Concrete

Nuvoco Vistas Celebrates Gujarat’s Heritage with “Sauthi Khaas Garba”

The campaign spanned Ahmedabad, Vadodara, Surat, Rajkot, and rural regions of Gujarat.

Published

11 months ago

October 9, 2025

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Nuvoco Vistas Corp, India’s fifth-largest cement group by capacity, concluded its flagship cultural initiative, “Nuvoco Duraguard Sauthi Khaas Garba”, with a grand felicitation ceremony in Ahmedabad. The initiative was designed to celebrate Gujarat’s authentic Garba traditions—rich in heritage, community, and faith.

Sauthi Khaas Garba symbolises resilience, togetherness, and continuity across generations, mirroring Nuvoco Duraguard Cement’s attributes of strength, durability, and trust. By linking the brand with Gujarat’s cultural heartbeat, the campaign celebrated tradition while reinforcing Nuvoco’s promise of building enduring foundations.

The campaign spanned Ahmedabad, Vadodara, Surat, Rajkot, and rural regions of Gujarat, reaching over 500,000 people through multi-channel engagement, including print, radio, digital platforms, PR, and on-ground activations. By highlighting authentic, traditional Garba forms—beyond commercialised versions—the initiative preserved Gujarat’s cultural legacy while enhancing brand goodwill, dealer engagement, and consumer trust.

Winner Selection and Felicitation

Groups representing the true spirit of Gujarat’s Garba were identified through a nomination-driven process amplified by radio features, digital storytelling, and public voting. At the grand finale, winners were crowned Garba Legends of Gujarat and felicitated by Nuvoco.

Chirag Shah, Head of Marketing, Innovation and Sales Excellence at Nuvoco Vistas Corp, said, “Gujarat, the cultural home of Garba, is one of our most strategic markets, and Ahmedabad—being the epicentre of Navratri celebrations—offered the perfect platform to engage communities, strengthen dealer relationships, and reinforce consumer trust. Through Sauthi Khaas Garba, we honoured traditions that have stood the test of time—just like Nuvoco Duraguard Cement. Felicitating the winners celebrates those who keep this cultural heritage alive, while deepening Nuvoco’s emotional and business connect with the state.”

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Cement Firms to Invest Rs. 130 bn in Green Energy by FY28

Cement companies plan to expand clean energy capacity to 6 GW by FY28

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1 day ago

September 17, 2026

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India’s major cement companies are set to raise their clean energy capacity to 6 GW by March 2028 from around 4 GW at the end of March 2026, according to ratings agency ICRA. The planned expansion is expected to involve investments of Rs. 130 bn over the next two years.

The additional capacity could generate annual savings of Rs. 62 bn to Rs. 67 bn, resulting in an estimated payback period of 1.8 to 2.2 years. Cement is an emission-intensive industry, and leading producers have established net-zero roadmaps covering the next 15 to 20 years.

The calcination process accounts for 57 to 60 per cent of the sector’s total emissions, while fuel combustion contributes 27 to 30 per cent and electricity consumption accounts for 10 to 13 per cent. ICRA said the figures highlighted the need for a broad decarbonisation strategy involving green power, blended cement, alternative fuels and improvements in clinker efficiency.

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Cement producers are also assessing carbon capture, utilisation and storage, although high implementation costs, energy requirements and limited transport and storage infrastructure are expected to slow commercial adoption. The government has proposed Rs. 200 bn over five years to support deployment across key sectors. Meanwhile, companies are targeting thermal substitution rates of 10 to 15 per cent over the next three to five years, compared with the current industry level of around 6 per cent.

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Centre Defers Clearance for Limestone Mine Near Bustard Habitat

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Telangana to Supply Subsidised Cement for Indiramma Houses

Poor families allotted Indiramma houses to receive cement at Rs. 230 per bag

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The Telangana government will supply cement at a subsidised price of Rs. 230 per 50-kg bag to poor and low-income families allotted Indiramma houses. The prevailing market price is between Rs. 310 and Rs. 320 per bag, the Assembly was informed on Thursday.