Connect with us

Concrete

We believe in the critical role of people in production

Published

on

Shares

Andrey Korablin, Founder, SmartScrap, and Olli Hänninen, Owner and Co-founder, Moviator Oy, in a joint interview with Kanika Mathur, discuss how their collaboration is revolutionising the use of metallurgical slag in cement production.

The cement industry is undergoing a transformative shift towards sustainability, driven by the need to reduce carbon emissions and optimise raw material usage. One of the most promising advancements in this space is the use of metallurgical slag as an alternative raw material, a practice that not only reduces reliance on virgin resources but also contributes to significant environmental benefits. In this exclusive interview, Andrey Korablin of SmartScrap and Olli Hänninen of Moviator Oy share insights into their strategic partnership, the advantages of slag utilisation
and the future of alternative raw materials in
cement manufacturing.

Tell us about Moviator Oy’s collaboration with SmartScrap.
Hänninen: I believe innovation thrives through strong partnerships. That’s why I am excited to collaborate with Smartscrap, a leader in sourcing high-quality recyclable materials. Meeting Andrey from Smartscrap has been inspiring—his expertise aligns perfectly with our mission to provide the best solutions such as crushers, pre-grinders and fine grinding mills for efficient material processing.
Together, we are unlocking new opportunities in the slag and cement industry. By combining Smartscrap’s material access with Moviator’s technology, we’re driving sustainability and maximising raw material value!

How does SmartScrap contribute to the use of metallurgical slag as an alternative raw material in cement production?
Korablin: We are actively searching for old slag piles and negotiating their acquisition. In some cases, discussions are already underway. Our goal is to process these slag piles and produce materials that meet the specific requirements of our customers.
Before starting production, we engage in discussions with cement plants in neighbouring regions, sharing best practices for slag utilisation. One of our key contributions is identifying top experts and best practices in using slag for cement production and promoting their adoption across the industry.

How does Moviator contribute to the use of metallurgical slag as an alternative raw material in cement production?
Hänninen: Moviator processes metallurgical slag using advanced crushing and grinding technology, refining the mineral portion into a high-quality raw material for cement production.

What are the key advantages of using slag over traditional raw materials in cement manufacturing?
Korablin: The key advantage of using slag today is its ability to reduce CO2 emissions. Cement production relies on four key oxides: calcium oxide, silicon oxide, aluminum oxide and iron oxide—all of which are present in slag. Since slag has already undergone thermal treatment, its use in cement manufacturing requires less energy. As a result, producing cement with slag generates lower CO2 emissions.
For example, one cement plant we work with incorporates 30 per cent of slag into its production, consuming 700,000 tonnes of slag annually. This is a significant volume for a single plant.
By replacing 30 per cent of their raw materials with slag, they have reduced their CO2 emissions by 20 per cent compared to alternative materials.
Hänninen: Slag improves durability, strength and sulphate resistance while reducing CO2 emissions and reliance on virgin materials.

How do you ensure the quality and consistency of slag used in the cement industry?
Korablin: It is crucial to choose a supplier that prioritises product quality and long-term partnerships.
Let’s take an example: In the first scenario, slag from a single furnace is mixed with slag produced in other furnaces. However, these slags are usually quite uniform. This is because metallurgical plants typically produce the same type of product using consistent raw materials over many years, resulting in homogeneous slag.
In the second scenario, if slag is mixed from different sources, the situation changes. However, even in this case, it is still possible to assess and map the distribution of slag from various furnaces.
Regardless of the source, both the supplier and the cement plant must implement quality control measures. Slag is a bulk material, and after production, it remains relatively uniform. Sampling and testing processes can be organised effectively, making quality management a fully solvable task.
Hänninen: Moviator employs precision processing, magnetic separation, and strict quality controls to ensure consistent chemical composition and fineness.

