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Branding Concrete with Virtual and Augmented Reality

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Agnes Rozario, Brand and Product Marketing Manager, Techurate Systems, assesses the role of new-age branding tools, such as new virtual and augmented reality technologies, in transforming the image of the Indian cement and concrete industry.

The cement industry is often seen as a humdrum sector lacking innovation or creativity. However, new virtual and augmented reality technologies are poised to transform how cement companies build their brand and connect with customers. Forward-thinking firms are beginning to leverage VR and AR to showcase the versatility, sustainability and design potential of their products.
These new digital tools allow customers to experience concrete in engaging, multi-sensory ways not possible before. Architects and builders can now visualise how different mixes and textures of concrete will look and feel in a finished building or structure. They can see how light will interact with the material or how it handles under extreme weather conditions – all without pouring a single slab.
For an industry that has traditionally relied on fairly static marketing materials like product catalogs, VR and AR offer an opportunity to revamp brand image and bring products to life for customers. As more cement firms adopt virtual and augmented reality, it may not be long before these technologies become a necessity to stay competitive. Brands that embrace VR and AR as a way to actively engage customers and highlight the dynamic potential of their products will likely gain a key advantage. While the cement industry is often characterised as unexciting, the strategic use of new digital tools could help forward-looking brands build a reputation as innovative trendsetters in their field.

Current State of Branding
The cement industry has typically struggled with branding its products. Cement is seen as a commodity by most consumers, with little differentiation between suppliers and brands. However, new technologies like virtual and augmented reality (VR and AR) may provide an opportunity for cement companies to strengthen their branding.
Currently, branding in the cement industry focuses primarily on business-to-business marketing to contractors, builders and architects. Branding is limited to company and product names, logos and basic product information. There are few opportunities for end consumers to interact with and experience different cement brands.
VR and AR allow cement companies to give customers a chance to visualise and experience
their products in a whole new way. For example, homebuyers could view virtual 3D models of
houses built with a company’s cement and see their quality and appearance. Contractors could access interactive digital manuals for working with different types of cement.
These technologies provide a means for cement brands to build emotional connections and memorable experiences with customers. By showcasing the unique properties, quality, and applications of their cement, companies can differentiate themselves and gain a competitive advantage. Brand stories and narratives can be woven through interactive VR and AR content.
Overall, VR and AR are poised to revolutionise cement industry branding by humanising products, forming emotional bonds between brands and customers, and highlighting key product benefits and differences. Cement companies that embrace these technologies will be best positioned to strengthen their brand in the digital age. The future of cement industry branding is virtual and augmented.

Why are VR and AR the Game Changers for Concrete Brands

  • Immersive experiences: VR and AR create immersive environments that allow customers to visualise how different concrete products would appear in real-world settings. This helps in making purchasing decisions and building brand loyalty.
  • Personalised interactions. VR and AR enable personalised interactions where customers can customise concrete products to their needs and view the results in real time. This customisation strengthens the customer-brand relationship.
  • Memorable encounters: The multisensory nature of VR and AR leads to memorable encounters with brands that leave lasting impressions on customers. Concrete companies can leverage this to build brand awareness and position themselves as leaders in innovation.
  • Data insights: VR and AR provide data on how customers engage with concrete products that brands can analyse to make improvements. This data is key to optimising customer experiences and tailoring products to market needs.
  • Cost efficiency: Although implementing VR and AR requires initial investments, they reduce costs in the long run. Brands save money through lower return rates, fewer physical prototypes and streamlined design processes.

VR and AR will transform how concrete brands reach and interact with customers. Companies that adopt these technologies early will gain a competitive advantage in an industry ripe for disruption. The future of concrete is virtual and progressive brands are poised to reap the benefits.

How are Leading Cement Companies Using VR and AR
LafargeHolcim
LafargeHolcim launched a VR experience for its new cement Ultracem product in Colombia. Customers can view a virtual construction site showcasing the cement’s strength and durability. The immersive experience provides an innovative way for customers to interact with and engagingly understand the company’s products.

A VR programme can train workers on safety procedures when handling cement.

