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Leading the Green Revolution

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Ajay Kapur, CEO – Cement Business, Adani Group, explores India’s proactive measures, from embracing renewable energy and waste heat recovery to reducing clinker usage and innovatively repurposing industrial by-products, signaling a promising shift towards sustainable cement manufacturing.

Imagine a world without cement – it’s almost like picturing a skyline without its defining structures. As one of the most commonly used building materials, the manufacturing of cement faces significant challenges in decarbonising. Tackling this challenge goes beyond the ordinary, considering that the cement sector is a major player, contributing up to 7-8 per cent of global greenhouse gas emissions. The significance of this issue is particularly pronounced for India, as we currently hold the dual status of the world’s second-largest producer and consumer of cement. The production capacity of the Indian cement sector is poised to grow to more than 700 million tonnes (MT) over the next five years from around 570 MT now. Consumption on the other hand is also set to grow to 450 MT by 2027.
As the Indian economy expands and continues on this growth path to reach $5 trillion in GDP in the near term and emerge as the world’s third largest economy before the end of the current decade, the environmental challenges will also become more formidable.
Most large cement manufacturers in India have already committed to becoming carbon neutral sometime around the middle of this century and this is also going to contribute to India’s Net Zero ambition set for 2070. The road ahead for Indian cement manufacturers is very similar to what the energy sector faces. India’s economic turnaround that started in 1991 also brought home conversations around the rising and unprecedented levels of consumption of energy to fire up the economy, putting the country under the environmental spotlight, too. Cement production is not only energy intensive but also depends on natural mineral resources. The widespread adoption of well-understood and sustainable cement production practices has been a gradual process, gaining momentum over time. Today, the Indian cement sector is ready to meet sustainability challenges head-on through a whole range of measures that covers the entire value chain in cement manufacturing, leading all the way to increasing the share of green cement on the demand side.

Alternative fuel and raw materials
Being an energy-intensive sector, cement manufacturers have started investing in cleaner sources of energy like solar and wind as captive generation units to run their plants. This shift in no small measure is supported by the falling cost of renewable energy India. Between 2010 and now, the cost of solar modules in India have dropped by more than 80 per cent, making it one of the most sought after sources of clean energy for large industrial units including cement. Similar efforts are also on to move finished cement, packed and bulk on more sustainable or green logistics like soya extract-based biofuel powered shipping. Bulk terminals and grinding units along India’s long coastline can enable the movement of clinker and cement through the sea route at the lowest possible cost.
The share of green energy is further enhanced through investments in Waste Heat Recovery Systems (WHRS). These systems not only adhere to the principles of the circular economy but also result in fossil fuels savings. This not only nurtures a more cost-efficient process but also directly impacts the bottom line.
According to the Ministry of New and Renewable Energy (MNRE), the Indian cement Industry has the highest potential to adopt WHRS as an alternative to conventional sources of energy. WHRS installations will continue to grow along with the increase in capacity to manufacture cement, bringing it close to 1.3 GW at current production capacity levels. It is estimated that WHRS would help replace the energy requirement equivalent to 8.6 million tonnes of coal, resulting in emissions savings of 12.8 million tonnes of CO2 by the Indian cement manufacturers.
Cement manufacturers are also cutting down on the ‘clinker factor’ by replacing them with industrial by-products without compromising the quality (strength) of the cement. Cutting down the clinker factor offers two immediate benefits. One, it reduces energy consumption because clinker is produced at ~1400°C (from limestone etc.,) and two, it also softens the environmental impact of by-products like flyash, slag and silica fumes. Manufacturing a tonne of Ordinary Portland cement also releases around 800 kg of CO2. Investments are also made in recycling massive quantities of municipal waste into Refuse Derived Fuel or RDF through its pre- and co-processing facilities, which is then used as energy to run cement kilns. The impact of producing and using RDF not only saves on energy from conventional sources but also helps large cities manage municipal waste in a safe manner. Mega cities like Mumbai are now working with cement companies to manage municipal waste through a symbiotic relationship that benefits manufacturers and city administrators.
Red mud, a waste derived from aluminium production, is also now used in the cement manufacturing process as an alternative raw material. Again, this helps build a circular economy through utilisation of aluminium industry’s by-products in an environmentally sound manner. Other large industrial sectors like pharmaceuticals also tapped for zero residue of their process waste and ETP sludge. Similarly cement manufacturers are also able to process hazardous wastes released by the automobile and automobile ancillary sector such as chromium, zinc and paint sludge, oil residue and cotton waste.
Water management is yet another area that is making cement manufacturing in India more sustainable. Apart from becoming water positive (returning more water than what is consumed) from an operations point of view, a lot is also being done under the larger banner of CSR where cement manufacturers are now active participants in water conservation projects, working along with local rural communities including farmers. Large cement manufacturers in India are also working on conserving biodiversity in their areas of operations including large afforestation projects, which helps in strengthening the water table.

Conclusion
India today has a very robust legislative mechanism to ensure that industrial sectors like cement abide by environmental laws. But cement manufacturers, recognising the growing environmental consciousness among consumers, are actively pursuing higher benchmarks to minimise burden on environmental damage. With the growing consumer centricity that has moved cement from being a commodity to a branded consumer product, manufacturers are now able to offer sustainability as part of the brand value and appeal. Green cement as a product in India is still in its nascent stage with a miniscule share in the overall market. It is expected to grow in coming years as sustainability is an important factor for today’s buyers.
Today’s well-informed consumers also expect manufacturers to play a more responsible role in protecting the environment through sustainable manufacturing practices. The transformation of the Indian cement sector has only begun.

