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There can be a turnaround in market in six months

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– Vinay Laddha, Proprietor, Karnataka Cement Udyog

We have been in cement dealership business for a long period and this is our 25th year. We cater to the Bengaluru market, and deal with UltraTech and Birla White. We have our depot in Bengaluru and we stock 700-750 tonne of Birla White and Wall Care Putty, and the grey cement comes to around 5,000-6,000 tonne. In the total business, 90 per cent is from retail segment and 10 per cent is institutional. Our sales in institutional segment is low because the payment terms is very bad here. The volume requirement is very high and the payment is much delayed. This makes a huge impact on our business. In the retail market, we can do multiple business rather than blocking the money in the institutional market.

Cement price is a major issue as the price is going up invariably without any reason, which is always a concern. Our margin is fixed whether you sell at Rs 300 or Rs 400 per bag. This has prompted customers to look for other options. Wherever brand preference is not important, they go for less known brands to save cost.

The market trend is currently slow. However, in the overall market, the trend in the next one year looks positive with some growth expected. New projects are coming and the purchasing power of the people are also going up. We are confident that in the next six months there would be a turnaround and the sales would increase.

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Economy & Market

Celebrating Haryana’s Wrestling Heroes: Nuvoco Concludes 45-Day ‘Sabse Khaas Pehelwaan’ Campaign

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Nuvoco Vistas Corp Ltd., India’s fifth-largest cement group by capacity, successfully concluded the grand finale of ‘Sabse Khaas Pehelwaan’, presented by Nuvoco Duraguard Cement, on May 2, 2025, at New Delhi’s iconic Talkatora Indoor Stadium. The wrestling championship, rooted in Haryana’s rich sporting culture, was a celebration of strength, resilience, and community pride—values that mirror the essence of Nuvoco’s Duraguard Cement brand.

The 45-day campaign attracted over 1,500 participants from all 22 districts of Haryana, culminating in a high-energy finale featuring the top contenders from district-level qualifiers. The competition included freestyle bouts across multiple weight classes for both men and women. The winners were awarded cash prizes of ₹1,00,000 for first place, ₹50,000 for second, and ₹25,000 each for the joint third-place finishers. Notably, champions such as Aakash Kumar (61 kg), Jaideep (74 kg), Anirudh (125 kg), Parveen (53 kg), Neha (62 kg), and Priya (76 kg) will also be featured as micro-market brand ambassadors, deepening Nuvoco’s local engagement.

Chirag Shah, Head of Marketing, Innovation and Sales Excellence at Nuvoco, said, “Sabse Khaas Pehelwaan brought our brand closer to the heart of Haryana by uniting sport, culture, and community. This platform not only showcased remarkable athleticism but reinforced Duraguard Cement’s brand values of strength and durability.”

Manish Kumar, Head of North Sales, added, “Haryana is a vital market for Nuvoco. Through this campaign, we’ve built authentic relationships and increased brand trust at the grassroots level. It has opened new avenues for engagement and sustainable growth.”

The event’s live broadcast, combined with vibrant community events and digital outreach, created a powerful blend of cultural celebration and brand building across one of India’s most dynamic regions.

 

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Concrete

UltraTech Cement boosts capacity with new clinker line

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UltraTech Cement has commissioned a 3.35 million tonnes per annum (Mt/yr) brownfield clinker line and one of two 2.7Mt/yr cement grinding mills at its Maihar facility in Madhya Pradesh. The second mill is expected to be operational in Q1 of FY2026. The company has also expanded its Dhule (1.2Mt/yr) and Durgapur (0.6Mt/yr) grinding units and inaugurated its first bulk terminal in Lucknow with a 1.8Mt/yr handling capacity.

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Concrete

Ambuja Cements gets a new CEO

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Ambuja Cements has named Vinod Bahety as its CEO for a three-year term, following Ajay Kapur’s elevation to Managing Director. Bahety, formerly the company’s CFO, brings over 25 years of experience in finance and manufacturing, including a previous role as Group Head of M&A at Adani Group. Other key appointments include Rakesh Tiwary as CFO, Madhavi Isanaka as Chief Digital Officer, Vaibhav Dixit as Manufacturing Head, and Ashwin Raikundaliya as Chief Sustainability Officer.

Image source:www.exchange4media.com

 

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