HeidelbergCement
HeidelbergCement, a multinational building materials company, developed an AR app for customers to explore the composition and properties of different cement types. The app provides 3D visualisations and animations demonstrating how each cement is made. It helps customers gain valuable insights into the company’s sustainable production processes and how cements can be optimised for their building projects. The immersive and interactive experience establishes HeidelbergCement as an innovative, forward-thinking company.

Dalmia Cement
Dalmia Cement launched an AR app to help customers choose the right cement for their needs. Users can view 3D models of buildings and structures to see how different cements impact overall quality. The app recommends products based on factors like cost, performance, and sustainability. It offers an engaging customer experience with additional information on each cement’s composition, specifications, and applications. The app positions Dalmia as a customer-centric company focused on service and support.
In summary, major cement companies are leveraging VR and AR to:

  • Educate customers on their products and production processes
  • Provide an immersive brand experience that builds loyalty
  • Recommend the most suitable cement for customers’ needs
  • Establish themselves as innovative, forward-thinking companies
  • Deliver superior customer service through interactive technologies

The applications of VR and AR show significant promise for revamping branding and marketing in the cement industry. With further advancements, these technologies may transform how companies engage with and support their customers.

Future of VR and AR

  1. VR and AR Enable Immersive Brand Experiences
    VR and AR technologies are poised to transform brand marketing in the cement industry. These immersive technologies can create engaging customer experiences that bring brands to life in new ways.
  2. Reaching New Audiences
    VR and AR expand the reach of brand messaging by appealing to new audiences like the tech-savvy younger generation. Studies show that Gen Z and millennials prefer interactive and visual content. VR and AR can make the cement industry more attractive and relevant to these groups.
  3. Brand Storytelling and Emotional Connections
    Immersive experiences are highly effective for storytelling and making emotional connections with audiences. They can transport people into a brand’s world, evoking emotions and memories. Cement companies can use VR and AR to share their brand story and values in an impactful way. These technologies can forge deeper bonds between brands and customers that translate to increased brand loyalty and advocacy.
  4. Lead Generation and Conversion
    VR and AR are useful for generating and converting leads. Immersive brand experiences can be leveraged at trade shows and events to attract prospects and move them through the sales funnel. Cement companies can use VR and AR to demonstrate products engagingly, address customer questions, and prompt interest in follow-up conversations. Studies show that VR, in particular, leads to higher lead conversion rates.
    The cement industry has an opportunity to revamp its brand marketing by adopting VR and AR technologies. These immersive tools can transform how cement companies reach, engage and convert customers. They represent the future of impactful and memorable brand experiences that drive real business results. With VR and AR, the cement industry’s brand stories can come to life.

Getting Started With VR and AR
To remain competitive, cement brands should explore virtual and augmented reality (VR/AR) to enhance their marketing and branding. VR/AR technologies are transforming industries by providing immersive digital experiences. Cement companies can leverage VR/AR in the following ways:
Product Visualisation: Using VR/AR, customers can visualise cement products in a simulated environment. For example, an AR app can allow customers to see how different concrete mixes would appear in their construction project. This helps customers select products that meet their needs and preferences.
Interactive Training: Cement brands can develop VR/AR training modules for employees and customers. For instance, a VR programme can train workers on safety procedures when handling cement. AR apps can provide interactive guidance to customers on how to properly prepare, pour and finish concrete. These engaging learning experiences are more effective than traditional methods.
Enhanced Marketing: VR/AR amplifies digital marketing campaigns for cement brands. For example, a 360-degree VR video can transport viewers into a cement production facility, showcasing the manufacturing process. An AR-enabled print ad or billboard can activate an immersive AR experience when viewed through a mobile device. These highly visual and interactive mediums capture attention and leave a lasting impression on audiences.
To implement VR/AR, cement companies should:

  1. Identify key use cases that align with business goals
  2. Partner with VR/AR developers to build customised solutions
  3. Promote VR/AR experiences through social media and marketing channels
  4. Provide training to employees and customers on accessing and using the technology
  5. Continuously improve VR/AR applications based on user feedback
    VR and AR are innovative tools cement brands can leverage to strengthen their brand identity and gain a competitive advantage. With interactive and visually stunning experiences, VR and AR make brands and products come alive in new ways. Cement companies that adopt VR/AR will be poised to attract and retain more customers in today’s increasingly digital world.

