Strategic branding brings assured return on investment in the form of intangible gains such as brand recall, loyalty and product preference amongst the stakeholders of the...
Pushp Raj Singh, Group President – Sales and Marketing, JK Cement, explains how brand loyalty is cultivated with superior product performance and consistent communication for a...
Kaushlesh Maheshwari, President – Sales and Marketing, Mangalam Cement, contends that the strongest cement brands are not built on advertising budgets but on the quiet, consistent...
Mohammed Albawardi, Sales & Marketing Director, Riyadh Cement Company, explains the compounding combination of product consistency, technical credibility and purposeful emotional connection. The cement industry’s branding...
Payal Babbar, Head – Marketing, Shree Cement, explains how cement branding has fundamentally outgrown its identity as a support function and is more focussed on building...
