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Sanjay Jain has been running Srishti Sales Corporation and Shruti Cement Traders

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Sanjay Jain has been running Srishti Sales Corporation and Shruti Cement Traders, New Delhi for 25 years and and has been a distributor/dealer for JK Cement for the past 20 years. "The growth in past 2-3 years has been significantly high as compared to the many past years. There was a boom in the construction industry and infrastructures development because of the Common Wealth Games 2011 and DMRC projects within the NCR," says Sanjay Jain. The company has been supplying cement across north India. "We sell JK cement Sarvashaktiman Nimbaherha but ShreeCement is the largest selling brand in the Delhi. I believe that this is so because of their competitive price and the distribution mechanism," he points outs.

According to him among – OPC, PPC, white cement, slag cement fly ash blended cement and grades (43, 53, 63) the largest selling in the region PPC sells the most. He feels that price volatility affects his sales as well as the trust of the customer towards us. On price sensitivity he says, "Yes, the customers are very price sensitive and also very choosy regarding the prices of various companies."

The proportion of institutional sales and retail sales is 50:50 as of now. "Group-housing system is on a rise within Delhi and thus institutional sales are on a rise." Shruti Cement Traders

monthly dispatch is around 10000 MT in trade per month and the agency stocks approximately 500 MT at a given point of time. According to Sanjay, sales can be improved with company support, awareness of brand and quality and consistency in supplies. On the support from manufacturers he says, "The support provided from the manufacturers is in the form of technical workshops/mason meets. I believe that there should be mobile/testing labs." On packaging he feels that there should be a provision which minimizes the use of hooks due to which cement gets wasted and the bags should be double layered so that even if hooks are used the bag isn’t torn. On delays in deliver he says that "the transporters should be issued monthly tags so that no time is wasted at toll nakas." Shruti Cement Traders has a tie-up with Union Bank Of India and operates on interest rate of 12.5 per cent pa which has remained static for the past many years.

According to Sanjay the government’s move towards GST soon would make the "system would get more smoother as by the introduction of GST we would get rid of CST,VAT,EXCISE and various taxes."

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Concrete

Shree Cement reports 2025 financial year results

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Shree Cement posted revenue of US$2.38 billion for FY2025, marking a 5.5 per cent decline year-on-year. Operating costs rose 2.9 per cent to US$2.17 billion, resulting in an EBITDA of US$528 million—down 12 per cent from the previous year. Net profit fell 50 per cent to US$141 million. The company reported cement sales of 9.84Mt in Q4 FY2025, a 3.3 per cent increase from 9.53Mt in Q4 FY2024, with premium products making up 16 per cent of total sales.

Image source:https://newsmantra.in/

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Concrete

Rekha Onteddu to become director at Sagar Cements

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Sagar Cements has announced the appointment of Rekha Onteddu as a non-executive independent director, effective 30 June 2025. According to People in Business News, Rekha Onteddu is currently serving in a similar capacity at Andhra Cements, the parent company of Sagar Cements.

Image source:https://sagarcements.in/

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Concrete

India’s cement consumption set to rise

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According to a Moody’s report, India’s cement consumption is projected to rise by 50 per cent over the next five years, increasing from 445 million metric tons per annum (MMTPA) in FY24 to 670 MMTPA by 2030. This growth is expected to be driven by government infrastructure spending and rising housing demand, with an anticipated annual growth rate of 6-7 per cent. To meet this demand, major cement companies are likely to continue acquiring smaller, less profitable firms.

Image source:https://www.telegraphindia.com/

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