Cement companies that embrace VR and AR will be best positioned to strengthen their brand in the digital age.

Conclusion
The cement industry would be well served to embrace the innovative technologies of virtual and augmented reality. As a historically low-tech industry, cement manufacturing has an opportunity to revamp its image through strategic branding and customer engagement initiatives powered by VR and AR. By transporting customers and stakeholders to an immersive experience of how cement is made and used, the industry can build new connections and strengthen existing relationships. VR and AR also provide platforms to demonstrate sustainability and environmental initiatives in an impactful way. For an industry that is the foundation of infrastructure and community, technology may be the key to reinforcing the importance of cement in the future. Leadership that is open to new tools and willing to invest in rebranding will position their companies at the forefront of the next revolution in building materials. The cement industry’s future is being built day by day and virtual and augmented reality can help construct a path to success.

ABOUT THE AUTHOR

Agnes Rozario has an experience in the consumer tech industry. She has been a brand and product marketing manager crafting campaigns for the UK, US and MENA markets.

Concrete

Refractory demands in our kiln have changed

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Radha Singh, Senior Manager (P&Q), Shree Digvijay Cement, points out why performance, predictability and life-cycle value now matter more than routine replacement in cement kilns.

As Indian cement plants push for higher throughput, increased alternative fuel usage and tighter shutdown cycles, refractory performance in kilns and pyro-processing systems is under growing pressure. In this interview, Radha Singh, Senior Manager (P&Q), Shree Digvijay Cement, shares how refractory demands have evolved on the ground and how smarter digital monitoring is improving kiln stability, uptime and clinker quality.

How have refractory demands changed in your kiln and pyro-processing line over the last five years?
Over the last five years, refractory demands in our kiln and pyro line have changed. Earlier, the focus was mostly on standard grades and routine shutdown-based replacement. But now, because of higher production loads, more alternative fuels and raw materials (AFR) usage and greater temperature variation, the expectation from refractory has increased.
In our own case, the current kiln refractory has already completed around 1.5 years, which itself shows how much more we now rely on materials that can handle thermal shock, alkali attack and coating fluctuations. We have moved towards more stable, high-performance linings so that we don’t have to enter the kiln frequently for repairs.
Overall, the shift has been from just ‘installation and run’ to selecting refractories that give longer life, better coating behaviour and more predictable performance under tougher operating conditions.

What are the biggest refractory challenges in the preheater, calciner and cooler zones?
• Preheater: Coating instability, chloride/sulphur cycles and brick erosion.
• Calciner: AFR firing, thermal shock and alkali infiltration.
• Cooler: Severe abrasion, red-river formation and mechanical stress on linings.
Overall, the biggest challenge is maintaining lining stability under highly variable operating conditions.

How do you evaluate and select refractory partners for long-term performance?
In real plant conditions, we don’t select a refractory partner just by looking at price. First, we see their past performance in similar kilns and whether their material has actually survived our operating conditions. We also check how strong their technical support is during shutdowns, because installation quality matters as much as the material itself.
Another key point is how quickly they respond during breakdowns or hot spots. A good partner should be available on short notice. We also look at their failure analysis capability, whether they can explain why a lining failed and suggest improvements.
On top of this, we review the life they delivered in the last few campaigns, their supply reliability and their willingness to offer plant-specific custom solutions instead of generic grades. Only a partner who supports us throughout the life cycle, which includes selection, installation, monitoring and post-failure analysis, fits our long-term requirement.

Can you share a recent example where better refractory selection improved uptime or clinker quality?
Recently, we upgraded to a high-abrasion basic brick at the kiln outlet. Earlier we had frequent chipping and coating loss. With the new lining, thermal stability improved and the coating became much more stable. As a result, our shutdown interval increased and clinker quality remained more consistent. It had a direct impact on our uptime.

