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Sanjay Jain has been running Srishti Sales Corporation and Shruti Cement Traders

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Sanjay Jain has been running Srishti Sales Corporation and Shruti Cement Traders, New Delhi for 25 years and and has been a distributor/dealer for JK Cement for the past 20 years. "The growth in past 2-3 years has been significantly high as compared to the many past years. There was a boom in the construction industry and infrastructures development because of the Common Wealth Games 2011 and DMRC projects within the NCR," says Sanjay Jain. The company has been supplying cement across north India. "We sell JK cement Sarvashaktiman Nimbaherha but ShreeCement is the largest selling brand in the Delhi. I believe that this is so because of their competitive price and the distribution mechanism," he points outs.

According to him among – OPC, PPC, white cement, slag cement fly ash blended cement and grades (43, 53, 63) the largest selling in the region PPC sells the most. He feels that price volatility affects his sales as well as the trust of the customer towards us. On price sensitivity he says, "Yes, the customers are very price sensitive and also very choosy regarding the prices of various companies."

The proportion of institutional sales and retail sales is 50:50 as of now. "Group-housing system is on a rise within Delhi and thus institutional sales are on a rise." Shruti Cement Traders

monthly dispatch is around 10000 MT in trade per month and the agency stocks approximately 500 MT at a given point of time. According to Sanjay, sales can be improved with company support, awareness of brand and quality and consistency in supplies. On the support from manufacturers he says, "The support provided from the manufacturers is in the form of technical workshops/mason meets. I believe that there should be mobile/testing labs." On packaging he feels that there should be a provision which minimizes the use of hooks due to which cement gets wasted and the bags should be double layered so that even if hooks are used the bag isn’t torn. On delays in deliver he says that "the transporters should be issued monthly tags so that no time is wasted at toll nakas." Shruti Cement Traders has a tie-up with Union Bank Of India and operates on interest rate of 12.5 per cent pa which has remained static for the past many years.

According to Sanjay the government’s move towards GST soon would make the "system would get more smoother as by the introduction of GST we would get rid of CST,VAT,EXCISE and various taxes."

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Economy & Market

Hindalco Buys US Speciality Alumina Firm for $125 Million

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This strategic acquisition marks a significant investment in speciality alumina, a key step by Aditya Birla Group’s metals flagship towards becoming future-ready by scaling its high-value, technology-led materials portfolio.

Hindalco Industries, the world’s largest aluminium company by revenue and the metals flagship of the $28 billion Aditya Birla Group, has announced the acquisition of a 100 per cent equity stake in US-based AluChem Companies—a prominent manufacturer of speciality alumina—for an enterprise value of $125 million. The transaction will be executed through Aditya Holdings, a wholly owned subsidiary.

This acquisition represents a pivotal investment in speciality alumina and advances Hindalco’s strategy to expand its high-value, technology-led materials portfolio.

Hindalco’s speciality alumina business, a key pillar of its value-added strategy, has delivered consistent double-digit growth in recent years. It has emerged as a high-growth, high-margin vertical within the company’s portfolio. As speciality alumina finds expanding applications across electric mobility, semiconductors, and precision ceramics, the deal positions Hindalco further up the innovation curve, enabling next-generation alumina solutions and value-accretive growth.

Kumar Mangalam Birla, Chairman of Aditya Birla Group, called the acquisition an important step in their global strategy to build a leadership position in value-added, high-tech materials.

“Our strategic foray into the speciality alumina space will not only accelerate the development of future-ready, sustainable solutions but also open new pathways to pursue high-impact growth opportunities. By integrating advanced technologies into our value chain, we are reinforcing our commitment to self-reliance, import substitution, and building scale in innovation-led businesses.”

Ronald P Zapletal, Founder, AluChem Companies, said the partnership with Hindalco would provide AluChem the ability and capital to scale up faster and build scale in North America.

“AluChem will benefit from their world-class sustainability and safety standards and practices, access to integrated operations and a consistent, reliable raw material supply chain. Their ability to leverage R&D capabilities and a talented workforce adds tremendous value to our innovation pipeline, helping drive market expansion beyond North America.”

An Eye on the Future

The global speciality alumina market is projected to grow significantly, with rising demand for tailored solutions in sectors such as ceramics, electronics, aerospace, and medical applications. Hindalco currently operates 500,000 tonnes of speciality alumina capacity and aims to scale this up to 1 million tonnes by FY2030.

Commenting on the development, Satish Pai, Managing Director, Hindalco Industries, said the deal reinforced their commitment to innovation and global expansion.

“As alumina gains increasing relevance in critical and clean-tech sectors, AluChem’s advanced chemistry capabilities will significantly enhance our ability to serve these fast-evolving markets. Importantly, it deepens our high-value-added portfolio with differentiated products that drive profitability and strengthen our global competitiveness.”

AluChem adds a strong North American presence to Hindalco’s portfolio, with an annual capacity of 60,000 tonnes across three advanced manufacturing facilities in Ohio and Arkansas. The company is a long-standing supplier of ultra-low soda calcined and tabular alumina, materials prized for their thermal and mechanical stability and widely used in precision engineering and high-performance refractories.

Saurabh Khedekar, CEO of the Alumina Business at Hindalco Industries, said the acquisition unlocked immediate synergies, including market access and portfolio diversification.

“Hindalco plans to work with AluChem’s high performance technology solutions and scale up production of ultra-low soda alumina products to drive a larger global market share.”

The transaction is expected to close in the upcoming quarter, subject to customary closing conditions and regulatory approvals.

 

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Concrete

Shree Cement reports 2025 financial year results

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Shree Cement posted revenue of US$2.38 billion for FY2025, marking a 5.5 per cent decline year-on-year. Operating costs rose 2.9 per cent to US$2.17 billion, resulting in an EBITDA of US$528 million—down 12 per cent from the previous year. Net profit fell 50 per cent to US$141 million. The company reported cement sales of 9.84Mt in Q4 FY2025, a 3.3 per cent increase from 9.53Mt in Q4 FY2024, with premium products making up 16 per cent of total sales.

Image source:https://newsmantra.in/

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Concrete

Rekha Onteddu to become director at Sagar Cements

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Sagar Cements has announced the appointment of Rekha Onteddu as a non-executive independent director, effective 30 June 2025. According to People in Business News, Rekha Onteddu is currently serving in a similar capacity at Andhra Cements, the parent company of Sagar Cements.

Image source:https://sagarcements.in/

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