Economy & Market

Friction-Free Foundation

Published

3 years ago

February 15, 2024

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Shantanu Sharma, General Manager – Brand Marketing South AP, ExxonMobil Lubricants, speaks about the role of lubricants in the cement sector.

What are your views on the cement sector?
The cement industry in India plays a huge role. We acknowledge the significant growth potential and demand for cement in the country. The consistent Compound Annual Growth Rate (CAGR) of 5.65 per cent in cement demand from 2016 to 2022 reflects a robust market. With India boasting abundant and high-quality limestone deposits, the cement industry aligns with the country’s growing infrastructure needs.

What are your offerings to this sector?
As the cement industry in India continues to expand, employing advanced lubrication technologies and best practices will be important in maintaining a competitive edge and supporting sustainable growth. The application of proper lubrication steps in as a critical factor in ensuring the seamless operation of machinery and equipment. Through the reduction of friction between moving components, lubrication decreases wear and tear significantly, ultimately extending the operational life of essential machinery.
Now, as the construction sector prepares for even more growth, the focus shifts to integrating cutting-edge machinery with advanced technology. This is especially important for heavy-duty vehicles that endure higher shear forces, elevated temperatures, and increased wear compared to passenger vehicles. To meet the sector’s evolving needs, MobilTM is developing innovative lubrication solutions that not only enhance equipment efficiency but also play a crucial role in advancing the industry’s expansion objectives.

Tell us about your products.
To aid the need for heavy-duty products, we have tailored many products, especially for the high endurance and efficiency that the sector requires. Mobil SHC™ 600 Series lubricants are exceptional performance gear and bearing oils designed to provide outstanding service in terms of equipment protection, oil life, and problem-free operation helping to enable increased customer productivity. These scientifically engineered oils are formulated using the latest proprietary and patent pending Mobil SHC technology to provide outstanding and balanced performance in demanding applications at high and low temperatures. Mobil SHC 600 products feature excellent low-temperature properties, as well as improved air release performance in the lower viscosity grades. These products are resistant to strong forces.
Mobillith SHC™ Series greases are superior performance products designed for a wide variety of applications at extremes of temperature. They combine the unique features of synthetic base fluids with those of a high-quality lithium complex thickener. The wax-free nature of synthetic fluids and the low coefficient of traction (compared with mineral oils), work well in low temperatures and have very low starting and running resistance. These products offer the potential for energy savings and can reduce operating temperatures in the load zone of spherical roller and ball bearings. The lithium complex thickener contributes excellent adhesion, structural stability, and resistance to water. The greases have a high level of chemical stability and are formulated with special additive combinations to provide excellent protection against wear, rust, and corrosion, and provide operating thickness at high and low temperatures.

Tell us about your services.
Our Mobil™ Solcare Service app encompasses a range of solutions with a digitised coolant monitoring tool aimed at providing real-time findings powered by data-backed insights and customised recommendations. The app makes it effortless to gain access to critical data, saving up on time and giving users the chance to take preventative measures, shifting their approach towards proactive maintenance instead of reactive maintenance.

For more information, visit www.mobil.in/business
(Exxon Mobil Corporation has numerous affiliates, many with names that include ExxonMobil, Exxon, Esso and Mobil. For convenience and simplicity, those terms and references to “corporation”, “company”, “ExxonMobil”, “EM”, and other similar terms are used for convenience and may refer to one or more specific affiliates or affiliate groups.)

(Communication by the management of the company)

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Fornnax Wins AIRIA’s Special Export Award for Rubber Machinery in 2025-26

Published

5 days ago

October 19, 2026

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Fornnax Technology Pvt. Ltd. has been honoured with the Special Export Award – Rubber Machinery for 2025–26 by the All-India Rubber Industries Association (AIRIA), in recognition of its highest exports of tyre recycling plants to the European region.

With more than a decade of experience in India’s tyre recycling industry, Fornnax has contributed to the development of advanced recycling technologies and infrastructure. The company currently holds a 90% market share in India’s domestic tyre recycling sector, while exports account for 30% of its business, spanning markets such as Europe, Australia and the GCC.

The award marks another milestone for Fornnax, whose tyre recycling lines and advanced shredding technologies are supporting the growth of the circular economy in India and international markets.

Commenting on the recognition, Mr. Jignesh Kundaria, Founder and Director of Fornnax, said:

“This honour from AIRIA is a reflection of an incredible journey we have undertaken over the years. When we started Fornnax, there was no established recycling industry in India to follow. We chose to build for the future instead. Today, when you see India’s tyre recycling sector, it has already transformed into a dynamic, high-growth industry and we are extremely proud to have played our part in building it.”