How is increased AFR use affecting refractory behaviour?
Increased AFR use is definitely putting more stress on the refractory. The biggest issue we see daily is the rise in chlorine, alkalis and volatiles, which directly attack the lining, especially in the calciner and kiln inlet. AFR firing is also not as stable as conventional fuel, so we face frequent temperature fluctuations, which cause more thermal shock and small cracks in the lining.
Another real problem is coating instability. Some days the coating builds too fast, other days it suddenly drops, and both conditions impact refractory life. We also notice more dust circulation and buildup inside the calciner whenever the AFR mix changes, which again increases erosion.
Because of these practical issues, we have started relying more on alkali-resistant, low-porosity and better thermal shock–resistant materials to handle the additional stress coming from AFR.

What role does digital monitoring or thermal profiling play in your refractory strategy?
Digital tools like kiln shell scanners, IR imaging and thermal profiling help us detect weakening areas much earlier. This reduces unplanned shutdowns, helps identify hotspots accurately and allows us to replace only the critical sections. Overall, our maintenance has shifted from reactive to predictive, improving lining life significantly.

How do you balance cost, durability and installation speed during refractory shutdowns?
We focus on three points:
• Material quality that suits our thermal profile and chemistry.
• Installation speed, in fast turnarounds, we prefer monolithic.
• Life-cycle cost—the cheapest material is not the most economical. We look at durability, future downtime and total cost of ownership.
This balance ensures reliable performance without unnecessary expenditure.

What refractory or pyro-processing innovations could transform Indian cement operations?
Some promising developments include:
• High-performance, low-porosity and nano-bonded refractories
• Precast modular linings to drastically reduce shutdown time
• AI-driven kiln thermal analytics
• Advanced coating management solutions
• More AFR-compatible refractory mixes

These innovations can significantly improve kiln stability, efficiency and maintenance planning across the industry.

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Concrete

Digital supply chain visibility is critical

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MSR Kali Prasad, Chief Digital and Information Officer, Shree Cement, discusses how data, discipline and scale are turning Industry 4.0 into everyday business reality.

Over the past five years, digitalisation in Indian cement manufacturing has moved decisively beyond experimentation. Today, it is a strategic lever for cost control, operational resilience and sustainability. In this interview, MSR Kali Prasad, Chief Digital and Information Officer, Shree Cement, explains how integrated digital foundations, advanced analytics and real-time visibility are helping deliver measurable business outcomes.

How has digitalisation moved from pilot projects to core strategy in Indian cement manufacturing over the past five years?
Digitalisation in Indian cement has evolved from isolated pilot initiatives into a core business strategy because outcomes are now measurable, repeatable and scalable. The key shift has been the move away from standalone solutions toward an integrated digital foundation built on standardised processes, governed data and enterprise platforms that can be deployed consistently across plants and functions.
At Shree Cement, this transition has been very pragmatic. The early phase focused on visibility through dashboards, reporting, and digitisation of critical workflows. Over time, this has progressed into enterprise-level analytics and decision support across manufacturing and the supply chain,
with clear outcomes in cost optimisation, margin protection and revenue improvement through enhanced customer experience.
Equally important, digital is no longer the responsibility of a single function. It is embedded into day-to-day operations across planning, production, maintenance, despatch and customer servicing, supported by enterprise systems, Industrial Internet of Things (IIoT) data platforms, and a structured approach to change management.

Which digital interventions are delivering the highest ROI across mining, production and logistics today?
In a capital- and cost-intensive sector like cement, the highest returns come from digital interventions that directly reduce unit costs or unlock latent capacity without significant capex.
Supply chain and planning (advanced analytics): Tools for demand forecasting, S&OP, network optimisation and scheduling deliver strong returns by lowering logistics costs, improving service levels, and aligning production with demand in a fragmented and regionally diverse market.
Mining (fleet and productivity analytics): Data-led mine planning, fleet analytics, despatch discipline, and idle-time reduction improve fuel efficiency and equipment utilisation, generating meaningful savings in a cost-heavy operation.
Manufacturing (APC and process analytics): Advanced Process Control, mill optimisation, and variability reduction improve thermal and electrical efficiency, stabilise quality and reduce rework and unplanned stoppages.
Customer experience and revenue enablement (digital platforms): Dealer and retailer apps, order visibility and digitally enabled technical services improve ease of doing business and responsiveness. We are also empowering channel partners with transparent, real-time information on schemes, including eligibility, utilisation status and actionable recommendations, which improves channel satisfaction and market execution while supporting revenue growth.
Overall, while Artificial Intelligence (AI) and IIoT are powerful enablers, it is advanced analytics anchored in strong processes that typically delivers the fastest and most reliable ROI.

