Concrete
Harvest, Reuse, Restore
Published
2 years agoon
By
admin
ICR shines a spotlight on the concerted efforts within the cement industry to reduce its water footprint and actively contribute to water positivity. From innovative processes to strategic partnerships, we navigate the currents of change, discovering how the cement industry is redefining its role in a water-scarce world.
One of the most precious resources on our planet is water. Considered one amongst the elements that make the Earth, water is critical for the survival of all living things. Although the planet has enormous water both on the surface and in the ground, accessible freshwater is minuscule. For India in particular, water is a crucial resource.
Planet Earth is the only known planet today that has water and life. Even though 70 per cent of the planet is covered with water, only one per cent is easily accessible. Given that all life forms are dependent on water; its importance cannot be understated for domestic and agricultural use. In addition, water is used to produce power and in multiple processes in multiple industries.
RAINFALL IN INDIA
The CWC monitors 42 reservoirs located in the southern states: Andhra Pradesh, Telangana, Karnataka, Kerala and Tamil Nadu. Their collective storage capacity is 53.334 Billion Cubic Metre (BCM). According to a recent report from the Central Water Commission (CWC), water levels in these states’ reservoirs are low compared to last year and compared to other regions of the country in 2023. In September 2023, the water stocks stood at 25.609 BCM (48 per cent of the total storage capacity), which then dropped to 24.575 BCM (46 per cent of the total storage capacity).
During normal monsoon years over the country, the available water reserves in southern India touch 91 per cent of the total storage capacity. Even though the country as a whole recorded normal rainfall in 2023 (820mm, 94 per cent of the Long Period
Average), the monsoon over the south peninsular was not appreciable.
According to data released by the India Meteorological Department, the South-West monsoon during June- August 2023 has been below normal in 42 per cent of the districts. In August, rainfall in the country was 32 per cent below normal and in the southern States it was 62 per cent. In the last 122 years — that is, since 1901 — India received the lowest rainfall in August this year. With only about a month left for the end of the South-West monsoon, the reduced rainfall will not only affect agriculture severely but it could also lead to massive water shortages in different regions of the country.
ROLE OF WATER IN MANUFACTURING
Water plays a crucial role in cement plants, and it is used for various purposes throughout the cement manufacturing process. In cement manufacturing, the term ‘dry process’ refers to the method of producing cement that does not require the addition of water during the grinding of the raw materials. This is in contrast to the ‘wet process,’ where water is added to the raw materials before or during the grinding process. The dry process is more energy-efficient and less labour-intensive than the wet process.
In the initial stages, water is utilised for dust suppression during the extraction of raw materials from quarries. As the raw materials undergo grinding, water is sprayed into mills to prevent overheating and aid in the grinding process. During material transportation, water helps control dust emissions from conveyors and chutes.
In the pyroprocessing stage, water is crucial for cooling both the rotary kiln and clinker, a nodular material produced in the kiln. Additionally, water is used in the grinding of cement clinker into powder, where it aids in temperature control and grinding efficiency. Dust collection systems, such as bag filters and electrostatic precipitators, may also incorporate water to control emissions.
Throughout the cement manufacturing process, water is employed in cleaning equipment and suppressing dust during the loading and unloading of cement. As the industry increasingly emphasises sustainable practices, efforts are made to manage water responsibly, reduce consumption, and implement technologies that enhance efficiency and conservation in cement plants.
The dry process is more energy-efficient because it avoids the need for the large amounts of energy required to evaporate water in the wet process. However, the choice between dry and wet processes can also depend on the specific characteristics of the raw materials available and other factors, including environmental considerations. Many modern cement plants use a combination of both dry and wet processes, known as a ‘semi-dry’ or ‘semi-wet’ process, to optimise efficiency and environmental performance.
WATER POSITIVE CEMENT PLANTS
Water positivity implies a commitment or approach that goes beyond merely avoiding harm or negative impacts on water resources. It may involve actively contributing to the well-being and sustainability of water systems. This could include efforts to conserve water, promote efficient water use, invest in water infrastructure, and engage in practices that enhance overall water quality and availability.
Dr Hitesh Sukhwal, Deputy General Manager (Environment), Udaipur Cement Works, says, “Water positivity means creating more freshwater than what is being used in the manufacturing process and other business activities. However, new water cannot be created, so the focus of water positivity is on the efficient use of water, and to recharge and harvest more rainwater from the ground and/or from the Earth’s surface. A water positive cement plant draws minimal freshwater from ground/surface source, consumes 100 per cent self-generated wastewater for its processes and puts more freshwater back into nature (ground/harvest). Reducing dependency on freshwater is also one of the best ways to become water positive.”