Unlike standalone equipment suppliers, Fornnax focuses on developing complete, high-capacity recycling infrastructure. Its integrated systems combine multiple stages of shredding and size reduction to enable efficient, continuous operations. This system-level engineering approach helps recycling operators improve throughput, equipment reliability and operational consistency.

The recognition reinforces Fornnax’s commitment to developing engineering technologies that contribute to a more efficient and circular recycling ecosystem.

Looking ahead, the company aims to expand its international presence while continuing to develop advanced shredding and recycling solutions to address the growing volumes and evolving requirements of the global recycling industry.

For more information, visit: www.fornnax.com

Concrete

Wonder Cement appoints Mahesh Singh as VP Corporate Brand Communication

Published

2 weeks ago

October 9, 2026

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Singh brings 20+ years of brand and marketing experience, and will lead integrated corporate brand communication initiatives at Wonder Cement

New Delhi

Wonder Cement, a leading cement manufacturer, has appointed Mahesh Singh as Vice President – Corporate Brand Communication. In his new role, he will oversee corporate brand strategy and communication, including digital and performance marketing, public relations, trade, events, exhibitions, sports and experiential marketing.

Singh brings over two decades of experience across marketing and communications, with roles spanning the automotive industry, agencies and entrepreneurship. He spent more than a decade with Honda Motorcycle & Scooter India, working across integrated communication, media, digital, retail and consumer engagement. His stint also included helping build the company’s digital marketing capabilities.

He moved to dentsu X India as Vice President – Strategy & Planning, working across categories such as automotive, auto components, electric vehicles, FMCG, consumer electronics, BFSI, apparel and brand consulting. His responsibilities included media and marketing strategy, product launches, content, performance marketing and consumer activations.

Singh subsequently took an entrepreneurial route with Radiant Brands before joining Shriram Ltd (SPR Autotech) as Head – Marketing & Communications. There, his remit included brand and corporate strategy, communications, PR and ORM, retail identity, loyalty programmes and events.

At Wonder Cement, Singh will be responsible for bringing together the company’s corporate brand communication initiatives across digital, performance marketing, PR, trade, sports and experiential platforms. The role will focus on creating an integrated approach to communication across consumers, trade partners and other key stakeholders.

The appointment brings to Wonder Cement a marketer whose career has spanned the brand, agency and entrepreneurial sides of the communications ecosystem.

Wonder Cement, part of the RK Group, is a cement manufacturer with roots in Rajasthan and a focus on quality, trust and transparency. The company has grown to six manufacturing plants, and a cement capacity of 21.5 MTPA. With more than 2,000 employees and a network of over 5,000 dealers, its operations span manufacturing, distribution and customer engagement, with a focus on consistent product quality and efficient execution.

Concrete

JSW Cement commissions additional 1 MTPA grinding unit at Nagaur

Published

2 weeks ago

October 8, 2026

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With this commissioning, JSW Cement’s total cement grinding capacity has increased to 25.10 MTPA,
Mumbai

JSW Cement, one of India’s leading green cement producers and part of the diversified JSW Group, today announced the successful commissioning of an additional 1.00 MTPA cement grinding unit at Nagaur, Rajasthan. The commissioning marks another significant milestone in the Company’s growth strategy.

With this commissioning, JSW Cement’s total cement grinding capacity has increased to 25.10 MTPA, while its total clinker manufacturing capacity, including clinker capacity at its joint venture, JSW Cement FZC, stands at 9.74 MTPA.

JSW Cement had commenced operations in North India in March 2026 with the Nagaur Integrated Plant, comprising a 3.30 MTPA clinkerisation unit and 2.50 MTPA cement grinding unit. With the commissioning of the additional 1.00 MTPA cement grinding unit, the plant’s total cement grinding capacity has increased to 3.50 MTPA, enhancing the company’s ability to cater to the growing cement demand across Rajasthan, Haryana, Punjab and the National Capital Region (NCR). The expansion has been funded through a strategic mix of equity and long-term debt.

During the quarter ended 30th September 2026, JSW Cement has also commissioned the Alternate Fuel Handling System and the Waste Heat Recovery system (WHRS) at the Nagaur Integrated Plant.

Nilesh Narwekar, CEO, JSW Cement, said: “The commissioning of additional 1.00 MTPA grinding capacity at Nagaur is a key strategic priority for us and will accelerate JSW Cement’s expansion into North India. We look forward to servicing the growing needs of the region and contributing to the economic growth of Rajasthan, Haryana, Punjab and the NCR area. I am delighted to share that the company has commissioned this grinding unit within the expected timeline, showcasing our project execution capabilities. Further, the Alternate Fuel Handling System and the Waste Heat Recovery system (WHRS) are expected to substantially reduce our production costs going forward.”