What challenges do you face in sourcing, processing, and supplying slag for cement production?
Korablin: One of the biggest challenges is the human factor. Unfortunately, in many industrial enterprises, people are resistant to change. This is not only because mid-level employees are reluctant to adapt but also due to a lack of proper motivation for using alternative raw materials. In many cases, alternative materials can initially lead to lower productivity or increased energy consumption.
These factors directly impact key performance indicators (KPIs) for employees. If using alternative raw materials negatively affects these KPIs, it can also reduce their salaries. Additionally, there is little incentive for employees to seek alternative solutions—if their initiative proves successful, they may receive no financial reward. However, if they make a mistake, they could be demotivated or even risk losing
their jobs.
This is why, at the top management level, it is crucial to create a system of motivation and a company culture that encourages change and innovation.
I’ll share an example from a cement plant I recently visited. During our discussion, they stated that cement plants can work with a wide variety of slags. Depending on the slag’s quality and chemical composition, different proportions can be used in the mix. However, their company’s strategy is to prioritise alternative raw materials as long as they are as cost-effective as natural ones and meet safety requirements. Their reasoning is that it supports sustainability and expands their sourcing options.
This kind of approach is rare rather than common. Once again, the biggest challenge remains the lack of motivation among many companies to adopt alternative raw materials.
Hänninen: Challenges include chemical variability, volume instability and environmental compliance, requiring careful selection and processing.

How does using slag in cement impact sustainability and carbon emissions reduction?
Korablin: I’ve already addressed this question earlier, but to reiterate—using the example of a cement plant that incorporates 700,000 tonnes of slag annually (30 per cent of the raw material mix), the CO2 emissions reduction amounts to 20 per cent.
Hänninen: Slag replaces clinker, significantly reducing CO2 emissions, energy consumption and industrial waste.

Can you share insights into global trends in metallurgical waste recycling for cement applications?
Korablin: This involves using alternative raw materials that contain the necessary oxides—calcium oxide, silicon oxide, aluminum oxide and iron oxide. These can include fly ash from thermal power plants, aluminum production waste as a source of aluminum oxide, foundry sand as a source of silicon, and slag, which contains all four oxides.
Another key trend is the additional processing of raw materials before they reach the cement plant. Suppliers are expected to take on more responsibility in preparing materials, potentially including pre-grinding. This helps reduce the reliance on energy-intensive ball mills at cement plants. When suppliers are more involved in the cement production process, the supply chain becomes stronger and more efficient.
Hänninen: The industry is increasingly adopting blast furnace and steel slags as supplementary cementitious materials (SCMs) to enhance sustainability. The trend is clearly shifting towards finer particle sizes, such as 600 Blaine, to enhance the strength and durability of concrete.

What role does SmartScrap play in educating and supporting cement manufacturers in adopting alternative raw materials?
Korablin: This is about spreading best practices. We have been working with alternative raw materials since 2011, starting with metallurgy as the main driver for slag recycling. Over the years, we’ve gained deep expertise and connected with specialists who help steel plants integrate alternative raw materials. Now, we’re applying the same approach to the cement industry.
We identify the best solutions—from raw material preparation, including crushing and grinding, to material selection for cement plants and quality control throughout the process.
Our role is to introduce cement producers to industry-leading practices. To achieve this, we host webinars featuring top experts who share their knowledge and experience. Additionally, we develop online courses on slag recycling and building a sustainable business around it.

What role does Moviator play in educating and supporting cement manufacturers in adopting alternative raw materials?
Hänninen: Moviator provides technical expertise, testing, and innovative grinding solutions to help cement manufacturers integrate alternative materials efficiently.