The concept of water positivity involves a proactive stance towards water resources, encompassing measures to curtail water consumption, optimise efficiency, and integrate conservation and recycling strategies throughout the cement manufacturing process.
Initiatives may include the implementation of advanced technologies to minimise water usage, the establishment of systems for treating and reusing water within the plant, and the optimisation of cooling processes to strike a balance between effectiveness and reduced water demand. Beyond internal measures, a water-positive approach might entail considering the broader environmental and community impact, engaging in responsible water management practices, and collaborating with local communities to address shared water challenges.
As sustainability practices continually evolve, staying abreast of the latest industry guidelines, company reports, and publications will provide a clearer understanding of how ‘water positivity’ is specifically manifested in the context of a given cement plant or industry.
“When a company is ‘net water positive’ it means they are creating more water than they are actually using in their business. Whilst it is not a legal compliance, businesses need water to operate and cannot function without it – it makes good business sense to invest in a variety of ways to become water positive. Ambuja Cements Limited is proud to be already ahead of the curve. It is the only cement producer that has been recognised for its leadership in water security by the United Nations Global Compact Network India and recognised ‘A list’ in Global Water Stewardship by the global environment non-profit CDP,” says Pearl Tiwari, CEO, Ambuja Foundation.
Indian cement plants have adopted many measures to have a positive approach towards water and water usage.
Almost 99 per cent of the installed cement manufacturing capacity in India uses dry process manufacturing. A dry process kiln when fitted with a pre calciner; a multistage cyclone preheater; and a multichannel burner – leads to the best available energy performance level at 3.0-3.4 GJ/t clinker as opposed to 5.9 GJ/t to 6.7GJ/t clinker in the wet process.
Adopting water efficient technologies like Air Cooled Condensers (ACC), Waste Heat Recovery systems (WHRS), Zero Liquid Discharge (ZLD) systems etc.
Adaptation of clean energy as the operational water withdrawal intensity of solar Photovoltaic (PV) in India is around 0.08 m3/MWh (primarily related to panel cleaning), which is only 0.5 per cent of the thermal average, while for wind, the water withdrawal is zero. Many Cement plants have been gradually increasing the share of renewable/clean energy in their portfolio.
Optimisation of processes and use of water by installing Automatic water sprinklers and drip irrigation systems to conserve water in the suppression of dust along mining roads and in horticulture. All the cement plants (excluding grinding units and bulk terminals) have implemented sewage treatment plants (STPs) to treat wastewater, which is then used towards horticulture, dual flushes, and cooling towers.
Harvested water from the rain at quarries and cement plants are used for operational purposes for the cement manufacturing process.
Over time, the Indian cement industry has recognised the challenges of limited water resources and has almost fully transitioned to the dry manufacturing processes supplemented by multiple dust control technologies. This makes the Indian cement industry both water and energy efficient while keeping intact the quality of the product.
URBANISATION AND rising demand
The Indian cement market was valued at US$ 26023.83 million in 2022 and is anticipated to project robust growth in the forecast period with a CAGR of 8.98 per cent, owing to a rapidly increasing mega infrastructure projects, rise in renovation and construction activities says the India Cement Market Report 2022, published by Research and Markets, November 2022.
The report further adds that an estimated 270 million people will be added to India’s urban population between now and 2040. Even with such rapid urbanisation on a massive scale, the proportion of India’s population living in cities is anticipated to be less than 50 per cent by 2040. Most of the structures that will exist in India in 2040 have yet to be constructed.
Water Footprint Assessment Study of Cement Plants, a study by NCCBM, has suggested that the installed capacity of cement production is expected to reach 693 million tonnes by 2025 and 1565 tonnes by 2050. The average water consumption in the cement industry, including mining activity, process, dust suppression, green belt development, captive power plant, domestic and colony comes out to be 0.5 kl/tonne. The water requirement for the Indian cement industry is expected to reach 346.64 million m3 by the year 2025 and 782.77 million m3 by the year 2050.
CONCLUSION
The water crisis in India has underscored the urgency for industries to adopt responsible water management practices, and the cement sector is emerging as a proactive player in this critical arena. Faced with the imperative to balance industrial growth with environmental stewardship, cement plants in India are increasingly transitioning from water-intensive to water-positive entities. By embracing a spectrum of innovative practices, these plants are making significant strides in water conservation.
The integration of water recycling and reuse systems, alongside the establishment of rainwater harvesting initiatives, reflects a holistic commitment to sustainable water management. Through public awareness campaigns and community engagement, cement plants are fostering a culture of responsibility and collaboration, ensuring that their operations align with both regulatory standards and the pressing need for water preservation.
In navigating the complex landscape of water scarcity, the evolving practices within the cement industry in India serve as a beacon of hope, demonstrating that industrial progress can coexist harmoniously with environmental preservation.
- –Kanika Mathur

