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Technology prevents wastage of product

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Nitin Vyas, Managing Director and CEO, Beumer India, talks about how technology is the driving force behind the innovations in packaging, which will ultimately lead to more sustainable solutions and better efficiency.

Tell us about the loading systems and their impact on the energy efficiency of the cement manufacturing process.
If you break down the cement manufacturing processes into the raw and final product stages, about 25 per cent cost is sitting in the loading and packaging areas, which is part of the overall logistics. This is one of the most inefficient systems in the cement industry in the world, while the most efficient manufacturing systems are sitting in India. Unfortunately, a lot of focus has not come on the packing, loading and distribution of cement. Our machines not only function with respect to electro-mechanical loading efficiency or energy efficiency, they also are fully automatic. So, without any human intervention, a full truck can be loaded within 60 minutes. About 60 such machines are operational in India.
Looking at the larger picture and speaking about sustainability, our cement bags are a problem. They have a high porosity. The only two countries using these bags are India and China, where China will stop using these bags going forward as they are huge pollutants. When the bag is thrown, a lot of dust is generated. The cement industry needs to become responsible and not look at saving a miniscule amount of money per bag and rather look at the bigger picture and save the environment. Approximately Rs 2 per 50 kg bag needs to be spent to improve the quality, which will result in a better environment and better health conditions for the loader as well.
If I look at the macro numbers, India’s overall logistics cost is around 14 per cent of the GDP, whereas a developed nation’s overall logistic cost is up to 10 per cent. We are aspiring to achieve these numbers. However, the cement industry holds a logistic cost of 25 per cent, which is very high. Therefore, going forward, packing, distribution etc need to be considered to bring down this logistics cost. Sustainability needs to be created end-to-end.
The United Nations has given sustainability goals and the cement industry needs to benchmark against the same as a measure for their sustainability goals. We need to look at sustainability not only from the view of energy efficiency but as the upliftment of a society and environment. For me, in a packaging plant the word society refers to the workers. The economic benefit lies in the reduced logistic cost and a lot more. Sustainability needs to be looked at in a total framework, only then it can be achieved.

Do you think the industry experiences a gap in policies and regulations in the packaging arena?
There are no hard policies for packaging. There are no strict regulations on what kind of bags need to be used for packaging, what is the pollution limit in a packing plant etc. Sustainability is treated as fashion in today’s time, but it needs to be looked at more seriously, especially in the packaging and logistics domain.
We are hoping to implement more policies in the near future and there will be more transparency in policy and process in the days to come. Sustainability needs some push from the government, but eventually the onus is on the cement manufacturers to
follow through.

What is the role of technology in preventing wastage in packaging?
Anything that needs to be improved, needs to be measured. If you do not measure, you don’t know where you are standing. For example, your machine is supposed to produce 100 tonnes of cement in an hour, but in reality, it despatches only 80 tonnes in an hour, which should not be a satisfactory measure.
When the machines are technologically and digitally enabled, and the processes around them are made intelligent, too, then the measures are correct and precise. For a machine, system or line, manufacturers must measure Overall Equipment Effectiveness (OEE), to make it more efficient. This measurement will have an economic benefit, preventing wastage, by maximising the usage of the asset.
This enabling can work wonders in a cement packaging plant. For example, when a truck comes into the yard, enable it digitally by having a RF card, which the driver can scan and get to know his parking location and loading time. This saves time of filling out forms, reduces manual errors and saves cost. The truck can further get attached to machines, where packed bags can be loaded in a set weight and amount to have the most optimised loading of cement bags that can be despatched. Thus, technology prevents wastage of product, and it brings efficiency in terms of time and cost.

How important is data in building the kind of technology described by you?
Humans were originally hunters and gatherers. Our tools were bows and spears that were used for hunting. Then came the agricultural and industrial age when land was fuel and steel and coal were fuels, respectively. In today’s era, the digital age, data is the new fuel. Some of the data driven industries are richer than countries all together, because the new fuel for the economy is data. The first step to using data efficiently is to harvest it. Data is all over the place and data points need to be identified that should be harvested. People who use machines should understand the data points. Once the data is harvested it needs to be structured and put into categories and then start using it.
We do big data analytics for our machines. The objective is to improve the quality and efficiency of the machine. Data gives an opportunity to serve the existing market and improve existing machines while showcasing an opportunity to give economies of outcome. Thus, data is a powerful tool and one needs to identify and use it judiciously for their business and machines. It helps us better our technology by providing insights into the gaps as well as opportunities in the cement packaging sector.