ABOUT THE AUTHOR:
Ajay Kapur, CEO – Cement Business, Adani Group
has over 30 years of expertise in the cement, construction, power and heavy metals sector. He has been extensively involved in several business forums, such as CII, FICCI, and ASSOCHAM.

Concrete

Adani Cement to Deploy World’s First Commercial RDH System

Adani Cement and Coolbrook partner to pilot RDH tech for low-carbon cement.

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Adani Cement and Coolbrook have announced a landmark agreement to install the world’s first commercial RotoDynamic Heater (RDH) system at Adani’s Boyareddypalli Integrated Cement Plant in Andhra Pradesh. The initiative aims to sharply reduce carbon emissions associated with cement production.
This marks the first industrial-scale deployment of Coolbrook’s RDH technology, which will decarbonise the calcination phase — the most fossil fuel-intensive stage of cement manufacturing. The RDH system will generate clean, electrified heat to dry and improve the efficiency of alternative fuels, reducing dependence on conventional fossil sources.
According to Adani, the installation is expected to eliminate around 60,000 tonnes of carbon emissions annually, with the potential to scale up tenfold as the technology is expanded. The system will be powered entirely by renewable energy sourced from Adani Cement’s own portfolio, demonstrating the feasibility of producing industrial heat without emissions and strengthening India’s position as a hub for clean cement technologies.
The partnership also includes a roadmap to deploy RotoDynamic Technology across additional Adani Cement sites, with at least five more projects planned over the next two years. The first-generation RDH will provide hot gases at approximately 1000°C, enabling more efficient use of alternative fuels.
Adani Cement’s wider sustainability strategy targets raising the share of alternative fuels and resources to 30 per cent and increasing green power use to 60 per cent by FY28. The RDH deployment supports the company’s Science Based Targets initiative (SBTi)-validated commitment to achieve net-zero emissions by 2050.  

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Concrete

Birla Corporation Q2 EBITDA Surges 71%, Net Profit at Rs 90 Crore

Stronger margins and premium cement sales boost quarterly performance.

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Birla Corporation Limited reported a consolidated EBITDA of Rs 3320 million for the September quarter of FY26, a 71 per cent increase over the same period last year, driven by improved profitability in both its Cement and Jute divisions. The company posted a consolidated net profit of Rs 900 million, reversing a loss of Rs 250 million in the corresponding quarter last year.
Consolidated revenue stood at Rs 22330 million, marking a 13 per cent year-on-year growth as cement sales volumes rose 7 per cent to 4.2 million tonnes. Despite subdued cement demand, weak pricing, and rainfall disruptions, Birla Jute Mills staged a turnaround during the quarter.
Premium cement continued to drive performance, accounting for 60 per cent of total trade sales. The flagship brand Perfect Plus recorded 20 per cent growth, while Unique Plus rose 28 per cent year-on-year. Sales through the trade channel reached 79 per cent, up from 71 per cent a year earlier, while blended cement sales grew 14 per cent, forming 89 per cent of total cement sales. Madhya Pradesh and Rajasthan remained key growth markets with 7–11 per cent volume gains.
EBITDA per tonne improved 54 per cent to Rs 712, with operating margins expanding to 14.7 per cent from 9.8 per cent last year, supported by efficiency gains and cost reduction measures.
Sandip Ghose, Managing Director and CEO, said, “The Company was able to overcome headwinds from multiple directions to deliver a resilient performance, which boosts confidence in the robustness of our strategies.”
The company expects cement demand to strengthen in the December quarter, supported by government infrastructure spending and rural housing demand. Growth is anticipated mainly from northern and western India, while southern and eastern regions are expected to face continued supply pressures.

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Concrete

Ambuja Cements Delivers Strong Q2 FY26 Performance Driven by R&D and Efficiency

Company raises FY28 capacity target to 155 MTPA with focus on cost optimisation and AI integration

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Ambuja Cements, part of the diversified Adani Portfolio and the world’s ninth-largest building materials solutions company, has reported a robust performance for Q2 FY26. The company’s strong results were driven by market share gains, R&D-led premium cement products, and continued efficiency improvements.
Vinod Bahety, Whole-Time Director and CEO, Ambuja Cements, said, “This quarter has been noteworthy for the cement industry. Despite headwinds from prolonged monsoons, the sector stands to benefit from several favourable developments, including GST 2.0 reforms, the Carbon Credit Trading Scheme (CCTS), and the withdrawal of coal cess. Our capacity expansion is well timed to capitalise on this positive momentum.”
Ambuja has increased its FY28 capacity target by 15 MTPA — from 140 MTPA to 155 MTPA — through debottlenecking initiatives that will come at a lower capital expenditure of USD 48 per metric tonne. The company also plans to enhance utilisation of its existing 107 MTPA capacity by 3 per cent through logistics infrastructure improvements.
To strengthen its product mix, Ambuja will install 13 blenders across its plants over the next 12 months to optimise production and increase the share of premium cement, improving realisations. These operational enhancements have already contributed to a 5 per cent reduction in cost of sales year-on-year, resulting in an EBITDA of Rs 1,060 per metric tonne and a PMT EBITDA of approximately Rs 1,189.
Looking ahead, the company remains optimistic about achieving double-digit revenue growth and maintaining four-digit PMT EBITDA through FY26. Ambuja aims to reduce total cost to Rs 4,000 per metric tonne by the end of FY26 and further by 5 per cent annually to reach Rs 3,650 per metric tonne by FY28.
Bahety added, “Our Cement Intelligent Network Operations Centre (CiNOC) will bring a paradigm shift to our business operations. Artificial Intelligence will run deep within our enterprise, driving efficiency, productivity, and enhanced stakeholder engagement across the value chain.”

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