Economy & Market

Power cuts have affected industries in AP

Published

5 years ago

October 14, 2021

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K Ravi, Managing Director, NCL IndustriesHaving started as a mini cement plant with a modest capacity of 200 tonne per day (66000 tpd) the NCL Cement Division has gone through several rounds of expansion. K Ravi, Managing Director, NCL Industries, talks to ICR about the USP of the company, steps taken for maintaining quality and how the power holiday is creating a profound impact on the industries in Andhra Pradesh.What are your views on the current scenario of the cement industry? The cement industry in India has grown substantially as cement is one of the major elements in construction work. Though majority of the players in cement industry in India are from private sector, the industry is highly regulated. The consumption of cement has also increased gradually in recent times, by over 8 per cent. Demand for cement from the southern part of the country is high, as there have been more real estate and construction activities in that region. The lack of rain this year has allowed construction companies to continue working as usual and this has pushed up demand for cement by more than 10 per cent all over India in the months of October, November and December 2012. However, in the south, even though there is a potential for growth and some more companies (both existing and new) are planning to set up their new units in the coming years, at present there seems to be a mismatch between demand and supply. Consequently, the present cement prices are not favourable for the industry. We feel that the cement industry will play a crucial role in both infrastructure and housing in the near future.By the end of the year 2012, the price of cements in various states dropped drastically, your forecast on 2013?Yes, the price of cement in various states did drop during the last quarter. However, the latest market reports indicate that there has been a slight improvement in pricing on account of the recent diesel price hike. Since the construction activity will be normally at peak levels from now onwards up to June/July, the cement industry is likely to post better performance in the next two quarters. How do you plan to keep in pace with the latest technologies at your cement plant? NCL Industries are always on the lookout for adopting modern technologies in their processing units. Recent Capacity Expansion was completely done using latest technological improvements like Vertical Roller Mills for raw materials and fuel grinding, online sampling equipment, Stack Monitoring and Gas analysers, RABH for preventing dust emission. Latest pendulum no spillage clinker cooler is installed for better heat recuperation. The company has adopted their standards at higher levels for all the products being manufactured i.e, cement, cement bonded particle boards and ready mix concrete.
What is the USP of the cement produced by your company? Quality’ and wide spread retail dealer network (more than 1500 dealers) are the main strengths for our cement.How important is location while setting up a cement plant?Considering the nature of materials to be handled in manufacturing cement, the location should be a balancing act between market and raw materials. Keeping this in view, most of the cement manufacturing companies are operating from split locations. Clinker, which is a semi finished product stage of cement, will be manufactured at the prime location or main factory which will be closer to major raw material sources. Clinker grinding plants are being set up at various locations which will be closer to the market. With this approach, instead of transporting entire cement to the market, only clinker will be transported which will be normally 60 to 70 per cent of any blended cements (PPC / Slag). Thus, substantial transport cost savings can be achieved. ‘What are the measures taken by the company to maintain the standards of the quality of cement produced?A well equipped laboratory is established with X-ray analyser and Sample Preparation equipment where the product i.e, cement is analysed from the first stage of manufacturing to finishing stage, i.e., at every intermittent level to maintain consistent quality and standards. At present, the cement division of NCL Industries is producing different grades of cement like 43 Grade, 53 Grade, 53 Grade S for railways and PPC.How has the power holiday in Andhra Pradesh affected your business?The prevailing situation in Andhra Pradesh (AP). is different as compared to other southern states and rest of India. Drastic power cuts and lack of sufficient coal supplies have badly affected industries in AP. (except those industries having captive power plants). Keeping this in view, we are proposing to set up a 30 mw captive thermal power plant with a capital outlay of app. Rs 150 crores and the financial closure for the project is under final stages of progress.What are the greatest challenges faced by the cement industry today? Cement industry faced many challenges since its inception. These challenges include pricing, Government policies on taxation, demand and supply mismatch/gap, competition, takeover threats and amalgamations, etc. The growth of the cement industry is directly proportional to the growth of the country’s economy, and the current economic slowdown has negatively affected the cement industry. Bank funding has become costlier, and this has affected expansion plans of many companies. Lack of coal is the one of the major hindrances, how do you combat the same. As observed rightly, currently, one of the main problems is that the cement industry is facing lack of sufficient coal supplies at right point of time at reasonable rates. The industry is now dependant on imported coal procured at high costs. This results in erosion of margins.Does the company have any plans of expanding to other markets and what is the strategy behind operating only in AP?As far as cement business is concerned, we are expanding our dealer network in other states such as Karnataka, Tamil Nadu, Kerala, Orissa and Maharashtra (as of now, we have more than 300 retail dealers in these states). Whereas, our cement boards, with the brand name ‘Bison Panel,’ are marketed throughout India. What is the company doing to envisage its retail visibility?We are keeping the Stock Exchanges informed with the developments taking place in the company. We are doing Analysts meets etc as and when there are some significant happenings and sharing the information with the stock analysts. Alot of cement companies have been blamed for malpractices in the industry, what is your take on it?No comments on this as NCL is no way is connected in this.