How is real-time data helping plants shift from reactive maintenance to predictive and prescriptive operations?
Real-time and near real-time data is driving a more proactive and disciplined maintenance culture, beginning with visibility and progressively moving toward prediction and prescription.
At Shree Cement, we have implemented a robust SAP Plant Maintenance framework to standardise maintenance workflows. This is complemented by IIoT-driven condition monitoring, ensuring consistent capture of equipment health indicators such as vibration, temperature, load, operating patterns and alarms.
Real-time visibility enables early detection of abnormal conditions, allowing teams to intervene before failures occur. As data quality improves and failure histories become structured, predictive models can anticipate likely failure modes and recommend timely interventions, improving MTBF and reducing downtime. Over time, these insights will evolve into prescriptive actions, including spares readiness, maintenance scheduling, and operating parameter adjustments, enabling reliability optimisation with minimal disruption.
A critical success factor is adoption. Predictive insights deliver value only when they are embedded into daily workflows, roles and accountability structures. Without this, they remain insights without action.

In a cost-sensitive market like India, how do cement companies balance digital investment with price competitiveness?
In India’s intensely competitive cement market, digital investments must be tightly linked to tangible business outcomes, particularly cost reduction, service improvement, and faster decision-making.
This balance is achieved by prioritising high-impact use cases such as planning efficiency, logistics optimisation, asset reliability, and process stability, all of which typically deliver quick payback. Equally important is building scalable and governed digital foundations that reduce the marginal cost of rolling out new use cases across plants.
Digitally enabled order management, live despatch visibility, and channel partner platforms also improve customer centricity while controlling cost-to-serve, allowing service levels to improve without proportionate increases in headcount or overheads.
In essence, the most effective digital investments do not add cost. They protect margins by reducing variability, improving planning accuracy, and strengthening execution discipline.

How is digitalisation enabling measurable reductions in energy consumption, emissions, and overall carbon footprint?
Digitalisation plays a pivotal role in improving energy efficiency, reducing emissions and lowering overall carbon intensity.
Real-time monitoring and analytics enable near real-time tracking of energy consumption and critical operating parameters, allowing inefficiencies to be identified quickly and corrective actions to be implemented. Centralised data consolidation across plants enables benchmarking, accelerates best-practice adoption, and drives consistent improvements in energy performance.
Improved asset reliability through predictive maintenance reduces unplanned downtime and process instability, directly lowering energy losses. Digital platforms also support more effective planning and control of renewable energy sources and waste heat recovery systems, reducing dependence on fossil fuels.
Most importantly, digitalisation enables sustainability progress to be tracked with greater accuracy and consistency, supporting long-term ESG commitments.

What role does digital supply chain visibility play in managing demand volatility and regional market dynamics in India?
Digital supply chain visibility is critical in India, where demand is highly regional, seasonality is pronounced, and logistics constraints can shift rapidly.
At Shree Cement, planning operates across multiple horizons. Annual planning focuses on capacity, network footprint and medium-term demand. Monthly S&OP aligns demand, production and logistics, while daily scheduling drives execution-level decisions on despatch, sourcing and prioritisation.
As digital maturity increases, this structure is being augmented by central command-and-control capabilities that manage exceptions such as plant constraints, demand spikes, route disruptions and order prioritisation. Planning is also shifting from aggregated averages to granular, cost-to-serve and exception-based decision-making, improving responsiveness, lowering logistics costs and strengthening service reliability.

