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Sustainability as a Culture

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Tarun Mishra, Co-founder, Covacsis Technologies, explores the role of technology in driving the cement sector towards a sustainable future.

The industrial era of the 20th century had more sustainable business practices than the 21st century. However, the global community has realised the need to bring sustainable practices back into the manufacturing process. Thus, the idea of sustainability as a culture, not just a metric to comply with, has evolved. Right impetus on innovating and developing effective manufacturing technologies coupled with making sustainability a boardroom agenda are important steps.
Making the world sustainable by minimising all kinds of waste produced in manufacturing processes and by minimising consumption of natural resources are essential parts of sustainability.
The core idea of sustainability is to drive towards:

  1. 1. Zero impact on the environment due to operations
  2. 2. Zero impact on the society

  3. Manufacturing industry worldwide ought to play a greater role in this endeavour. Cement industry must rise to take larger responsibility, and become a role model for other industries in developing this culture as part of business practices by employing design thinking and digital interventions.
    Mineral processing and cement production are extremely energy intensive activities. Reaching net zero and decarbonising cement requires lengthy changes throughout the value chain.
    Cement-based materials, such as concrete and mortars, are used in extremely large amounts. Cement plays an important role in terms of economic and social relevance since it is fundamental to build and improve infrastructure. On the other hand, this industry is also a heavy polluter. Cement production releases 5-6 per cent of the entire CO2 generated due to human activities, accounting for about 4 per cent of global warming. It can release huge amounts of persistent organic pollutants, such as dioxins and heavy metals and particles. Energy consumption is also considerable. Cement production uses approximately 0.6 per cent of all energy produced in the US.
    A huge innovation and solution is underway to make cement greener and sustainable, such as the use of alternative materials that can be used to minimise CO2 production and reduce energy consumption, such as calcium sulphoaluminate and ß-Ca2SiO4-rich cements.
    Also sustainability of the cement industry can be significantly improved by using residues from other industrial sectors. Under adequate conditions, waste materials such as tyres, oils, municipal solid waste and solvents can be used as supplementary fuel in cement plants.
    While the role of research and development is necessary to improve cement industry sustainability over a long run, with intelligent systems it is possible to get immediate results by optimising complex cement plant’s energy use while maintaining high equipment availability. All this must start with measuring various sustainability metrics and dimensions within the organisation.

Measurement metrics
An effective measurement requires:

  1. What to measure?
    The sustainability metrics defined across the value chain becomes extremely important in the overall scheme of things. What is not measured never improves, therefore, a thorough study to map every value element and to identify sustainability metrics is imperative.
    For example, cement manufacturers can think ways and means to measure:
    a. Carbon neutrality at every stage such as kiln, cement mills, etc.
    b. Waste produced or treated
    c. Net health hazard in every process and job function
    d. Net safety hazard in the process and job function
  2. How to measure? What method to use for measuring?
    Current manual mode of recording and logging information is limiting, ineffective and non-actionable. Furthermore, the current method is based on sample data collection once a shift or once a day. It does not fulfill beyond meeting compliance needs.
    A new generation method using IIOT will eliminate manual methods and provide comprehensive, error free and valuable data along with the root cause analysis to improve further.
  3. When do they get measured?
    A comprehensive set of metrics getting measured using elaborate and error free methods is great but still not sufficient. Measuring these metrics in real time delivers unthinkable opportunities to the organisation to arrest performance compromises immediately and set things right without losing anything. Intelligent technologies like Covacsis’ Intelligent Plant Framework uses extensive data science to track all sorts of irregularities instantaneously and provides comprehensive root cause analysis with recommendations.
    For example, C3S percentage change in kiln operation may affect the coal consumption per ton of clinker. Real time discovery and understanding of the right relation between C3S and other process parameters will allow the shop floor team to optimise coal costs. Some of these are not part of conventional distributed control systems (DCS), supervisory control and data acquisition (SCADA) and Historians.

