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Ranveer Singh is the face of Dalmia Cement

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The campaign ‘RCF Strong toh Ghar Strong’ by Dalmia Cement marks a significant shift in its brand focus, placing emphasis on guiding and assisting customers in the correct usage of cement for critical home building components, such as the roof, column and foundation. The campaign aims to raise awareness among home builders and contractors about the importance of selecting the right cement and employing it in the proper manner while adhering to best construction practices to ensure the strength and durability of their homes.
To enhance the campaign’s impact, superstar Ranveer Singh will be featured in it, adding more credibility to Dalmia Cement’s role as the ‘RCF Expert’. The comprehensive multimedia approach planned for the campaign aligns with the brand’s core strengths of technical knowledge and exceptional service, as reflected in the slogan ‘RCF Strong toh Ghar Strong.’

Concrete

Cement industry to gain from new infrastructure spending

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As per a news report, Karan Adani, ACC Chair, has said that he expects the cement industry to benefit from the an anticipated US$2.2tn in new public infrastructure spending between 2025 and 2030. In a statement he said that ACC has crossed the 100Mt/yr cement capacity milestone in April 2025, propelling the company to get closer to its ambitious 140Mt/yr target by the 2028 financial year. The company’s capacity corresponds to 15 per cent of an all-India installed capacity of 686Mt/yr.

Image source:https://cementplantsupplier.com/cement-manufacturing/emerging-trends-in-cement-manufacturing-technology/

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AI boom drives demand, says ACA

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The American Cement Association projects a nearly 1Mt annual increase in US cement demand over the next three years, driven by the surge in AI data centres. Consumption by data centres is expected to grow from 247,000 tonnes in 2025 to 860,000 tonnes by 2027. With over 5,400 AI data centres currently operating and numbers forecast to exceed 6,000 by 2027, the association cautions that regulatory hurdles and labour shortages may impact the industry’s ability to meet demand.

Image source:https://img-s-msn-com.akamaized.net/tenant/amp/entityid/AA1zOrih.img?w=2000&h=1362&m=4&q=79

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GoldCrest Cement to build plant in India

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GoldCrest Cement will build a greenfield integrated plant with a 3.5Mt/yr clinker capacity and 4.5Mt/yr cement capacity. GoldCrest Cement appointed Humboldt Wedag India as engineering, procurement and construction contractor in March 2025 and targets completion by March 2027. It has signed a 40-year supply agreement with Gujarat Mineral Development Corporation for 150Mt of limestone from its upcoming Lakhpat Punrajpur mine in Gujarat.

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