Concrete

Wonder Cement appoints Mahesh Singh as VP Corporate Brand Communication

Published

5 days ago

October 9, 2026

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Singh brings 20+ years of brand and marketing experience, and will lead integrated corporate brand communication initiatives at Wonder Cement

New Delhi

Wonder Cement, a leading cement manufacturer, has appointed Mahesh Singh as Vice President – Corporate Brand Communication. In his new role, he will oversee corporate brand strategy and communication, including digital and performance marketing, public relations, trade, events, exhibitions, sports and experiential marketing.

Singh brings over two decades of experience across marketing and communications, with roles spanning the automotive industry, agencies and entrepreneurship. He spent more than a decade with Honda Motorcycle & Scooter India, working across integrated communication, media, digital, retail and consumer engagement. His stint also included helping build the company’s digital marketing capabilities.

He moved to dentsu X India as Vice President – Strategy & Planning, working across categories such as automotive, auto components, electric vehicles, FMCG, consumer electronics, BFSI, apparel and brand consulting. His responsibilities included media and marketing strategy, product launches, content, performance marketing and consumer activations.

Singh subsequently took an entrepreneurial route with Radiant Brands before joining Shriram Ltd (SPR Autotech) as Head – Marketing & Communications. There, his remit included brand and corporate strategy, communications, PR and ORM, retail identity, loyalty programmes and events.

At Wonder Cement, Singh will be responsible for bringing together the company’s corporate brand communication initiatives across digital, performance marketing, PR, trade, sports and experiential platforms. The role will focus on creating an integrated approach to communication across consumers, trade partners and other key stakeholders.

The appointment brings to Wonder Cement a marketer whose career has spanned the brand, agency and entrepreneurial sides of the communications ecosystem.

Wonder Cement, part of the RK Group, is a cement manufacturer with roots in Rajasthan and a focus on quality, trust and transparency. The company has grown to six manufacturing plants, and a cement capacity of 21.5 MTPA. With more than 2,000 employees and a network of over 5,000 dealers, its operations span manufacturing, distribution and customer engagement, with a focus on consistent product quality and efficient execution.

Concrete

JSW Cement commissions additional 1 MTPA grinding unit at Nagaur

Published

6 days ago

October 8, 2026

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With this commissioning, JSW Cement’s total cement grinding capacity has increased to 25.10 MTPA,
Mumbai

JSW Cement, one of India’s leading green cement producers and part of the diversified JSW Group, today announced the successful commissioning of an additional 1.00 MTPA cement grinding unit at Nagaur, Rajasthan. The commissioning marks another significant milestone in the Company’s growth strategy.

With this commissioning, JSW Cement’s total cement grinding capacity has increased to 25.10 MTPA, while its total clinker manufacturing capacity, including clinker capacity at its joint venture, JSW Cement FZC, stands at 9.74 MTPA.