An Organisational Practice
Platforms, tools or solutions like Intelligent Plant Framework provide easy, automatic and autonomous real time understanding with complete visibility about every anomaly.
A large part of assistance is provided through autonomous alerts and notifications mechanisms to users outlining those activities which are potentially compromising on sustainability metrics along with a detailed root cause analysis.
Sustainability is a cross functional agenda in every organisation. Production, quality, engineering, planning, utility, cost, human resource and other departments are required to form a cross functional committee to drive the agenda of sustainability.
Every process in the value stream must have a sustainability index. This index is to be computed in real time and published on a live screen and dashboard along with detailed analytics. Likewise, every department must have sustainability rating done automatically and autonomously on a daily basis to enforce the culture of sustainability.
Every individual must have a sustainability score in the organisation as part of their performance. This will help the human resource department in organising the right training for the right people in the organisation. Digital boot camp on sustainability is a great way to make the agenda pervasive across the organisation.

ABOUT THE AUTHOR:


Tarun Mishra, Co-founder, Covacsis,
is a proponent of industrial IOT since 2009. He helps companies built a profitable business by redefining manufacturing operations and its performance.

Concrete

Ramco Cements’ Hard Worker Campaign Wins Seven Awards

Campaign earns honours for direction, editing and cinematography

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The Hard Worker campaign by The Ramco Cements has secured seven honours at the Good Ads Matter Awards 2026, adding to its growing list of accolades and reinforcing its standing among the year’s most recognised advertising campaigns.
The awards were presented during the Good Ads Matter Awards Night 2026 held at Mehboob Studios in Mumbai. The campaign received recognition across multiple categories, highlighting excellence in direction, editing, cinematography and storytelling.
Among the honours, the campaign won Silver in the Campaign of the Year – Direction category, while filmmaker Prakash Varma was named Director of the Year for the films Tortoise & Hare and Eco Plaster. Tortoise & Hare also received Silver awards for Best Editing and Best Colour Grading, along with a Bronze award for Best Cinematography. Eco Plaster earned Bronze awards in the Best Direction – Narrative and Best Direction – Humour categories.
Both films extended their award-winning run, with Eco Plaster being recognised for its narrative centred on water conservation through innovative construction solutions, while Tortoise & Hare was honoured for its storytelling and craft execution.
The Hard Worker campaign was built around the idea that hard work deserves recognition and respect. Through culturally rooted and emotionally engaging stories, the campaign has connected with consumers, engineers, masons and the wider construction community across the country.
Commenting on the achievement, A V Dharmakrishnan, CEO of The Ramco Cements Limited, said that the continued recognition across leading creative platforms reflects the company’s commitment to meaningful and authentic communication rooted in the values of the people it serves.
Balaji K Moorthy, Executive Director – Marketing, The Ramco Cements Limited, said the awards recognise the craftsmanship behind the storytelling, from direction and cinematography to editing and narrative execution.
Following recognition at both the Kyoorius Creative Awards and the Good Ads Matter Awards, the Hard Worker campaign continues to demonstrate the impact of purpose-driven storytelling combined with strong creative execution and consumer relevance.

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Concrete

Cement Makers Reaffirm Commitment to Sustainable Growth

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World Environment Day spotlight on innovation and circularity

On World Environment Day, the Indian cement industry reiterated its commitment to supporting India’s climate ambitions through sustainable manufacturing, resource efficiency and the adoption of cleaner technologies.

The Cement Manufacturers’ Association (CMA) said the sector remains aligned with the Government of India’s Net Zero commitments and is accelerating efforts to reduce its environmental footprint while supporting the country’s infrastructure and development agenda.

Parth Jindal, President, CMA and Managing Director, JSW Cement, said the industry is increasingly adopting cleaner technologies, improving energy efficiency and expanding the use of alternative fuels and raw materials. He also highlighted the growing importance of circular economy practices, where industrial by-products and waste streams from one sector are utilised as resources in another.