What kind of innovations can be expected from your organisation in the near future?
We are working on a packaging machine that has a digital service attached to it. It comes with a smart glass, which will be given to the customer. So, whenever there is a breakdown or need for repair, there will not be a need for some person to come in. The personnel at the plant can wear these glasses. They have a camera and a screen that displays manuals and instructions. They can be heard and there is a facility to speak for help as well. All our machines are equipped with remote connectivity, which allows experts at the back office to take control of the machine and the person at the plant can show what is happening and get real time repair solutions, thus, saving on time and preventing longer downtimes.
This is one of many digital technologies that we plan to implement with our projects. For example, whenever we had a brown field on our existing plants, typically surveys were done manually, which used to take days. Now we are implementing 3D laser scanners, which will speed up the process at the plant. It beams the lasers around and with that we get the entire topography of the area, surface details and all required details to make modifications to our systems. All our machines now come digitally enabled. We also have apps to measure overall equipment effectiveness for plants and units to be more effective.

-Kanika Mathur

Concrete

Ramco Cements’ Hard Worker Campaign Wins Seven Awards

Campaign earns honours for direction, editing and cinematography

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The Hard Worker campaign by The Ramco Cements has secured seven honours at the Good Ads Matter Awards 2026, adding to its growing list of accolades and reinforcing its standing among the year’s most recognised advertising campaigns.
The awards were presented during the Good Ads Matter Awards Night 2026 held at Mehboob Studios in Mumbai. The campaign received recognition across multiple categories, highlighting excellence in direction, editing, cinematography and storytelling.
Among the honours, the campaign won Silver in the Campaign of the Year – Direction category, while filmmaker Prakash Varma was named Director of the Year for the films Tortoise & Hare and Eco Plaster. Tortoise & Hare also received Silver awards for Best Editing and Best Colour Grading, along with a Bronze award for Best Cinematography. Eco Plaster earned Bronze awards in the Best Direction – Narrative and Best Direction – Humour categories.
Both films extended their award-winning run, with Eco Plaster being recognised for its narrative centred on water conservation through innovative construction solutions, while Tortoise & Hare was honoured for its storytelling and craft execution.
The Hard Worker campaign was built around the idea that hard work deserves recognition and respect. Through culturally rooted and emotionally engaging stories, the campaign has connected with consumers, engineers, masons and the wider construction community across the country.
Commenting on the achievement, A V Dharmakrishnan, CEO of The Ramco Cements Limited, said that the continued recognition across leading creative platforms reflects the company’s commitment to meaningful and authentic communication rooted in the values of the people it serves.
Balaji K Moorthy, Executive Director – Marketing, The Ramco Cements Limited, said the awards recognise the craftsmanship behind the storytelling, from direction and cinematography to editing and narrative execution.
Following recognition at both the Kyoorius Creative Awards and the Good Ads Matter Awards, the Hard Worker campaign continues to demonstrate the impact of purpose-driven storytelling combined with strong creative execution and consumer relevance.

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Cement Makers Reaffirm Commitment to Sustainable Growth

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World Environment Day spotlight on innovation and circularity

On World Environment Day, the Indian cement industry reiterated its commitment to supporting India’s climate ambitions through sustainable manufacturing, resource efficiency and the adoption of cleaner technologies.

The Cement Manufacturers’ Association (CMA) said the sector remains aligned with the Government of India’s Net Zero commitments and is accelerating efforts to reduce its environmental footprint while supporting the country’s infrastructure and development agenda.

Parth Jindal, President, CMA and Managing Director, JSW Cement, said the industry is increasingly adopting cleaner technologies, improving energy efficiency and expanding the use of alternative fuels and raw materials. He also highlighted the growing importance of circular economy practices, where industrial by-products and waste streams from one sector are utilised as resources in another.