What innovations do you foresee in the future of alternative raw materials for the cement industry?
Korablin: It feels like we live in an era of innovation, yet we struggle to keep up with it. So many advancements have been made, but we often fail to fully utilise them. Take a smartphone, for example—we probably use only five per cent of its capabilities. The same applies here.
Even in the age of artificial intelligence, we believe in the critical role of people in production—their ability to implement changes, find new solutions and adopt alternative raw materials. The real innovation, in my view, lies in building a corporate culture that can quickly adapt to today’s fast-changing environment. Large enterprises, in particular, need flexible and agile teams.
Perhaps this isn’t the most conventional answer, but I see the most significant innovations happening in change management. And to me, that’s absolutely crucial.
Hänninen: Future innovations include clinker-free cements, ultra-fine grinding technologies and optimised SCM blends for lower carbon and high-performance materials.

Concrete

Adani’s Strategic Emergence in India’s Cement Landscape

Published

on

By

Shares

Milind Khangan, Marketing Head, Vertex Market Research, sheds light on Adani’s rapid cement consolidation under its ‘One Business, One Company’ strategy while positioning it to rival UltraTech, and thus, shaping a potential duopoly in India’s booming cement market.

India is the second-largest cement-producing country in the world, following China. This expansion is being driven by tremendous public investment in the housing and infrastructure sectors. The industry is accelerating, with a boost from schemes such as PM Gati Shakti, Bharatmala, and the Vande Bharat corridors. An upsurge in affordable housing under the Pradhan Mantri Awas Yojana (PMAY) further supports this expansion. In May 2025, local cement production increased about 9 per cent from last year to about 40 million metric tonnes for the month. The combined cement capacity in India was recorded at 670 million metric tonnes in the 2025 fiscal year, according to the Cement Manufacturers’ Association (CMA). For the financial year 2026, this is set to grow by another 9 per cent.
In spite of the growing demand, the Indian cement industry is highly competitive. UltraTech Cement (Aditya Birla Group) is still the market leader with domestic installed capacity of more than 186 MTPA as on 2025. It is targeted to achieve 200 MTPA. Adani Cement recently became a major player and is now India’s second-largest cement company. It did this through aggressive consolidation, operational synergies, and scale efficiencies. Indian players in the cement industry are increasingly valuing operational efficiency and sustainability. Some of the strategies with high impact are alternative fuels and materials (AFR) adoption, green cement expansion, and digital technology investments to offset changing regulatory pressure and increasing energy prices.

Building Adani Cement brand
Vertex Market Research explains that the Adani Group is executing a comprehensive reorganisation and consolidation of its cement business under the ‘One Business, One Company’ strategy. The plan is to integrate its diversified holdings into one consolidated corporate entity named Adani Cement. The focus is on operating integration, governance streamlining, and cost reduction in its expanding cement business.
Integration roadmap and key milestones:

  • September 2022: The consolidation process started with the $6.4 billion buyout of Holcim’s majority stakes in Ambuja Cements and ACC, with Ambuja becoming the focal point of the consolidation.
  • December 2023: Bought Sanghi Industries to strengthen the firm’s presence in western India.
  • August 2024: Added Penna Cement to the portfolio, improving penetration of the southern market of India.
  • April 2025: Further holding addition in Orient Cement to 46.66 per cent by purchasing the same from CK Birla Group, becoming the promoter with control.
  • Ambuja Cements amalgamated with Adani Cement: This was sanctioned by the NCLT on 18th July 2025 with effect from April 1, 2024. This amalgamation brings in limestone reserves and fresh assets into Ambuja.
  • Subject to Sanghi and Penna merger with Ambuja: Board approvals in December 2024 with the aim to finish between September to December 2025.
  • Ambuja-ACC future integration: The latter is being contemplated as the final step towards consolidation.
  • Orient Cement: It would serve as a principal manufacturing facility following the merger.