How prepared is the current workforce for Industry 4.0, and what reskilling strategies are proving most effective?
Workforce preparedness for Industry 4.0 is improving, though the primary challenge lies in scaling capabilities consistently across diverse roles.
The most effective approach is to define capability requirements by role and tailor enablement accordingly. Senior leadership focuses on digital literacy for governance, investment prioritisation, and value tracking. Middle management is enabled to use analytics for execution discipline and adoption. Frontline sales and service teams benefit from
mobile-first tools and KPI-driven workflows, while shop-floor and plant teams focus on data-driven operations, APC usage, maintenance discipline, safety and quality routines.
Personalised, role-based learning paths, supported by on-ground champions and a clear articulation of practical benefits, drive adoption far more effectively than generic training programmes.

Which emerging digital technologies will fundamentally reshape cement manufacturing in the next decade?
AI and GenAI are expected to have the most significant impact, particularly when combined with connected operations and disciplined processes.
Key technologies likely to reshape the sector include GenAI and agentic AI for faster root-cause analysis, knowledge access, and standardisation of best practices; industrial foundation models that learn patterns across large sensor datasets; digital twins that allow simulation of process changes before implementation; and increasingly autonomous control systems that integrate sensors, AI, and APC to maintain stability with minimal manual intervention.
Over time, this will enable more centralised monitoring and management of plant operations, supported by strong processes, training and capability-building.

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Concrete

Redefining Efficiency with Digitalisation

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Professor Procyon Mukherjee discusses how as the cement industry accelerates its shift towards digitalisation, data-driven technologies are becoming the mainstay of sustainability and control across the value chain.

The cement industry, long perceived as traditional and resistant to change, is undergoing a profound transformation driven by digital technologies. As global infrastructure demand grows alongside increasing pressure to decarbonise and improve productivity, cement manufacturers are adopting data-centric tools to enhance performance across the value chain. Nowhere is this shift more impactful than in grinding, which is the energy-intensive final stage of cement production, and in the materials that make grinding more efficient: grinding media and grinding aids.

The imperative for digitalisation
Cement production accounts for roughly 7 per cent to 8 per cent of global CO2 emissions, largely due to the energy intensity of clinker production and grinding processes. Digital solutions, such as AI-driven process controls and digital twins, are helping plants improve stability, cut fuel use and reduce emissions while maintaining consistent product quality. In one deployment alongside ABB’s process controls at a Heidelberg plant in Czechia, AI tools cut fuel use by 4 per cent and emissions by 2 per cent, while also improving operational stability.
Digitalisation in cement manufacturing encompasses a suite of technologies, broadly termed as Industrial Internet of Things (IIoT), AI and machine learning, predictive analytics, cloud-based platforms, advanced process control and digital twins, each playing a role in optimising various stages of production from quarrying to despatch.

Grinding: The crucible of efficiency and cost
Of all the stages in cement production, grinding is among the most energy-intensive, historically consuming large amounts of electricity and representing a significant portion of plant operating costs. As a result, optimising grinding operations has become central to digital transformation strategies.
Modern digital systems are transforming grinding mills from mechanical workhorses into intelligent, interconnected assets. Sensors throughout the mill measure parameters such as mill load, vibration, mill speed, particle size distribution, and power consumption. This real-time data, fed into machine learning and advanced process control (APC) systems, can dynamically adjust operating conditions to maintain optimal throughput and energy usage.
For example, advanced grinding systems now predict inefficient conditions, such as impending mill overload, by continuously analysing acoustic and vibration signatures. The system can then proactively adjust clinker feed rates and grinding media distribution to sustain optimal conditions, reducing energy consumption and improving consistency.

Digital twins: Seeing grinding in the virtual world
One of the most transformative digital tools applied in cement grinding is the digital twin, which a real-time virtual replica of physical equipment and processes. By integrating sensor data and
process models, digital twins enable engineers to simulate process variations and run ‘what-if’
scenarios without disrupting actual production. These simulations support decisions on variables such as grinding media charge, mill speed and classifier settings, allowing optimisation of energy use and product fineness.
Digital twins have been used to optimise kilns and grinding circuits in plants worldwide, reducing unplanned downtime and allowing predictive maintenance to extend the life of expensive grinding assets.

