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Cyclical challenge

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India is the second largest manufacturer of cement in the world. The Indian cement industry includes 20 companies which account for over 70 per cent of the market. With these 20 major players planning to up their capacity in the year 2013, the cement production is expected to increase. Nevertheless, the industry is currently facing a downward pressure on account of increase in input costs and slackness in demand forcing prices downwards. Experts from this sector believe that once the pending projects, development in the tier II and tier III cities gets back on track, the demand for cement will rise.

According to data from Cement Manufacturers Association (CMA), India has around 139 large cement plants with a capacity of 234.3 million tonne as on March 31, 2011. India’s cement industry experienced a modest recovery in 2011-12 with demand rising 6.6 per cent compared to a mere 4 per cent increase in 2010-11. The sale of cement rose to 223.02 million tonne in 2011-12 from 209.5 million tonne in 2010-11 whereas production expanded 6.2 per cent to 223.6 million tonne against 210.5 million tonne. The pan-India price of cement rose 14 per cent on an annual basis in 2011-12 and cement companies added 63 million tonne production capacity in the last two years.

However, now the industry is going through a challenging phase. Players from the field are optimistic that the situation will improve in the near future. The industry is expected to add 30-40 million tonne of capacity in 2013.The sector is set to see large scale merger and acquisition. CARE Research estimates the cement demand to grow at a CAGR of 8.3 per cent during the period FY12-15.

With the industry in its cyclical phase of challenges, we, at ICR, decided to bring forth the major players and their views on the industry. We have further quizzed them on their expectations from the upcoming budget of 2013. Extraordinary concrete machines were on display at bC India from Februalry 5-8, 2013 at Bandra Kurla Complex, MMRDA Grounds, Mumbai thus proving that technology is getting more and more sophisticated in the sector. Taking a leaf from the same, the Indian Cement Review conference is being scheduled in April to deliberate many important issues amidst a galaxy of experts. So look for the announcement advertisement in this issue and book your seats early in this conference.

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Economy & Market

Celebrating Haryana’s Wrestling Heroes: Nuvoco Concludes 45-Day ‘Sabse Khaas Pehelwaan’ Campaign

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Nuvoco Vistas Corp Ltd., India’s fifth-largest cement group by capacity, successfully concluded the grand finale of ‘Sabse Khaas Pehelwaan’, presented by Nuvoco Duraguard Cement, on May 2, 2025, at New Delhi’s iconic Talkatora Indoor Stadium. The wrestling championship, rooted in Haryana’s rich sporting culture, was a celebration of strength, resilience, and community pride—values that mirror the essence of Nuvoco’s Duraguard Cement brand.

The 45-day campaign attracted over 1,500 participants from all 22 districts of Haryana, culminating in a high-energy finale featuring the top contenders from district-level qualifiers. The competition included freestyle bouts across multiple weight classes for both men and women. The winners were awarded cash prizes of ₹1,00,000 for first place, ₹50,000 for second, and ₹25,000 each for the joint third-place finishers. Notably, champions such as Aakash Kumar (61 kg), Jaideep (74 kg), Anirudh (125 kg), Parveen (53 kg), Neha (62 kg), and Priya (76 kg) will also be featured as micro-market brand ambassadors, deepening Nuvoco’s local engagement.

Chirag Shah, Head of Marketing, Innovation and Sales Excellence at Nuvoco, said, “Sabse Khaas Pehelwaan brought our brand closer to the heart of Haryana by uniting sport, culture, and community. This platform not only showcased remarkable athleticism but reinforced Duraguard Cement’s brand values of strength and durability.”

Manish Kumar, Head of North Sales, added, “Haryana is a vital market for Nuvoco. Through this campaign, we’ve built authentic relationships and increased brand trust at the grassroots level. It has opened new avenues for engagement and sustainable growth.”

The event’s live broadcast, combined with vibrant community events and digital outreach, created a powerful blend of cultural celebration and brand building across one of India’s most dynamic regions.

 

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Concrete

UltraTech Cement boosts capacity with new clinker line

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UltraTech Cement has commissioned a 3.35 million tonnes per annum (Mt/yr) brownfield clinker line and one of two 2.7Mt/yr cement grinding mills at its Maihar facility in Madhya Pradesh. The second mill is expected to be operational in Q1 of FY2026. The company has also expanded its Dhule (1.2Mt/yr) and Durgapur (0.6Mt/yr) grinding units and inaugurated its first bulk terminal in Lucknow with a 1.8Mt/yr handling capacity.

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Concrete

Ambuja Cements gets a new CEO

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Ambuja Cements has named Vinod Bahety as its CEO for a three-year term, following Ajay Kapur’s elevation to Managing Director. Bahety, formerly the company’s CFO, brings over 25 years of experience in finance and manufacturing, including a previous role as Group Head of M&A at Adani Group. Other key appointments include Rakesh Tiwary as CFO, Madhavi Isanaka as Chief Digital Officer, Vaibhav Dixit as Manufacturing Head, and Ashwin Raikundaliya as Chief Sustainability Officer.

Image source:www.exchange4media.com

 

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