JSW Cement had commenced operations in North India in March 2026 with the Nagaur Integrated Plant, comprising a 3.30 MTPA clinkerisation unit and 2.50 MTPA cement grinding unit. With the commissioning of the additional 1.00 MTPA cement grinding unit, the plant’s total cement grinding capacity has increased to 3.50 MTPA, enhancing the company’s ability to cater to the growing cement demand across Rajasthan, Haryana, Punjab and the National Capital Region (NCR). The expansion has been funded through a strategic mix of equity and long-term debt.

During the quarter ended 30th September 2026, JSW Cement has also commissioned the Alternate Fuel Handling System and the Waste Heat Recovery system (WHRS) at the Nagaur Integrated Plant.

Nilesh Narwekar, CEO, JSW Cement, said: “The commissioning of additional 1.00 MTPA grinding capacity at Nagaur is a key strategic priority for us and will accelerate JSW Cement’s expansion into North India. We look forward to servicing the growing needs of the region and contributing to the economic growth of Rajasthan, Haryana, Punjab and the NCR area. I am delighted to share that the company has commissioned this grinding unit within the expected timeline, showcasing our project execution capabilities. Further, the Alternate Fuel Handling System and the Waste Heat Recovery system (WHRS) are expected to substantially reduce our production costs going forward.”

Concrete

UltraTech becomes first Indian cement firm to cross 2 GW green energy

Published

1 week ago

October 7, 2026

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UltraTech Cement has crossed 2 GW of captive green energy capacity, with renewables and waste heat recovery meeting 48 per cent of its power needs.

Mumbai

UltraTech Cement Limited has surpassed 2 GW of installed green energy capacity for captive use, becoming the first cement company in India to achieve the milestone. The Aditya Birla Group company commissioned 116.55 MW of wind capacity at its Inter-State Transmission System-connected wind-solar hybrid project in Barmer, Rajasthan, along with 10 MW of Waste Heat Recovery System capacity at Sarlanagar Cement Works in Karnataka.

With these additions, UltraTech’s cumulative installed green energy capacity has reached 2,024 MW. This includes 1,580 MW of renewable energy capacity and 444 MW of waste heat recovery capacity, together meeting around 48 per cent of the company’s current power requirements.

The company said the milestone reflects the progress of its long-term energy transition strategy. In FY27 so far, nearly one-third of UltraTech’s 76 manufacturing units in India have maintained green energy utilisation above 50 per cent of their electricity requirements, while five units have crossed 95 per cent.

K C Jhanwar, Managing Director, UltraTech Cement Limited, said, “Crossing the 2 GW green energy milestone is the result of a strategy we have pursued consistently over the past decade. Cement is an energy-intensive, hard-to-abate sector, and showing that reliability and growth can go hand in hand with a rapid shift to green energy sets a benchmark for the industry. With nearly half of our power needs now met through green energy, we are significantly less exposed to fossil fuel supply constraints and power price volatility. As we scale up renewables, waste heat recovery and battery storage across our operations, we are building an energy foundation for stable, long-term growth.”

UltraTech commissioned 430 MW of green energy capacity in FY26 and continues to expand its renewable energy and waste heat recovery portfolio.

The company is also progressively integrating Battery Energy Storage Systems across its operations to improve renewable energy utilisation and supply reliability.

In 2025, UltraTech operationalised what it described as India’s first on-site hybrid round-the-clock renewable energy project at Sewagram Cement Works in Gujarat. The project combines solar, wind and battery storage.

As part of its decarbonisation strategy, UltraTech said it has not invested in new captive thermal power capacity for either greenfield projects or brownfield expansions at its integrated units for more than a decade.

The company said its expanding green energy portfolio is helping reduce dependence on conventional grid electricity and fossil fuel-based power, while lowering exposure to fluctuations in coal and electricity prices.

UltraTech aims to increase green energy’s share in its total power mix to 85 per cent by 2030. As a member of RE100, it has also committed to meeting 100 per cent of its electricity requirement through renewable sources by 2050.

UltraTech Cement, the cement flagship of the Aditya Birla Group, has a total grey cement capacity of 210.1 MTPA and white cement and putty capacity of 3.5 MTPA. The company is also a signatory to the GCCA Climate Ambition 2050 and has committed to the GCCA Net Zero Concrete roadmap.