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Sanjay Jain has been running Srishti Sales Corporation and Shruti Cement Traders

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Sanjay Jain has been running Srishti Sales Corporation and Shruti Cement Traders, New Delhi for 25 years and and has been a distributor/dealer for JK Cement for the past 20 years. "The growth in past 2-3 years has been significantly high as compared to the many past years. There was a boom in the construction industry and infrastructures development because of the Common Wealth Games 2011 and DMRC projects within the NCR," says Sanjay Jain. The company has been supplying cement across north India. "We sell JK cement Sarvashaktiman Nimbaherha but ShreeCement is the largest selling brand in the Delhi. I believe that this is so because of their competitive price and the distribution mechanism," he points outs.

According to him among – OPC, PPC, white cement, slag cement fly ash blended cement and grades (43, 53, 63) the largest selling in the region PPC sells the most. He feels that price volatility affects his sales as well as the trust of the customer towards us. On price sensitivity he says, "Yes, the customers are very price sensitive and also very choosy regarding the prices of various companies."

The proportion of institutional sales and retail sales is 50:50 as of now. "Group-housing system is on a rise within Delhi and thus institutional sales are on a rise." Shruti Cement Traders

monthly dispatch is around 10000 MT in trade per month and the agency stocks approximately 500 MT at a given point of time. According to Sanjay, sales can be improved with company support, awareness of brand and quality and consistency in supplies. On the support from manufacturers he says, "The support provided from the manufacturers is in the form of technical workshops/mason meets. I believe that there should be mobile/testing labs." On packaging he feels that there should be a provision which minimizes the use of hooks due to which cement gets wasted and the bags should be double layered so that even if hooks are used the bag isn’t torn. On delays in deliver he says that "the transporters should be issued monthly tags so that no time is wasted at toll nakas." Shruti Cement Traders has a tie-up with Union Bank Of India and operates on interest rate of 12.5 per cent pa which has remained static for the past many years.

According to Sanjay the government’s move towards GST soon would make the "system would get more smoother as by the introduction of GST we would get rid of CST,VAT,EXCISE and various taxes."

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Concrete

Holcim UK drives sustainable construction

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Holcim UK has released a report titled ‘Making Sustainable Construction a Reality,’ outlining its five-fold commitment to a greener future. The company aims to focus on decarbonisation, circular economy principles, smarter building methods, community engagement, and integrating nature. Based on a survey of 2,000 people, only 41 per cent felt urban spaces in the UK are sustainably built. A significant majority (82 per cent) advocated for more green spaces, 69 per cent called for government leadership in sustainability, and 54 per cent saw businesses as key players. Additionally, 80 per cent of respondents stressed the need for greater transparency from companies regarding their environmental practices.

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Concrete

GCCA releases LCR system

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The Global Cement and Concrete Association (GCCA) has launched the Low Carbon Ratings (LCR) system for cement and concrete, a new global rating based on products’ carbon footprints. The system uses a clear AA to G scale to help customers prioritise sustainability in material selection across construction sectors worldwide. The GCCA says that the LCR system is designed to be easily recognisable, with a simple visual graphic that indicates a product’s rating and provides consistency and comparability to other products.

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Concrete

FLSmidth opens eco-friendly plant in Casablanca

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FLSmidth has inaugurated a €21 million mill liner manufacturing plant in Casablanca, covering 11,250m² with a production capacity of 6,500 tonnes annually. The LEED-certified facility significantly reduces carbon emissions by up to 56 per cent and fully recycles water used in the manufacturing process. Up to 250 jobs will be created in the Valparaíso region. Mikko Keto, CEO, highlighted the plant as a symbol of FLSmidth’s commitment to sustainable mining and community engagement in South America. Earlier in 2024, the Denmark-based company announced plans to sell its cement division to sharpen its focus on mining operations.

 

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