Concrete
Adani’s Strategic Emergence in India’s Cement Landscape
Published
5 days agoon
September 16, 2025By
admin
Milind Khangan, Marketing Head, Vertex Market Research, sheds light on Adani’s rapid cement consolidation under its ‘One Business, One Company’ strategy while positioning it to rival UltraTech, and thus, shaping a potential duopoly in India’s booming cement market.
India is the second-largest cement-producing country in the world, following China. This expansion is being driven by tremendous public investment in the housing and infrastructure sectors. The industry is accelerating, with a boost from schemes such as PM Gati Shakti, Bharatmala, and the Vande Bharat corridors. An upsurge in affordable housing under the Pradhan Mantri Awas Yojana (PMAY) further supports this expansion. In May 2025, local cement production increased about 9 per cent from last year to about 40 million metric tonnes for the month. The combined cement capacity in India was recorded at 670 million metric tonnes in the 2025 fiscal year, according to the Cement Manufacturers’ Association (CMA). For the financial year 2026, this is set to grow by another 9 per cent.
In spite of the growing demand, the Indian cement industry is highly competitive. UltraTech Cement (Aditya Birla Group) is still the market leader with domestic installed capacity of more than 186 MTPA as on 2025. It is targeted to achieve 200 MTPA. Adani Cement recently became a major player and is now India’s second-largest cement company. It did this through aggressive consolidation, operational synergies, and scale efficiencies. Indian players in the cement industry are increasingly valuing operational efficiency and sustainability. Some of the strategies with high impact are alternative fuels and materials (AFR) adoption, green cement expansion, and digital technology investments to offset changing regulatory pressure and increasing energy prices.
Building Adani Cement brand
Vertex Market Research explains that the Adani Group is executing a comprehensive reorganisation and consolidation of its cement business under the ‘One Business, One Company’ strategy. The plan is to integrate its diversified holdings into one consolidated corporate entity named Adani Cement. The focus is on operating integration, governance streamlining, and cost reduction in its expanding cement business.
Integration roadmap and key milestones:
- September 2022: The consolidation process started with the $6.4 billion buyout of Holcim’s majority stakes in Ambuja Cements and ACC, with Ambuja becoming the focal point of the consolidation.
- December 2023: Bought Sanghi Industries to strengthen the firm’s presence in western India.
- August 2024: Added Penna Cement to the portfolio, improving penetration of the southern market of India.
- April 2025: Further holding addition in Orient Cement to 46.66 per cent by purchasing the same from CK Birla Group, becoming the promoter with control.
- Ambuja Cements amalgamated with Adani Cement: This was sanctioned by the NCLT on 18th July 2025 with effect from April 1, 2024. This amalgamation brings in limestone reserves and fresh assets into Ambuja.
- Subject to Sanghi and Penna merger with Ambuja: Board approvals in December 2024 with the aim to finish between September to December 2025.
- Ambuja-ACC future integration: The latter is being contemplated as the final step towards consolidation.
- Orient Cement: It would serve as a principal manufacturing facility following the merger.
Scale, capacity expansion and market position
In financial year-2025, Adani Cement, including Ambuja, surpassed 100 MTPA. This makes it one of the world’s top ten cement companies. Along with ACC’s operations, it is now firmly placed as India’s second-largest cement company. In FY25, the Adani group’s sales volume per annum clocked 65 million metric tonnes. Adani Group claims that it now supplies close to 30 per cent of the cement consumed in India’s homes and infrastructure as of June 2025.
The organisation is pursuing aggressive brownfield expansion:
- By FY 2026: Reach 118 MTPA
- By FY 2028: Target 140 MTPA
These goals will be driven by commissioning new clinker and grinding units at key sites, with civil and mechanical works underway.
As of 2024, Adani Cement had its market share pegged at around 14 to 15 per cent, with an ambition to scale this up to 20 per cent by FY?2028, emerging as a potent competitor to UltraTech’s 192?MTPA capacity (186 domestic and overseas).
Strategic advantages and competitive benefits
The consolidation simplifies decision-making by reducing legal entities, centralising oversight, and removing redundant functions. This drives compliance efficiency and transparent reporting. Using procurement power for raw materials and energy lowers costs per ton. Integrated logistics with Adani Ports and freight infrastructure has resulted in an estimated 6 per cent savings in logistics. The group aims for additional savings of INR 500 to 550 per tonne by FY 2028 by integrating green energy, using alternative fuel resources, and improving sourcing methods.
Market coverage and brand consistency