Scale, capacity expansion and market position
In financial year-2025, Adani Cement, including Ambuja, surpassed 100 MTPA. This makes it one of the world’s top ten cement companies. Along with ACC’s operations, it is now firmly placed as India’s second-largest cement company. In FY25, the Adani group’s sales volume per annum clocked 65 million metric tonnes. Adani Group claims that it now supplies close to 30 per cent of the cement consumed in India’s homes and infrastructure as of June 2025.
The organisation is pursuing aggressive brownfield expansion:

  • By FY 2026: Reach 118 MTPA
  • By FY 2028: Target 140 MTPA

These goals will be driven by commissioning new clinker and grinding units at key sites, with civil and mechanical works underway.
As of 2024, Adani Cement had its market share pegged at around 14 to 15 per cent, with an ambition to scale this up to 20 per cent by FY?2028, emerging as a potent competitor to UltraTech’s 192?MTPA capacity (186 domestic and overseas).

Strategic advantages and competitive benefits
The consolidation simplifies decision-making by reducing legal entities, centralising oversight, and removing redundant functions. This drives compliance efficiency and transparent reporting. Using procurement power for raw materials and energy lowers costs per ton. Integrated logistics with Adani Ports and freight infrastructure has resulted in an estimated 6 per cent savings in logistics. The group aims for additional savings of INR 500 to 550 per tonne by FY 2028 by integrating green energy, using alternative fuel resources, and improving sourcing methods.

Market coverage and brand consistency
Brand integration under one strategy will provide uniform product quality and easier distribution networks. Integration with Orient Cement’s dealer base, 60 per cent of which already distributes Ambuja/ACC products, enhances outreach and responsiveness.
By having captive limestone reserves at Lakhpat (approximately 275 million tonnes) and proposed new manufacturing facilities in Raigad, Maharashtra, Adani Cement derives cost advantage, raw material security, and long-term operational robustness.

Strategic implications and risks
Consolidation at Adani Cement makes it not just a capacity leader but also an operationally agile competitor with the ability to reap digital and sustainability benefits. Its vertically integrated platform enables cost leadership, market responsiveness, and scalability.

Challenges potentially include:

  • Integration challenges across systems, corporate cultures, and plant operations
  • Regulatory sanctions for pending mergers and new capacity additions
  • Environmental clearances in environmentally sensitive areas and debt management with input price volatility

When materialised, this revolution would create a formidable Adani–UltraTech duopoly, redefining Indian cement on the basis of scale, innovation, and sustainability. India’s leading four cement players such as Adani (ACC and Ambuja), Dalmia Cement, Shree Cement, and UltraTech are expected to dominate the cement market.

Conclusion
Adani’s aggressive consolidation under the ‘One Business, One Company’ strategy signals a decisive shift in the Indian cement industry, positioning the group as a formidable challenger to UltraTech and setting the stage for a potential duopoly that could dominate the sector for years to come. By unifying operations, leveraging economies of scale, and securing vertical integration—from raw material reserves to distribution networks—Adani Cement is building both capacity and resilience, with clear advantages in cost efficiency, market reach, and sustainability. While integration complexities, regulatory hurdles, and environmental approvals remain key challenges, the scale and strategic alignment of this consolidation promise to redefine competition, pricing dynamics, and operational benchmarks in one of the world’s fastest-growing cement markets.

About the author:
Milind Khangan is the Marketing Head at Vertex Market Research and comes with over five years of experience in market research, lead generation and team management.

Continue Reading

Concrete

Precision in Motion: A Deep Dive into PowerBuild’s Core Gear Series

Published

on

By

Shares

PowerBuild’s flagship Series M, C, F, and K geared motors deliver robust, efficient, and versatile power transmission solutions for industries worldwide.