“The Indian Cement Industry is aligned to the Government’s commitments on carbon mitigation and is accelerating the adoption of cleaner technologies, resource efficiency and circular economy practices while actively exploring the potential of Carbon Capture, Utilisation and Storage (CCUS) as a critical pathway for deep decarbonisation,” said Jindal.

He added that coprocessing industrial waste and by-products helps conserve natural resources, reduce disposal requirements and lower the environmental footprint across multiple sectors.

According to Jindal, sustainability is no longer limited to manufacturing processes but is increasingly influencing investment decisions, innovation strategies and long-term growth plans within the industry.

Echoing similar views, Dr Raghavpat Singhania, Vice President, CMA and Managing Director, JK Cement, said sustainable development extends beyond emissions reduction and must also focus on responsible resource utilisation and waste minimisation.

“Sustainability in the built environment cannot be measured by emissions alone. It is equally about how efficiently we use resources, how effectively we minimise waste and how responsibly we create the infrastructure that will serve future generations,” said Singhania.

He noted that the cement industry is advancing its sustainability agenda through greater resource efficiency, increased circularity, technological innovation and continuous improvements in manufacturing practices. As a key contributor to India’s infrastructure development, the sector has a critical role to play in balancing economic growth with environmental responsibility.

On the occasion of World Environment Day, industry leaders reaffirmed their commitment to supporting India’s climate goals while delivering the materials required for resilient, durable and sustainable infrastructure.

 

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Concrete

Building a Greener Future Together

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Environmental sustainability requires immediate action, not just long-term commitments and discussions. Recycling, circular economy practices, and technology-driven waste management can help industries reduce environmental impact while supporting sustainable growth.

Author: Jignesh Kundaria, Director and CEO, Fornnax Technology

World Environment Day serves as an important reminder that environmental sustainability can no longer remain confined to discussions, reports, or long-term commitments. The environmental challenges facing the world today demand immediate, measurable, and collective action. Across industries and communities, waste generation continues to outpace our ability to process it responsibly, placing increasing pressure on ecosystems, natural resources, public health, and the well-being of future generations.

One of the most significant shifts required today is a change in how society perceives waste. Rather than being viewed as a material to be discarded, waste must be recognised as a valuable resource that can contribute to both economic growth and environmental protection when managed through the right technologies and systems. This mindset forms the foundation of the circular economy model that countries across the world are increasingly adopting to reduce landfill dependence, recover valuable materials, and create more sustainable industrial ecosystems.

India has made meaningful progress in strengthening awareness around sustainability, recycling, and environmental responsibility over the past decade. Significant efforts are being made to formalise the recycling sector through improved infrastructure, technology adoption, policy implementation, and broader stakeholder participation. These developments are creating a stronger foundation for responsible waste management and resource recovery across the country.

However, achieving long-term environmental impact requires collaboration from all stakeholders. Industries, policymakers, technology providers, and communities must work together with greater accountability to strengthen recycling ecosystems, encourage responsible waste management practices, and create sustainable outcomes through consistent execution rather than temporary interventions.

As someone closely associated with the recycling industry, I firmly believe that technology will play a decisive role in addressing future environmental challenges. Advanced recycling systems have the potential to recover valuable resources, reduce pollution, minimise landfill burdens, and conserve energy, creating a more sustainable future for generations to come. This belief is deeply reflected in Fornnax’s motto, “Committed to Create a Green Future,” which embodies our commitment to building long-term environmental value through innovation and responsible action.

At the same time, technology alone cannot deliver meaningful change. Real progress requires intent, awareness, participation, and a shared sense of responsibility. Sustainable development can only be achieved when innovation is supported by collective action and a genuine commitment to environmental stewardship.

On this World Environment Day, let us move beyond conversations and take meaningful steps towards creating a cleaner, greener, and more sustainable planet. By embracing innovation, strengthening recycling ecosystems, and acting responsibly today, we can create lasting environmental impact and secure a better future for generations to come.

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