Brand integration under one strategy will provide uniform product quality and easier distribution networks. Integration with Orient Cement’s dealer base, 60 per cent of which already distributes Ambuja/ACC products, enhances outreach and responsiveness.
By having captive limestone reserves at Lakhpat (approximately 275 million tonnes) and proposed new manufacturing facilities in Raigad, Maharashtra, Adani Cement derives cost advantage, raw material security, and long-term operational robustness.
Strategic implications and risks
Consolidation at Adani Cement makes it not just a capacity leader but also an operationally agile competitor with the ability to reap digital and sustainability benefits. Its vertically integrated platform enables cost leadership, market responsiveness, and scalability.
Challenges potentially include:
- Integration challenges across systems, corporate cultures, and plant operations
- Regulatory sanctions for pending mergers and new capacity additions
- Environmental clearances in environmentally sensitive areas and debt management with input price volatility
When materialised, this revolution would create a formidable Adani–UltraTech duopoly, redefining Indian cement on the basis of scale, innovation, and sustainability. India’s leading four cement players such as Adani (ACC and Ambuja), Dalmia Cement, Shree Cement, and UltraTech are expected to dominate the cement market.
Conclusion
Adani’s aggressive consolidation under the ‘One Business, One Company’ strategy signals a decisive shift in the Indian cement industry, positioning the group as a formidable challenger to UltraTech and setting the stage for a potential duopoly that could dominate the sector for years to come. By unifying operations, leveraging economies of scale, and securing vertical integration—from raw material reserves to distribution networks—Adani Cement is building both capacity and resilience, with clear advantages in cost efficiency, market reach, and sustainability. While integration complexities, regulatory hurdles, and environmental approvals remain key challenges, the scale and strategic alignment of this consolidation promise to redefine competition, pricing dynamics, and operational benchmarks in one of the world’s fastest-growing cement markets.
About the author:
Milind Khangan is the Marketing Head at Vertex Market Research and comes with over five years of experience in market research, lead generation and team management.
Concrete
Precision in Motion: A Deep Dive into PowerBuild’s Core Gear Series
Published
1 month agoon
August 16, 2025By
admin
PowerBuild’s flagship Series M, C, F, and K geared motors deliver robust, efficient, and versatile power transmission solutions for industries worldwide.
Products – M, C, F, K: At the heart of every high-performance industrial system lies the need for robust, reliable, and efficient power transmission. PowerBuild answers this need with its flagship geared motor series: M, C, F, and K. Each series is meticulously engineered to serve specific operational demands while maintaining the universal promise of durability, efficiency, and performance.
Series M – Helical Inline Geared Motors: Compact and powerful, the Series M delivers exceptional drive solutions for a broad range of applications. With power handling up to 160kW and torque capacity reaching 20,000 Nm, it is the trusted solution for industries requiring quiet operation, high efficiency, and space-saving design. Series M is available with multiple mounting and motor options, making it a versatile choice for manufacturers and OEMs globally.
Series C – Right Angled Heli-Worm Geared Motors: Combining the benefits of helical and worm gearing, the Series C is designed for right-angled power transmission. With gear ratios of up to 16,000:1 and torque capacities of up to 10,000 Nm, this series is optimal for applications demanding precision in compact spaces. Industries looking for a smooth, low-noise operation with maximum torque efficiency rely on Series C for dependable performance.
Series F – Parallel Shaft Mounted Geared Motors: Built for endurance in the most demanding environments, Series F is widely adopted in steel plants, hoists, cranes, and heavy-duty conveyors. Offering torque up to 10,000 Nm and high gear ratios up to 20,000:1, this product features an integral torque arm and diverse output configurations to meet industry-specific challenges head-on.
Series K – Right Angle Helical Bevel Geared Motors: For industries seeking high efficiency and torque-heavy performance, Series K is the answer. This right-angled geared motor series delivers torque up to 50,000 Nm, making it a preferred choice in core infrastructure sectors such as cement, power, mining, and material handling. Its flexibility in mounting and broad motor options offer engineers’ freedom in design and reliability in execution.
Together, these four series reflect PowerBuild’s commitment to excellence in mechanical power transmission. From compact inline designs to robust right-angle drives, each geared motor is a result of decades of engineering innovation, customer-focused design, and field-tested reliability. Whether the requirement is speed control, torque multiplication, or space efficiency, Radicon’s Series M, C, F, and K stand as trusted powerhouses for global industries.