Products – M, C, F, K: At the heart of every high-performance industrial system lies the need for robust, reliable, and efficient power transmission. PowerBuild answers this need with its flagship geared motor series: M, C, F, and K. Each series is meticulously engineered to serve specific operational demands while maintaining the universal promise of durability, efficiency, and performance.
Series M – Helical Inline Geared Motors: Compact and powerful, the Series M delivers exceptional drive solutions for a broad range of applications. With power handling up to 160kW and torque capacity reaching 20,000 Nm, it is the trusted solution for industries requiring quiet operation, high efficiency, and space-saving design. Series M is available with multiple mounting and motor options, making it a versatile choice for manufacturers and OEMs globally.
Series C – Right Angled Heli-Worm Geared Motors: Combining the benefits of helical and worm gearing, the Series C is designed for right-angled power transmission. With gear ratios of up to 16,000:1 and torque capacities of up to 10,000 Nm, this series is optimal for applications demanding precision in compact spaces. Industries looking for a smooth, low-noise operation with maximum torque efficiency rely on Series C for dependable performance.
Series F – Parallel Shaft Mounted Geared Motors: Built for endurance in the most demanding environments, Series F is widely adopted in steel plants, hoists, cranes, and heavy-duty conveyors. Offering torque up to 10,000 Nm and high gear ratios up to 20,000:1, this product features an integral torque arm and diverse output configurations to meet industry-specific challenges head-on.
Series K – Right Angle Helical Bevel Geared Motors: For industries seeking high efficiency and torque-heavy performance, Series K is the answer. This right-angled geared motor series delivers torque up to 50,000 Nm, making it a preferred choice in core infrastructure sectors such as cement, power, mining, and material handling. Its flexibility in mounting and broad motor options offer engineers’ freedom in design and reliability in execution.
Together, these four series reflect PowerBuild’s commitment to excellence in mechanical power transmission. From compact inline designs to robust right-angle drives, each geared motor is a result of decades of engineering innovation, customer-focused design, and field-tested reliability. Whether the requirement is speed control, torque multiplication, or space efficiency, Radicon’s Series M, C, F, and K stand as trusted powerhouses for global industries.

Continue Reading

Concrete

Driving Measurable Gains

Published

on

By

Shares

Klüber Lubrication India’s Klübersynth GEM 4-320 N upgrades synthetic gear oil for energy efficiency.

Klüber Lubrication India has introduced a strategic upgrade for the tyre manufacturing industry by retrofitting its high-performance synthetic gear oil, Klübersynth GEM 4-320 N, into Barrel Cold Feed Extruder gearboxes. This smart substitution, requiring no hardware changes, delivered energy savings of 4-6 per cent, as validated by an internationally recognised energy audit firm under IPMVP – Option B protocols, aligned with
ISO 50015 standards.

Beyond energy efficiency, the retrofit significantly improved operational parameters:

  • Lower thermal stress on equipment
  • Extended lubricant drain intervals
  • Reduction in CO2 emissions and operational costs

These benefits position Klübersynth GEM 4-320 N as a powerful enabler of sustainability goals in line with India’s Business Responsibility and Sustainability Reporting (BRSR) guidelines and global Net Zero commitments.

Verified sustainability, zero compromise
This retrofit case illustrates that meaningful environmental impact doesn’t always require capital-intensive overhauls. Klübersynth GEM 4-320 N demonstrated high performance in demanding operating environments, offering:

  • Enhanced component protection
  • Extended oil life under high loads
  • Stable performance across fluctuating temperatures

By enabling quick wins in efficiency and sustainability without disrupting operations, Klüber reinforces its role as a trusted partner in India’s evolving industrial landscape.

Klüber wins EcoVadis Gold again
Further affirming its global leadership in responsible business practices, Klüber Lubrication has been awarded the EcoVadis Gold certification for the fourth consecutive year in 2025. This recognition places it in the top three per cent
of over 150,000 companies worldwide evaluated for environmental, ethical and sustainable procurement practices.
Klüber’s ongoing investments in R&D and product innovation reflect its commitment to providing data-backed, application-specific lubrication solutions that exceed industry expectations and support long-term sustainability goals.

A trusted industrial ally
Backed by 90+ years of tribology expertise and a global support network, Klüber Lubrication is helping customers transition toward a greener tomorrow. With Klübersynth GEM 4-320 N, tyre manufacturers can take measurable, low-risk steps to boost energy efficiency and regulatory alignment—proving that even the smallest change can spark a significant transformation.

Continue Reading

Trending News