Grinding media and grinding aids in a digital era
While digital technologies improve control and prediction, materials science innovations in grinding media and grinding aids have become equally crucial for achieving performance gains.
Grinding media, which comprise the balls or cylinders inside mills, directly influence the efficiency of clinker comminution. Traditionally composed of high-chrome cast iron or forged steel, grinding media account for nearly a quarter of global grinding media consumption by application, with efficiency improvements translating directly to lower energy intensity.
Recent advancements include ceramic and hybrid media that combine hardness and toughness to reduce wear and energy losses. For example, manufacturers such as Sanxin New Materials in China and Tosoh Corporation in Japan have developed sub-nano and zirconia media with exceptional wear resistance. Other innovations include smart media embedded with sensors to monitor wear, temperature, and impact forces in real time, enabling predictive maintenance and optimal media replacement scheduling. These digitally-enabled media solutions can increase grinding efficiency by as much as 15 per cent.
Complementing grinding media are grinding aids, which are chemical additives that improve mill throughput and reduce energy consumption by altering the surface properties of particles, trapping air, and preventing re-agglomeration. Technology leaders like SIKA AG and GCP Applied Technologies have invested in tailored grinding aids compatible with AI-driven dosing platforms that automatically adjust additive concentrations based on real-time mill conditions. Trials in South America reported throughput improvements nearing 19 per cent when integrating such digital assistive dosing with process control systems.
The integration of grinding media data and digital dosing of grinding aids moves the mill closer to a self-optimising system, where AI not only predicts media wear or energy losses but prescribes optimal interventions through automated dosing and operational adjustments.

Global case studies in digital adoption
Several cement companies around the world exemplify digital transformation in practice.
Heidelberg Materials has deployed digital twin technologies across global plants, achieving up to 15 per cent increases in production efficiency and 20 per cent reductions in energy consumption by leveraging real-time analytics and predictive algorithms.
Holcim’s Siggenthal plant in Switzerland piloted AI controllers that autonomously adjusted kiln operations, boosting throughput while reducing specific energy consumption and emissions.
Cemex, through its AI and predictive maintenance initiatives, improved kiln availability and reduced maintenance costs by predicting failures before they occurred. Global efforts also include AI process optimisation initiatives to reduce energy consumption and environmental impact.

Challenges and the road ahead
Despite these advances, digitalisation in cement grinding faces challenges. Legacy equipment may lack sensor readiness, requiring retrofits and edge-cloud connectivity upgrades. Data governance and integration across plants and systems remains a barrier for many mid-tier producers. Yet, digital transformation statistics show momentum: more than half of cement companies have implemented IoT sensors for equipment monitoring, and digital twin adoption is growing rapidly as part of broader Industry 4.0 strategies.
Furthermore, as digital systems mature, they increasingly support sustainability goals: reduced energy use, optimised media consumption and lower greenhouse gas emissions. By embedding intelligence into grinding circuits and material inputs like grinding aids, cement manufacturers can strike a balance between efficiency and environmental stewardship.
Conclusion
Digitalisation is not merely an add-on to cement manufacturing. It is reshaping the competitive and sustainability landscape of an industry often perceived as inertia-bound. With grinding representing a nexus of energy intensity and cost, digital technologies from sensor networks and predictive analytics to digital twins offer new levers of control. When paired with innovations in grinding media and grinding aids, particularly those with embedded digital capabilities, plants can achieve unprecedented gains in efficiency, predictability and performance.
For global cement producers aiming to reduce costs and carbon footprints simultaneously, the future belongs to those who harness digital intelligence not just to monitor operations, but to optimise and evolve them continuously.

About the author:
Professor Procyon Mukherjee, ex-CPO Lafarge-Holcim India, ex-President Hindalco, ex-VP Supply Chain Novelis Europe,
has been an industry leader in logistics, procurement, operations and supply chain management. His career spans 38 years starting from Philips, Alcan Inc (Indian Aluminum Company), Hindalco, Novelis and Holcim. He authored the book, ‘The Search for Value in Supply Chains’. He serves now as Visiting Professor in SP Jain Global, SIOM and as the Adjunct Professor at SBUP. He advises leading Global Firms including Consulting firms on SCM and Industrial Leadership and is a subject matter expert in aluminum and cement. An Alumnus of IIM Calcutta and Jadavpur University, he has completed the LH Senior Leadership Programme at IVEY Academy at Western University, Canada.

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