Klüber Lubrication India’s Klübersynth GEM 4-320 N upgrades synthetic gear oil for energy efficiency.
Klüber Lubrication India has introduced a strategic upgrade for the tyre manufacturing industry by retrofitting its high-performance synthetic gear oil, Klübersynth GEM 4-320 N, into Barrel Cold Feed Extruder gearboxes. This smart substitution, requiring no hardware changes, delivered energy savings of 4-6 per cent, as validated by an internationally recognised energy audit firm under IPMVP – Option B protocols, aligned with
ISO 50015 standards.
Beyond energy efficiency, the retrofit significantly improved operational parameters:
- Lower thermal stress on equipment
- Extended lubricant drain intervals
- Reduction in CO2 emissions and operational costs
These benefits position Klübersynth GEM 4-320 N as a powerful enabler of sustainability goals in line with India’s Business Responsibility and Sustainability Reporting (BRSR) guidelines and global Net Zero commitments.
Verified sustainability, zero compromise
This retrofit case illustrates that meaningful environmental impact doesn’t always require capital-intensive overhauls. Klübersynth GEM 4-320 N demonstrated high performance in demanding operating environments, offering:
- Enhanced component protection
- Extended oil life under high loads
- Stable performance across fluctuating temperatures
By enabling quick wins in efficiency and sustainability without disrupting operations, Klüber reinforces its role as a trusted partner in India’s evolving industrial landscape.
Klüber wins EcoVadis Gold again
Further affirming its global leadership in responsible business practices, Klüber Lubrication has been awarded the EcoVadis Gold certification for the fourth consecutive year in 2025. This recognition places it in the top three per cent
of over 150,000 companies worldwide evaluated for environmental, ethical and sustainable procurement practices.
Klüber’s ongoing investments in R&D and product innovation reflect its commitment to providing data-backed, application-specific lubrication solutions that exceed industry expectations and support long-term sustainability goals.
A trusted industrial ally
Backed by 90+ years of tribology expertise and a global support network, Klüber Lubrication is helping customers transition toward a greener tomorrow. With Klübersynth GEM 4-320 N, tyre manufacturers can take measurable, low-risk steps to boost energy efficiency and regulatory alignment—proving that even the smallest change can spark a significant transformation.

Adani’s Strategic Emergence in India’s Cement Landscape

Precision in Motion: A Deep Dive into PowerBuild’s Core Gear Series

Driving Measurable Gains

Reshaping the Competitive Landscape

CCU testbeds in Tamil Nadu

Adani’s Strategic Emergence in India’s Cement Landscape

Precision in Motion: A Deep Dive into PowerBuild’s Core Gear Series

Driving Measurable Gains

Reshaping the Competitive Landscape