“The Indian Cement Industry is aligned to the Government’s commitments on carbon mitigation and is accelerating the adoption of cleaner technologies, resource efficiency and circular economy practices while actively exploring the potential of Carbon Capture, Utilisation and Storage (CCUS) as a critical pathway for deep decarbonisation,” said Jindal.

He added that coprocessing industrial waste and by-products helps conserve natural resources, reduce disposal requirements and lower the environmental footprint across multiple sectors.

According to Jindal, sustainability is no longer limited to manufacturing processes but is increasingly influencing investment decisions, innovation strategies and long-term growth plans within the industry.

Echoing similar views, Dr Raghavpat Singhania, Vice President, CMA and Managing Director, JK Cement, said sustainable development extends beyond emissions reduction and must also focus on responsible resource utilisation and waste minimisation.

“Sustainability in the built environment cannot be measured by emissions alone. It is equally about how efficiently we use resources, how effectively we minimise waste and how responsibly we create the infrastructure that will serve future generations,” said Singhania.

He noted that the cement industry is advancing its sustainability agenda through greater resource efficiency, increased circularity, technological innovation and continuous improvements in manufacturing practices. As a key contributor to India’s infrastructure development, the sector has a critical role to play in balancing economic growth with environmental responsibility.

On the occasion of World Environment Day, industry leaders reaffirmed their commitment to supporting India’s climate goals while delivering the materials required for resilient, durable and sustainable infrastructure.

 

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Building a Greener Future Together

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Environmental sustainability requires immediate action, not just long-term commitments and discussions. Recycling, circular economy practices, and technology-driven waste management can help industries reduce environmental impact while supporting sustainable growth.

Author: Jignesh Kundaria, Director and CEO, Fornnax Technology

World Environment Day serves as an important reminder that environmental sustainability can no longer remain confined to discussions, reports, or long-term commitments. The environmental challenges facing the world today demand immediate, measurable, and collective action. Across industries and communities, waste generation continues to outpace our ability to process it responsibly, placing increasing pressure on ecosystems, natural resources, public health, and the well-being of future generations.

One of the most significant shifts required today is a change in how society perceives waste. Rather than being viewed as a material to be discarded, waste must be recognised as a valuable resource that can contribute to both economic growth and environmental protection when managed through the right technologies and systems. This mindset forms the foundation of the circular economy model that countries across the world are increasingly adopting to reduce landfill dependence, recover valuable materials, and create more sustainable industrial ecosystems.

India has made meaningful progress in strengthening awareness around sustainability, recycling, and environmental responsibility over the past decade. Significant efforts are being made to formalise the recycling sector through improved infrastructure, technology adoption, policy implementation, and broader stakeholder participation. These developments are creating a stronger foundation for responsible waste management and resource recovery across the country.

However, achieving long-term environmental impact requires collaboration from all stakeholders. Industries, policymakers, technology providers, and communities must work together with greater accountability to strengthen recycling ecosystems, encourage responsible waste management practices, and create sustainable outcomes through consistent execution rather than temporary interventions.

As someone closely associated with the recycling industry, I firmly believe that technology will play a decisive role in addressing future environmental challenges. Advanced recycling systems have the potential to recover valuable resources, reduce pollution, minimise landfill burdens, and conserve energy, creating a more sustainable future for generations to come. This belief is deeply reflected in Fornnax’s motto, “Committed to Create a Green Future,” which embodies our commitment to building long-term environmental value through innovation and responsible action.

At the same time, technology alone cannot deliver meaningful change. Real progress requires intent, awareness, participation, and a shared sense of responsibility. Sustainable development can only be achieved when innovation is supported by collective action and a genuine commitment to environmental stewardship.

On this World Environment Day, let us move beyond conversations and take meaningful steps towards creating a cleaner, greener, and more sustainable planet. By embracing innovation, strengthening recycling ecosystems, and acting responsibly today, we can create lasting environmental impact and secure a better future for generations to come.

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