprise value of ₹2,850 crore and is expected to close within two weeks of execution.

The acquired assets from Jaiprakash Associates include 5.2 MnTPA of cement capacity and 3.3 MnTPA of clinker capacity. The package also covers 99 MW of thermal power capacity and railway sidings at Rewa, Chunar, and a common siding at Churk. This infrastructure gives the acquisition immediate operational utility beyond just production tonnage.

The transaction has a long backstory. Dalmia Cement had originally entered into a framework agreement with Jaiprakash Associates in December 2022, covering the sale of these business assets along with a long-term clinker supply arrangement. However, before the deal could be completed, Jaiprakash Associates was admitted to insolvency proceedings under the Insolvency and Bankruptcy Code. The earlier agreements could not be consummated as a result.

In an official statement, Puneet Dalmia, Managing Director & CEO, Dalmia Bharat, said, “I am very excited about addition of these assets in our portfolio. This serves as a great strategic fit for Dalmia. It helps us move forward in our journey to be a pan India player and provide a strong head start to serve the high potential markets in Central region. I am optimistic that the expansion potential of these assets along with close proximity with Dalmia’s captive mines will help us create a capacity hub for the future”.

Following the approval of Adani Group’s resolution plan for Jaiprakash Associates under the IBC framework, Dalmia approached the new management to revive discussions. The fresh Business Transfer Agreement was executed to settle all pending disputes, legal proceedings, and arbitration matters arising from the original framework agreement with Jaiprakash Associates.

Expanding market reach

Dalmia added, “Our familiarity with these assets under the earlier tolling arrangement gives us a deep understanding of the facilities and helps us establish strong connect with channel partners and vendors. We believe that this will help us in faster ramp up of capacities and quicker inroads into the market. As we look forward, I am very confident that we will be able to leverage the strengths of Dalmia to operate these assets in a manner where we can maximise value creation for all our stakeholders.”

With the addition of these plants, Dalmia Bharat’s total installed cement capacity will rise to 54.7 MnTPA upon consummation. The company has further expansion projects underway at Belgaum, Pune, and Kadapa, which are expected to take overall capacity to 66.7 MnTPA by Q2 to Q3 FY28.

The Central India location of the Jaiprakash Associates plants gives Dalmia Bharat faster access to markets in Madhya Pradesh and Uttar Pradesh than a greenfield build would have allowed. The company also cited debottlenecking and brownfield expansion as near-term opportunities at the acquired sites. Dalmia Bharat said the assets were expected to contribute positively to EBITDA and overall returns, given the pricing environment in the region and the company’s cost structure.

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